The DigitalMarketer Podcast

Is it quantity over quality when it comes to video content these days? Ken Okazaki seems to think so. He creates content rollouts for his clients that require an hour of recording each month to create about 100 videos so that you can see what works and then refine and iterate from there.  Take a look at your own DMs on social media and study your own behavior. See what video you shared recent...

Do you have the right personality type to own a franchise? In a post 'Get Rich Quick!' world, where it's getting harder and harder to believe the hype of an 'overnight success', owning a franchise is proving to be a successful long-term model for acquiring real wealth!  Of course, you need to be someone who is prepared to play by the rules and even start in the kitchen as you serve your time...

Are you looking to scale or are you looking for traction? If you think you're looking to scale, perhaps ask yourself what it is exactly that you are wanting to scale?  It's a tough world out there at the moment with an oversupply of vendors and companies asking a lot of their marketing companies when they haven't necessarily even figured out their offer.  "If you want to turn someone fro...

How much content should you be creating? And is that even the right question to ask? When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it! Adam Chronister is the Founder of Enleaf, an SEO agency that understands the imp...

How do we understand our brand strategy so that we can go after (and achieve) our business goal, using our brand to do it?  There's a science to successful branding that is employed to great effect by Fortune 500 copies and the world's most well-loved brands.  This science is available to small and medium-sized business owners too. As digital marketers, it is imperative to roll out our m...

How do you showcase what you do for a living when the work involves building gun displays and safe rooms?  Gun control is a delicate topic, and some clients are sensitive about showing off their new gun safes from a privacy perspective. Leon McIntosh is the Head of Marketing and CMO of TK422 Customs and Firearms Depot and in today’s insightful episode of DigitalMarketer he’s addressing the po...

What goes into a successful affiliate marketing program? From the content resources and percentage commission you pay for referrals and the right way to approach and work with an influencer in your space, there's an ever-evolving nuance to getting affiliate marketing right as you seek to grow your company. For anyone wanting to know the right way to go about getting a referral, how to share your e...

How do you take someone from being a brand-new lead to a raving fan? And how do you do it in a way that allows your business to grow without becoming too reliant on your time and effort? The answer for most (smart) digital marketers lies in automation. Automation can be very personal as you take a potential new client from lead capture to lead conversion and then even life cycle automation. Unders...

How do you stay on top of the biggest marketing trends, mixing it up between what is tried and tested in terms of messaging while also trying out something new? Understanding the life cycle of a marketing strategy can be challenging, especially with AI and so much content out there already.  Rich Schefren is an early Internet marketing pioneer, and he's been involved in more than his fair sha...

Where are you in your customer journey? Just starting out, filled with unbridled optimism for how your business is going to change the world? Or perhaps you're in the valley of despair, where your optimism has been met with founded pessimism, and you're stuck in the daily hustle, trying to pay the bills with no time for the bigger picture? Etan Polinger is further along in his journey: he has reac...

How can I use my community to increase conversions? How can I use my community to serve my customers longer? And how can I use my community to spread the word and become incredible affiliates?  If you're not asking yourself these three key questions as a business owner, you probably should be. Creating thriving communities and empowered community teams for your business is the powerful theme...

How do you convert your traffic and clicks into prospects, leads, and then actual sales?  Today we're talking about a genius application of your social media skills to increase conversions and actually make money by engaging with your community.  Just because you're crafting great content doesn't necessarily mean that anyone is going to see it.  So first off, how do you get people t...

How much do you as a marketer value that first meeting? Simply put, if you can't sell a meeting, you can't sell your product. So it all starts with what happens at that first meeting!  Kevin Barber is the Founder and Head of Growth at Lean Labs and he's emphasizing the seemingly obvious point that you need to be able to sell the meeting to sell your service.  Together with host Mark de G...

What is brand science? What brand do you reach for first when you stop at a gas station? And how much of a role does your mental availability play in that decision?  Creating the right sensory experiences through brand exposure to improve memory association is discussed by Stæven in this fascinating episode as he offers up practical ways to implement brand science in your business.  Stæv...

How are you talking about your products and services on your podcast? And are you doing it in a way that makes the listener want to learn more about what you're offering?  Kevin Chemidlin is the Founder of Grow The Show podcast, and he's offering some highly practical tips on how to monetize your podcast.  Kevin has over 400 clients who he has helped 10x their listener base and monetize...

What blog articles do I need to write to attract more customers? And what keywords should I include? What are the latest SEO hacks I should be applying when I’m creating content?  If this sounds like you and your business, then we’ve got the answers for you in today’s informative episode with someone who is on top of the SEO game.  Keith Breseé is the founder of The Traffic Dojo, which h...

What is the role of a CMO in today’s marketing landscape? Often a CMO will get hired as a band-aid for a company’s marketing ailment, and as such, they don’t usually stick around for too long at any one company. ‘The 4 Ps’ – Product, Price, Placement, Promotion – are still the core of your business.  How the CMO has a voice in the room to influence the thought process in these key areas is su...

Are you focusing on one Key Performance Indicator at a time to not muddy the water you’re marketing in?  Are you making the mistake of ‘channel chasing’ and trying to spread your product and marketing across a host of social media platforms just for the sake of it?  In other words, are you moving from one platform to the next to solve a problem, instead of addressing your positioning? Th...

What does it look like to appear as a guest on 53 podcasts in 2 months? Craig Andrews is the principal ally with Allies4me, a company that attracts strangers and converts them into high-paying customers through well-crafted sales conversations.  After COVID he embraced podcasting as a marketing strategy and, together with his wife, who curated the show requests, Craig garnered national and gl...

What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers. Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method -  the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price.  Learn the UFO technique to c...

Let's say you've written a book covering your area of expertise. How do you go about promoting it and using it to help grow your business?  Paul McManus is the co-founder of More Clients, More Fun, and he has worked with over 500 professionals to help them write, publish, and market their books (specifically on LinkedIn). An interview with Paul first appeared in Episode 324 of The DigitalMark...

How do you turn cold traffic into hot buyers? Ian Stanley is the Founder of Almost Passive Income and he's getting over 80% conversion (almost unheard of) using a new case study. So, how's he getting such a great opt-in rate? Ian's 'secrets' aren't necessarily all that new, but they are important reminders for those digital marketers who sometimes want to believe that their new approach will work...

How do you learn from the experience of putting out an offer that doesn’t quite get the sales conversions you were after?  You can start by collecting the data, analyzing it, and then aligning it with your audience to increase your offer conversion. Mickey Anderson is The Marketing Closer, and she's articulating the merits of creating personal connections and getting your clients "into the of...

In a crowded marketplace, how can we as digital marketers improve our list-building skills?  Email list building is ethical, effective, and cheap! Igor's insight into helping us recognize that email is the platform that puts people in the mood for any kind of financial transaction is genius.  After all, wouldn't you rather be transacting in sales from an email newsletter first thing in t...

Is there a simple, proven approach to copywriting that can be integrated successfully into marketing campaigns and then automated ad infinitum?  Jon Reyes believes there is. Jon is the owner of Copy Blueprints.com and he has built a tried and tested system around copywriting that is cohesive with your marketing plans.  It comes down to three simple strategies: marketing and writing for c...