The Dirt on Flowers

Shannon and Lyndsay break down how to create a road map to 100K or whatever goal number you choose to make. They share step-by-step how they use a Google sheet document to help them goal plan for the future. Below, you will find the Google sheet they use as they share how they use it and how to make your business work for you. Two things you'll want to start with: 1.) Get an accounting software or...

Shannon and Lyndsay are talking the pros and cons of agritourism this week. They discuss workshops ticketed events and much more. If you have thought about agritourism for your farm they go into detail about what you need to consider like: Lack of privacy Increased risk exposure Increased liability cost Customer supervision Reduced labor cost Reduced seed cost Creating connection with community an...

Shannon and Lyndsay are discussing their plans for Spring 2024. They share tips and tricks on how to make it easier and less stressful. They are going to share the things they struggled with and how they filled the gaps. They are going to discuss: Fall planted spring crops Tulips Ranunculus/Anemone Spring crop plans Activity If you want to dive in deeper with us each month, join our membership gro...

Shannon and Lyndsay are answering the questions asked by listeners every Sunday on Instagram. They will share their three favorite books. How they hired their first employees and how the employees can be an asset to your farm. Burnout is real and they discuss the ways to combat that feeling and how they take care of themselves. They talk how to be more efficient and how they learned about growing...

Shannon and Lyndsay welcome Jeroen Menkveld to give an update on the tulip bulbs and what to expect in the coming weeks. He shares what can cause poor harvest and how to prepare if there are substitutions that have to happen. He helps ease your mind and gives lots of tips on how to make the best of the situation if there are shortages. Activity If you want to dive in deeper with us each month, joi...

Shannon and Lyndsay welcome Ben Hanna of Heirloom Roses this week. Learn how Ben has taken Heirloom Roses to the next level and how he manages to separate work and his outside life to have a healthy balance. They talk important qualities of a business owner and what he thinks the future holds for our industry. Check out Heirloom Roses @ https://heirloomroses.com or find them on Instagram @heirloom...

Shannon and Lyndsay are taking a whole episode to chat about sunflowers. They are sharing what varieties they grow and like the most. How they grow, harvest and all things selling them. Such a seemingly simple flower, but there is a lot to dig in. Learn all things sunflowers during this episode. Activity If you want to dive in deeper with us each month, join our membership group - The Dirt on...

Shannon and Lyndsay chat with Albert Tomechko of Vitalize Seed. Al shares his knowledge about cover crop and how it works. They talk about till vs. no-till with the pros and cons of both. He shares how it can help save costs in compost. How important it is to get your soil tested and why being so consistent is key. If you want to learn all things cover crop, you won't want to miss this episode. To...

Shannon and Lyndsay interview Connie Homerick of Ohio Flower Collective. Connie shares her journey and how she got where she is today. She first owned a traditional florist shop, farmed and is now running her own collective. She walks you through what it is like to be a collective and how it works. She shares what she hopes the future holds and some of her biggest lessons. https://www.ohiocutflowe...

Shannon and Lyndsay are talking all things perennials this week. They discuss the pros and the cons. Creative ways to incorporate perennials if not a lot of space is available. They tell you all about their favorites and which perennials are best for foliage. Activity If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! Don’t worry if you miss...

Shannon and Lyndsay are answering the questions asked by you. They will discuss what they grow to fill the gap in May and June. What their favorite direct seeders are and they will talk both planter and seeds. Have you had trouble with pest? They will talk what they do to keep plants looking healthy and what their most valuable annual crop is. Activity If you want to dive in deeper with us each mo...

Shannon and Lyndsay chat about how to sort through all the advice that is out there about farming. They discuss   no-till, foam free, organic topics that are all debatable in the farming world. Buying plugs verses starting your own and the worst advise that they have been given. A lot of information is out there but it comes down to what is best for you. Activity Activity If you want to dive...

