The Ecwid E-commerce Show

One of the easiest, most profitable and overlooked marketing options is email Jesse and Richie are joined today by Eddie Standerfer - Lifecycle Marketing Director and Email Marketing Guru at Ecwid. Ecwid now has a complete integration with one of the most powerful and easy to use email marketing platforms in the world, Mailchimp! A few months back Tim and Jesse did a pod on the Ecwid native Automa...

We are well into the COVID world, and we are going strong, finding great people and doing great things every day. On today's episode we talk to a fascinating Ecwid merchant, doing wonderful things in troubled times. And we are proud to discover he listens to this show and our tips actually helped him out! Our guest is RJ Rise - Creator of the Ultimate 5 Squad . RJ shares with us the inspiration fo...

Since this is the Ecwid E-commerce show, if you're listening to this podcast right now you probably either have your own Ecwid store or about to start one. On this show we're always covering ways to improve your store, drive traffic, advertise and other various ways to get more sales. We usually talk to people who are websites first and then go to marketplaces to expand their reach. At Ecwid we ob...

So you've always wanted to get started on Facebook advertising but, you thought you didn't have the equipment, it would take too long, or it cost too much money to create and promote. In this episode Dennis Yu & Kieran O'Brien will tell us how to get started with Facebook ads fast and easy. You will hear how, with only your phone, you can create the beginning of a Facebook ad campaign, in as littl...

Recognizing Multiple Ways You Can Make Money with an Online Store On today's show Jesse & RichE sit down with Joe and Mike Brusca from https://www.buildassetsonline.com/ They've built niche sites, flipped websites and teach SEO and content creation techniques. They've succeeded at multiple different business models including Amazon FBA, Kindle publishing, and e-commerce websites. They own a sellab...

Jesse and Tim discuss the new program from Google that shows products in the Shopping tab for free. Google Shopping vs Google Free Listings How to set up in Ecwid Google Merchant Center Difficulty and future options https://support.ecwid.com/hc/en-us/articles/207806255-Upload-product-feed-to-Google-Shopping-manually-advanced-

Jesse and Richie adapt the same way everyone else has had to and record via Zoom to discuss how to cope with the changing landscape. They discuss what to do if business is down.  - Systems and processes - Site redesign And if business is going well, where to double down - Advertising is cheap - YouTube, Facebook, Instagram - Competing with Amazon - Product Feeds

Jesse and Richie get to improve their YouTube E-commerce ads game with an expert in the field - Brett Curry the CEO of OMG Commerce.  Beginner level YouTube video ideas Testimonials, how-to's, product info Maximize the first 5 seconds Ad targeting options Where to start and how to scale YouTube Ads Template https://www.omgcommerce.com/guides/top-youtube-ad-examples-templates  

Jesse talks with Tim Osborn (Content Manager) about the latest in email marketing. Ecwid listeners may know Tim from the Ecwid Youtube videos and he is also responsible for many of the emails Ecwid sends. Email isn't dead Millennials still want email Staying away from spam Options for marketing emails New Ecwid Automated Emails: Favorite items reminder Abandoned cart recovery email with a discount...

Jesse and Rich talk with Ken Dallmier about how he launched an organic birdseed brand with local retail. Then expanded via marketplaces Amazon, Walmart and Chewy and then added his online store.  Most Ecwid guests take the opposite journey so you can hear the different challenges Ken encountered. In addition Jesse and Rich give advice on shipping pricing strategies, home page messaging, and more....

Jesse and Rich talk with the founder and seamstress of custom dog coat and accessories founder Jill Bartlett. Our course you will get to hear about the namesake rescue pup - Scout. But beyond the cute puppy stories you will learn about: - Creating a product from scratch - WordPress themes and Ecwid - Instagram marketing ideas  - User generated content  - Contests, gamification - Future plans - vid...

Jesse and Richie talk with the founder of DataAutomation.com - Will Christensen. Will nerds out on Excel tricks and Zapier workflows to automate your e-commerce business. When to automate?  Litmus tests What to automate?  Emails, inventory, accounting, shipping, tracking, social media options. Listen in for a bonus offered up by Will.

