The DigitalMarketer Podcast

How do brands like Pepsico, Old Navy, and Procter & Gamble create a brand identity that makes them easily recognizable, memorable, and revered? On today's episode, host Mark de Grasse sits down with Philip VanDusen to talk about designing a visual identity for your brand that tells a story, invokes feelings, and drives sales. Philip has over 25 years of experience in brand strategy, graphic de...

After a nearly 20-year career in the banking industry, Katie decided to quit the 9-5, follow her heart, and focus her energy to coach clients to be smart with money. On this episode, she sits down with Mark to help see past the blind spots that most marketers have when it comes to money! This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization Agency Get 50% Off Monthly Blog Writi...

It's no secret that today's internet users would rather watch a video than read a blog post. So why aren't you creating and optimizing your videos for search and ranking? On today's episode, host Mark de Grasse and Atiba de Souza talk about SEO for video and what marketers can do to produce engaging and relevant video content for optimal reach. Atiba explains that while video content is a gold min...

Ralph Burns is back to talk about how you can maximize your traffic in this new privacy-first world! This Month's Sponsors: Conversion Fanatics - Conversion Rate Optimization Agency Get 50% Off Monthly Blog Writing Service - BKA Content More Resources from Scalable [Free Guide & Assessment] 7 Levels of Scale FREE EPIC Challenge More Shows You'll Love Perpetual Traffic - The #1 podcast for lear...

On this episode, Mark sits down with Heather Lisle to discuss the importance of messaging and communication. Find out more about Heather ! OUR PARTNERS: Call Tracking & Marketing Analytics Software | CallRail Acquire, Engage, Expand, Reactivate - GetEmails 7 Levels of Scale Workbook Listen to the #1 Digital Marketing Podcast, Perpetual Traffic   Thanks so much for joining us this week. Wa...

Wali Anwar is an entrepreneur and serial marketer on a mission to serve, help, and impact more. He specializes in helping businesses uncover their big idea and craft their marketing plan by helping them build systems to help them optimizing & scale what's currently working. On this episode he covers with Mark how he's been able to use Facebook Groups to build his business and transform his cli...

Michael Buzinski is a lifelong entrepreneur, digital marketing thought leader, and best-selling author who was dubbed a “visionary marketer” by the American Marketing Association. Michael sits down with Mark to discuss the simple (but overlooked) ways to improve your conversions! Connect with Michael Make Your Web Presence Buzzworthy @URBuzzworthy / Twitter Buzzworthy Integrated Marketing | Facebo...

Thinking of utilizing TikTok marketing for your business? Not sure whether to go for organic content, paid advertising, or influencer marketing? On today's episode, host Mark de Grasse sits down with Gavin Bell, the Founder of Yatter, to talk about marketing on TikTok. Gavin explains that success on TikTok combines compelling creativity with data-driven optimization. TikTok users prefer raw and en...

Quick question: who is your ideal hiring prospect? Can you confidently list their preferences, motivations, and pain points? Do you even know why they are choosing you instead of the company next door? On today's episode, host Mark de Grasse talks about the applicant's journey with Andy Bontz, the Marketing Director for Mid-West Family of Companies. Andy reveals how just like the customer journey,...

Find out what you need to know about hiring a marketer for your business or agency! Connect with Albert on LinkedIn Resources: [Free Download] Customer Value Journey [Certification] Digital Marketing Mastery OUR PARTNERS: 7 Levels of Scale Workbook Listen to the #1 Paid Traffic Podcast, Perpetual Traffic ! Mentioned in this episode: [Free Download] DigitalMarketer's Canva Holiday Promo Pack Grab T...

Victoria Caldwell is an integrator and marketing strategist for visionary leaders. She's a fractional CMO and also a DigitalMarketer Certified Partner. On this episode, she shares the missing link that entrepreneurs need to scale their company and also how an integrator can help streamline and optimize a business's processes. Connect with Victoria Team Impress Marketing - Modern Up-to-Date Digital...

Are you keeping up with the ever-changing trends in eCommerce? Is your brand ready for the future of online selling? In today’s episode, host Mark de Grasse talks to Scott Cunningham and Simon Trafford from Social Lite, a leading Shopify partner and top-notch eCommerce marketing agency. Scott and Simon are our subject matter experts for the brand-new e-commerce certification.  eCommerce is ch...