Shannon and Lyndsay talk with Christy Ralphs of Nourish Gardens this week to help you be more lean on your farm. During this Christy shares how important lean farming is and why. They will discuss How to define value in your business 5’s approach to system management Production Marketing and Selling Christy Ralphs of Nourish Gardens Home Instagram (@nourishgardens) Activity Activity If you want to...

Shannon and Lyndsay are spilling the dirt on questions asked by you. Here are the questions they will be answering to help your business grow: Do you ever feel trapped by your business? How many flower farms is too many in a small country town? How do I pay for employees and still pay myself? What do you use for health insurance? Activity If you want to dive in deeper with us each month, join our...

Shannon and Lyndsay are getting all the details on how Joanna Webb from Three Little Buds efficiently grows on just 1/5 of an acre successfully. She shares how she succession plants how she sets up her fields and the irrigation that she uses. You will learn her biggest lesson and what advice she would give to listeners that are in her shoes. https://www.threelittlebudsflowers.com or follow her on...

Shannon and Lyndsay are sharing the wins and the things they have learned over the years to help make Mothers Day less stressful. It's taken time and simplifying the holiday. Shannon shares how she took on shipping flowers for the first time and how there is always a learning curve to something new. Being patient is key. Lyndsay shares why and how she is going to change her Mothers Day for the bet...

Shannon and Lyndsay chat with Michelle Elston about how to work smarter not harder on your farm. Michelle is someone that both Lyndsay and Shannon have consulted with. They will discuss: Transplanting and what technique Michelle has found to be the most efficient Harvesting and post harvesting Bouquet making and consistency Tools and supplies that are used Show Michelle a little dirtbag love and g...

Shannon and Lyndsay share what the first year as a flower farmer looked like for them. It's all about what there wins were and what they didn't work. They also fill you in on the size of their operations, what they grew, sales outlets, what they spent in the first year and much more. *It's the last day to join the insiders. It is a month you don't want to miss. Click the link below. You will not r...

Shannon and Lyndsay are talking with Kendra at Dogwood farms this week. In this episode Kendra shares what her target market is, how her business has evolved, what regenerative farming is and what her biggest lesson has been. She shares why she loves the insiders and how it has really helped her over the last couple months. Visit: All Roses and take 20% off your order of $100 or more with code DIR...

Shannon and Lyndsay are chatting about how the mistakes they have made and how they have helped them learn that it is part of farming. They discuss the mistakes they have made with tulips and easily burnout can happen if you are not making time for yourself outside of your business. Learn from their mistakes and know that you are not alone. Visit: All Roses and take 20% off your order of $100 or m...

Shannon and Lyndsay welcome Jenny Marks (Trademarks Flower Farm) to talk about how farmers markets can be very successful when you have the right tools. Jenny shares how she chose the market she did and how she found that information. You will hear the 3 secrets to selling the most products and why being consistent is so important. Creating connection at the farmers market is a way to create lasti...

Shannon and Lyndsay are sharing what they have learned over the years with succession planning. This can be a scary topic but they go step by step to make it more simple. They have even created a free succession planting calculator which you can find the link for below. They explain why why succession planting is better not only for the plants but for employees to be more efficient when harvesting...

Shannon and Lyndsay are spilling the dirt on all things marketing. Ever feel like you are repeating what you are posting about? They cover how to not feel this way and why it can be okay. They will cover how to get started and the ways they have gotten more leads over the years. Last but not least they will discuss length of emails, how to stand out and what should be included. If you want to dive...

Shannon and Lyndsay host special guest Kalin Sheick of Sweetwater Floral. Creating a successful launch takes many steps and lots of time. They discuss how they have learned from launches failing and how to make them better even when successful. You will learn that perceived confidence and value are what will help you grow in all areas of your business. https://www.sweetwaterfloral.com/ If you want...

Shannon and Lyndsay host special guest Andy Snyder. They are digging into how to grow your email list and stop feeling insecure when it comes to writing. Andy gives tips and tricks on how to combat writers block and how to make your newsletter stand out. Andy Snyder and his wife, Loni, own and run Terra Farms, a quickly growing cut flower farm with exposure all across the Mid-Atlantic states. Thei...