THE DIGIBLE DUDE

Welcome back to the Digible Dudes podcast. We are back again with another interesting episode of David and Reid dedicated to a most recent book they read, Beyond Entrepreneurship by James M. Collins. Stay tuned until the end of the episode, where David and Reid dive deep into how that book impacts them and how they are going to launch the parts of that book into the company. Starting the conversat...

Welcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to diving deep into a fascinating marketing concept: white-labeling. Throughout the episode, we talk about what white labeling is, the pros and cons of white labeling, common concerns of marketers regarding white labeling, what questions you should ask if you are interested in white labeling. Stay tun...

Welcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to industry partnerships. Stay tuned until the end of the episode where David and Reid talk about how Digible is going to approach them. Entering the conversation, Reid shares his thoughts on SEMRush as a data provider to Fiona saying the whole process surprises him and then they discuss some statisti...

Recently, Google announced that Chrome browser will no longer allow using 3rd party cookies, starting from 2022, in an attempt to take another step in improved user privacy. Although Google isn’t the first tech giant to follow this path because Firefox and Safari had started this process long before, Google’s decision will have a bigger impact on the digital marketing arena. Nicole Brennan, Direct...

The state of Maryland just passed legislation to place a tax on digital advertising in an attempt to raise around $250 million to resolve the budget gaps related to the COVID pandemic. However, this legislation caused some serious concerns in the digital advertising community as it created several complexities when it comes to the execution of the tax. In today’s episode, David & Reid dive int...

Today we’re back with another Digible Snack episode. Adam Walters, the Director of Paid Media at Digible, and Megan Haase, a Digital Strategy Lead at Digible, join us today to talk about the findings of a case study they conducted on the messaging of retargeting ads. We kick off the conversation by briefly revisiting what retargeting is, how it works, and how a retargeting ad should be different f...

Hello and welcome to the Digible Dudes podcast. In today’s episode, David and Reid have two guest speakers, Victor Dozal, who is a Director Of Engineering at Digible, and Ricardo Roman, a Senior Software Engineer at Digible, Inc. Throughout today’s episode, Victor and Ricardo share their valuable thoughts about the philosophy we follow at Digible to brainstorm ideas that drive our innovative solut...

We’re back with another episode of the Digible Dudes podcast. This week on the podcast, we have Scott Hill, executive chairman and co-founder of PEQ, an engagement technology company that provides solutions that connect consumers to brands. Throughout the episode, we talk about how PERQ came into life, what they offer in their solutions for the multifamily industry, how AIs are integrated into the...

Hello and welcome to the Digible Dudes podcast. In today's episode, David and Reid have Robert Turnbull, Founder, President & COO of BetterBot, as the guest speaker. Robert is the founder of BetterBot. Throughout the episode, Robert shares many valuable thoughts about the Property Management Chatbot, Multifamily Chatbot of Choice, and Benefits of BetterBot's Multifamily Chatbot. BetterBot’s om...

Today we have a very special episode on the Digible Dudes. So far, we’ve always been talking about all things related to marketing and business, but today we’re doing something a little bit different. Today we’re talking about things we love. And as opposed to having one guest, we have five guests joining us on the podcast to talk about things they love. Our guests today are Grace Harrison, Greta...

Welcome to the Digible Dudes podcast. We’re back again with another Digible Snack episode with two special guests, Megan & Adam. Megan is the digital strategy lead for the paid media department, and Adam is the director of paid media at Digible. Over the last few months, our guests have been doing several case studies on numerous aspects of paid advertising, and in today’s episode, we talk abo...

We’re back with another Digible Snack episode where we have David,  Megan, and Adam talking about how effective would it be to use neighborhood-related keywords in your paid search campaigns. Megan is the digital strategy lead for the paid media department and Adam is the director of paid media at Digible. Throughout this short episode, our guests share their wisdom on numerous things markete...

