The DigitalMarketer Podcast

Want to start advertising on TikTok? Pro tip: you need to be a great user first before you can run effective ads on the platform. On today's episode, host Mark de Grasse talks to Keenya Kelly, a TikTok strategist and the CEO of If You Brand It, a video marketing and consulting firm that helps business owners build their brands through video marketing.  Snapchat, Facebook, Instagram, and Pinte...

What's the difference between branding and marketing - and can they work together? On today's episode, host Mark de Grasse sits down with Henry Sims from Sims Media to discuss the difference between branding and marketing. Henry firmly believes branding and marketing are two of the most important elements of any business. And although they are sometimes used interchangeably, they are not the same....

What is metacognition, and does it have a place in modern marketing?  On today's episode, host Mark de Grasse sits down with Josh Wilkinson, the Founder of Ascend Ventures LLC, to talk about metacognition and its application to Marketing.  Metacognition is essentially thinking about thinking. It's a fancy word for being aware of what you are doing and, more importantly, why you are doing...

How would you react if you learned your doctor was a social media influencer?  On today's episode, host Mark de Grasse sits down with Rosella Papale from Briggs Hub to discuss creating memorable brands for the more "serious" professionals. Rosella is a trained medical doctor and a brand marketing nerd on a mission to bring brands to life for entrepreneurs and medical physicians. Nurses and do...

What if there was a way to serve your clients better and strengthen your position in the market, all without increasing the size of your company? In today’s episode, host Mark de Grasse sits down with Ivan Ivanka to discuss strategic partnerships and why they are crucial to business growth. Ivan is the CEO of Ivan Scandanavia and is on track to making a quarter billion dollars for his clients this...

How have marketing agencies historically dealt with rising inflation? On today’s episode, host Mark de Grasse sits down with Brad Ball to discuss running a digital agency in a recessionary environment. Brad is the founder of Ardent Creative and has been in the marketing game for almost 20 years - he definitely knows a thing or two about running an agency in a down market.  Inflation has reall...

What’s the difference between good and average copywriting?  On today’s episode, host Mark de Grasse sits down with Yogev Almog, a copywriting expert with Wellspring Media. We all know copywriting is an essential element of digital marketing. The good news is you don’t have to be formal or funny to be memorable. Just make your writing clear and concise, and you’ll automatically inspire bold a...

In today’s episode Mark sits down with Marisa Murgatroyd and talks about what the online course experience is like today versus the educational experience we all grew up with. Marisa Murgatroyd is the founder of Live Your Message, and she has helped over 11,159 people fulfill their dream of creating an online course. She’s spent years figuring out how to break the industry standard and create cour...

Is education marketing dead, or do consumers still want to be educated before buying?  On today’s episode, host Mark de Grasse talks to Aaron Parkinson, a digital marketing pioneer and the CEO of 7 Mile Media. Aaron firmly believes that education can be a powerful marketing tool for all types of businesses. He explains that buyers only care about themselves. They don’t care about the products...

Paid Ads versus content marketing - should marketers even bother creating content? Today's episode is a replay of Mark de Grasse's guest appearance on the Perpetual Traffic Podcast with Ralph Burns and Kasim Aslam. Mark talks about the importance of creating content and the power it can have on your business. Since paid ads can get quick results with A/B testing, does it still make sense to create...

What is Web3, and how will it affect digital marketing?  On today's episode, host Mandy McEwen sits down with Cole Chapman, John Daniels, and Randall Zamcheck to discuss Web3 and the future of affiliate marketing. The trio are the brains behind Affiliate DAO and are on a mission to help affiliates transition from Web2 to Web3. So, why should marketers care about Web3? First, the internet is e...

Anyone can go viral on TikTok. But is it possible to go viral multiple times, even without a large following? On today’s episode, host Mark de Grasse sits down with Aimee Montgomery, a Digital Marketing coach and an expert on creating viral videos on TikTok. Aimee breaks down her easy-to-implement strategy for going viral on TikTok and explains why TikTok isn’t just for dancing teens anymore.&nbsp...

