The Ecwid E-commerce Show

Jesse and Rich talk with Angela Brathwaite the founder of RoadTripPotty.com a portable travel urinal designed for females. Amazingly this product hadn't been designed considering it is for 50% of world.  Angela shares her process for creating a product. Inventing  Patenting - Utility and Design Manufacturing - CAD designs, prototyping Marketing - Search, Google Shopping Amazon - Pros/Cons  

Special guests Joe Fier and Matt Wolfe from EvergreenProfits.com talk with Jesse and Rich about a repeatable sustainable way to get traffic to your site and build an audience. They introduce the concepts of the 3 Pillars of Traffic 1. Discovery/Search (best intent) 2. Retargeting (pixels, multiple touches) 3. Content (Video, Social, Text for SEO) They use real examples to introduce these strategie...

Jesse and Richie stretch their internet marketing brain muscles today to provide advice to a site where e-commerce is only a small part of the business.  Hear from Antionette Montalvo who is a community health consultant and life coach for nurses. She has helped nurses find their calling beyond just nursing.  She uses Ecwid to sell her Ebook on her website Visionarynurse.com and Jesse and Rich hel...

Jesse and Rich chat about chatbots with Nick Julia the founder of MindHeros.com specifically about chatbots in ecommerce. Chatbot vs. Livechat Lead Acquisition Customer Support Post Purchase Follow Up Facebook Messenger Ads

Jesse and Rich talk with Tim Osborn the resident content marketer about how to get started with content marketing.  Brand Story Video Creation EAT Score  Sustainable Content Strategy Social posts and boosting to your audience  

Jesse and Rich talk with Ricardo Lasa the founder of Klicken a second time. Google has a new advertising option - Smart Shopping Campaign - that is now available to Ecwid merchants using Klicken. The "old" Google Shopping Smart Shopping difference while using product feeds Display Ads Gmail Ads YouTube Dynamic Prospecting and Remarketing And most importantly this is all automated with no involveme...

Jesse and Rich talk with Cody DeArmond from ShipStation. ShipStation is web based e-commerce fulfillment software option that is integrated with Ecwid and many other e-commerce platforms.  Import all orders from all channels to one location Choose the best shipping option for each package based on various automated rules Print labels and obtain discounts from carriers Build rules to ship from cert...

Entrepreneurs need to make adjustments and Jesse and Rich had a cancellation due to a tornado. So they took the opportunity to answer questions from listeners. Instagram Only Starter Site launch and where to go down the road Name and URLs

We learn how international speaker and author John Lawson got his start in e-commerce and what merchants should do now in social media. Brand is what people say about you when aren't in the room eBay - original social commerce YouTube videos (How do I fold a bandana like Tupac?) Use video content to kick-start social content creation Facebook Native videos Instagram Stories

Building a merchandise store selling logo'd t-shirts, hats, mugs and hundreds of similar products is very simple and we discuss how. -Drop Ship with Printful -Designing a logo or shirt -Use for branding and community engagement -Shoppable posts on Instagram and Facebook

Hear from Dave Novick (VP of Marketing) to discuss the recent announcement by Google that is making email dynamically updated.  Email hasn't changed much in 20 years and the recent Amp for Email news will change that.  Ecwid is the first e-commerce platform to offer merchants this new capability. - Interactive Abandoned Cart - Order Status - One Click Email Verification We discuss where this new t...

Jesse and Rich hear from Billy Miller on building his business in an extremely small niche - orchestral drum setups that need mounted triangles and finger cymbals. - Building a store on Rapid Weaver - Google Shopping - SEO from photos of drum setup - Shipstation for shipping and labels The fun part is learning how Billy is taking his family and business on the road for a year-long RV trip.

Hear from a real live entrepreneur building her business with Ecwid. Akilah created Kissedbyabee.com to help people with skin conditions with her natural products.  We discuss her background and how she got started with Ecwid. We discuss the real challenges of building a business when you aren't a tech expert.  Selling offline Taking pictures Posting on Social Instagram Shoppable post Facebook ads...

