The Ecwid E-commerce Show

Join the Ecwid Ecommerce Show hosts Jesse and RichE as they chat with Ryan Wood, founder of a growth and media strategy Woodmill Strategy.  Listen to Ryan talk about the importance of a charted-out vision for your business, the difference between email and SMS marketing, chatbots, and more. Developing a Vision for Your Business The first thing that Ryan encourages business owners to do is to devel...

Join our podcast host RichE as he chats with Helen Polise, aka the TikTok Teacher. She used her background in film production to help her dive into TikTok during lockdown. And it worked, bringing in 536K followers on TikTok!  Tune in to learn about her best tips and tricks for growing your business on TikTok. How to Connect with Viewers Helen recommends that businesses focus their media strategy o...

Tune in to the latest episode of the Ecwid Ecommerce Show. This week we've brought on Hahney Yo, a Product Marketing Manager at TikTok. She uncovers what makes TikTok so special and how small businesses can use the platform to grow their reach.  The World of TikTok TikTok is a place where short form videos reign. It also has over one billion users globally. TikTok is a place for content about anyt...

Join The Ecwid Ecommerce Show hosts Jesse and RichE as they discuss opportunities for small businesses to grow with Facebook and Instagram. Grow Awareness with Content People are always wondering how they can get more sales. The answer: you have to create content.  There should be different forms of content that introduce your brand to customers. Each of those forms of content is going to potentia...

Listen to the newest episode of the Ecwid Ecommerce Show, featuring Josh Berkstresser, Education Strategy Manager at Ecwid. Ecwid is launching our very own "Build Your Business" Academy. It is designed to centralize the knowledge you need to run a successful online store.  New educational content debuting on the platform includes resources that explain the nuts and bolts of selling online, such as...

Tune in to the latest episode of the Ecwid Ecommerce Show for fresh news and action-oriented tips for the holiday season. Podcast hosts Jesse and Rich start the episode with some news fresh off the presses—the acquisition of Ecwid by Lightspeed. In a nutshell, the acquisition means more people building a better platform for Ecwid users.  Another thing Jesse and Rich touch on is Facebook moving to...

In this bonus episode, our podcast host RichE covers a few things that you should do to get ready for Black Friday and Cyber Monday this year. Listen to RichE map out a simple but effective holiday season strategy for your small business through: Creating videos Posting ads Remarketing Retargeting Email marketing. Episodes mentioned in the podcast: Episode #75 with Josh Berkstreer, Head of Educati...

In this episode of the Ecwid Ecommerce Show, meet Nicole Horowitz, Content Marketing Manager at Ecwid...and aspiring entrepreneur. Nicole has been writing a new Ecwid blog series, "How to Sell Online If You're a Beginner" , where she shares her first-hand experience starting an online vintage clothing store, taking Ecwid out for a spin in the real world.  Getting Started You should start with an i...

In our newest episode, we talk to Joe Valley, a Certified Mergers and Acquisitions Professional. After facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book "The EXITpreneur's Playbook" to help online business owners get the maximum value and best deal structure when they seek an exit.  Tune in for Joe's insights, and don't forget to download three free chapters from his b...

In this episode, our podcast host Rich flies solo to interview Alex Schupp of Denver Crowd , a digital marketing and website development agency. Alex and his team at Denver Crowd are a great example of an ecommerce/nonprofit partnership in action.  Fundraising, collecting donations, raising awareness, and community communication are common needs for all nonprofits. These mirror Ecwid's core functi...

In our latest podcast, we talk to Ricardo Lasa, CEO of Kliken.com and an automated Google Shopping and Facebook Ads guru. Kliken provides automated Facebook Ads and Google Shopping from your Ecwid Control Panel. Ricardo shares what's coming for Google Shopping and Facebook Ads, and how you can get ready for the future now. Topics of discussion include: Why a multi-platform (and multi-Google) prese...

In the latest episode of the Ecwid E-commerce Show, hosts Jesse and Rich interview Pon Pandian Paulswamy, co-founder of TargetBay . Topics of discussion include: Using TargetBay to launch automation tools, initiate review requests, and promotion. The importance of review collection, not only for social proof but for organic growth in Google search and Google Shopping. Repurposing reviews for promo...

In this episode of the Ecwid Ecommerce Show, hosts Jesse and Rich are joined by Chris Lavoie, the Technology Partner Manager at Gorgias.com The episode touches on the following: What helpdesk software is and how it differs from AI-chatbots. Omnichannel in customer service, and answering customer questions where they are. Using social media not only for marketing but for customer support as well. ...

