Shannon Allen and Lyndsay Biehl

The Dirt on Flowers

Business EN ↓ 293 episodes

Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!

Author

Shannon Allen and Lyndsay Biehl

Category

Business

Podcast website

www.thedirtonflowers.com

Latest episode

Jul 10, 2026

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Episodes

EP 43: Digging Out of your Content Rut 10.03.2023

Are you struggling with content for your social media? Shannon and Lyndsay are talking about how they use goals to create the content for their social media posts. They share how they use content pillars to keep it consistent and less stressful to find what and when to post. Not being on top of your social media can cost you money, and this episode is here to help you avoid making the mistakes the...

EP 42: The 3 C's of Successful Marketing 03.03.2023

This week Lyndsay and Shannon are diving into a topic that can bring up a lot of insecurity and fear. You may have guessed it based on the title it is all about marketing. Something that we all deal with in some capacity. They are going to talk what held them back in the beginning and the excuses that are easily made. Don't worry they also guide you through how to not make the same mistakes and ho...

EP 41: Profit Goals, Paying Yo Self, and Understanding Quickbooks 24.02.2023

Lyndsay and Shannon are answering questions asked by you! Do you know the difference between owners compensation and profit? Do you want to know how to calculate profit or how to decide a reasonable profit for year one? Look no further they discuss all this and how they organize their Quickbooks. If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insi...

EP 40: I am starting my farm. Now what? 17.02.2023

Are you growing flowers as a hobby and you want to turn your love of growing into a business? Lyndsay and Shannon are talking about the question they get a lot, how much money am I going to make flower farming?  In today’s episode, they dig into the steps you need to take to get your feet on the ground. * setting up your EIN * soil testing * reducing expenses and so much more If you want to d...

EP 39: Prioritize Profit with these Habits 10.02.2023

Lyndsay and Shannon share this week how they use habits to create healthy financial systems. They talk weekly and monthly routines to make sure you are on track with your finances. These habits will help you take your book keeping to the next level and feel more empowered to take control but also reward yourself. Interested in taking your bookkeeping to the next level or just getting started? Use...

EP 38: Revenue is Vanity, Profit is Sanity 03.02.2023

Lyndsay and Shannon dive into the book Profit First . Learn the ways it has helped them both become better business owners. They chat about how and when they decided to pay themselves, along with the things they wish they had known to avoid the expense pitfalls. Interested in taking your bookkeeping to the next level or just getting started? Use code DIRTONFLOWERS and receive 10% off Ashley Ford o...

EP 37: Spillin' the Dirt on Crop Plans 27.01.2023

Lyndsay and Shannon Spill the Dirt with all things crop planning. They are answering questions asked by listeners to help make it more simple and less daunting. They will share with you how they succession plant and how they choose to layout their u-picks. If you want to dive in deeper with us each month, join our new membership group - The Dirt on Flowers Insiders! We are opening the doors on Jan...

EP 36: 5 Lessons Learned over the past 7 years 20.01.2023

Lyndsay and Shannon dive into to 5 lessons they have learned over the last 7 years as they grew their flower farms from the ground up. Get a little inspiration and a lot of laughs with us! If you want to dive in deeper with us each month, join our new membership group - The Dirt on Flowers Insiders! We are opening the doors on January 30th! To learn more about The Dirt on Flowers Insiders, head to...

EP 35: Goal Setting for Success 13.01.2023

Goal setting is the backbone of our businesses! Lyndsay and Shannon share their processes for setting personal, business, financial and production goals for the year. It's not too late to set those goals and hold yourself accountable! If you want to dive in deeper with us each month, join our new membership group - The Dirt on Flowers Insiders! We are opening the doors on January 30th! To learn mo...

EP 34: The Dirt on Flowers Insiders 06.01.2023

Lyndsay and Shannon talk about everything you need to know about their new membership group - The Dirt on Flowers Insiders. Who it is for, what you get when you sign up and more! We are opening the doors on January 30th! To learn more about The Dirt on Flowers Insiders, head to our website and claim your spot on the waitlist ! Did you love today's episode? Take a screenshot and share it in your IG...

EP 33: Finding Your Marigold 30.12.2022

Lyndsay and Shannon put a flower farming spin on an article written by Jennifer Gonzales of Cult of Pedagogy - Find Your Marigold: The One Essential Rule for New Teachers. One of our listeners inspired us by forwarding this article and we hope you get a few laughs and a lot of inspiration, too! We have a special announcement at the end of the episode. To learn more about The Dirt on Flowers Inside...

EP 32: Holiday Christmas Party 23.12.2022

The whole gang is here! Join Lyndsay, Shannon, Judd and their employees for a flower filled holiday party. Find out what our least favorite jobs are, get to know the employees, and find out which flower made the naughty list! Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers ! Leave us a rating and review on Apple Podcasts! Head to...

