The DigitalMarketer Podcast

As marketers, it's easy to focus solely on generating leads, but it's equally important to ensure a smooth handoff to the sales team. A slight disconnect between the two teams hinders growth and success. So, how can we bridge this gap to foster better alignment and drive overall success? In this episode, Neal Tricarico, co-founder of Sales Magic and a former executive at Digital Marketer, Tony Rob...

Are your offers falling flat? The digital marketing landscape is getting competitive every day, and a simple PDF or worksheet just won't cut it anymore. To truly stand out and generate big results, you need to create complex offers that provide real value to your audience. In this episode, Craig Andrews, principal and founder of Ally and an M3 Mastermind member at DigitalMarketer, shares his prove...

Imagine spending countless hours crafting the perfect email campaign, only to have it land in your subscribers' spam folders. It's a marketer's worst nightmare, and it's about to become a reality for those who don't take action.  In this episode, Big Jason Henderson, the director of deliverability for Digital Marketer, shares crucial insights on the changes in email deliverability. Big Jason...

Staying ahead of the curve in anything you do is crucial. With the rapid advancements in AI and the ever-evolving digital landscape, it's easy to feel overwhelmed.  In this episode, we explore the intersection of AI and education, and how these technologies are reshaping the way we learn and work. I sat down with Toby Brooks, PhD, a professor at Texas Tech, to discuss the challenges and oppor...

As a business owner, you know that transitioning from a founder mentality to a CEO mindset is crucial for scaling your business. But how do you make that shift without losing control or compromising your vision?  We sat down with Frank Cowell, the Chief Revenue Boss of Revenue Ranch and a faculty member at Digital Marketer, to discuss the philosophies that can transform your approach to busin...

As a marketer, you know that data is the lifeblood of your strategy. But with so many metrics to track and tools to navigate, it's easy to feel like you're drowning in a sea of numbers. That's where Google Analytics 4 (GA4) comes in - a powerful platform that promises to revolutionize the way we approach marketing measurement. In this episode, we sit down with Chris "Mercer" Mercer, the founder of...

If you are struggling to scale your B2B SaaS company beyond a certain point or feel like your growth has hit a ceiling despite your best efforts, you're not alone. Many businesses face similar challenges, but there is a way to break through and achieve exponential growth. In this episode, Julia Vorontsova, the founder of Innovation Park, shares a step-by-step case study on how they helped a 25-yea...

Discover your agency's primary growth blocker in just a few minutes. Visit http://growthmomentumanalyzer.com for a free assessment and actionable insights to propel your business forward.  Do you feel stuck in your agency's growth, overwhelmed by chaos, and constantly playing the hero to keep things running? As an agency owner, you want to scale your business smoothly and sustainably. However, hi...

As we approach the end of the year, sales teams are feeling the pressure to close deals and hit their targets. But all too often, there's a disconnect between sales and marketing that can hinder success. How can we bridge that divide and ensure that both teams are working together seamlessly? In this episode, we're joined by Mike Chudy, a seasoned sales consultant and the founder of Austin Sales C...

In a world where AI is rapidly transforming the business landscape, how can you stay ahead of the curve and thrive in the face of unprecedented change?  Adam Chronister, CEO and founder of Enleaf, shares his insights on leveraging AI to streamline processes, boost efficiency, and unlock new opportunities for growth. Mark and Adam explore the potential future scenarios, including the rise of s...

Do you struggle to build lasting relationships and trust with your customers in an increasingly noisy digital world? If you're ready to transform your marketing approach and create a brand your audience will love, this episode is for you. John Lenker, Founder and Chief Vision Officer at Lenker, and Kevin deLaplante, Chief Knowledge Officer, share their groundbreaking "Follow Formula" for taking co...

Do you feel like your marketing is stuck in the past, dependent on expensive ads from a couple of big tech giants? What if there was a way to build an authentic community of brand ambassadors to help you reach new audiences and drive sales? Joey Vaillancourt, the Head of Partnerships at BiOptimizers, and host of the Partner Up Profits podcast, reveals his blueprint for recruiting affiliates and sc...