What does the future hold for written content - does it even have a future? On today’s episode, host Mark de Grasse sits down with Chris Chasteen, Isaac Morey, and Sam Morey (the genius brains behind Content Cucumber) to talk about content creation. They break down the keys to creating great written content and how marketers can use AI & Machine Learning to create content that people will want...

Want to grow your business faster and smarter? You don’t need more hours. You need a scalable process that won’t suck the life out of you.  On today’s episode, host Mark de Grasse sits down with Christina Samoila, Founder & CEO of BeeProductive, to talk about Standard Operating Procedures (SOPs). Christina is the guru of getting more done and firmly believes no business can scale without...

On today’s episode, host Mark de Grasse talks to Uzair Kharawala, a Google & YouTube Certified Partner and the co-founder of SF Digital Studios. Uzair is not afraid to say that marketers should be creating content. But the big question is, how much content is enough, and does frequency of posting play a part in the equation? According to Uzair, quality content will always beat quantity of cont...

Referrals can only get you so far. To scale your marketing agency, you must take advantage of paid advertising.  On today’s episode, host Mark de Grasse talks to Justin Rondeau, the Co-Owner & President of InvisiblePPC - and the former GM of Digital Marketer. Running a business on referrals is easy. You only need your existing customers to fall in love with your products or services, and...

Is video taking over written content? Yes, the decreasing attention spans are worrying. But is that reason enough to discredit written content?  On today’s episode, host Mark de Grasse talks to Julia McCoy, the creator of The Content Hacker, a six-time bestselling author, and the host of The Content Transformation podcast. They discuss how marketers and business owners can drive leads through...

Did you know that when a recession hits, marketing is typically the first investment business owners drop? Here’s how you can avoid that and build a recession-proof agency.  On today’s episode, host Mark de Grasse sits down with Jason Portnoy, Founder of J Port Media and the Market Domination Method. They talk about the effective growth solutions agencies can use to systemize, optimize, and s...

Do you need a Virtual Assistant? If you’re constantly wasting time on mundane tasks each week, you probably do. On today's episode, host Mark de Grasse sits down with Dennis Yu, Founder & CEO of Blitz Media, to talk about Virtual Assistants and what they can do for you and your business.   As a business owner, your most precious resource is time. The fewer things you have on your pla...

If you're not using video ads, you're missing out. Simple as that. On today's episode, host Mandy McEwen sits down with Matt Johnston, the CEO & Founder of Guide Social, to talk about building a video ads strategy and why algorithms seem to favor video ads more than other types of ads.  Ever found yourself struggling to get a jingle out of your head? That's the power of video advertising....

Relying on word of mouth for leads and new business is a losing strategy. Here's why.  On today's episode, host Mark de Grasse talks to Christian Banach, an expert at helping businesses land 6 and 7-figure opportunities predictably. They discuss why relying on word of mouth for leads is not sustainable and what you can do to predictably attract new business without breaking the bank. Yes, it'...

Is your digital agency leaving money on the table?  On today's episode, host Mark de Grasse sits down with Shaun Clark, the co-founder of High Level, to discuss how marketers can grow their agencies and turn leads into customers almost overnight. According to Shaun, marketers are leaving money on the table, and it’s frustrating. By only focusing on the service side of marketing and ignoring h...

Do you struggle coming up with titles for your books, products, blogs, or social media posts?  On today's episode, host Mark de Grasse sits down with Christina Hooper, the founder of Sparkitive, to discuss the process of creating eye-catching headlines. If you struggle to create titles and headings that capture your audience's attention and keep them coming back for more, you are not alone. N...

Would you rather be a business owner or a top-tier business executive? On today's episode, host Mark de Grasse sits down with Kyle Porter, the Director of Strategy at Conklin Media, to talk about the difference between running your own business and becoming a top-tier company executive.  Running your own business is not as star-studded as most people would like to believe. But still, the allu...

Although expected, sales objections can be frustrating. So how do you overcome the negative spiral of frustration and tackle sales objections like a pro? On today's episode, host Mark de Grasse sits down with Alex Schlinsky from Prospecting on Demand to discuss handling sales objections and customer concerns. Throughout this episode, Alex tackles the most common sales objections you might face in...