The DigitalMarketer Podcast

Building a business can be daunting and you're bound to make a lot of mistakes in the beginning. But if you're willing to swallow your pride, learn from your mistakes, and focus on providing excellent customer experience, you have a great chance to become successful. Today's guest has had his share of mistakes growing his brand and he's here to share it all.  The DigitalMarketer Podcast welco...

As a digital marketer, should you worry as more AI tools become available? Would AI replace humans? How far can AI evolve? What can you do so you don't get displaced by AI?  In today's episode of The DigitalMarketer Podcast, Mark and three digital marketing creatives–David Canington, Adrian Boysel, and Brad Ball–talk about the role of AI in marketing. They also share their predictions and tho...

Artificial intelligence has already made its way into major industries and is quickly making its way into the digital marketing landscape. Should you be concerned if you are a digital marketing agency owner? Do you think AI will contribute to the success of your business, or is it something that will eventually wipe out small businesses, yours included? When you don't fully understand something, y...

The way people consume content is moving more and more towards video. So if you've never done a single video content or are terrified of getting in front of the camera, it's time to overcome that fear. To help you do that, podcast host Mark de Grasse interviews Tracy Goodwin. Tracy is an internationally known voice expert and an award-winning speaker who has taught hundreds around the globe to mak...

Are you struggling to create content for TikTok? We might have found a solution.  On today's episode, host Logann Norris sits down with Mandy McEwen to discuss how millennials and older generations can eliminate stress from video content creation. Mandy is the Founder & CEO of Mod Girl Marketing and Luminetics. She has been marketing successful brands online since 2007. In 2010, she start...

In this conversation, Josh and Mark discuss the importance of automation and AI tools in marketing, as well as the importance of connecting with an audience on a human level. Josh explains that marketers should use AI tools to educate their audience rather than trick them into making a purchase. He also emphasizes the need to build a personal brand by creating content that sparks emotion in viewer...

Want to know how you can scale your customer's lifetime value? On today's episode, host Mark de Grasse sits down with Rudy Mawer to discuss customer lifetime value and how you can build a multi-million dollar business through Facebook ads. Rudy is an international entrepreneur and expert marketer. He built two multimillion-dollar businesses in two years by age 27 - and now runs a fully done-for-yo...

What in the world is going on with Meta advertising? There is no better person to answer that question than one of Meta's former employees, Tevah El Emmet, "The Idea Man" and founder of Nspired Media. On today's episode, host Mark de Grasse and Tevah discuss the current state of Meta advertising and how marketers can maximize the full potential of Meta.  Tune in to learn how marketers can get...

Do you create forms, surveys, and quizzes? Want to know how you can get more thoughtful responses and higher completion rates? On today's episode, host Mark de Grasse talks to Karrie Sanderson, the Chief Marketing Officer at Typeform — a no-code SaaS platform that helps companies turn digital interactions into human connections through forms, quizzes, surveys, and asynchronous video solutions.&nbs...

Is Facebook advertising dead - and can you still use it to drive results for small business owners? Like all advertising platforms, the grass is greener where you water it. You can still get tremendous results with Facebook ads, but only if you implement the right strategies and give the algorithm enough time to learn.  On today's episode, host Mark de Grasse talks to Allie Bloyd, the owner o...

If the core principles of marketing never change, what's stopping you from creating replicable success for your clients? On today's episode, host Mark de Grasse sits down with Kira Goller, the National Sales and Marketing Director of Smart Underwear - a company that was started in 2018, doubled its revenue in 2020, doubled again in 2021, and looks set to double again in 2022.  Tune in to hear...

What is marketing automation, and how can you use it to build better relationships?  On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing auto...

How do you get booked as a podcast guest and make the most of the interview?  On today's episode, host Mark de Grasse sits down with Dustin Reichman, founder of Simple Success Coaching, where he has helped over 200 clients add 6 figures to their businesses through podcast guesting. Dusting explains that guesting on podcasts is a great way to market your business. However, there are a lot of p...

