The Dirt on Flowers

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss the challenges of digging up dahlias, battling aphids, and managing weather setbacks, while offering practical tips on tuber storage and pest control. Shannon talks about tools for reducing phone distractions and answers questions from new flower farmers, emphasi...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Al from Vitalize Seed Company about soil health, cover crops, and sustainable farming. Al shares his journey from wildlife management to regenerative agriculture, explaining how Vitality Seed creates balanced cover crop mixes and tailored fertility plans for farmers. They discuss the importance of soil testing, micronutrients,...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming as they wrap up dahlia season. They discuss digging and storing tubers, and managing rogue plants. The conversation covers flower farming techniques like pinching dahlias, changes to their CSA, and the upcoming Dirt Con virtual conference. They also answer a listener’s question abo...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome back Kalin from Sweetwater Floral. They discuss the realities of running a flower business, personal growth, and balancing work and life. Kalin shares her journey launching her personal brand, and emphasizes the grounding power of floral design. The conversation covers entrepreneurship challenges, hiring, setting boundarie...

In this episode of  The Uncut with Lyndsay and Shannon , the hosts share candid updates from their flower farm, focusing on challenges during a recent “u-pick” event, including trespassing and managing customer boundaries. They discuss the emotional toll of difficult interactions, strategies for clearer signage, and plans to concentrate picking hours. The episode also covers farm improvements...

In this episode, Lyndsay and Shannon introduce Dirt Con, their upcoming conference for flower farmers. Drawing from their own journeys, they discuss the realities and challenges of flower farming, emphasizing the need for a solid business plan, financial clarity, and marketing strategies. They detail the conference agenda, speakers, and ticket options, highlighting actionable content and community...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share an honest, unscripted chat about the realities of running a flower business. They discuss the challenges of organizing holiday fundraisers, managing flower stand sales, and setting realistic monthly sales goals. The episode also introduces their upcoming virtual event, Dirt Con 2026, designed to help fellow farme...

In this episode, Lyndsay and Shannon share an honest conversation about building profitable flower farms. They discuss the emotional and practical challenges of farming, the importance of treating your farm like a business, and the value of having a clear, actionable plan. They emphasize embracing the CEO mindset, focusing on sustainable practices, and overcoming burnout. The episode also highligh...

In this podcast episode, Lyndsay and Shannon share candid updates on their flower farm, including challenges with drought, ending the “you-pick” season early, and managing markets and fundraisers. They discuss an ongoing legal battle over using a barn for events, offering advice on navigating regulations. The episode also covers practical tips for labeling and storing dahlias, previews a virtual p...

In this episode, Lyndsay and Shannon share their experiences navigating the financial and operational challenges of tulip farming amid rising costs, tariffs, and market pressures. They discuss analyzing expenses, adjusting orders, and communicating transparently with buyers to ensure profitability. Both emphasize the importance of detailed planning, tracking yields, and being willing to pivot crop...

Lyndsay and Shannon share real moments from their flower farms, including hosting a popular permanent jewelry pop-up and their annual Design and Dine event, which fosters community and connection. They discuss essential farm equipment, from seeders to tractors, and answer listener questions about their upcoming virtual planning event, Dirt Con 2026. The episode is filled with practical tips, perso...

In this episode, Lyndsay and Shannon share candid insights on navigating the fall season as flower farmers. They discuss creative ways to boost year-end revenue, including dried flower products, workshops, and seasonal promotions. The hosts offer practical tips for planning ahead, collaborating with local businesses, and engaging customers through events and unique experiences. Personal stories an...

In this episode of  The Uncut with Lyndsay and Shannon , the flower-farming duo shares candid updates on farm life, from vacation stories to dahlia woes and event planning. They discuss the challenges of social media management, drought conditions, and setting boundaries for their popular Dahlia Fest. They answer listener’s questions about pricing and competition, emphasizing quality, brandin...

Lyndsay and Shannon share actionable strategies for launching a successful CSA early bird campaign. They discuss the importance of timing, creating urgency, and offering meaningful incentives to boost early sign-ups. The hosts emphasize using email marketing and social media to build hype, nurture customer relationships, and avoid last-minute sales stress. Drawing from their own flower farming exp...

Shannon hosts solo while Lyndsay is on vacation, joined by Judd, her supportive "hype guy." They discuss coping with drought in Northeast Ohio, prepping fall beds to ease spring work, and tackling greenhouse soil health challenges. With Dahlia Fest and other events approaching, they share strategies for crowd management and fair flower picking. The episode also highlights pumpkin growing tips, the...

In this episode, Lyndsay and Shannon discuss strategies for overcoming the mid-season “CSA slump” in flower subscription programs. They share insights on keeping customers engaged through creative communication, personalized touches, and community-building events. The conversation covers the unique challenges of CSA customers, the importance of clear reminders, and adapting subscription structures...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted chat about the realities of flower farming. They discuss the challenges of planning for tulip production, managing costs, and competing with cheap imports, as well as the unpredictable nature of growing dahlias amid changing weather. The episode also covers upcoming farm events, workshops, and community...

In this episode of "Dirt on Flowers," Lyndsay and Shannon discuss the vital role of education in flower farming and business growth. They share personal stories about investing in courses, consulting, and community learning, emphasizing that continual education—whether free or paid—shortens the learning curve and builds confidence. The hosts share more about their Insiders membership group, design...

Join Shannon and Lyndsay at their midweek catch up. They are chatting about their events that they had this past weekend. Lyndsay talks about the new dinner that she did on the farm this year and the prep that went into making sure the barn was looking the best. Shannon shares about her upick event and how she plans to make it easier for the next one. They answer the question of the week regarding...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome email marketing expert Angie Machado to discuss why email marketing is essential for flower farmers. Angie shares her journey from ESPN to flower farming and marketing, then offers practical advice on starting and growing an email list, choosing the right platform, and engaging subscribers. The conversation covers overcomi...

In this episode of "The Uncut with Lyndsay and Shannon," share about the crops they are patiently waiting to bloom and the zinnias that they are enjoying this season. Lyndsay talks about the difficulty of growing pumpkins with a new bug on the farm. While Shannon shares about needing to think in the future before saying yes to things. They answer the question of the week and share what Fridays epi...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon interview Ellen Frost, founder of Local Color Flowers in Baltimore. Ellen shares her journey building a floral design studio that sources 100% local flowers, discusses the challenges and logistics of working exclusively with regional growers, and highlights the importance of sustainability and community connections. She offers pra...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share an honest, unscripted look at flower farming life. They discuss balancing work with family, recent farm events, crop challenges, and future planning for workshops and planting. The conversation also covers vehicle woes, sunflower strategies, and the realities of always planning ahead. Lyndsay and Shannon introduce their upcom...

In this episode, Lyndsay and Shannon chat with Brittany Doyle, owner of Dahlia and Vine Flower Farm. Brittany shares her journey from neuro trauma physician’s assistant to full-time flower farmer, and details how she’s built a profitable business through creative, well-organized workshops. The hosts and Brittany discuss workshop logistics, pricing, marketing, and balancing farm life with personal...

Lyndsay and Shannon share what has been going on at their arms this week. Lyndsay talks about her U-Pick event this past weekend, how she is trying something new with dahlia staking and how the rain has made planting harder this season. While Shannon shares about pivoting, learning from feedback and about yelp reviews. Learn more about DirtCon and join the email list for all the updates. If you wa...