Why do you need to expand your ecommerce business beyond the dot com—and how? On today’s episode, host Mark de Grasse sits down with Lauren Petrullo, one of the newest faculty members of the DigitalMarketer Academy to talk about the latest component of their ecommerce certification—social selling. Social selling allows you to buy in-app (on Facebook, Instagram, etc.) and never even venture to some...

This personal trainer made more in 10 days ($128k) than he did the entire previous year ($78k) when he took his company digital.   On today’s episode, host Mark de Grasse sits down with Lanell Beckels to talk about making the switch from being a personal trainer at an actual gym to doing group coaching online. He and his business partner, Adam Lyons, scrapped his one-on-one model, system...

Need some new and innovative ways to engage and grow your audience via an interactive cross-platform digital adventure?     On today’s episode, host Mark de Grasse sits down to chat with Lauren Petrullo, CEO of Mongoose Marketing , about a recent campaign for “poop containment” her company ran successfully last month. The 10-day campaign for client Beau & Belle Littles—that...

Most people agree that video is an incredible marketing tool, yet so many businesses and agencies can’t seem to get over the hurdle and just do it. Why is that? On today’s episode, host Mark de Grasse sits down with Uzair Kharawala, founder of SF Digital Studios , to talk about his 100 Video Challenge. The challenge is to upload a video a day to multiple channels for 100 days in a row. Uzair told...

If you’re a business owner or digital marketer who’s been putting off creating IG reels, it’s time to jump on that train.     On today’s episode, host Mark de Grasse sits down with Meta’s Lauren Posada and Genie Alfonzo who work on the business marketing team for Instagram, helping businesses see the value of their products and solutions. The team is specifically pushing IG ree...

What if niching way down is the key to your agency ramping way up ?    On today’s episode, host Mark de Grasse sits down with EJ Saunders, founder of Blaze Digital Solutions , to talk about how he has grown his agency by narrowing down his avatar. Blaze Digital focuses on the outdoor industry—the hunting space in particular. He has quickly become the go-to agency for small businesse...

The key to becoming successful and famous is catching a cultural wave just as it’s getting started, riding it hard, then jumping to the next one. Easy, right? On today’s episode, host Mandy McEwen sits down with her friend Matt Johnson —agency owner, podcaster, and author—to chat about surfing the waves of culture and technology. First up, they discuss Joe Rogan’s long stream of good luck (?) catc...

We all know about repurposing podcasts and long form video for social media, but what other sources are we overlooking that are literally right in front of us?    On today’s episode, host Shaina Weisinger shares a list of 9 unexpected things you should totally repurpose, but have somehow flown under your radar. This is stuff almost everybody has created in the past and has forgotten...

In this episode Mark De Grasse sat down with the Co-founder of DigitalMarketer, Richard Lindner. They cover what marketers absolutely must know about the relevance of Email Marketing. In brief, email marketing is NOT dying. But, it is changing. Email is still one of the most effective modes of communication to date. People trust the messages they get in their inboxes more than any other marketing...

A constant daily reminder that we only have so many days on this planet can help you make the most of each and every one.    On today’s episode, host Mark de Grasse sits down to chat with Dave Albano , a DM certified partner, elite coach, and agency owner, about productivity tips and tricks. Dave has a doomsday clock, a death calendar, that serves as a visual reminder that our time...

What if your entire social media calendar was already full for the entire year and you could cross it off your list? Can you imagine?? On today’s episode, host Shaina Weisinger walks us through a high-level overview of a course she created for DigitalMarketer Lab on repurposing content. If you want to do a deep dive and sign up for the course, you absolutely can (and we highly recommend it). The c...

Have you been hesitant to leverage your own brand to build your business? Today’s guest is going to set your mind at ease. On today’s episode, host Mark de Grasse sits down with Jeff Hunter, Certified DM Partner and founder of Savage Marketer , to talk about establishing your personal brand so you can become a recognized expert in your field. In this day and age, “experts” are a dime a dozen, so y...

We’re all shaped by our childhoods—for better or for worse—and it can be fascinating to trace the path from then to now.   Today’s episode is a little different from our regular interviews on the podcast. Instead of just introducing someone who’s wildly successful at what they do, we’re taking a step back to look at the story of how they got there. Amber Spears is a connector, a closer,...