The DigitalMarketer Podcast

The Great Resignation isn’t over; digital workplaces are here to stay; and keeping your employees happy is more important than ever.   In today’s episode, co-hosts Mark de Grasse and Mandy McEwen sit down to talk about remote culture. A lot of companies have been working remotely for almost two years now. For some, it’s been a smooth transition. Others have struggled and lost both money and p...

Understanding your numbers is a crucial part of your digital marketing business, and with the right mindset, it can actually be fun.    In today’s episode, host Mark de Grasse sits down with Ron Allen, Founder and CEO of  Exigo Business Solutions , to talk about how digital marketers can stop living paycheck to paycheck and actually get some margin in their businesses. It really all...

Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from  your  perspective yet. The world needs to hear your unique story.    In today’s episode, host Mandy McEwen sits down with her friend, Rich Bracken, global keynote speaker, emotional intelligence coach, and Director of Strategic Partnerships at  Foundry . Rich is absolut...

Just because everyone’s talking about something doesn’t mean you shouldn’t too. No one has told it from your perspective yet. The world needs to hear your unique story.    In today’s episode, host Mandy McEwen sits down with her friend, Rich Bracken, global keynote speaker, emotional intelligence coach, and Director of Strategic Partnerships at Foundry . Rich is absolutely passionate about buildin...

Believe it or not, some small businesses are still hesitant to try digital marketing in 2021.    Why? Because, for one reason or another, they’re resistant to change. If you want to turn a client’s hesitation into a resounding yes, you have to understand what’s holding them back in the first place. In today’s episode, host Mark de Grasse walks us through 10 reasons why people resist the switch to...

Whether you’re an Amazon seller yourself, or a marketer looking to serve Amazon sellers, this space is ripe for opportunities right now.   In today’s episode, host Mandy McEwen sits down with Michelle Barnum Smith, Founder and CEO of Easybot (and Queen of Amazon Chatbots), to talk about the best marketing strategies for Amazon Marketplace in Q5 and beyond. Michelle has worked with and trained thou...

These four steps are geared toward newbies, but they can also help established digital marketers determine where they should specialize.     Today’s short, sweet, and snackable episode is hosted by Mark de Grasse, President and General Manager of DigitalMarketer and a guy with a whole lot of years of marketing experience under his belt. The first step to becoming a digital marketer, Mark says, is...

The evolution of marketing has blurred the lines between traditional marketing and digital marketing—in a good way.    On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about that evolution from where we were “back in the day” to where we are now. Add in the metaverse, and marketing is about to evolve in ways we never could have imagined.    Listen in as Mark and Mandy geek out abo...

Huge brands believe the metaverse has the potential to disrupt our lives in the exact same way the world wide web did, and they’re already capitalizing on this movement.   Today’s short, sweet, and snackable episode is hosted by Mandy McEwen who says the metaverse presents incredible opportunities for entrepreneurs and brands to become pioneers on these new virtual horizons. There’s a migration fr...

Everybody on the planet is offering promotions, sales, and giveaways during the holiday season. How do you get yours to stand out?   On today’s episode, co-hosts Mark de Grasse and Mandy McEwen talk about making the most of your marketing during the holidays. Everyone and their mom has a Black Friday sale, a Christmas sale, a New Year’s sale. How can you make yours creative, unique, special, and f...

Have you bought a piece of property in the metaverse yet? What are you waiting for?   Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics . You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A r...

The fractional CMO model is on the rise, and this is the best time in history to position yourself as that.    On today’s episode, host Mark de Grasse chats with Casey Stanton, founder of CMO Exponential, or CMOx for short. CMOx is a fractional CMO company. What is a fractional CMO, you ask? It’s someone who acts as the Chief Marketing Officer for your company, but they’re hired as an outside cons...

VR and AR is too costly for a lot of small businesses right now, but we’re going to see more and more brands leveraging it in the weeks and months to come.    Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics . Mandy is here to tell us all about the latest trends in VR and AR (virtual reality and...

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.   In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8 , one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim ha...

What are virtual influencers, why are they so popular, and what do they mean for your business?    Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics . Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing...

A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.   In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people...

Nobody helps people build the life they want and achieve their dreams like the woman Oprah called “the thought leader of the next generation.”   In today’s episode, Marcus Murphy sits down to talk with renowned marketer and business mentor, Marie Forleo . Marie is an entrepreneur, #1 New York Times bestselling author, and host of the award-winning show MarieTV and The Marie Forleo Podcast, with mi...

If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.   In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast . Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant , is based on things he learned over th...

OUR PARTNERS: Generate leads and improve sales with automated chatbots from Bot Builders FREE trial of email and SMS marketing with Sendlane Find out your Leadership Trust Score at  Ready to Lead .   Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share?  Connect with us on Apple Podcasts and leave us a review! Mentioned i...

When it comes to influencer marketing, what’s the secret to creating a win-win-win partnership for the influencer, the customer, and the brand?   In today’s episode, host Mark de Grasse sits down with Valerie Viramontes, owner and media specialist at V2 Solutions, LLC . After much success in the business world, Valerie has niched down to the health and fitness space over the past five years. Her e...

The completion rate of online courses is 3-5%. How can you get people to buy and actually finish your course?   In today’s episode, host Mark de Grasse sits down with Lechon Kirb, cofounder and CMO at Ofcourse . Their company helps people take the thing they love and learn the mechanism that will help them put it out in the world in a big way.    The online course industry is a 300+ billion dollar...

Fully-automated money drip funnels are an amazing lead generation tool, and they’re especially valuable in a post-Covid world.   Zenovia Andrews is the CEO of Maxout Marketing Agency, and she’s passionate about giving her clients a visual representation of how they’ll generate money in their business. In this episode, she sits down with Erin MacPherson, General Manager of Scalable. Co , and isn’t...

After five years as the host of the DigitalMarketer podcast, Jenna Snavely says farewell as she moves on to her next marketing adventure.    In these five years, Jenna was more than just a podcast host. She managed the program development and workshop delivery at DigitalMarketer and everything you see in the DM Lab. In this episode, she sits down for a goodbye chat with the new President of Digita...

If you put in the time and effort to help your followers take the journey to become superfans, they’ll do your marketing for you.    Pat Flynn, YouTuber and author of Superfans, says there’s a framework to building superfans, but we lose sight of it because of funnels and automations. We miss out on moments when we can make people feel heard, like they’re being paid attention to. Pat believes in a...

There are few things more important than choosing the perfect name for your brand.   Stephanie Nivinskus knows how to pick the good ones. She has been writing and telling stories since she was 11, and in 2009, she launched her company SizzleForce Marketing (great name, right?). They provide marketing services for small businesses and also teach/train people how to market on their own through their...