THE DIGIBLE DUDE

Welcome to the Digible Dudes podcast. We’re back with another short interview packed with insights from AIM 2021 conference. In this episode, we chat with with Stephen McFadden, the President of Perfect Promotions , which offers a unique blend of innovative branding solutions to the multifamily industry through branded merchandise. In this interview, we talk about some of the recent industry trend...

Geofencing is one of the newly emerged technologies that allow marketers to utilize location data to carry out marketing with increased precision. However, some businesses in the real estate industry seem to be reluctant to utilize geofencing due to concerns about complying with fair housing regulations. At AIM 2021, David and Reid conducted a short interview with an expert on this topic. Matthew...

The Apartment Innovation and Marketing Conference 2021 (AIM), was held in October 2021, and the Digible made their way to the conference in Huntington Beach, California. In this short podcast episode, David and Reid share their first impressions of the event and some of the interesting sessions they attended at the conference. Stay tuned with the Digible Dudes podcast, as we’ll be sharing more hig...

Building a credible online reputation is an essential component of every industry, especially multifamily. Regularly generating positive reviews is one of the key ingredients of a successful plan to build a reputation. Our guest today is a Co-Founder of a company focusing on helping businesses generate reviews. Alex Bennett, the Chief Revenue Officer of Opiniion Inc, joins us today to discuss what...

Welcome back to another episode of the Digible Dudes podcast. We always keep in touch with the new innovations that happen in the real estate industry and bring you info about the latest developments. In today’s episode, Jonas Bordo, co-founder, and CEO at Dwellsy joins us to talk about platforms that focus on creating a quality experience for renters as well as property owners and the innovative...

Housing legislation was first introduced in order to battle the issues related to discrimination in the real estate industry. Since then, complying with fair housing regulations has been one of the most important concerns for people in the multifamily marketing industry. In today’s episode, we're giving a recap from our Digible Summit, where we talked extensively about how to maintain fair housing...

Welcome back to the Digible Dudes podcast. In March 2021, Nicole was approached to be on the advisory board for the Customer Experience Certificate Program at the University of Colorado - Boulder. The University connected with leading experts in the industry, and none other than Nicole, one of our founders, was selected. In today’s episode, we talk about what Nicole learned while following the cou...

This year’s Digible Summit is just around the corner. In today’s episode, we share what multifamily marketers can expect at the virtual Digible Summit, session topics, and featured guest speakers. Joining us today are David Staley, Reid Wicoff, and Nicole Staley. Fair housing has been one of the key topics in the real estate landscape throughout the year 2021. And it’ll be one of the key topics we...

Apartmentalize , the annual conference from the National Apartment Association was held from August 30th - September 2nd. Although Digible wasn’t present at the conference as a vendor, David, Reid, and Nicole made sure to be there as attendees. Throughout this episode, we dive into the highlights of the conference, interesting solutions presented at the conference, and some of the key takeaways. W...

On July 20th, RealPage, Inc, a leader in providing software and data analytics tools to the real estate industry, announced that they have entered into an agreement to acquire G5 Search Marketing. G5 is a SaaS company that provides AI and other new technologies to marketers to help them amplify their impact. In today’s episode, Reid and David are here to talk about the potential outcomes of this a...

Welcome back to the Digible Dudes podcast. This week, we’re back with some fascinating findings of another case study conducted at Digible. It’s a widely accepted concept that a multi-platform approach can significantly improve conversions and ROI. However, the Digible team wanted to get some solid numbers to measure this impact. So the team conducted a study using more than 500 properties. David...

Entrata has a long history in the property management industry. And it’s also been an inspiring company. David and Reid dive into the conversation by talking about their history and why Entrata is one of the companies they look up to. Although they’ve been under the radar for almost two decades, Entrata has been performing extremely well. We talk about the performance metrics of Entrata and how th...

Welcome back to the Dible Dudes podcast. This week, we have David, Reid, and Nicole, the three co-founders of Digible to dive deep into a conversation that every company should focus on at some point in the lifetime of the business; the vision. In this episode, we talk about what inspired the start of Digible, how the vision evolved over the years, the framework used to develop Digible’s vision, a...

