The Dirt on Flowers

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the "Profit First" financial management method by Mike Michalowicz. They share personal experiences as flower farm owners, highlighting challenges with cash flow, taxes, and mindset shifts needed for sustainable profitability. The hosts explain how prioritizing profit, using multiple bank accounts, and disciplined money manageme...

DirtCon 2026 is officially in the books — and wow, what a weekend. In this episode, Lynds and Shannon are fresh off the high (and exhaustion) of pulling off their biggest event yet. They recap favorite moments, behind-the-scenes pivots, community highlights, and the emotional impact of seeing DirtCon come to life. Whether you attended DirtCon or are hearing about it for the first time, this episod...

In this episode, Lyndsay and Shannon discuss their journeys as successful flower farmers and share excitement for their upcoming Dirt Con conference. They reflect on the challenges and growth in flower farming, emphasizing mindset, realistic expectations, and community support. The episode highlights expert speakers covering topics like financial management, growing techniques, and marketing. Lind...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon are officially in full DirtCon Week mode—equal parts excited, nervous, and wildly optimistic. They share behind-the-scenes updates on preparing for their very first virtual conference, talk about investing in yourself (and your business), and catch up on farm life, travel plans, merch, and what’s coming next for 2026. Learn more about t...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Ronda from Fly Girl Flowers to discuss “operating limits” in flower farming, inspired by Rhonda’s Air Force aviation background. They explore how setting boundaries—financial, physical, and emotional—prevents burnout and builds sustainable businesses. The conversation covers starting small, hiring help, adapting to life changes,...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss battling harsh winter winds, balancing farm work with family and wellness routines, and managing busy holiday sales. Shannon opens up about her husband’s back injury and their teamwork on the farm. Listener questions spark a chat about favorite flower plugs, and...

In this episode, Lyndsay and Shannon reflect on their year. They discuss the challenges of managing high tunnels, unpredictable weather, and shifting business models, while sharing their annual “rose, bud, and thorn” reflections. Both emphasize the importance of adaptability, community, and intentional business growth. They also explore their “word of the year” practice, focusing on curiosity, con...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, unscripted chat about their holiday season, from the chaos of gift wrapping to the successes and challenges of Christmas sales. They reflect on the importance of genuine connection, sparked by a story of an elderly woman nearly scammed, and discuss how community shapes their farm businesses. The convers...

In this episode, Lyndsay and Shannon discuss the past year’s successes and challenges, sharing insights on crop choices, event planning, and marketing strategies like ManyChat and email engagement. Both highlight the importance of workshops for customer loyalty, balancing wholesale and retail, and making tough decisions to simplify operations. The conversation also covers self-care, adapting to ch...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms during winter. Lyndsay discusses the challenges of marketing tulips delayed by shipping issues, recounts a Christmas tree disaster, and laughs about Carhartt’s rise as a fashion trend. Shannon offers website advice for flower farmers, comparing WordPress and Squarespace, and highlights t...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome copywriter Kelli Jasper to discuss email marketing for flower farmers. They explore how to craft authentic welcome emails and nurture sequences that build genuine connections with subscribers. Kelly shares tips on storytelling, overcoming writing fears, and using personal anecdotes to engage audiences. The conversation cov...

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lindsay and Shannon share an honest, unscripted chat about the highs and lows of running their flower business during the Christmas season. They discuss the dynamics of recent wreath workshops, customer interactions, pricing challenges, and the emotional toll of farm life. The duo also reflects on holiday pressures, the realit...

In this podcast episode, Lyndsay and Shannon both experienced flower farmers—share their favorite products and tools that make farm life easier and more enjoyable. With a friendly, relatable tone, they discuss essential items like durable boots, cozy workwear, efficient tools, snacks, and home comforts. The episode is packed with practical tips, honest reviews, and personal stories, offering inspi...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an unfiltered, lighthearted chat about life on their farms. They discuss hydration habits, the latest water bottle trends, and the challenges of running wreath workshops—like bow-making fatigue, workshop logistics, and customer building. They swap tips for improving the workshop experience, reflect on the slow pr...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon discuss the vital role of planning and self-care in building a profitable, sustainable flower farm. Drawing from their own experiences, they highlight how having a clear business plan prevents burnout, overcommitting, and financial losses. They share practical strategies for pricing, production, and work-life balance, and emphasize the...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their farms, including a rare white squirrel sighting and Thanksgiving traditions. They discuss the challenges of holiday workshop scheduling, creative ways to simplify events, and trends in early holiday flower sales. Shannon announces Bloom Hill Farm’s fall dahlia tuber sale, while Lyndsay c...

In this episode, Lyndsay and Shannon talk with Emily and Nathan from Confluence Farms and Small Scale Rebellion about the realities of building a profitable small-scale farm. Emily and Nathan share their journey from hobby gardeners to full-time farmers, discuss their innovative “farm hub” model, and explain how they use online sales and local collaborations to sustain their business. The conversa...

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo candidly discuss the hectic pre-season on their farms, focusing on wreath making, labor challenges, and cost analysis. They share personal stories about managing stress, using marketing tools, and balancing wholesale versus retail sales. The episode also highlights their community-building efforts, like Marigold Mixers...

In this episode, Lyndsay and Shannon share candid, practical advice on managing farm finances and record-keeping without overwhelm. Drawing from their own six-figure flower farming experiences, they discuss simplifying bookkeeping, tracking key business metrics, and building sustainable habits. Emphasizing the power of starting simple and celebrating wins, they encourage listeners to use financial...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid updates from their flower farms, discussing holiday preparations, weather challenges, and new tulip planting methods. They address listener feedback, generational identity, and the importance of bookkeeping. The episode highlights Lindsay’s CSA changes, upcoming Dirt Con conference, and strategies for evaluating local...

In this episode of The Dirt on Flowers, Lyndsay and Shannon discuss the challenges of dealing with “undercutters” in the flower farming business. They share insights on why competing on price is unsustainable and emphasize the importance of knowing your worth, building a unique brand, and creating a premium customer experience. Through personal stories and practical tips, they encourage listeners...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share a candid midweek chat about flower farming life. They discuss the realities of working without gloves, prepping for holiday fundraisers and wreath workshops, and overcoming technical challenges with ManyChat. Highlights include practical tulip storage tips that challenge tradition, and a story about “the blue towel” as a meta...

In this Halloween-themed podcast episode, the host uses playful monster metaphors to explore the biggest challenges flower farmers face, such as cheap customers (“Vampires”), mindless trend-chasing (“Zombies”), cash flow issues (“Mummies”), burnout (“Werewolves”), and self-sabotage (“Evil Twins”). Through personal stories and practical advice, the host encourages listeners to set healthy boundarie...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of farm life as frost arrives, prepping for dahlia storage, and managing tuber sales. They discuss house renovation woes, the impact of severe weather, and marketing successes with automated ticket sales for their wreath workshops. The duo also tackles setting busine...

In this episode of The Dirt on Flowers, Lyndsay and Shannon share an honest look at the realities of flower farming. They discuss the emotional and physical challenges, the unpredictability of nature, and the importance of adaptability and resilience. The conversation covers burnout, the value of community, and moving beyond social media’s dreamy portrayal of farming. Offering personal stories and...