EP 31: Full time hustle, Wranglin' kiddos, and Starting over 16.12.2022

We are back with another Spill the Dirt episode! You asked, we are answering! Join us as we talk about how we worked full time jobs and still grew our business, farming with young kids, and what to look for in a farm if you are starting over. Want us to answer your question? Follow us over on instagram @dirtonflowers and submit your question on Sundays! Did you love today's episode? Take a screens...

EP 30: The Dirt on Employees - Part 2 09.12.2022

Join Lyndsay and Shannon in Part 2 of The Dirt on Employees episode. They are sharing everything they have learned about having employees on their farms. In this episode, we talk about everything you need to do to prepare for having employees. We are diving into onboarding, standard operating procedures, employees manuals and more! Did you love today's episode? Take a screenshot and share it in yo...

EP 29: The Dirt on Employees 02.12.2022

Join Lyndsay and Shannon as they discuss everything they have learned about having employees on their farms. In this episode, we will deep dive into how to know when you're ready, how to prepare yourself and how to find the good ones. This is Part 1 of a two part series so don't miss next weeks Part 2 where our employees join us on the podcast! Did you love today's episode? Take a screenshot and s...

EP 28: Dirtbag Deep Dive - One on One Coaching 25.11.2022

On today's episode, we are coaching up one of our Dirtbag listeners for a live coaching call! Join us as we coach Anne Torregrossa of Beautiful Mess Farm on ways she can expand her business and increase sales through her CSA and on farm experiences. Want to get a chance to have a live coaching call on air? Leave us a review! We will be picking one person a month for a live coaching session. Did yo...

EP 27: Taking the Stress out of Bookkeeping 18.11.2022

Put your boss pants on because Lyndsay and Shannon deep dive into end-of-year tax prep and bookkeeping with Ashley Ford of Pretty Penny Accounting ! Interested in taking your bookkeeping to the next level or just getting started? Use code DIRTONFLOWERS and receive 10% off Ashley's Quickbooks for Entrepreneurs Course! We have an amazing freebie for you! Head over to our website www.thedirtonflowers...

EP 26: Christmas/Holiday Greens Business on a Flower Farm 11.11.2022

It is not too late to add holiday greenery options for your customers this season! Not sure where to start? We've got you! Lyndsay and Shannon have over 20 years of experience running Christmas business and they are sharing EVERYTHING! Tune in as they talk the ins and outs of the business, tips and tricks, and more! Did you love today's episode? Take a screenshot and share it in your IG stories. D...

EP 25: Crop plans, Under-cutters and CSA sales 04.11.2022

Welcome to our monthly Spill the Dirt Q&A! Every Sunday, on our Instagram account @dirtonflowers , you can submit questions to the podcast. Every month, we will select 3-4 questions and answer them for you! Ask us anything! This month we are talking about what flowers to grow when getting started, growing your CSA and how to deal with undercutting on pricing. Did you love today's episode? Take...

EP 24: Reflecting on our Summer Season 28.10.2022

Our busy summer flower season has come to an end and Lyndsay and Shannon are reflecting back on a fun and challenging a season. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers ! Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want...

EP 23: What they never tell you when starting a farm 21.10.2022

Thinking of staring a farm? This is the episode for you! We turned to our listeners and asked you what are the questions that you don't feel like anyone answers or talks about in farming - And you all did not disappoint. So many heartfelt topics! We are going to talk about a few of those taboo topics like wages and expenses that never seem to get much attention. We know you will love this one and...

EP 22: Turn your Dirt into Soil with Marcus McCartney 14.10.2022

We are taking a deep dive into all things soil health. The bottom line is - IT MATTERS! Our special guest, Marcus McCartney will be walking us through why you should be looking deeper into your soil each year with soil tests. Marcus teaches us what to look for and where to concentrate for the most effective results. We know you will love this conversation! Did you love today's episode? Take a scre...

EP 21: Big risk, big return - Worst advice and knowing when to hire. 07.10.2022

Join Lyndsay Biehl of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm for a fun new episode format - our monthly Spill the Dirt Q&A! Every Sunday, on our Instagram account @dirtonflowers , you can submit questions to the podcast. Every month, we will select 3-4 questions and answer them for you! Ask us anything! This month we are talking about when to hire your first employee, the wor...

EP 20: Dirtbag Deep Dive - One on One Coaching 30.09.2022

On today's episode, we are coaching up one of our Dirtbag listeners on our first EVER live coaching call! Join us as we talk all things time management with Alexis Sheffield of Wild Roots Flower Farm in Harrodsburg, Kentucky. Want to get a chance to have a live coaching call on air? Leave us a review! We will be picking one person a month for a live coaching session. Did you love today's episode?...

EP 19: The Dirt on Dahlias - Part 3 Spill the Dirt 23.09.2022

Join Lyndsay Biehl of Wildroot Flower Co. and Shannon Allen of Bloom Hill Farm to talk all things Dahlias! In Part 3 of our Dirt on Dahlias series, we are answering all your remaining questions in a fun, rapid fire format. When discussing taking dahlia cuttings, Lyndsay uses Oasis Horticubes growing media to root her cuttings - find them here ! Did you love today's episode? Take a screenshot and s...

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