Welcome back to the Digible Dudes podcast. Today we have a short episode where we dive into what you should know about when to launch a new product. In today’s episode, David and Reid pay their attention to a book, New York Times bestseller, “Zero To One’’ written by an American entrepreneur and investor, Peter Theil. In this book, the author dives into several concepts around products that we use...

We’re back with another exciting episode of the Digible Dudes podcast. In today’s episode, David and Reid are talking about their thoughts on the recent news around RentPath and what it would look like if Digible built an Internet Listing Service. Starting the conversation, Reid shares his thoughts on how newly started administration may work on anti-trust policies and how they might be looking at...

Welcome back to the Digible Dudes podcast. Today we have a bonus episode, where we review the key events of the former year 2020 and what we can learn from the experience of going through one of the most challenging years in the last few decades. Starting the conversation, Reid reviews the key events that happened in the past year along with what the past year was like for Digible in terms of grow...

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid have Hannah Kimyon as the guest speaker.  Hannah is the director of customer success at Rentable. Throughout the episode, Hannah shares lots of valuable thoughts about talking about ILS platforms, how Rentable is working on new innovations, and how you can improve your marketing strategies to match new trends in the...

We’re back with another interesting episode of the Digible Dudes podcast. This week our focus is on antitrust lawsuits against tech giants and how they may influence the way we interact with our favorite tech platforms. 2020 was a big year for antitrust investigation where several tech companies, including Facebook, Google, and Apple, were brought into the spotlight due to their questionable pract...

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid have a conversation with Jason Dalka, founder of Square One Real Estate. Throughout the episode, Jason shares his wisdom on apartment locators. Opening the conversation, David and Reid talk about the biggest takeaways from their guest Jason as a founder of a real estate firm and a locator. Jason gets into the conversatio...

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid are here to talk about another interesting topic. Today’s episode is about what David and Reid learned from a book they read together: Seven Powers - The Foundations of Business Strategy by Hamilton Helmer. In the book, the author reviews seven things that drive company value, and in today’s episode, Reid & David div...

We’re back with another episode of the Digible Dudes podcast. In today’s episode, we’ve got the three founders of Digible, David Staley, Reid Wicoff, and Nicole Staley, here to talk about the capturing moments of the year 2020 and how they influenced the business and the industry. Starting the conversation, the three of them share their thoughts on the most significant memory in the 2020s: EOS, th...

Welcome back to the Digible Dudes podcast. In today’s episode, we have Isobel Parish as our guest.  Isobel is a client services manager at Digible. Throughout today’s episode, we will be discussing some valuable things surrounding transitions that could be beneficial at the year-end in several aspects of apartment marketing, including budgeting, optimization, setting up tests, and many more....

Welcome back to the Digible Dudes podcast. In today’s episode, we have Jenny Haacker as our guest. Jenny is a paid media manager at Digible. Today they are talking about metrics that matter. Starting the conversation, Jenny talks about the main takeaways about metrics from what Jenny and her team talked about in the Digible Summit. Then Jenny talks about some of the key metrics and how they apply...

Welcome back to the Digible Dudes podcast. We are back with another episode of David and Reid’s talking about some of the current events, including the US presidential election, Google anti-trust cause, and the Apple search engine release. Starting the conversation, Reid talks about the impact of politics on the real estate industry, separately analyzing what is going to happen if President Trump...

Welcome back to the Digible Dudes podcast. We are back with another episode related to a mastermind session from the Digible Summit. Our guest today is RayAnn Ortiz. RayAnn is an account manager at Digible. Throughout the episode, we talk about RayAnn’s work on marketing and some valuable tips and tricks you can use in your marketing strategy. Starting the conversation, RayAnn talks about her prev...

Welcome back to the Digital Dudes podcast. Today we’re sharing with you the value-packed discussion we had at the Digible Summit panel with three distinguished guests. Our guests share their wisdom and perspective on numerous aspects of marketing for the real estate industry. Today we’re joined with Joya Pavesi, SVP of Marketing and Strategy for RKW Residential,  Darren Williams, President at...