The DigitalMarketer Podcast

You don’t need to develop a fake, pushy, extroverted sales persona to be successful; you can just be yourself .   On today’s episode, host Mark de Grasse sits down with Neal Tricarico , founder and CEO of Ultimate Growth, Inc. to talk about a sales system that works for every single sales professional, introverts and extroverts alike. When Neal first got into sales, he forced himself to...

If you’re creating great content, but not creating it to scale, you’re wasting a whole lot of time, energy, and brainpower. On today’s episode, co-host Shaina Weisinger walks us through the Top 5 things content creators get wrong when it comes to content that scales. There’s a strategy to repurposing content so it covers a vast number of placements without adding a lot of work. Are you creating co...

How can you avoid the biggest mistakes people commonly make when creating and promoting their courses?   On today’s episode, host Mark de Grasse sits down with Marcio Santos, founder of Nerd Digital , whose goal is to help course creators scale to six figures in six months. Marcio started out as a marketing expert for hire but niched down to working exclusively with course creators as the pan...

Do you know which social media platforms have the longest (and shortest) lifespans for a post?   On today’s episode, host Shaina Weisinger shares some shocking stats about social media that will change the way you think about the content you post. Social media can feel impossible to keep up with due to its lightning-fast trends, changing algorithms, and never ending TikTok dances. It can...

As a local business owner, if you’re not using Instagram to promote your business and your brand, you’re missing out on a great opportunity.   On today’s episode, host Mark de Grasse sits down with Dr. Michelle Wendt, founder of  Indigo Healing Acupuncture , to talk about how she leverages Instagram to promote her business locally and online. Dr. Michelle loves the visual aspect of the p...

Do you dream of having really awesome guests on your podcast but don’t know how to go about it?    On today’s episode, host Mark de Grasse sits down with Jeremy Slate, CEO of  Command Your Brand Media  and host of the podcast,  Create Your Own Life , to talk about leveraging a podcast to grow your brand. When Jeremy started his first podcast in 2014, he says it was absolut...

We all know that the key to marketing is getting people to know, like, and trust us, but how do we actually pull that off in an authentic way?    On today’s episode, host Mark de Grasse sits down with Jay Vics, founder of  JVI Mobile Marketing  and certified partner with DigitalMarketer, to talk about best methodologies for prospecting. Jay has developed this really cool method...

Are you ready, as a digital marketer, to make the transition to the metaverse?   On today’s episode, host Mark de Grasse sits down with Justin Kline, founder and president of  Markerly , to talk about the basics of the metaverse and the impact it’s going to have (and is already having) on the digital marketing space. “We’re definitely reaching a new paradigm when it comes to marketing an...

Social media has made tracking more complicated. If you’re only tracking  quantitative  data, you’re missing a very important piece of the puzzle.      On today’s episode, host Mandy McEwen encourages marketers to get with the times. Ten years ago, marketing was very SEO-focused, and social media was just there to make your brand look good, not to generate leads. But...

People tell this entrepreneur he gives his affiliates way too much money, but he doesn’t care.      On today’s episode, host Mark de Grasse sits down with Aurelien Amacker, founder of  Systeme.io , a simple, affordable all-in-one business-building tool for solopreneurs. What’s unique about Systeme is that affiliate sales make up 60-70% of their revenue. Aurelien has develo...

We’re truly living at a pivotal moment in history. Web3 and the metaverse are opening new doors to amazing opportunities for marketers. You’ve just got to walk through.   In today’s episode, host Mandy McEwen sits down with Lisa Buyer, founder of  Female Disruptors , to chat about marketing in the metaverse and transitioning from Web2 to Web3. Lisa comes from a traditional PR background,...

Want to become the celebrity CEO of your business? It’s all about building relationships, trust, and a community of fans.    In today’s episode, host Mark De Grasse chats with Ramon Ray, Founder of  Smart Hustle Media . Ramon’s company produces content for large brands and markets those brands to small businesses. His motto is: “ask for a smile before you ask for a sale.” Build rela...

If you’re trying to get the attention of C-Suite decision-makers, you’ve got to find a way to stand out, or you have zero shot at making a sale.     In today’s episode, host Mandy McEwen gives you the inside scoop on getting C-level executives to notice you—and respond. Over the past decade, she has mastered this art using a one-two punch of email and LinkedIn. And it really is an a...

