The DigitalMarketer Podcast

Could AI be the crutch that ruins your career? A forthright member of the DigitalMarketer community certainly seems to think so!  Fans of the show will know that the topic of AI has come up just a few times in the last year or so. And while it's invariably been trumpeting the latest AI tool to make the online marketer's life easy, today's guest begs to differ.  Ben Albert is from Real Bu...

How can a magician possibly help a financial coach better sell his online course? By reducing his lead magnet cost from $400 to $37 per lead. And that's just for starters.  Nick Golev is helping coaches in various industries produce content and increase their revenues and following.  Nick's background as a magician filming his tricks and developing his confidence in front of the camera h...

How do you create an app and then use it to serve your clients? AI is changing the app development game by dramatically reducing the prohibitive money and time investment required to get your big idea off the ground.  Opportunity exists for marketing agencies to think about more than just a smart project management tool as they look to scale (and potentially sell) their agency.  Tony Gua...

How can experiential marketing help grow your brand? Considered by many to be the future of what we will be doing as marketers anyway, experiential marketing is about a lot more than pulling off a good party with a photo booth on the side. Kim Trieu is someone who 'curates experiences and brings people together'. In today's episode, she's sharing with us why experiential marketing is not just a 'c...

Have you heard of No-Code, the software development approach that allows you to effortlessly build an app with simple drag and drop?  This is great news for digital marketers looking to execute their ideas without waiting months for their coder to get back to them.  Getting your hands dirty as you build your own software solution also keeps you connected to the problem you're solving. No...

What is the process for creating SOPs? And what are some of the mistakes that people make when systematizing things that they do all the time? Today we're talking SOPs (Standard Operating Procedures) and how important they are when it comes to scaling your business. And not just scaling your business, but standing out too! If you're looking to create a step-by-step process for your business, where...

Does the internet feel broken to you, or confusing even? How do we, as digital marketers, adjust to 'modern SEO' to get our clients noticed in a world where backlinks and directories just aren't cutting it anymore?  Amara Omoregie has the solution for us, and in a way, it's already here under our noses. Search Engine Optimization (SEO) needs to become Human Experience Optimization (HEO) if we...

What good is an offer if you can't convert? Lead conversion services, like sales follow-up to make offers more compelling, is today's hot topic, and here to discuss it is the Director Of Strategic Operations at Alien Leads, Eugene Song. Eugene is sharing the insights he gained from reading Alex Hormozi's book, 'The $100M Offer'. He learned that he needed to focus more on solving client problems th...

What can you use AI for immediately to enhance your marketing? If you're not having an ‘expert chat’ with your pro version of ChatGPT in the morning for breakfast, you're probably doing it wrong. As marketers we need to be two steps ahead of everybody else and always first to the party. This means shelling out the twenty bucks a month for the expert version of ChatGPT and actually training it in y...

How can you use AI to write your next book? As we get to the tail end of a year that has been punctuated by the introduction of AI apps that assist us in our creative process, Markus Heitkoetter has turned to AI as his sparring partner to help him write his next book.  A successful real estate investor with a few book titles already under his belt, Markus has not been afraid to gamify his wri...

How do you create consistency with your content? And how do you make sure your content is worth the time people are going to give you to pay attention to it?  As new distribution tools for content continue to evolve, being able to communicate through telling a story is more important than ever.  So too is being consistently on brand and being consistent over time. Even if it means repurp...

How can you leverage AI to increase your email open rates? How about asking ChatGPT to curate a personalized email?  All you need is a website and an email address and you're good to go. But can you do it at scale though? Brothers Carlos and Tobias Moyes have combined their coding and marketing experience to bring us ways to offer personalized products at scale.  By scraping website and...

As a digital marketer, agency, or solopreneur, how do you follow up on sales? With the rise of AI and how we seem to be automating just about everything, the personal connection we have to our clients is almost all we have left.  Having a people-focused, authentic approach to a client starts with an appreciation of where they are at in their sales journey.  Statistically, 95% of converte...

Who is Pay Per Click (PPC) good for? As a marketing agency, should you be offering PPC as a service?  Justin Rondeau is the Co-Owner and President of InvisiblePPC, offering done-for-you Google PPC ads for marketing agencies. He’s here today to help us evaluate who the best client candidate for local PPC is.  This starts with the customer journey and appreciating where they are at in thei...

How can AI be used to enhance the use of Virtual Assistants? Can it be used instead of them? There's no better feeling than when something that you used to do, and used to take you a bunch of time, just happens and it's better than you would've done it in the first place.  That's the satisfying feeling you get as a business owner when a VA you know and trust inputs the right data into AI. But...

How do you scale your own digital agency? You go on a drive to get more work, and then find yourself inundated with too much work and no clear way to lighten your load. What do you do?  Today's guest has the solution. Adam McChesney took an agency from zero to seven figures in only 15 months with Hite Digital St. Louis.  Using his personal Facebook page to provide valuable content to his...

What does it take to make your email stand out from the crowd? Is it going straight to the Gmail Promotions folder, or worse yet, straight to Spam?!? Does email even still work? How familiar should I sound when I hit up my email list? And how do I know whether or not my emails are working?    Big Jason Henderson is an email marketing expert, here today to debunk some major email marketin...

What does it take to grow your business with Instagram? Are you looking for likes, saves, or plain old follows?  Michelle Gifford is the CEO of Michelle Gifford Creative and in one short year, she was able to grow her audience by gaining one hundred thousand new followers.   Becoming a smart content creator on a platform such as Instagram (that's been around for a while now) require...

What does it take to generate a six-figure ROI on a marketing event to engage with new customers and wow them with your brand right out the gate?  Today Etan Polinger is providing us with two specific case studies on how he got a 6-figure return on an event for his clients – and how you can replicate his results. How much are you willing to invest to acquire a client properly? Does spending $...

Are you an agency owner struggling to scale because you're at capacity and feel like you can't take on any more work? When last did you look at your systems and processes as a way to remove bottlenecks in your business? Every business has systems and processes, whether or not they are defined and documented. And it turns out that the process of establishing processes is a much-needed part of any m...

What does it take to create an automated system for business owners that really delivers value? For George Copeland, Co-Founder and CEO at Laborem Edge, it means time at the whiteboard as a mad scientist before you become a product expert. A lot of time. Five years in fact. George is working on an automated version of a Google Ads management process that involves leveraging data for digital market...

Online marketers are needing to stay abreast of the latest AI tools in this Wild West e-commerce industry. Machine learning requires humans to learn, too.  So how are the human digital marketers keeping up? In this urgent race to become the AI tools of choice – from first-party data software to AI email marketing – there's a lot out there to play around with and be dazzled by.  Which AI...

How do you transition from being a generalist to a specialist in vertical markets?  A lot of marketing agencies start as generalists by reaching out to friends, family, and their professional network, saying, 'Hey, I'm an agency, send work my way.' But by marketing to everyone you run the risk of selling to no one. This is the sage caveat of Corey Quinn, a marketing man with a 25-year-long ca...

How do you best utilize the lead form on Facebook and Instagram?  Historically speaking, marketers have been known to avoid these, but today we have Reena Ayoub, CEO of The Witch Of Marketing, to show us how to increase our ad effectiveness and convert interest into sales using effective lead form communication. The days of complaining about Facebook owning your first-party data are over when...

Is AI coming for your job? And are you afraid to embrace this new tool in all its various tech guises?  Scott Clary and Mark de Grasse are encouraging you to embrace the fear, pick up the tool that is AI, and use it to augment the work you are already doing, freeing you up to do better, more important work as you learn and grow! Scott is the host of the Success Story podcast where he intervie...