Jason Greenwood
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).-THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.-With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Author
Jason Greenwood
Category
Podcast website
Latest episode
Jul 10, 2026
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Episodes
🎉 E100: Talking PLM Tech & Sustainable Fashion Supply Chains w/ Oliver Rhodes, SupplyCompass - At the Coalface Podcast - 14 October 2021 13.10.2021 59:02
Oliver is the Head of Growth for SupplyCompass - https://supplycompass.com SupplyCompass is a UK based, SaaS Product Lifecycle Management (PLM), Collaborative Sourcing and Sustainable Supply Chain management platform for fashion brands. SupplyCompass helps fashion brands work collaboratively and transparently with designers, suppliers, manufacturers and product development partners throughout the...
E99: Talking The World Beyond Click & Collect + Immersive Commerce w/ Lee Hardham, Brauz - At the Coalface Podcast - 7 October 2021 06.10.2021 44:40
Lee is the Founder & CEO of Brauz - https://brauz.com Brauz is an Australian founded immersive commerce platform Brauz helps brands connect intimately with their customers via reserve/book/try in store and remote/Zoom concierge service functionality Jason and Lee discuss the growing pains of Brauz and what others can learn from his incredible journey from marketplace, to pivot, to building a best...
E98: Talking Startup to Scale & Building a SaaS eCommerce Platform from Scratch w/ Ryan Murtagh, Neto - At the Coalface Podcast - 30 September 2021 29.09.2021 59:58
Ryan is the Founder & former CEO of Neto (Now Maropost Commerce Cloud - MCC) - https://www.maropost.com/platform/commerce Neto is an eCommerce and Omnichannel platform founded in Australia in 2009 and sold to Maropost in March of 2021 for $60M. Neto was and is a popular eCommerce platform within the ANZ region and with the Maropost purchase has gone global and is growing rapidly Jason and Ryan dis...
E97: Talking Successfully Selling Your Digital Business & Assets w/ Blake Hutchison, Flippa - At the Coalface Podcast - 23 September 2021 22.09.2021 55:44
Blake is the CEO of Flippa - https://flippa.com Flippa is an online marketplace for selling existing online businesses and other digital assets Flippa is used by thousands of merchants to successfully exit their business ventures when they see fit by easily connecting with a market of willing buyers - with Flippa essentially acting as the 'broker' Jason and Blake discuss what makes a good digital...
E96: Talking DTC eCommerce & Business Success w/ David Wurtz, Charm.io - At the Coalface Podcast - 16 September 2021 15.09.2021 48:33
David is the Founder of Charm - https://charm.io Charm is a SaaS platform that provides deep research, unique data points and rankings on over 2 million DTC eCommerce brands This data is used by investors, product teams and marketers to research the best brands to target and invest in, learn from or sell to Jason and David discuss how Charm came to be and how they built out a unique 'ranking engin...
E95: Talking Enterprise eCommerce Tech & Going Public w/ Amit Shah, VTEX - At the Coalface Podcast - 9 September 2021 08.09.2021 55:35
Amit is the Chief Strategy Officer & US General Manager at VTEX - https://vtex.com VTEX is an enterprise grade SaaS eCommerce platform that was founded in Brazil and just went public on the NYSE in the USA Jason and Amit discuss how and why VTEX has taken the world by storm and what their plans for the future look like as a newly minted public company VTEX supports enterprise merchants with B2C, B...
E94: Talking Omnichannel Customer Service Excellence w/ Jasper Koolen, Gorgias - At the Coalface Podcast - 2 September 2021 01.09.2021 56:24
Jasper is the Strategic Partner Manager APAC at Gorgias Gorgias is an omnichannel customer service and helpdesk platform: www.gorgias.com Jason and Jasper discuss how customer service and support is critical to the success of any eCommerce or omnichannel business and how it can actually be turned into a profit centre done right Gorgias is an omnichannel heldesk system that allows merchants to mana...
