THE DIGIBLE DUDE

Welcome back to the Digible Dudes podcast. This week, we’re back with some fascinating findings of another case study conducted at Digible. It’s a widely accepted concept that a multi-platform approach can significantly improve conversions and ROI. However, the Digible team wanted to get some solid numbers to measure this impact. So the team conducted a study using more than 500 properties. David...

Entrata has a long history in the property management industry. And it’s also been an inspiring company. David and Reid dive into the conversation by talking about their history and why Entrata is one of the companies they look up to. Although they’ve been under the radar for almost two decades, Entrata has been performing extremely well. We talk about the performance metrics of Entrata and how th...

Welcome back to the Dible Dudes podcast. This week, we have David, Reid, and Nicole, the three co-founders of Digible to dive deep into a conversation that every company should focus on at some point in the lifetime of the business; the vision. In this episode, we talk about what inspired the start of Digible, how the vision evolved over the years, the framework used to develop Digible’s vision, a...

Welcome back to another episode of the Digible Dudes podcast. In the past episodes, we’ve been covering extensively about fair housing and equal treatment to everybody when it comes to housing. The LGBTQ community has been experiencing issues related to equal opportunities in housing. Joining us today is Michael Crews, the policy director for Once Colorado, a pioneer organization in advocacy for p...

At Digible, we always try to innovate and create a work culture in which the team can thrive and develop their careers, and lately, we have been receiving recognition for our efforts. Last month, the Denver Post named Digible as the #1 Top Workplace of 2021 in Colorado for Small Businesses. Among many other innovative steps we’re taking to improve the work culture at Digible, starting from July, D...

Apple’s new iOS 14 update has been creating new all over the tech community, and its new privacy-related features created widespread debate as Facebook informed its users about the possible loss of features for advertisers. Adam Walters, Director of Paid Media at Digible, has a theory about the real reason why Apple’s rolling out these new updates that heavily affect the advertisers. In this episo...

The paid media world and search engines are constantly evolving. The trends and patterns that existed in 2019 are quite different from the year 2020. At Digible, we utilize data-driven tactics to analyze how the performance of marketing strategies is going to be affected by numerous conditions in the markets. In today’s snack episode, we talk about how the search trends in 2019 and 2020 compare ag...

Fair housing is one of the most important aspects of the housing industry with regard to compliance. The concept of fair housing brings consumers the right to choose housing free from unlawful discrimination. There are numerous fair housing legislations at federal and state levels that protect people from discrimination in housing transactions such as rentals, sales, lending, and insurance, and th...

On Digible Snack episode, we’re always focused on informing you about new innovative ways to improve marketing efforts. In Today’s episode, we’re going to take a quick look at Google’s discovery ads. Discovery ads are a set of visually rich, mobile-first ads that appear in multiple Google feed environments on combine stunning visuals with sophisticated audience targeting features. Adam dives into...

We’re back with another fascinating episode of the DIgible Dudes Podcast. Our guest today is a pioneer in introducing new technologies to the multi-family industry. Jennifer Cyphers, Founder & CEO of Pynwheel, joins us today to talk about their new solution, Self Guided Tours. Throughout the episode, we dive into the story of Pynwheel, their innovative solutions, industry trends, and more. We...

Branded search campaigns are a paid advertising tactics where a business can target search keywords that include or are related to relevant brand names. These ads are significantly less expensive compared to their branded counterparts, and running this type of ad gives several benefits to businesses. The Digible team has been experimenting with this tactic for some time, and on today’s snack episo...

Last week, the Apartment Innovation and Marketing Conference, aka the AIM conference, held another virtual chapter, AIM RECONNECT. Representing DIgible, David and Reid conducted a round table session on fair housing. In today’s episode, David and Reid recap the highlights of the event, their favorite sessions, and what they learned throughout the virtual conference. David & Reid dive into the...

Paid search platforms such as Google are introducing new and smarter features every year to help advertisers get more sophisticated control over their ad campaigns. In today’s Digible Snack episode, we talk about another metric that comes in handy for paid search campaigns; Search Impression Share. Joining us today are two paid media specialists from Digible; Adam Walters, Director of Paid Media,...

