Jason Greenwood
THE ECOMMERCE EDGE Podcast with Jason Greenwood
Welcome to THE ECOMMERCE EDGE Podcast (formerly At the Coalface).-THE ECOMMERCE EDGE brings you the very best in eCommerce, Omnichannel and Retail tech & trends. We cover key topics such as eCommerce Mentorship, B2B eCommerce and eCommerce technology.-With 23+ years in the industry, Jason and his guests discuss topics in simple language anyone can understand and apply to level up their business.
Author
Jason Greenwood
Category
Podcast website
Latest episode
Jul 10, 2026
Where to listen?
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Episodes
E700:🎙️STOP BLEEDING MARGIN: THE TRILLION-DOLLAR FALSE POSITIVE PROBLEM | NICOLE JASS - SIGNIFYD | THE ECOMMERCE EDGE Podcast 10.07.2026 48:54
📝 Show Notes & Summary In this episode of THE ECOMMERCE EDGE Podcast, host Jason Greenwood sits down with Nicole Jass, SVP of Enterprise Strategy at Signifyd. They dive deep into the unseen revenue-killer in eCommerce: false positives. While most merchants obsess over blocking the <1% of actual fraudulent transactions, they accidentally block high-value, legitimate shoppers due to outdated...
E699:📦HOW B2B BRANDS CAN WIN WITH ECOMMERCE | JASON GUESTS ON THE CLICKS TO CUSTOMERS PODCAST | B2B COMMERCE CORNER #161 08.07.2026 39:07
📦 In this special episode of the Pod, Jason guests on The Clicks to Customers Podcast Hosted by John Horn - CEO of StubGroup - https://stubgroup.com 📦 This episode originally aired in July of 2025 - https://www.youtube.com/watch?v=9F82WBkuZ7A 📦 Thanks for hosting us John! Episode Summary In this episode of the Clicks to Customers podcast, host John Horn sits down with Jason Greenwood, founder o...
E698:🎓THE DEATH OF PURE-PLAY DTC & WHY YOUR FRONT-END AI STRATEGY IS USELESS | MENTORING MOMENTS #193 W/GUEST MENTOR LAURA DOONIN | THE ECOMMERCE EDGE Podcast 06.07.2026 1:14:24
In this episode, host Jason Greenwood catches up with longtime industry friend, eCommerce veteran, and retail consultant Laura Doonin . Back together after more than 15 years together in the same eCommerce orbit, Jason and Laura dive deep into the cultural shifts between global markets, the realities of navigating the mid-market retail crunch, and how operational AI is changing the playbook for mo...
E697:🎙️CRACKING THE CODE ON DYNAMIC PRICING | NABEEL SIDDIQI - PRICEPERFECT | THE ECOMMERCE EDGE Podcast 03.07.2026 48:58
Cracking the Code on Dynamic Pricing with Nabeel Siddiqui , Founder & CEO of PricePerfect - https://priceperfect.ai Episode Summary Why is pricing the most powerful yet underutilized lever in eCommerce? In this episode, we sit down with Nabeel Siddiqui , founder of PricePerfect to explore how data science and reinforcement learning are revolutionizing pricing strategies for small-to-medium bus...
E696:📦THE HIDDEN RISKS KILLING B2B SUPPLIER BUSINESSES - AND WHAT TO DO ABOUT IT | SANYA RISTIC - ILLUMINISE | B2B COMMERCE CORNER #160 | THE ECOMMERCE EDGE Podcast 01.07.2026 59:20
📦 Sanya is the Co-Founder & Director of Innovation & Client Success at illuminise - https://www.illuminise.com 📦 illuminise is an eCommerce strategic and development partner for manufacturers, distributors and trade brands, helping turn complex, disconnected systems into high-performing, revenue-driving platforms 📦 illuminise stabilises complex Magento and Adobe Commerce platforms, inte...
