The Dirt on Flowers

In this episode of The Dirt on Flowers, Shannon and Lyndsay dive into the reality of spring farming, where long days and unpredictable weather make flexibility essential. They share how they’re managing heat swings and timing crops like ranunculus for Mother’s Day. The conversation highlights a shift in thinking about tulips as a supporting flower that adds value to bouquets rather than the main f...

In this episode of The Dirt on Flowers , Lyndsay and Shannon welcome Megan Duncan, founder of Minted Vintage, a thriving outdoor vendor market with over 100 vendors and a 90% return rate. Megan shares her journey running a creative business and launching the market in 2019. The conversation covers key topics including vendor curation, logistics, permits, marketing strategies, early bird ticketing,...

In this episode of The Uncut with Lyndsay and Shannon , the two flower farmers catch up on their tulip harvests, with Shannon wrapping up a fast two-week season and Lyndsay dealing with hail damage in her fields. They discuss flower variety preferences, including a debate over yellow tulips, and share strategies for managing spring crops in tunnels. The hosts also offer practical advice on plannin...

In this episode of The Dirt on Flowers , Lyndsay and Shannon deliver an energizing pep talk for flower farmers entering a new growing season. Drawing from their own six-figure farm experiences, they share five key reminders: stop comparing yourself to competitors and focus on your customers instead; embrace consistency as the foundation of long-term success; dream big and resist the urge to play s...

In this episode of The Uncut with Lyndsay and Shannon , two flower farmers share an honest, unscripted conversation about the realities of farm life. They discuss tulip growing challenges, including unpredictable weather, harvest timing, and planting techniques. The duo also covers hiring farm help, planning summer crops like lisianthus and dahlias, and preparing for Mother's Day sales. Additional...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jenn and Adam O’Neil of Pepperharrow Farm in Iowa. The O’Neils share their 15-year journey growing from a small flower patch to a 60-acre farm, including a 12-acre lavender field. They discuss value-added products like dried flowers, lavender goods, workshops, farm dinners, and custom-bred zinnias. The conversation covers mark...

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo shares candid updates from their Ohio farms, discussing wild spring weather, the challenges of forcing tulips, and the realities of ordering and storing dahlia tubers. They offer practical advice on planting dahlias, emphasizing proper spacing, depth, and airflow. The episode also touches on labor updates, family invol...

In this episode, Lyndsay and Shannon, owners of successful flower farms, discuss the common bottlenecks that slow business growth, such as the “owner bottleneck,” production gaps, labor challenges, and financial hurdles. They share personal stories and practical strategies for overcoming overwhelm, delegating tasks, building systems, and setting boundaries. Emphasizing the importance of a proactiv...

In this episode of "The Uncut with Lyndsay and Shannon," they share an honest look at spring flower farming, discussing unpredictable weather, insurance frustrations, and labor shortages. Shannon opens up about the emotional toll of managing a growing farm and balancing family life, including her son’s journey with braces. They introduce a new “ Chief Marigold Officer ” job opportunity and answer...

In this episode, Lyndsay and Shannon discuss when and how to hire employees for small farms, especially flower farms. Drawing from their own journeys to six-figure businesses, they share signs it’s time to hire—like overwhelm and burnout—and explain how employees can boost capacity, consistency, and growth. They offer practical hiring tips, caution against relying on volunteers, and emphasize the...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share a candid, 15-minute update on their farm lives. They discuss unpredictable Ohio weather, birdwatching with the Merlin app, and prepping purple martin houses for spring. The conversation drifts to nostalgic memories of making mix tapes and using Limewire, as well as updates on their flower crops and family life. T...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon interview Jessica Hall, owner of Harmony Harvest in Virginia. Jessica shares her journey in flower farming, focusing on heirloom chrysanthemums and the unique challenges and rewards of growing and marketing specialty mums. The conversation covers propagation techniques, pest management, the importance of education, and the value of coll...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers share candid stories from their daily farm life. They discuss starting seeds for the season despite staff challenges, changes to their CSA bouquet model, and the importance of setting boundaries for farm events. The conversation covers customer communication issues, managing property signage, and the impact of weather...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon launch their new “Dirt Bag Coffee Club” series with guest Meghan Dudenhoeffer of Dude Gardens in Missouri. Meg shares her journey from vegetable gardening to running a thriving flower farm while balancing her role as an art teacher. The conversation covers her business growth, sales strategies, social media experiences, and the em...