E93: Talking Amazon eCommerce Analytics & Optimisation w/ Jonathan Tilley, ZonGuru - At the Coalface Podcast - 26 August 2021 25.08.2021 50:37
Jonathan is the co-founder & CEO of ZonGuru ZonGuru is a SaaS based Amazon retailer sourcing, BI, insights and optimisation platform: https://www.zonguru.com Jason and Jonathan discuss how omni-channel and Amazon native retailers need to use increasingly sophisticated tools to win on Amazon. ZonGuru brings together a suite of tools that allows retailers to find Amazon product niches, source produc...
E92: Talking Omni-channel & Retail CX Tech w/ Danny Phillips, Omneo - At the Coalface Podcast - 19 August 2021 18.08.2021 1:01:53
Danny is the co-founder of Omneo Omneo is a SaaS retail Customer Experience (CX) platform: https://www.omneo.io Jason and Danny discuss how the modern CDP industry can be myopically focused on better marketing weaponry vs serving the customer better at every touchpoint Omneo changes the game for customer service and sales teams in that it focuses on surfacing customer data as and where the custome...
E91: Talking eCommerce Marketplace Performance Analytics w/ James Dihardjo, MerchantSpring - At the Coalface Podcast - 12 August 2021 11.08.2021 59:26
James is the co-founder and director of client services for MerchantSpring MerchantSpring is a SaaS eCommerce Marketplace Analytics and BI platform: https://merchantspring.io/ Jason and James discuss how the marketplace space has evolved over the last few years Is Australia 'over marketplaced'?? What does the future of marketplaces look like? How should merchants approach marketplace performance m...
E90: Talking SMS Marketing for eCommerce w/ John Stuckey, MobileDigital - At the Coalface Podcast - 5 August 2021 04.08.2021 51:26
John is the co-owner (with his wife) of MobileDigital Australia. SNIPER is the their end to end SaaS SMS/MMS/Text Message marketing platform: https://snipermobile.com The data they share in terms of SMS customer stickiness, conversion, CLV and retention will astound you. John explains how SMS cuts through like no other digital marketing channel and why brands must consider this channel as part of...
E89: Talking eCommerce Business Profitability w/ Jason Andrew, SBO Finanical - At the Coalface Podcast - 29 July 2021 28.07.2021 57:28
Jason Andrew is the founder of Brisbane based SBO Financial - https://sbo.financial He's also the author of 'Stark Naked Numbers' - a book that helps owners/leaders understand the numbers that drive their business to success Jason is a financial accountant by trade but is an expert financial business consultant more broadly In this episode Jason & Jason discuss why profits, not just revenue should...
E88: Talking B2B eCommerce Opportunities & Solutions w/ Fiona Norton, BigCommerce - At the Coalface Podcast - 22 July 2021 21.07.2021 46:57
Fiona Norton is the Product Marketing Manager at BigCommerce - https://www.bigcommerce.com Jason & Fiona discuss the special needs of both B2B merchants and customers They also discuss the release of the new BigCommerce B2B Edition, why BigCommerce built this Edition and what gaps they saw in the market for it Fiona shares some key B2B eCommerce market data that shows it's growing even faster than...
E87: Talking Customer Experience Hijacking & Brand Protection w/ Kathleen Booth, Clean.io - At the Coalface Podcast - 15 July 2021 14.07.2021 48:03
Kathleen Booth is the CMO of Clean.io - https://www.clean.io Clean.io is an eCommerce customer experience and brand/margin protection platform Clean.io helps protect brands from the negative customer experience, margin and customer data impacts of browser based coupon and deal finder extensions like Honey, Coupert, Amazon Assistant, Pricescout, Offers.com and others Jason & Kathleen discuss why Cl...
E86: Talking eCommerce Startup Tech Journeys w/ Nick Raushenbush, Shogun - At the Coalface Podcast - 8 July 2021 07.07.2021 1:04:59
Nick Raushenbush is the co-founder & COO of Shogun - https://getshogun.com Shogun is an eCommerce tech startup founded in 2015 and specialising in technology that helps eCommerce brands sell more. Their first product 'Page Builder' has been wildly successful and is used by over 20k merchants worldwide. Their latest product 'Shogun Front End' is an end to end headless front end solution. Shogun has...