E695:🎓HOW TO GET AI TO 'NAME DROP' YOUR BRAND | MENTORING MOMENTS #192 W/GUEST MENTOR DANNY KIRK | THE ECOMMERCE EDGE Podcast 29.06.2026 39:15
🎓 Danny is the Founder of Reddireach - https://www.reddireach.com 🎓 Reddireach gets your brand mentioned on Reddit so ChatGPT, Perplexity, and Google AI recommend you to customers 🎓 Danny was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast where we regularly feature 'Guest Me...
E694:🎙️WHERE DOES OMNICHANNEL PRODUCT DATA GO FROM HERE? | SIMON ANGOVE - SYNDIGO | THE ECOMMERCE EDGE Podcast 26.06.2026 48:30
💡 Simon is the CEO of Syndigo - https://syndigo.com 💡 Syndigo is a leader in PXM, MDM, and PIM, providing AI-native data management product experiences for brands, retailers, and their customers 💡 With an extensive integrated network of content distribution, Syndigo is the single solution for the journey to data confidence and success 💡 Whether an enterprise needs to establish a “single source...
E693:📦THE FUTURE OF B2B ECOMMERCE IN THE AI ERA | JASON ON THE SMART SOLUTIONS WEBINAR | B2B COMMERCE CORNER #159 24.06.2026 58:55
📦 In this special episode of the Pod, Jason guests on a Smart Solutions Webinar 📦 This webinar originally aired in November of 2025 📦 Thanks for hosting us Smart Solutions! Enjoy!
E692:🎓BUILDING A BRAND THAT STANDS THE TEST OF TIME | MENTORING MOMENTS #191 W/GUEST MENTOR OANA LEONTE | THE ECOMMERCE EDGE Podcast 22.06.2026 55:51
🎓 Oana is the Founder of BrndOS - https://brndos.io 🎓 BrndOS is the Brand IP Operating System and it turns heritage, trademarks, brand codes, and archive assets into a system leadership can read, use, and act on 🎓 Oana was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 We reg...
E691:🎙️MAKING VISUAL COMMERCE A REALITY | ANGELO COLETTA - ZAKEKE | THE ECOMMERCE EDGE Podcast 19.06.2026 50:10
💡 Angelo https://www.linkedin.com/in/angelo-coletta is the Founder & CEO of Zakeke - https://www.zakeke.com 💡 Zakeke innovates how customers experience your products while simplifying operations at scale 💡 Zakeke is a powerful AI platform for D2C brands and manufacturers that connects 3D, customization and virtual try-on experiences with automated workflows and streamlined operations 💡 Zak...
E690:📦THE ROAD TO B2B ECOMMERCE EXCELLENCE: OPPORTUNITIES AND STRENGTHS FOR LASTING IMPACT | JASON ON THE GROWAVE WEBINAR | B2B COMMERCE CORNER #158 17.06.2026 1:03:29
📦 In this special episode of the Pod, Jason guests on a B2B focused Growave Webinar - https://www.growave.io/events 📦 This webinar originally aired in April of 2025 and featured Jason, Derek Booth from Justuno, Simon Blake from Velstar and was hosted by Joe Fox from Growave 📦 Thanks for hosting us Growave! Enjoy!
E689:🎓AVOIDING THE BIGGEST GOTCHAS OF BUILDING A SUCCESSFUL ECOMMERCE BUSINESS | MENTORING MOMENTS #190 W/GUEST MENTOR MICHAEL KLEINMANN | THE ECOMMERCE EDGE Podcast 15.06.2026 55:19
🎓 Michael is the Founder of Michael Kleinmann Strategic Consulting - https://www.mkinc.com 🎓 Michael Kleinmann Strategic Consulting partners with ambitious D2C and subscription brands on Shopify - where operational depth, strategic clarity and sustainable scale matter more than hype 🎓 Michael was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 We...