If you’re intimidated and overwhelmed by NFTs, but you’re also afraid of missing out on the next big thing, you’ve come to the right place.      In today’s episode, host Mandy McEwen sits down with powerhouse duo Heather Parady and Rich Cardona, co-hosts of  NFTs for Newbies , the #1 NFT podcast in the world. They started the podcast a few months ago just for fun, as a way...

Business networking has changed so much over the past few years, but some of those old-school strategies are actually the secret to networking success  today —and in the future.     In today’s bite-size episode, host Mandy McEwen asks the question:  What do you think of when you hear the phrase “business networking?”  Do you think of the glorious pre-Covid in-person n...

There’s a reason why every enterprise seems to have a podcast these days. Actually, there are a  lot  of reasons.   In today’s bite-size episode, host Mark De Grasse sits down with Lindsay Tjepkema, CEO and co-founder of  Casted , to talk about using podcasting as a b2b marketing strategy. “People are made for connection,” Lindsay says. “It’s a basic human need which makes it a...

If you run an agency and you’re ready to take on more clients, this bite-sized episode is for you.    In today’s show, host Mandy McEwen breaks down how a free audit funnel can generate pre-qualified leads for your agency on autopilot. Depending on how many clients you want, you can use a 100% automated version or a more manual version. An audit funnel is simply offering potential custom...

How do you successfully transition from athlete to entrepreneur after your sports career ends? And what principles can non-sporty entrepreneurs learn from these athletes?   In today’s episode, host Mark de Grasse sits down with  Cletus Coffey , founder of Recovering Athlete, about his programs that help former athletes expand their business potential after they retire. Cletus was a succe...

She started her agency in the middle of a pandemic and got 20 clients in her first month. How?  In today’s episode, host Mark de Grasse sits down with Aimee Montgomery, founder and CEO of  A Call to Thrive , a digital marketing agency that achieved instant success when it launched last year. Aimee is an expert at combining old school digital marketing knowledge with what’s new and hot to...

If you knew the three biggest mistakes entrepreneurs make when starting their own businesses, you could avoid them.    In today’s episode, host Mandy McEwen sits down with Adam Lyons, founder and CEO of  The Smart Blueprint . Adam loves acquiring new companies, but he quickly realized he was reinventing the wheel with every new acquisition. So he sat down and developed a program of...

Who hasn’t thought about writing a book someday? So what’s stopping you?   In today’s episode, host Mark de Grasse sits down with Chandler Bolt, CEO of  Self Publishing School , to talk about how self-publishing a book can help you strategically grow your business. Chandler’s team has helped people write, publish, launch, and sell over 6000 books (in as little as 90 days) since 2015. Cha...

If you’ve only ever used the free version of LinkedIn, you’re missing out on a really powerful way to get in front of your target audience.   In today’s episode, host Mandy McEwen talks up (and breaks down)  Sales Navigator , LinkedIn’s sales prospecting tool. Everybody’s got a LinkedIn profile, but not everyone realizes how limiting it is when it comes to sales prospecting. Sales Naviga...

Who hasn’t dreamed of going viral? Did you know it’s an easier feat on TikTok than it is on any other social media platform?   In today’s episode, host Mark de Grasse sits down with Jeff Hunter, founder and CEO of  VA Staffer  (and rising TikTok star) to talk about the 3 things that will get you a successful following on TikTok. Jeff says it’s super easy to go viral on TikTok once (...

The show is absolutely entertaining, but just remember: you’re a marketer in real life, and she plays one on TV.    Today’s episode is a fun one. Host Mark de Grasse, DigitalMarketer President-turned TV critic analyzes Netflix’s  Emily in Paris  from the perspective of a real-life marketer. In the show, Emily is a Chicago-based marketing junior executive who gets sent to Paris...

Video is the future (and the right now) of marketing, and it’s never been easier to start your own YouTube channel.   In today’s episode, host Mark de Grasse sits down with  Sean Cannell , founder of Think Media and author of  YouTube Secrets , the #1 YouTube strategy book in the world, whose killer channels boast over 2.5 million subscribers. Video is the most consumed content onli...