The automotive industry is undergoing a seismic shift, and CGI is at the heart of this transformation. As traditional methods of car photography and videography struggle to keep pace with the demands of modern marketing, forward-thinking companies are embracing the power of CGI to create visuals that are not only stunning but also highly flexible and efficient. Leading this charge is Faruk Hepleve...

Are you tired of feeling like a prisoner to your agency, constantly putting out fires and struggling to grow? What if there was a way to scale your business while actually enjoying the process and setting yourself up for a profitable exit? Jordan Ross, the founder and CEO of 8 Figure Agency, reveals his proven blueprint for scaling and exiting your agency. He has not only cracked the code but also...

How would it feel to be among the elite few profiting hugely from the often-misunderstood Amazon Influencer Program? If you're tired of missing out on this low-hanging fruit, it's time to learn from someone who has cracked the code. Norman Farrar, AMZ titan, and influencer marketing pro, reveals his step-by-step blueprint for turning the Amazon influencer program into a steady stream of income.&nb...

Want to implement Stevie's game-changing "CARE Factor" framework at your agency? Click the link below to get her book " The Care Factor Fix " and level up your client relationships. Have you ever felt like you're just an ad person or content creator to your clients, rather than a strategic marketing partner?  As a marketer, you want to be a valued partner in your client's business growth. How...

Are you leveraging joint ventures to grow your business? If not, you may be missing out on massive profits. Today’s guest has the knowledge and experience to help you scale your business through strategic relationships. Charles Byrd, founder and CEO of PureJV, is here to demystify joint ventures and share proven strategies entrepreneurs can use to establish profitable partnerships. He uses case st...

Will AI make human marketers obsolete? Or will it open up the future of marketing education and strategy? Mark de Grasse sits down with longtime CMO and marketing professor Steve Rossmann to explore the rapidly evolving landscape of marketing. From the impact of AI and technology to the changing mindsets of the next generation of marketers, to teaching students to embrace failure along the journey...

You should NOT solely rely on Facebook Ads. You’ve likely already seen it happen to someone at this point. Facebook shut them out and now they can’t access their Ad Manager, their groups, nothing. AJ Cassata, co-founder of Revenue Boost, is on the show today to discuss how agencies can scale their business through cold outreach, specifically focusing on using LinkedIn and email for lead generation...

You have to assume, if it can happen to MGM, it can happen to anyone. Getting hacked is practically inevitable these days. And too many individuals and even business owners are operating like it won’t happen to them. Sharing passwords, not having 2FA turned on, and even having little oversight of who else has access to your accounts are no longer viable options. After a hack that resulted in a $40...

You’ve probably been on the receiving end of email campaigns that drive you crazy because they just feel so spammy. They never stop coming. And it feels scary to think that your business could give that same feeling to other people. But don’t let this make you think that you should stay away from email campaigns. On the contrary, there is a way to make your campaigns serve you AND the recipient, w...

How do we get nice clients? The ones that pay well and don't complain too much!  Maybe the problem isn't the client, maybe the problem is you. Learning how to audit yourself as an agency is one smart way to see if the reason you're treading water is because you don't know your ideal niche. Most small agencies start with one or two clients which then lead to referrals. And before they know it,...

Are they still spying on us? Where is the price of ads going? How do you split an omnichannel marketing budget? And how do you deliver your client bad news after a campaign has been tested? So many questions! Today’s guest is the young Jake Madoff, a full-stack growth marketing expert here to answer them for us and share his insights on everything from the future of SEO to the future of paid adver...

Email deliverability: what is it and how can we get better at it? With so much uncertainty around SEO and with social media platforms effectively owning your content, controlling your email list and communicating with your customers directly is more important than ever. Times have changed, though, and it's no longer just about having a reputable IP address to convince your customer's ESP (Email Se...

When last did you assess your copywriting strategy? Not from the marketer's perspective, but from that of your customer. Are you actually in alignment with what they are thinking - and does your offer truly speak to their needs? Today's episode involves not one but five lightbulb moments that will help you craft a stronger marketing message for your product or service.  Billy Broas has niched...