In this episode of The Ecwid Ecommerce Show, our hosts Jesse and Rich talk through everything you need to know about Ecwid's new Subscriptions Model.  They explain how subscription clients can make you happy and successful. Here are some key takeaways: The value of your company is increased by having predictable, reliable, subscribers. The regularity of subscribers allows for improved forecasting...

Our Ecwid E-commerce hosts Jesse and Rich are here on the mic to share some great tips for increasing sales using something called live shopping. Sounds intriguing, right? We've talked about how videos can help your overall marketing strategy. And we've touched on the benefits of live streaming. But now we'd like to introduce you to the latest and greatest in video shopping techniques—live shoppin...

This week, the Ecwid E-commerce Show hosts Jesse and Richie are joined by Mark Daoust, founder of Quiet Light . Quiet Light is a brokerage for buying and selling websites and e-commerce businesses. Mark gives listeners some inside advice on how to make your domain a valuable web property, and how to eventually sell a successfully developed domain or business. The discussion touches upon: The value...

Today the Ecwid E-commerce Show hosts Jesse and Richie are joined by Tony Virelli of 3D Locksport .  Having found success in specialty niches, Tony shares his experience launching and selling a unique product created with the help of 3D-printing. He is a locksport enthusiast (locksport is the sport of opening locks and beating complex systems) and enjoys 3D design and printing. So he decided to co...

On this week's podcast, meet Alex Schupp of Sports Obsession , a sports apparel and merchandise store. ( sportsobsession.com ) Sports Obsession has over 20,000 products for sale, so they wanted a robust yet simple e-commerce platform that would allow them to do an initial mass-import of thousands of products. Alex rebuilt the Sports Obsession website with Ecwid E-commerce and brought the annual re...

Kevin Urrutia, Founder of Voy Media, talks about launching new businesses, scaling companies, and b uilding and managing a remote team. Voy Media: https://voymedia.com/ Ecwid Podcast on Ecwid https://www.ecwid.com/blog/podcast Ecwid Social Social Profiles:   Facebook: https://www.facebook.com/ecwid Instagram: https://www.instagram.com/ecwid/ Youtube: https://www.youtube.com/user/EcwidTeam Twitter:...

Norm Farrar aka "The Bearded Guy", is the founder of  Micro Brands, as well as, being the owner AMZ Club and PRReach. Norm has over 25 years experience in sourcing, branding, and development, and he shares this experience on his podcast  "Lunch with Norm" Norm has helped a variety of brands to sell 1 millions plus a month in sales. We look forward to hearing how we can exceed beyond Amazon. https:...

Jesse and Rich are joined by Ricardo Lasa CEO of Kliken. https://www.kliken.com/ They encourage you to take advantage of the Google Shopping Engine. How can you turn down Free Traffic? Ricardo explains some of the steps that can get you started with your integration. Ricardo also discusses how Kliken can offer you a more automated, headache free experience. Ecwid Podcast on Ecwid https://www.ecwid...

Jesse and Rich are joined by a new member of the Ecwid team, Josh Berkstresser, head of Education Strategy They discuss the new Holiday Success Plan, which Ecwid is rolling out as an Pre-Holiday gift for it's Merchants. Are you ready for Black Friday? Are you making the most of the current surge in online commerce? The team encourages you to make your Black Friday plan, and start marketing it yest...

Today's guest is Brian Carver, CEO of www.atlas46.com Atlas 46 provides unique, quality, American made products to several industries. The core products are tool belt vests, popular with construction workers, mechanics and off-road enthusiasts. After tiring of software, Brian took over this business which his father had recently launched, and grew it to a multi location business with 200 employees...

Today's guest is Traci Reuter, founder/CEO of Divine Social and co-host of The Social Media Marketing Happy Hour podcast. Divine Social has a passion for supporting businesses in growing their brands through authentic, meaningful social advertising. Traci has an uncanny gift for looking at any business's mission, vision, and message, and mapping out the right strategy to get their brand in front o...

Today we explore deep into the Amazonian jungle. But it will be OK, because we have an expert as our guide. He's our guide, he's our guy, he's My Amazon Guy - Steve Pope. His 300 Amazon Tutorial videos are evidence of his expertise. All of that and more can be found at the MyAmazonGuy website. Steve brings his insights to our questions about: How to successfully launch a product on Amazon and acce...