The DigitalMarketer Podcast

In the tsunami of open-source AI that has engulfed us all, who's riding the wave's crest with the right prompts to generate in-context learning from models like ChatGPT4 that creates effective copy?  Arguably, it's Jon Benson, inventor of the VSL (Video Sales Letter) and founder of CopyPro, an AI-driven app that is so intuitive it promises that it will soon be promptless. Jon has been pioneer...

What is Google's new generative AI going to mean for you and your business?  There are big happenings in the world of AI, none more so than Google's recent I/O keynote, where they unveiled a whole new search model (pretty much).  And so if you want to eat, you're going to need to learn to EEAT. Extra emphasis on the first E. The E-E-A-T Google acronym stands for Experience, Expertise, Au...

Are you a business professional or business owner who's weighed up the idea of writing your own book?  You've been raised in a world where you've been psychologically conditioned to trust a book, but now everything is digital, and to add to the confusion, there's AI! Paul McManus is the co-founder of More Clients, More Fun and the author of 'The Short Book Formula'.  He's in conversation...

In an ocean of AI-driven content, how do you find your unique voice and identifiable personality that ensures your message doesn't get lost at sea? Molly Mahoney is The Prepared Performer and she's sharing the wisdom of articulating your own unique character attributes (at least 20!) before you start feeding your AI chatbot prompts and coming up with new content.  There's a wonderful method t...

How can you create meaningful, long-form content, using AI, in a way that ticks all the boxes and doesn't leave you scrambling to plug the holes left by unverified sources and hallucinatory AI 'facts'? Justin McGill, founder of Content at Scale, might have the answer you're looking for. His long-form SEO content software has just undergone an important upgrade, Content Scale 2.0, and his company h...

With so many social media platforms out there, why should you consider Pinterest?  For starters, Pinterest is where 'social media meets search engine', meaning your content has a longer shelf life, with compounding interest as you build your content and audience.  And, with 440 million active users, what’s not to like?  Pinterest, the "visual discovery engine", is one of the 7 socia...

With over 1 billion active monthly users (and counting), we know that TikTok is blowing up. Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon. How can your business embrace TikTok as a social media platform to connect with your audience? Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media...

What does your audience want? What platform are you posting on? And what are you really great at? These are the three key variables Rudy Mawer considers when creating online content.  Rudy is a digital marketing strategist, helping companies scale effectively using social media marketing. He is in the studio and in conversation with The DigitalMarketer’s Mark De Grasse.   Is Instagr...

Let's imagine a lead generation world where we let the user determine the message and what resonates with them, rather than finding a user that fits our message. Thanks to AI and people like Daniel Levis and his company 'Science of Client-Getting', that world is already here.  TDM host Mark De Grasse is chatting to Daniel Levis about how AI lead generation content is being specifically tailor...

Are you interested in combining your more old-school, direct marketing (e.g., mail-in) with more modern digital marketing methods?  Robert Lee is the owner of Atlanta Business Circulators and a Certified Partner with The DigitalMarketer. Robert sheds light on the statistics around how direct mail marketing still has its place and how long even a piece of 'junk mail' will hang around in your h...

Which clients do you enjoy serving the most? Because those clients are the ones you will invariably give your best to.  Etan Polinger is the owner of Prosperous Media, a full-service digital marketing agency that, perhaps, bit off more than it could chew when Etan first started out on his own.  Etan has since learned a thing or two about choosing which clients to work with you as you sca...

How is the world of SEO being shaped by the introduction of AI into content creation? And just how many search results can there possibly be for the best donuts in Georgetown, Kentucky?  Mark is combining some of his newfound enthusiasm for AI with some of his old-school skepticism for Google's SEO and asking Dennis Yu, the CEO of Blitzmetric, to weigh in on the debate about where the SEO ind...

How can you harness the power of AI as a tool for your business without spending endless hours on ChatGPT, perhaps afraid that Artificial Intelligence is coming for your job anyways? Damian Thompson's company helps SEO-focused content publishers automate their content creation through the use of AI. As such, Damian is expertly positioned to discuss the philosophical and pragmatic issues around the...

What would you do if you had to pick yourself up from your bootstraps and start over again in business, all on your own?  Ben Albert was in that position — and he’s today’s guest on TDM, talking with host Mark de Grasse about how he built a new marketing business using the podcast model.  Ben is now the owner and founder of Real Business Connections, a marketing business involving podcas...

What does the intersection of personal and business branding look like, and how can we use that to foster a connection with our consumers, as well as our employees?  Does a company’s employee necessarily need to share the same brand values as the company itself? Rachel B. Lee is a personal and business branding consultant, and she’s answering these questions for us today, while also tackling...

Creating brand authenticity and establishing a strong customer relationship requires empathy and relatability in a post-pandemic world where we all got to see each other without makeup on. How do you show your ideal customer ‘the mess’ that is going on with your business while still presenting a polished, aspirational brand?  Christene Marie specializes in the curation of business and marketi...

Growing your business online with LinkedIn can prove challenging – especially if you don't know where to begin.  Do you focus on your personal profile or is it better to create potential customer engagement using your business profile?  And how do you turn awareness into something meaningful, like leads? Mandy McEwen is the Founder and CEO of ModGirl Marketing. She's also the de facto ‘Q...

What is the future of marketing? With the many technological tools available today, marketers have so many chances to optimize their marketing efforts.  But such tools, like ChatGPT, do not negate the need for traditional marketing techniques that focus on consumer behavior.  So a good marketer needs to start by understanding his customer and diving deep into the Customer Value Journey (...

Appreciating the positives of launching a podcast in a crowded digital marketing space is multi-fold: it can be a foot in the door for business opportunities, a way to grow your content library, and a smart sales funnel for your business.  For Sebastian Rusk, it was more than this.  It was a journey of introspection and self-discovery that merits closer examination as we find ourselves c...

How do you feel when someone gives you a gift, especially one so thoughtfully selected and packaged for you–one in a custom box?  Does the gift change how you feel about the sender? Many people have resorted to giving digital assets in today's digital world.  Although some businesses still send swag boxes to their customers, there's nothing quite like the custom box experience .  Im...

Understanding how your business can market itself effectively on the wildly popular social media platform that is TikTok involves combining some traditional digital marketing savvy with innovative creative thinking to stand out from the crowd.  Ylane Duparc is the owner of Probably, a full-service TikTok agency that has been growing subscription bases and business for its clients in tough, pe...

In a changing digital marketing landscape that is akin to the Wild West in terms of NFTs and 'fair use' when it comes to appropriating someone else's creative work, Rich Goldstein is the sheriff in town.  Rich is the author of the American Bar Association's 'Consumer Guide To Obtaining a Patent' and he's helped his clients obtain over 2000 patents in a 25+ year career.  Taking that...

Entrepreneurs and business owners are always looking for ways to improve, whether that’s offering better products or implementing more efficient processes.  But before you invest too much into your business, make sure it’s the right time to grow. However, growth does not only mean higher sales volume.  It also means having a deeper understanding of your client's journey and providing the...

What is the difference between growth and scale, and how can we as digital marketers set marketing goals based on the numbers rather than just the desire for ‘more clients’? In today’s episode of The DigitalMarketer Podcast, Mark is joined by Damian Papworth, the CEO of  Globital – a global, white label, wholesale digital agency resource partner. Together they are addressing some of the more...

Is a podcast still a thing in 2023? With over 400 million listeners worldwide , there's definitely room for one more podcast out there. Podcasting is here to stay and will continue to grow. So why not start your podcast today? One of the benefits of podcasting is the opportunity to build real connections who can help you grow your business. If you need help with creating content for your podcast,...