The Ecwid E-commerce Show

In this podcast episode, hosts Jesse and RichE dive deep into the crucial process of selecting the perfect domain name for your online presence.  Tune in to the podcast as they discuss an exciting new Ecwid feature that allows you to get your dream domain name right from the Ecwid admin.  Why a Domain Name Is Important A strong domain name is crucial for online business success. It represents your...

Selling online is no longer limited to just your own website. The landscape has evolved, and now it's crucial to have a presence on various platforms, including marketplaces and social media. To shed light on this topic, we have invited a special guest, Mayon from Channable, who is an expert in the field of multichannel selling. Streamline Product Feeds with Channable Product feed management is at...

In today's fiercely competitive business landscape, delivering exceptional customer service is absolutely crucial for achieving success. That's why we had a chat with Kaia Madalińska from Text (formerly LiveChat) to get some valuable insights into the latest features in the customer service industry that help business owners deliver top-notch customer support. From Live Chat to Text Live Chat, a t...

In this podcast episode, our show hosts Jesse and RichE interview Ricardo Lasa, CEO and co-founder of Kliken, a marketing solutions provider for ecommerce stores. Ricardo discusses the exciting advancements in AI technology and how it is transforming the advertising industry. How AI Transforms Advertising Ricardo explains that AI has traditionally been used for optimizing campaigns, such as select...

Joining us today is Jim Huffman, a renowned expert in the field and CEO of GrowthHit, a growth marketing consultancy specializing in direct-to-consumer (DTC) brands. Jim also hosts the popular podcast "If I Was Starting Today" and has written the Amazon best-seller, The Growth Marketer's Playbook, a book that even dethroned Seth Godin from the #1 spot for 72 hours. In this episode, we dive into ke...

Join us on the latest episode of the Ecwid Ecommerce Show as we dive deep into the sizzling topic of utilizing AI for businesses. Our special guest, Matt Wolfe from Future Tools, shares invaluable insights.  Getting the Best Results with Prompts Matt shares his perspective on prompt engineering when using AI in ecommerce. The goal is to make these tools accessible to all users by focusing on natur...

In a new episode of the Ecwid Ecommerce Show, we talk to Brent Spicer of Marsello, a loyalty, SMS, and email marketing platform for business owners. Tune in to the podcast to learn how unlocking customer data can help you create a smart loyalty program that automates your marketing efforts. Unlocking Customer Data & Automating Campaigns Marsello started as a loyalty program platform that unlocked...

Join us in our latest podcast episode with email marketing guru Amandine Liepmann to discover the secrets of successful email marketing.  Amandine Liepmann runs an email marketing agency ListBurst and sells pre-made templates for businesses. As a top 1% email marketer on Upwork, Amandine's insights and strategies are invaluable resources for business owners looking to improve their email marketing...

On this episode of the Ecwid Ecommerce Show, we have a conversation with Liz Abunaw, the founder of the Forty Acres Fresh Market. What Forty Acres Fresh Market is All About  Forty Acres Fresh Market is a grocery retailer that combats health and economic inequity by increasing access to affordable fresh food in underserved communities. Currently operating as a mobile produce market through pop-up m...

In this episode of the Ecwid Ecommerce Show, we sit down with Ricardo Lasa, CEO of Kliken, to explore the exciting new advertising tool. What Is Kliken? Kliken is a marketing platform designed to help you reach more customers and increase sales by leveraging organic product listings and paid search campaigns across various platforms.  With Kliken, you can promote your products with Google ads, Goo...

In this episode, Jesse Ness and Richard Otey dive into collaborating with other business owners. Find out how to look for possible collaborations, how to connect with other businesses, and what you can do if you don't have a significant audience yet.  Why Collaborate with Other Businesses?  Collaborations are a great way to expand one's reach to potential customers. It can be as simple as a cross-...

Running an online store is a great way to grow revenue and reach more customers. But expanding to online marketplaces can give you access to even more potential customers and increase sales. In this podcast, we'll explore the advice of Ben Jones from Codisto on how to maximize success when expanding to services like Amazon, eBay, and Walmart. Why You Should Go Omnichannel If you really want to inc...