Welcome back to another episode of the Digible Dudes podcast. In the past episodes, we’ve been covering extensively about fair housing and equal treatment to everybody when it comes to housing. The LGBTQ community has been experiencing issues related to equal opportunities in housing. Joining us today is Michael Crews, the policy director for Once Colorado, a pioneer organization in advocacy for p...

At Digible, we always try to innovate and create a work culture in which the team can thrive and develop their careers, and lately, we have been receiving recognition for our efforts. Last month, the Denver Post named Digible as the #1 Top Workplace of 2021 in Colorado for Small Businesses. Among many other innovative steps we’re taking to improve the work culture at Digible, starting from July, D...

Apple’s new iOS 14 update has been creating new all over the tech community, and its new privacy-related features created widespread debate as Facebook informed its users about the possible loss of features for advertisers. Adam Walters, Director of Paid Media at Digible, has a theory about the real reason why Apple’s rolling out these new updates that heavily affect the advertisers. In this episo...

The paid media world and search engines are constantly evolving. The trends and patterns that existed in 2019 are quite different from the year 2020. At Digible, we utilize data-driven tactics to analyze how the performance of marketing strategies is going to be affected by numerous conditions in the markets. In today’s snack episode, we talk about how the search trends in 2019 and 2020 compare ag...

Fair housing is one of the most important aspects of the housing industry with regard to compliance. The concept of fair housing brings consumers the right to choose housing free from unlawful discrimination. There are numerous fair housing legislations at federal and state levels that protect people from discrimination in housing transactions such as rentals, sales, lending, and insurance, and th...

On Digible Snack episode, we’re always focused on informing you about new innovative ways to improve marketing efforts. In Today’s episode, we’re going to take a quick look at Google’s discovery ads. Discovery ads are a set of visually rich, mobile-first ads that appear in multiple Google feed environments on combine stunning visuals with sophisticated audience targeting features. Adam dives into...

We’re back with another fascinating episode of the DIgible Dudes Podcast. Our guest today is a pioneer in introducing new technologies to the multi-family industry. Jennifer Cyphers, Founder & CEO of Pynwheel, joins us today to talk about their new solution, Self Guided Tours. Throughout the episode, we dive into the story of Pynwheel, their innovative solutions, industry trends, and more. We...

Branded search campaigns are a paid advertising tactics where a business can target search keywords that include or are related to relevant brand names. These ads are significantly less expensive compared to their branded counterparts, and running this type of ad gives several benefits to businesses. The Digible team has been experimenting with this tactic for some time, and on today’s snack episo...

Last week, the Apartment Innovation and Marketing Conference, aka the AIM conference, held another virtual chapter, AIM RECONNECT. Representing DIgible, David and Reid conducted a round table session on fair housing. In today’s episode, David and Reid recap the highlights of the event, their favorite sessions, and what they learned throughout the virtual conference. David & Reid dive into the...

Paid search platforms such as Google are introducing new and smarter features every year to help advertisers get more sophisticated control over their ad campaigns. In today’s Digible Snack episode, we talk about another metric that comes in handy for paid search campaigns; Search Impression Share. Joining us today are two paid media specialists from Digible; Adam Walters, Director of Paid Media,...

We start the conversation by diving into Everett’s background prior to starting Amenify, the story of Amenify, and the unique value proposition Amenify offers to residents, communities, and service providers. Everett shares with us the nuts and bolts of their business model and what goes into choosing the services they provide and the services they don’t provide. Starting a business venture at the...

Welcome back to another snack episode of the Digible Dudes podcast. Today we have two guests on the show; Megan Haase, Digital Strategy Lead at Digible Inc, and Adm Walters, Director of Paid Media at Digible Inc. Throughout the last few weeks, Megan and adam have been trying out a new ad strategy; remarketing lists for search ads, aka RLSA, which is a feature of Google ads that lets you customize...