When you ask marketers what the future of marketing is, they all say video shorts. Why? Because attention spans are lower than they've ever been.   On today's episode, host Mark de talks to Atiba de Souza, CEO of Client Attraction Pros, a leading video-first content marketing agency. We all know video marketing is skyrocketing. So if you are still not using video to grow your business, y...

The world is changing incredibly fast. What can you do to future-proof your career or business?  On today's episode, host Mark de talks to Adrian Boysel, a creative agency consultant that has helped over 5000 companies make over $100 million in revenue. Adrian is a firm believer in skill stacking - where individuals make themselves more valuable by gaining a wide range of skills. And the best...

How do you know your content strategy is outdated?    On today's episode, host Mark de Grasse is flying solo. With over 20 years of content creation experience, Mark has seen it all. However, what's frustrating to see is the so-called "gurus" teaching the same old content creation tactics that worked decades ago. Although what they're teaching is not wrong - heck, they work sometimes - i...

If referral partnerships are so effective, what’s stopping you from turning customer relationships into referral partnerships?  On today's episode, host Mark de Grasse sits down with Edward van der Kleijn from MacroActive to discuss the power of referrals. As Edward explains, the key to referral success lies in the ask - ask your past clients to refer people in their network who might require...

What's the most important element of creating video content? Hint - it's not lighting or a high-quality camera.   On today's episode, guest hosts Casey and Matt from Gravity Digital break down video content creation and some of the highlights from their recently-filmed Digital Marketer certification.  In this day and age, video content is king; everybody is working to create the mos...

Ever found yourself repeating the same instructions to different team members? Maybe you're struggling to remember how to complete a task two months after you last worked on it.   On today's episode, host Mark de Grasse sits down with Trend Dyrsmid, a process automation expert and Founder of Flowster. They discuss the benefits of documenting processes and creating Standard Operating Proc...

This sounds ridiculous, but some marketers still don't do holiday sales. On today's episode, host Mark de Grasse sits down with Lauren Petrullo from Mongoose Media to discuss why every business should be doing holiday sales. They also break down some amazing stats where Lauren and her team achieved a 400% increase in forecasted goals year to year, and got a client $250,000 in free money from Faceb...

Despite its effectiveness, why are very few marketers using podcasts for lead generation? On today's episode, host Mark de Grasse sits down with Andy Bontz to discuss how business owners and marketers can use podcasts to grow their businesses. Andy is a business growth coach and host of the Resisting Beta podcast, where he's on a mission to cut male suicide in half by 2032. Andy explains that the...

Localized advertising is expensive. But why is it so effective, especially when done right?  On today's episode, host Mark de Grasse sits down with Daniel Molina to discuss localized advertising. Daniel is the owner of Red Palm Studios, a well-seasoned agency that manages millions of dollars in ad spend, specifically in the local advertising niche. He explains that Google's local advertising...

Did you know your marketing message should do more than just attract your ideal client? That's right, every message you put out should attract the best and, most importantly, REPEL everybody else.  On today's episode, host Mark de Grasse sits down with Tevah El Emmet, "The Idea Man" for Meta and the founder of Nspired Media. Tevah explains that, at its core, your marketing message should do t...

Should you start a podcast?  To help answer this question, host Mark de Grasse sits down with Luis Diaz, founder of Top 10 Podcasts, to give you the inside scoop on what you need to know before you start a podcast. Luis has worked with over 200 podcasts and generated over 15 million downloads for his clients.  If you've ever thought about launching your own podcast, you probably already...

What is guerilla marketing, and why is it so effective for small business owners? On today's episode, host Mark de Grasse sits down with Dean Davis from Super Gel to discuss Guerilla marketing. Guerrilla marketing is a marketing strategy that uses surprise or unconventional tactics to drive awareness. Dean explains that big brands have more successful marketing campaigns in part due to their large...