E688:🎙️CAN AI REPLACE MY ECOMMERCE INTEGRATION MIDDLEWARE? | CHARLIE ALSMILLER - APIWORX | THE ECOMMERCE EDGE Podcast 12.06.2026 57:49
💡 Charlie is the CEO of Apiworx - https://apiworx.com 💡 Apiworx delivers commerce operations that just run 💡 Apiworx runs the integrations that connect your storefronts, marketplaces, EDI partners, and ERP - monitored by a named team, fixed before you notice 💡 Apiworx IS managed automation for eCommerce brands 💡 In this episode Jason & Charlie discuss how mission critical enterprise integ...
E687:📦AI LED PRODUCT DISCOVERY IS CHANGING - NOW WHAT? | PETER CURRAN - COVEA | B2B COMMERCE CORNER #157 | THE ECOMMERCE EDGE Podcast 10.06.2026 52:24
📦 Peter is the Chief Product Officer (CPO) at Coveo - https://www.coveo.com 📦 Coveo is an eCommerce AI-Search & Conversational Discovery platform built for enterprise ROI 📦 Coveo turns every shopper’s intent into conversions, and every customer question into clarity 📦 Coveo is AI-Search that turns your data into relevant, profitable generative experiences 📦 In this episode, Jason & Pe...
E686:🎓HOW TO BUILD A DTC BRAND WORTH BUYING | MENTORING MOMENTS #189 W/GUEST MENTOR CEM ATIK | THE ECOMMERCE EDGE Podcast 08.06.2026 41:19
🎓 Cem is the Co-Founder & CMO of Harucon Ventures - https://harucon-ventures.com 🎓 Harucon Ventures is a growth partner for ambitious eCommerce brands that want predictable profitability, not just more clicks 🎓 Cem was gracious enough to be our guest mentor for this episode of Mentoring Moments - thank you! --- 🎓 Welcome to 'Mentoring Moments', a sub-series of the Podcast 🎓 Mentor...
E685:🎙️HOW HE BUILT A FULL CROSS-BORDER ECOMMERCE STACK | ANDY HOOPER - EXPANDLY | THE ECOMMERCE EDGE Podcast 05.06.2026 51:31
💡 Andy is the CEO of Expandly - https://expandly.com 💡 Expandly means global eCommerce expansion made easy 💡 Expandly helps merchants scale into new markets faster, safer, and more profitably; with everything managed in one expert-led platform 💡 Expandly handles: Country Tax and VAT expertise, Product / label compliance, EPR & Responsible Person service, Multi-language online marketplace l...
E684:📦THE AI FIRST F&O HUB BUILT FOR MANUFACTURERS & DISTRIBUTORS | SHAWN RAZEK - MATTERHAUL | B2B COMMERCE CORNER #156 | THE ECOMMERCE EDGE Podcast 03.06.2026 50:52
📦 Shawn is the Founder & CEO of Matterhaul - https://www.matterhaul.com 📦 Matterhaul is the workflow layer your ERP was never built to be 📦 Matterhaul puts AI at the HEART of B2B operations 📦 Matterhaul connects your existing systems and deploys AI across quoting, order entry, and procurement - LIVE in under a week 📦 Matterhaul is the one place to run the work: Describe rules in plain Eng...
E683:🎓HOW SHE BUILT AN ECOMMERCE BUSINESS SHE LOVES | MENTORING MOMENTS #188 W/GUEST MENTOR JULIE COLE | THE ECOMMERCE EDGE Podcast 02.06.2026 55:31
🎓 Julie is the Co-Founder & Senior Director of Public Relations of Mabel's Labels - https://mabelslabels.com 🎓 Mabel's Labels is an 8 figure pure play online children's label manufacturer & DTC retailer based in Ontario Canada 🎓 Mabel's Labels was acquired by Avery/CCL in 2016 for approximately $12 million 🎓 Julie was gracious enough to be our guest mentor for this epis...