We start the conversation by diving into Everett’s background prior to starting Amenify, the story of Amenify, and the unique value proposition Amenify offers to residents, communities, and service providers. Everett shares with us the nuts and bolts of their business model and what goes into choosing the services they provide and the services they don’t provide. Starting a business venture at the...

Welcome back to another snack episode of the Digible Dudes podcast. Today we have two guests on the show; Megan Haase, Digital Strategy Lead at Digible Inc, and Adm Walters, Director of Paid Media at Digible Inc. Throughout the last few weeks, Megan and adam have been trying out a new ad strategy; remarketing lists for search ads, aka RLSA, which is a feature of Google ads that lets you customize...

Welcome back to the Digible Dudes podcast. We are back again with another interesting episode of David and Reid dedicated to a most recent book they read, Beyond Entrepreneurship by James M. Collins. Stay tuned until the end of the episode, where David and Reid dive deep into how that book impacts them and how they are going to launch the parts of that book into the company. Starting the conversat...

Welcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to diving deep into a fascinating marketing concept: white-labeling. Throughout the episode, we talk about what white labeling is, the pros and cons of white labeling, common concerns of marketers regarding white labeling, what questions you should ask if you are interested in white labeling. Stay tun...

Welcome back to the Digible Dudes podcast. We are here with another interesting episode dedicated to industry partnerships. Stay tuned until the end of the episode where David and Reid talk about how Digible is going to approach them. Entering the conversation, Reid shares his thoughts on SEMRush as a data provider to Fiona saying the whole process surprises him and then they discuss some statisti...

Recently, Google announced that Chrome browser will no longer allow using 3rd party cookies, starting from 2022, in an attempt to take another step in improved user privacy. Although Google isn’t the first tech giant to follow this path because Firefox and Safari had started this process long before, Google’s decision will have a bigger impact on the digital marketing arena. Nicole Brennan, Direct...

The state of Maryland just passed legislation to place a tax on digital advertising in an attempt to raise around $250 million to resolve the budget gaps related to the COVID pandemic. However, this legislation caused some serious concerns in the digital advertising community as it created several complexities when it comes to the execution of the tax. In today’s episode, David & Reid dive int...

Today we’re back with another Digible Snack episode. Adam Walters, the Director of Paid Media at Digible, and Megan Haase, a Digital Strategy Lead at Digible, join us today to talk about the findings of a case study they conducted on the messaging of retargeting ads. We kick off the conversation by briefly revisiting what retargeting is, how it works, and how a retargeting ad should be different f...

Hello and welcome to the Digible Dudes podcast. In today’s episode, David and Reid have two guest speakers, Victor Dozal, who is a Director Of Engineering at Digible, and Ricardo Roman, a Senior Software Engineer at Digible, Inc. Throughout today’s episode, Victor and Ricardo share their valuable thoughts about the philosophy we follow at Digible to brainstorm ideas that drive our innovative solut...

We’re back with another episode of the Digible Dudes podcast. This week on the podcast, we have Scott Hill, executive chairman and co-founder of PEQ, an engagement technology company that provides solutions that connect consumers to brands. Throughout the episode, we talk about how PERQ came into life, what they offer in their solutions for the multifamily industry, how AIs are integrated into the...

Hello and welcome to the Digible Dudes podcast. In today's episode, David and Reid have Robert Turnbull, Founder, President & COO of BetterBot, as the guest speaker. Robert is the founder of BetterBot. Throughout the episode, Robert shares many valuable thoughts about the Property Management Chatbot, Multifamily Chatbot of Choice, and Benefits of BetterBot's Multifamily Chatbot. BetterBot’s om...

Today we have a very special episode on the Digible Dudes. So far, we’ve always been talking about all things related to marketing and business, but today we’re doing something a little bit different. Today we’re talking about things we love. And as opposed to having one guest, we have five guests joining us on the podcast to talk about things they love. Our guests today are Grace Harrison, Greta...