Happy New Year! Jesse and Richie go through 15 different tips and strategies to implement to make this year the best for your business. Make these into goals and resolutions for 2020 Beginner Domain name - buy it, connect it. Check out new features in your store -- look and feel of your store Better pictures and descriptions Connect to FB/IG -- Store, shoppable posts.  FB Business Manager account...

Jesse and Richie discuss what to sell online if you don't already have a product.  Passion vs. Profit Creating content is key here and you want to enjoy your day when working. Big markets vs. Niche Trending products and fads Price and profit margin determine advertising options Manufacturing, Dropshipping, Print on Demand, Patents  

Jesse and Rich talk with Kathleen Gambarelli who handles Group Product Marketing for Direct Response at Snapchat. They discuss Snapchat as a v isual communication platform and a introduction to the platform for newbies Demographics of users Stories, Spectacles, Filters Pixel Installation Dynamic Ads Instant Create Special promotion www.ecwid.com/podcast/snapchat-ecommerce-ads https://forbusiness.s...

Jesse and Richie dive deep into Pinterest and how e-commerce sellers can connect their store to this huge source of potential customers. The talk with Pinterest's Mandy Rosenthal - Partnerships Manager responsible for e-commerce integrations. Pinterest as a visual search engine where people find inspiration People use Pinterest to find things they aspire to buy Pinterest Business Acct Connect the...

Jesse and Richie talk with Jaeleen Shaw the founder of FloraFlowerCart.com. Starting last year she and her husband have taken an offline flower cart and used their website and Instagram to build a business They started offline selling flowers locally at farmers markets, pop-ups, weddings and events We discuss: Local networking groups Teaming up with a photographer Web designers and developers Inst...

Jesse and Richie talk with Josh Williams from Shipping Easy - the shipping solution that doesn't stop at shipping.  They discuss how newbies can utilize a third party software addition to save money right away.  Real life examples of customers who solved their issues Customer lifecycle emails after shipping Review requests  Amazon integration

In this episode Richie asks Jesse for advice on advertising strategies for small merchants and they walk through the 3 basic advertising methods. Search Display Remarketing They also discuss the various tools to achieve those methods: Platforms Pixels Feeds Automation or DIY Then they go deeper and mention which platforms to focus on for each objective and which work together well.   

Jesse and Rich talk with Rob Burns of Video Telepathy about a full range of ecommerce videos. He makes a wide range of video for small to large ecommerce brands and we break down exactly how you can make some for yourself - Testimonial Videos - Product Video - Product Demonstration - YouTube PreRoll - Facebook and Instagram Video - Remarketing Videos

Jesse and Richie discuss several of the biggest updates and who should apply them to their own businesses. Instant Site - Themes and new site builder WordPress Version 5 (Gutenberg) integration Snapchat integration Pinterest integration Facebook Messenger and live chat

Jesse and Rich talk about Pinterest Marketing with Kim Sutton from Positive Productivity. Introduction to Pinterest  Vertical Images (Pins, Boards) Repinning and curating Tribes and Tailwind Catalogs, Pixels, and Shoppable Pins      

Jesse and Rich interview internet startup entrepreneur and discuss his trademark "punch" and the beads on his social profiles. Andrew advises new entrepreneurs to pick up the phone and talk to customers. Or text, chat. Say thanks and ask why they bought. Need to learn what they need to improve your business. Buying to support the creator, store owners are the creators and you want people to suppor...

Jesse and Richie go behind the scenes with Shannon Rollins the wife and business partner of Kent Rollins.  They run KentRollins.com - Cowboy Cooking. Kent is the celebrity chef who has appeared on many cooking shows - Chopped, Cutthroat Kitchen and Throwdown! with Bobby Flay. They discuss growing a YouTube channel including strategies and tools to grow to 500,000 followers. Selling from YouTube Sp...

Jesse and Richie talk with the founder of OSI Affiliate Software about referral programs, affiliate marketing and what that can do for your online store.  Referral programs vs. affiliate programs How to start a referral program Promote your referral program How to find influencers for your affiliate program Arlen also hosts the Ecommerce Marketing Podcast and several others projects at ArlenRobins...