The Edward Show

E677: This is for if you want to stick with something long enough to see results… if you're seeking the 1% daily improvements that compound A TON over time. I share what I've learned from doing this show for 677 days in a row, making short-form videos for 925 consecutive days, and sending out a weekly newsletter without missing a week for nearly two years. I go into: - The truth about consistency...

E676: Reddit parasite SEO - using Reddit to rank your brand for your keywords - is attempted by many SEOs and marketers. But there are two mistakes everybody makes. The thing is… they're pretty simple mistakes, too. Sometimes knowing what to do isn't enough; you need to know what NOT to do - pitfalls to avoid. This is how to do Reddit Parasite SEO. By the way, I don't endorse this strategy, and yo...

E675: How to make ChatGPT output sound human. First, I give a high-level prompt to use in your ChatGPT settings. Then I give words to avoid, the best ChatGPT model for copywriting, what to do about emdashes, and AI writing detectors to double-check with. Then I share how to get away with AI-written video scripts. Finally, I share advice from Steven Bartlett about AI-written text. Shared in the epi...

E674: Rand Fishkin joins the pod! Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing. He goes deep on: - The future of SEO in an AI world - Why engagement beats backlinks (confirmed in Google's own court testimony) - The unexpected top-of-funnel gap being left to exploit - The marketing metrics he actually tracks - And why audi...

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine. Instead, Apple is considering going with a more AI-dominant search solution. So, should we as SEOs, marketers, and business owners be worried? I'm not, and here's why. ⭐️ CNBC - Alphabet shares sink 7%: https://www.cnbc.com/2025/05/07/alphabet-shares-sink...

E672: There's a growing concern among publishers that the party is coming to an end. That: - Zero-click searches are on the rise because of AI Overviews and Chatbots - Google updates like the Helpful Content Update are making it hard to operate So, is there a world where web publishers can thrive? I believe there is, and I share it in this episode. — 💎 Compact Keywords - My SEO Course - Get payin...

E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google's AI Overviews are reshaping search in 2025 - and I'm going through the whole thing with you. In this, we cover: - How often AI Overviews are appearing (spoiler: it's growing FAST) - Which search terms and industries are most affected - Zero-click search trends - is AI really stealing your clicks? - Wh...

E670: Feeling overwhelmed by SEO? This is how and what to prioritize when you have limited time! If you're struggling with what to do next in SEO - whether it's backlinks, content, audits - this episode is for you. I break down what to prioritize, how to find easy wins (low-hanging fruit striking-distance keywords), and how to manage your efforts every day. This is a common issue for every digital...

E669: My step-by-step method for getting a page that was not ranking on Google to suddenly rank #1. Works best with pages that are not ranking at all for keywords you are sure they should rank for - at least on page 1-3 of Google. Do this for pages not ranking at all. One wouldn't expect this to work, so there's also a detailed explanation of why it works. This isn't backlinks… this isn't keyword...

E668: The #1 thing to do with a new site isn't building backlinks… And if you don't do this thing, it's going to create huge headaches for you later on. The top sites put a ton of thought into this, and even if you're not a new site, it's not too late. Do this to win in SEO: INFORMATION ARCHITECTURE. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video...

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing. This is a real-life example of what happens when Google's AI Overviews take hold. Then - how to avoid this. But not JUST how to avoid this… how to actually make AI Overviews, ChatGPT, Gemini, and other AIs recommend your brand - instead of disrupt it. Do...

E666: If you have a page that isn't ranking at all, which you think should be ranking #1, try this. I just tried it, and my page went from not ranking at all directly to #1. March 25, when the change was made. Week of April 9, I begin ranking #1 The change - take your page that SHOULD be ranking - copy the contents over to a new page and 301 redirect the old page. Submit to Google Search Console....

E665: How to build backlinks to a new website - the method for 2025. This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - A bonus way that, if done properly, can be more effective than any other link-building method If you have a website and you want to build domain authority for it - do this - while also putting up SEO p...

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months. Very straightforward and simple directions. If you want to do marketing on Reddit, this is a must-consider. - How to do Reddit marketing without getting banned. - How to pick subreddits. - How to get leads from Reddit. - How to...

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google's claims, DECREASES click-through rate by 34.5%. And AI Overviews are 99.2% triggered by informational searches, rather than transactional or navigational ones. Doing SEO with a blog primarily goes after these types of searches - informational searches - so that poses the question… Is blog SEO dead? Is this...

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients. This is a very unique type of SEO: SEO that specifically targets HUGE purchase orders and decision makers at the bottom of the funnel. It's one of my favorites, if not my overall favorite, way of doing SEO and it's a technique all business...

E661: The legendary Brian Dean did a test. If he took a page ranking on Google, increased only its page speed, would it rank better? He took a page with a Google PageSpeed Insights score of 13/100 and increased it to 100/100. Before the test, the page was ranking #8 on Google for the target keyword. And after the test… Plus: - What's most important for SEO - The best page speed testing tool ▶️ Bri...

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outranks Forbes. How he did it. Then, my 7-step checklist for how to use AI to create SEO pages that rank #1 on Google and stay #1 for years. 🤖 How I Used AI to Create Content That Outranked Forbes: https...

E659: Creativity in marketing. Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks And a 5-minute exercise you should do to become more creative! ⭐️Sources for this episode - My First Million Episode: https://www.youtube.com/watch?v=U0aCrkiybmA Harlem Shake NYC: https://www.youtube.com/watch?v=6TK64e8vzig Harlem Shake NYC BTS: https://www.youtube.com/watch?v=M9...

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We're joined by Brett Farmiloe, who just acquired HARO, to explain what's up and what you need to know. Brett bought HARO on the 15th of April, 2025. It previously shut down last year. The relaunch is today - April 22, 2025. The new HARO will take way more of a stance against spam, fake accounts, and low-effort...

E657: SEO has changed a ton since I started learning it over ten years ago. While it's still my favorite marketing channel, I would do things completely different if I was learning it today in 2025. This is what I would do, what this will get you, and how exactly to do it. Tools and articles shared: ▶️ https://reusevideo.com/ 🎙️ https://aipodcastmatcher.com/ 📖 https://edwardsturm.com/articles/eas...

E656: Doing SEO in other languages just got so much easier. This covers: - Why doing SEO in languages aside from English is a total marketing hack. - How to do SEO in other languages (the 20% of things that get 80% of the results). - How Google's new Gemini to Google Sheets integration makes the translation process so much faster and easier. 💎 Compact Keywords - My SEO Course - Get paying custome...

E655: Three accidental successes in my life that led to my companies making money. First one will make you laugh. The other two will inspire you. The reality of business that nobody talks about is everything takes longer than you think it will take and no entrepreneur is so dumb they won't eventually figure it out if they just stick with it. Don't worry if you don't get it the first time… or the s...

E654: Breaking down Shoott's programmatic SEO (pSEO) pages which rank #1 for keywords like "photo shoot NYC" or "photo shoot Los Angeles." Explaining all the elements on their repeatable, templatised pages, and how they're getting these results (these pages make them a lot of money). Then we look at what they can do better. Everything is shared in a way for you to reproduce with your own company a...

E653: Google doesn't just want to show one source or content type for a brand name or brand review. It wants dozens. It wants different websites, different media (videos, images, text)… and this can actually be exploited. This is how to boost sales using Google's love for variety in its results. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video break...