E682:🎙️TRANSFORMING DIGITAL PAYMENTS FROM THE GROUND UP | MARSHALL GREENWALD - IONIAPAY | THE ECOMMERCE EDGE Podcast 29.05.2026 1:12:27
💡 Marshall is the Founder and CEO of IoniaPay - https://www.ioniapay.com 💡 IoniaPay is the future of payment processing 💡 IoniaPay helps merchants to get paid faster, with lower costs and eliminate risk 💡 IoniaPay delivers new payment infrastructure that moves money in real time, eliminates fraud risk and gives businesses full control over how payments are processed 💡 In this episode Jason &a...
E681:📦BRIDGING THE DIGITAL DIVIDE IN B2B ECOMMERCE | JASON ON THE VARATO PODCAST | B2B COMMERCE CORNER #155 27.05.2026 54:31
📦 In this special episode of the Pod, Jason guests on the Varato Podcast with host Matt Harris 📦 This episode originally aired in February 2025 - https://www.youtube.com/watch?v=nVBiKS9KsQY 📦 Thanks for hosting me Matt! Enjoy!
E680:🎓CREATIVE EXECUTION: THE DIFFERENTIATING FACTOR FOR BRAND SUCCESS | MENTORING MOMENTS #187 W/GUEST MENTOR TODD ANTHONY | THE ECOMMERCE EDGE Podcast 25.05.2026 1:04:39
🎓 Todd is the Executive Creative Director/Founder of Pinwheel Content, Inc. - https://www.pinwheelagency.com 🎓 Pinwheel is a creative agency that works with marketing leaders to establish the foundation, build a system, set a strategy, develop a plan, and methodically execute to deliver the numbers needed to brighten the CEO’s day 🎓 Todd was gracious enough to be our guest mentor for this episo...
E679:🎙️THE PRODUCT DATA INTELLIGENCE ENGINE | JAYASHREE DUTTA - ATRONOUS.AI | THE ECOMMERCE EDGE Podcast 22.05.2026 46:05
💡 Jayashree is the Co-Founder of atronous.ai - https://atronous.ai 💡 atronous.ai generates verified, channel-ready product data from any source 💡 The result is structured product intelligence that powers enterprise systems, search, recommendations, and AI enabled commerce 💡 atronous.ai extracts from any source, generates missing attributes with AI, and delivers verified, marketplace-ready prod...
E678:📦80% OF B2B DIGITAL TRANSFORMATIONS FAIL - HERE'S WHY | JASON ON THE PULSE PODCAST | B2B COMMERCE CORNER #154 20.05.2026 1:03:34
📦 In this special episode of the Pod, Jason guests on the Pulse Podcast by Intuji with host Julian Wallis - https://www.youtube.com/@pulsebyintuji/videos 📦 This episode originally aired in February 2025 - https://www.youtube.com/watch?v=dtfkDQkN-HI 📦 Thanks for hosting me Julian! Enjoy!
E677:🎓WHY ECOMMERCE BRANDS BREAK BETWEEN $2M–$20M (AND HOW TO FIX IT) | MENTORING MOMENTS #186 - JASON ON THE CONNEX PODCAST 18.05.2026 26:14
🎓 In this special episode of the Pod, Jason guests on the Connex Podcast with Joseph Anderson - https://www.youtube.com/@connexecommerce/videos 🎓 This episode originally aired in Match 2026 - https://www.youtube.com/watch?v=QA40-rvibLs 🎓 Thanks for hosting me Joseph! Enjoy!
E676:🎙️THE RISE OF AI SHOPPING COMPANIONS | ROD MASON - MINTY | THE ECOMMERCE EDGE Podcast 15.05.2026 47:33
💡 Rod is the CMO of Minty - https://www.minty.com 💡 Minty is an AI powered digital shopping companion 💡 Minty helps shoppers save money, discover deals, and shop smarter all across the internet 💡 Minty is not just another browser extension - Minty helps shoppers discover new brands and save at the most popular stores 💡 For brands, Minty connects affiliates, agencies, and technology partners w...
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