E85: Talking eCommerce Personalisation w/ Jim Lofgren, Nosto - At the Coalface Podcast - 1 July 2021 30.06.2021 1:02:56
Jim is the CEO of Nosto, a popular SaaS based eCommerce personalisation platform - https://www.nosto.com Jim and Jason talk about the current and future state of personalisation, particularly in the omni-channel era. How do brands ensure 'surprise and delight' moments when 'hyper-personalisation' is in play? They also talk about Nosto's recent acquisition of the Stackla Social UGC (User Generated...
E84: Talking CLV, RFM, CAC and all things Customer w/ Juliana Jackson, Omniconvert - At the Coalface Podcast - 24 June 2021 23.06.2021 1:17:45
Juliana Jackson is the Chief Growth Officer at Omniconvert - https://www.omniconvert.com/reveal Omniconvert is a SaaS software company that offers their Explore, Reveal, Adapt and Survey platforms for 360deg actionable customer insights and predictive analytics. Their tools span the spectrum of both quantitative and qualitative data points to allow eCommerce and omni-channel merchants to market to...
E83: Talking the future of Privacy, Customer Data and CDP‘s w/ Nick Hinsley, Lexer - At the Coalface Podcast - 17 June 2021 16.06.2021 1:00:34
Nick is the VP of retail at Lexer - https://lexer.io Lexer is a Customer Data Platform (CDP) vendor based in Melbourne Australia. As part of the wider eCommerce tech ecosystem, CDP's are rapidly gaining in popularity as the death of 3rd party cookies and new iOS privacy restrictions affect how merchants acquire new customers. This has led to a renewed focus on zero & first party customer data and...
E82: Talking eCommerce & Digital Transformation - Jason Guests on the Unbxd Podcast w/Karanvir Gupta - At the Coalface Podcast - 10 June 2021 09.06.2021 49:29
In this fireside chat style episode, Jason is a guest on the Unbxd Vlog/Vodcast Series and the audio is posted here for your listening pleasure. The Unbxd team discusses the future of eCommerce with Jason to get his take.
E81: Talking the future of eCommerce w/ Mike Angell, Carted - At the Coalface Podcast - 8 June 2021 07.06.2021 59:53
Mike Angell is the co-founder of Carted - https://www.carted.com/ Mike has worked in digital and eCommerce for years. He and co-founder Holly Cardew are now planning to totally disrupt the eCommerce world with Carted, the world's first 'Universal Commerce API'.
E80: Talking Customer Centricity, CX and CRO w/ Michael Laps, Yoghurt Digital - At the Coalface Podcast - 2 June 2021 01.06.2021 48:23
Michael is the Co-Founder and Director of Yoghurt Digital based in Sydney - https://www.yoghurtdigital.com.au Yoghurt specialises in Branding, User Experience Design/Research, Conversion Rate Optimisation and Digital Marketing. In this episode we discuss his world and how businesses can truly become more customer centric across all experiences and touch points.
E79: Talking Opportunities & Obstacles for B2B eCommerce w/ Ofer Yourvexel, Pepperi - At the Coalface Podcast - 27 May 2021 26.05.2021 49:33
Ofer is the founder and CEO of Pepperi - https://www.pepperi.com Pepperi is a dedicated B2B commerce platform. Listen in as he and Jason discuss the all ins and outs of B2B commerce obstacles & opportunities!
E78: Talking B2B Marketing Automation w/ Bhaskar Sarma - At the Coalface Podcast - 12 May 2021 12.05.2021 52:09
Bhaskar is an email Marketing Automation expert and in this pod, we jam and discuss how B2B customer expectations have changed and how Marketing Automation can help!
E77: If you’re not factoring in ‘Cost to Service’, your CLV will NEVER be accurate - At the Coalface Podcast - April 2nd, 2021 02.04.2021 24:19
Why you MUST track and include ‘cost to service’ as part of your CLV calculations for them to be accurate.
E76: What’s a CDP and why does your business need one? - At the Coalface Podcast - Feb 28th, 2021 28.02.2021 30:30
In this episode we discuss what a CDP (Customer Data Platform) is, why you need one and how to pick the right one for your business!
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