Jesse and Rich talk with Scott Carson and Stephanie Goodman about leveraging online tools and digital marketing to bring them to the top of their field. We walk through a specific example with unique tips.    - Octagon marketing (Making content and repurposing and cross-promoting) Live video, transcribed text, Youtube, Twitter, Facebook, Groups, Meetup, LinkedIn Facebook, Meetups, Twitter and Inst...

Entrepreneurship and building an online income can be lonely. Rich and Jesse discuss options for e-commerce store owners to stay educated, connected and motivated. It is conference season! Jesse and Rich will be attending several conferences with in-depth training from expert speakers. The two big ones in digital marketing and are both in San Diego. Traffic & Conversion Social Media Marketing Worl...

Today we take a look into the future of e-commerce and talk AR, VR, voice, video and beyond in our talk with Brandon Schulz founder of Violet.io. Have you ever thought about how someone might buy your products, yes - your products, via voice? What about a VR experience, like watching a live concert, that provides the viewer with products for sale that match that experience? We cover all that and m...

Jesse and Rich talk with Scott Stewart who ran 3 Ecwid stores with his wife and knew that he could do a better job than the current offerings and created Helpfulcrowd.com  - How reviews provide trust - Creating user generated content - SEO benefit of new content  - Q&A benefits - Handling critical reviews - Automated review collection

Today Jesse and Rich interview Karel Tlustak the founder and CEO of an automated advertising tool -- ROI Hunter. Diving deep into remarketing for small e-commerce merchants.  -- Cross-device  -- Time and frequency of ads -- Automation  -- Patience to let the algorithms work

Jesse and Rich talk with the founder of Gratisfaction - Akash Malik about a variety of topics.  Loyalty Marketing Referral Marketing Contests and Sweepstakes Actions and Gamification These tactics can be on-site or on different social media platforms like Facebook, Instagram, Pinterest and more. Using these tactics can increase the value of all visitors to your site - whether they purchase or not.

Jesse and Rich give their predictions for ecommerce in 2019 that you can apply right away.  Automated marketing is the main topic where they discuss how to launch dynamic remarketing on Facebook and Google Shopping campaigns.  Both tactics are from integrations built into the Ecwid Control Panel and use your product information to drive the ads so they are very simple to do on your own.

With the new year here and a lot of new people looking to start their own business, Jesse and Rich get back the basics with guest Daniella.io.  They discuss who should sell online, what products to sell, where to sell online (Facebook, Instagram, Amazon). How to get started and where to find resources and courses to help.

We discuss generating traffic for your store with Matt Wolfe and Joe Fier of the Hustle and Flowchart podcast. They work in the information world and use paid search on Google, email funnels and Facebook remarketing to keep people in their ecosystem.  We discuss how they build an advertising funnel and how to get started with advertising. E-commerce store owners can borrow these strategies to use...

We discuss who should sell on Amazon and basic strategies to build Amazon as a sales channel.  Wenson Wu CEO and Robby Stanley CMO of FeedbackWhiz have seen hundreds of clients and success and add their thoughts on how to get organic rankings on the Amazon listings from having good reviews from real customers and how to obtain them. Great listening for anyone thinking about selling on Amazon.

Alan Bush teaches a class on SEO at University of California - San Diego and we discuss how to get started with Search Engine Optimization (SEO). He introduces his process: Awareness, Research and Conversion (ARC) We discuss tools that you anyone can use for free to begin your research and start creating content. We also discuss a method to help you create your first video, blog post, audio, and s...

Hosts Jesse and Rich speak with Donna and Andrea about their entrepreneurial journey. They are "ladies of a certain age" who need reading glasses and standard reading glasses don't work well when applying makeup.   Meeting their own need, they set off creating a product for others who have the same need. They tell us how they were able to get the product made from a design. How they started to mar...