In this episode of "The Uncut with Lyndsay and Shannon," the flower-farming duo discuss the challenges of snowy weather impacting their region and utility workers, including Shannon’s partner. Shannon shares her experience with online criticism after posting about vermiculite use in seed trays. The conversation covers their seed starting schedules, balancing business and leisure reading, and Shann...

In this episode, we sit down with dahlia expert and flower farmer Jennifer Gulitzia to talk all things pricing, positioning, and profit when it comes to selling dahlias. If you’ve ever questioned whether you’re charging enough, struggled with how to market tubers versus blooms, or wondered how to stand out in a saturated market — this episode is for you. Jennifer breaks down the mindset and strate...

In this episode of "The Uncut with Lyndsay and Shannon," the two flower farmers candidly discuss the highs and lows of Valentine’s Day sales, including managing pre-orders, upselling, and handling a particularly challenging customer. They reflect on the importance of setting boundaries with both flower buyers and Airbnb guests, share stories about farm life, and compare their pricing to grocery st...

In this episode, Lyndsay and Shannon, successful flower farmers, discuss how to turn conference inspiration into actionable, sustainable plans for the farming season. They share honest insights on overcoming overwhelm, setting priorities, and focusing on small, impactful changes rather than trying to do everything at once. The conversation covers business longevity, balancing life and work, protec...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts share candid moments from their flower farming lives, covering everything from sneezing quirks and snowy travel to Florida, to teaching at an agritourism conference. They discuss managing email lists, website content, and marketing—especially reaching male customers for Valentine’s Day. The conversation blends practical advice, per...

In this episode of "The Dirt on Flowers," Lyndsay and Shannon welcome Val Schirmer, co-founder of Three Toads Farm and renowned "bulb queen." Val shares her journey in specialty cut flower farming, focusing on high-end bulb crops like amaryllis, lilies, and spring bulbs. She discusses her business model, shipping dormant amaryllis nationwide, and offers practical advice on bulb sourcing, forcing,...

In this episode of "The Uncut with Lyndsay and Shannon," flower farmers Lyndsay and Shannon share an unfiltered, midweek chat about life on their farms. They discuss weather worries, including snowstorms and potential flooding, and Lindsay’s upcoming trip to Florida for a flower farming conference. The conversation covers motivation struggles, Netflix documentaries, and their evolving flower plans...

In this episode of "The Dirt on Flowers," hosts Lyndsay and Shannon welcome Sarah Pabody of Triple Wren Farms. Sarah shares her journey from managing an apple orchard to building a renowned dahlia farm in Washington and expanding into Canada. The conversation covers dahlia hybridizing, supporting legacy varieties, tuber storage techniques, and fair pricing. Sarah highlights the importance of colla...

In this episode of "The Uncut with Lyndsay and Shannon," the hosts recount the challenges brought by a massive snowstorm, "Snowmageddon 26," and its impact on their flower farms. They discuss the struggle of clearing heavy snow from closely spaced high tunnels, lessons learned about tunnel placement, and the physical and mental toll of extreme weather. Shannon also shares her ranunculus planting d...

In this episode of The Dirt on Flowers , Lyndsay and Shannon are joined by Holly Clawson to break down Profit First and why it’s such a game-changer for flower farmers and other seasonal businesses. They talk about cash flow, paying yourself, and how to stop running your farm on financial guesswork. Holly shares her perspective as both a Profit First professional and a farmer, explaining how simpl...

This week’s uncut with Shannon and Lyndsay is equal parts travel recap, farming reality check, wellness honesty, and business Q&A. They catch up after a whirlwind week that included Vegas trips, conferences, snow days, and plenty of life happening behind the scenes. From Cirque du Soleil and magic shows to snow-loaded high tunnels and tulip troubleshooting, this conversation captures what it r...