Join our new episode on the Ecwid Ecommerce Show as hosts Jesse and Rich dive into the new advertising tool by Facebook, Advantage+ shopping campaigns. They also share some tips to make it perform above and beyond, so take notes! What Are Facebook Advantage+ Shopping Campaigns? You might remember we talked about Google's Performance Max in one of our latest podcasts. To recap, Google Performance M...

Given today's oversaturated nature of digital advertising, business owners need to explore new ways of marketing their products and services… Or not so new. We invited David Fink of Postie to be a guest on our podcast and discuss the possibilities of direct mail marketing. Direct Mail for Marketing Marketing is an omnichannel game. When you use different channels, it helps you grow your business m...

In this episode of the Ecwid Ecommerce Show, we meet with Shane Morris and Megan Baumer from GS1 US. GS1 US is the official issuer and administrator of the UPC barcode, which is the cornerstone of the global supply chain. Listen to our podcast to learn more about barcodes and the differences between product identifiers such as UPC and GTIN. You'll learn how these identifiers help with inventory ma...

In this episode, we talk to Ricardo Lasa, the CEO of Kliken. It is an automated Google Shopping and Facebook Ads technology that takes marketing to the next level. When linked with Ecwid by Lightspeed, Kliken provides automated Facebook Ads and Google Shopping right from the admin panel. Ricardo shares the latest Kliken updates for Facebook Ads and Google Shopping, plus how they benefit online sel...

In the latest episode of the Ecwid Ecommerce Show, co-hosts Jesse and Rich go over the latest and greatest updates in your Ecwid store. Tune in to learn more about some new tools and find out how to use them. Boosting Sales with Pre-Orders Whether your product is temporarily out-of-stock or you're planning to launch a new item, you don't have to hide products from your customers anymore. Now you c...

Welcome to a bonus episode of the Ecommerce Content 101 series. We got great feedback on the series; thank you! From your feedback, we found that some business owners are stuck getting started because it's hard for them to pick a topic for their content. That's why we made one more episode to help inspire you to start. Don't Overthink It Getting started with anything is not about perfection. You j...

Welcome to the third episode of our series about content creation for a business. RichE cover the internal limitation that hold us back from creating content and how to overcome your fear.   Ecwid Podcast on Ecwid: www.ecwid.com/blog/podcast Ecwid Social Social Profiles: Facebook: www.facebook.com/ecwid Instagram: www.instagram.com/ecwid/ Youtube: www.youtube.com/user/EcwidTeam Twitter: twitter.co...

Welcome to the second episode of the Content Creation series! In the first episode, podcast host Rich explained why you want to create content for your business. Now that you know that your business needs a social media identity, we want to help you develop one with ease.  Things That Stops You from Making Content There are generally four obstacles that stop people from creating content: price, te...

Content is key when it comes to driving traffic and sales for an online store. That's why we are dedicating a series of podcast episodes to explaining why content is so important for your ecommerce business.  Tune in to the first episode of the Content Creation series. The host Rich will talk about the importance of both creating content, and creating content consistently.  Why Is Content Crucial?...

In this episode of the Ecwid Ecommerce Show, the podcast hosts Jesse and Rich look into Google's Performance Max ad campaigns. Tune in to learn more about this ad campaign type and find out how it can benefit your business.  What Is Google's Performance Max? Performance Max is an ad campaign type that allows you to create a single campaign to promote your products across all of Google's advertisin...

In this episode of the Ecwid Ecommerce Show, we talk to ​​Ash Krishnaswamy, the founder of Forge. Forge is an agency that works exclusively with early-stage consumer brands to help them launch and grow their businesses. TikTok vs. Paid Ads A lot of direct-to-consumer brands start to promote their business using Facebook, Instagram, or Google ads. Ash believes that's far too expensive for small bus...

In our new episode of the Ecwid Ecommerce Show, we talk to Taylor Lagace, co-CEO of Kynship , an influencer marketing agency. He explains why the "pay for post" method of influencer partnership is often ineffective. He offers a more beneficial approach to marketing with influencers, applicable to all industries and brands. Identifying Influencers to Partner With First, Taylor recommends taking 2%...

In this episode of the Ecwid Ecommerce Show, our podcast guest is email marketer Chase Dimond. He is the co-founder of Boundless Labs, a top email marketing agency. Why You Need Email Marketing Chase covers the main things that make email marketing so effective for online sellers: - The ability to create personalized emails is unparalleled to social media. - Email is highly consistent.  - Email is...