The Edward Show

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears at the top of Google. I explain how this works, why it matters, and what it reveals about the current state of search and online reputation. Topics covered include: - How targeted content can suppress s...

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay safe if you're using AI to create tons of pages. We cover: - Why "noindex" is your friend - The difference between AI spam and programmatic SEO - Why targeting transactional keywords still works - How t...

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort. It centers around using Google Business Profile's "Products" feature to link directly to individual service pages on your site - boosting engagement and sending valuable signals to Google. What we cover: - Why building dedicated pages for each service helps with...

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content. To help you navigate this, I explain what's happening, how it works, and how you can avoid getting penalized. I cover: - What "scaled content abuse" means - What we know so far about the recent manual actions - How Google's quality raters evaluate AI-written...

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search rankings and build trust with patients. You'll hear tips on how to update outdated websites, set up service pages the right way, and use your Google Business Profile to help people find you. We also get...

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google's search algorithm. If you have blog posts you know deserve to rank higher on Google, this is for you. You'll learn: - Why your best content might be buried (and losing traffic) - The real impact of click depth on SEO - How to use hub pages - The difference between pagination...

E696: One year after the biggest leak in Google's history, we're going deep on the 3 most important discoveries - ranking factors Google claimed didn't influence search... but absolutely do. In this episode: - How Google really uses click data from Chrome to boost rankings (Navboost explained) - What long vs short clicks tells Google about your content (and how to stop it) - Why Google will someti...

E695: There's one simple SEO fix that most people skip - and it's more important than anything else. In this episode, I explain why this overlooked change matters so much, how I'm applying it to my own site, and what it means for your blog posts, landing pages, and conversions. ⭐️ How Adding TL;DR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_booste...

E694: The full playbook for how to do SEO for a clothing website. Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashion reporters, getting on lifestyle podcasts, and sophisticated linkable assets   - How to format a clothing website for SEO - URL structure, category page setup, and how to write effective page titles a...

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO? I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on dedicated IP addresses. The goal: to see whether shared hosting environments affect Google rankings. Topics covered: - What the "bad neighborhood" effect really is - What happens to your SEO when you...

E692: Unconventional advice for how to become nasty at SEO. This isn't just about being able to rank with SEO - it's about how to sell and make money. I start with explaining the why - why would you even want to become pro at SEO in 2025 when there are so many other great marketing channels? Then I explain the overall philosophy on what you should be doing… and what you shouldn't. Finally, I tell...

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients. I, first, demystify what Schema markup actually is. Then, I explain the lie SEO agencies and consultants use, giving examples. Next I share when you need to worry about Schema markup. Finally - I explain how to implement it yourself - without paying l...

E690: A lot of people say SEO doesn't work anymore. This episode shows otherwise. Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn't rank for thousands of keywords. They just focused on a few that mattered, backed by a focused content effort. I walk you through what they did, what actually drove results, and why SEO still has plenty of room - if...

E689: People are searching Google now more than ever. A study last year showed, "Survey: 54% of people look through more search results vs. 5 years ago." But are they searching more because they like it or out of frustration? Signs point to frustration… and this leads to a great opportunity for marketers. It's now easier than ever to stand out in SEO - and I share how. Plus - huge news from Google...

E688: If you frequently publish a blog that isn't optimized AT ALL, will that hurt your SEO? I break down the full answer. Here's what I cover: - Why publishing a high volume of content, without keyword targeting, isn't necessarily harmful - The situations where it can cause problems, and how to prevent them - How I use a similar approach on my own blog, https://edwardsturm.com/articles/ - A simpl...

E687: Is AI-generated traffic replacing classic SEO (optimizing for the "10 blue links") or is this just hype? I share the Internet's most insightful thoughts on this and practical advice on how to optimize for AI tools like ChatGPT, Gemini, Claude, Perplexity, and more. Plus, we break down: - What Google's new AI Mode means for search traffic and visibility - Whether LLM SEO is truly replacing tr...

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom. While Yas was at Omnicom, it was the largest publicly traded marketing agency in the world. Its current market cap is nearly $15 billion. Head of SEO at the biggest marketing agency = King of SEO in my book. Yas shares: - How to lan...

E685: Interest in search engine optimization is shockingly at a literal all-time high. Since December 2024, interest has spiked up. I share why I believe this is, what to look out for, and what to do now. Topics covered: - Why SEO interest spiked in December 2024 - The role of AI in enabling SEO and product launches - What Google's AI Overviews and "AI Mode" mean for search - How to structure bott...

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI? Topics for the show: - How Google's AI Overviews and ChatGPT are impacting SEO strategies - The future of affiliate SEO and how it must adapt - Link building tactics that still work (and the ones that don't) - How Moz...

E683: Google's AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers would not have to click into my page… and I would lose the traffic. But this isn't necessarily a bad thing! And in this video, I share why. Plus two more examples of AI Overviews rewriting content and giving it in the Google results so that searchers do n...

E682: How to measure pogo sticking in SEO and how to fix it! Plus more SEO questions from the audience… Question 1: Should you change the name of your company and URL if your company name is too common? If so, what's the best way to do this while still maintaining SEO? Question 2: How do we measure pogo sticking in SEO - when a searcher comes to our page through Google Search, but goes back to the...

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO'd articles - necessary for building topical authority? Topical authority being how much authority your website and company have in your specific niche. Is blog SEO necessary for this? No - it's not. And in fact, it's a distraction. I share how you should be building topical authority in the absence of search eng...

E680: The dust has settled on the March 2025 Google Core Algorithm Update. Here's what actually changed. In this episode, I break down the biggest winners, losers, and key shifts from the latest update - and more importantly, how you should adjust your SEO strategy in response. Topics covered: - Content quality signals refined - UGC platforms: Reddit's rise, Quora's dip, forums fading - Retail & e...

E679: There's a growing theory that Google is intentionally degrading its search results to drive more ad clicks and revenue. Is this actually true? I break down a recent rant from a two-decade Google engineer who directly pushes back on this claim. We'll look at what the data actually says, why the court case may have misunderstood it, and what this means for SEO moving forward. If my conclusions...

E678: The disavow tool in Google Search Console lets you tell Google to ignore "toxic" backlinks. But is this actually useful in 2025? I break down whether you should be using the disavow tool, who it is really for, and why most websites and businesses are wasting their time (and money) on it. A listener emailed me about their SEO expert disavowing links with zero results. That inspired this deep...