Digible

THE DIGIBLE DUDE

Business EN ↓ 289 episodes

The Digible Dude podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff sits down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

Author

Digible

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

Jul 9, 2026

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Episodes

EP111: Talk Social Media with Eddie & Erica 27.06.2022

This week on the Digible Dudes podcast, we’re diving into some of the metrics, strategies, and trends in social media marketing for the multi-family housing industry. Joining us on the show are Eddie Fitzgerald, Social Media Analyst at Digible, and Erica Hanger, Senior Content Strategist at Digible. [03:18] Organic Social – Eddie starts the conversation with a brief review of his work in organic s...

EP110: Multifamily Mission-Minded featuring Move for Hunger 21.06.2022

Welcome back to the Digible Dudes podcast. This week on the show, we sit down with Adam Lowy, Founder & Executive Director of Move for Hunger, and Bridget Foley, Director of Multi-Family Partnerships for Move for Hunger. Move For Hunger is a national non-profit organization that has created a sustainable way to reduce food waste and fight hunger. Move for Hunger works across the nation and has...

EP109: Meet Chelsea: Digible's Website Product Manager 08.06.2022

In today's world, when consumers seek a product or service, they visit the company's website. Hence, it is essential for any business to have a cohesive and user-friendly website. Although the primary needs may vary depending on the type of business, the customer should always be left with a positive impression after landing on the website. Ultimately, having a well-designed website will help you...

EP108: Digible’s 20 Mile March to Single-Family Rentals 01.06.2022

As a digital marketing and technology company that's adapting to the ever-changing market conditions, Digible is always on the lookout for opportunities for growth. One of the avenues we’re considering is the market segment of single-family rentals. In today’s episode of the Digible Dudes, Reid Wicoff and David Staley share their takes on Digible’s approach to single-family rentals. Throughout the...

EP107: The Secret Sauce to Special Event Campaigns 20.05.2022

Special events and ad campaigns can open up numerous opportunities for multifamily marketers and apartment communities. In this episode of the Digible Dudes podcast, Kayde Pierce, an Account Manager at Digible, joins us to share her wisdom about special event campaigns. Throughout the episode, Kayde shares her expertise on the different types of special event campaigns, the benefits of partnering...

EP106: Forging Ahead: Digible's March to Becoming a Product Company 10.05.2022

Welcome back to the Digible Dudes podcast. This week, we have a conversation about one of the most important aspects of the future of Digible. As you know, we recently celebrated our 5 Year Anniversary. With that huge milestone, we’re at a transitional phase of the organization. In this episode, David Staley and Reid Wicoff share their thoughts on Digible’s approach to becoming a product company....

EP105: Great by Choice and Other Lessons on Leadership 05.05.2022

Digible recently celebrated its fifth birthday, and throughout this five-year journey, we’ve learned quite a lot about running a startup, building a fantastic work environment, innovation, thought-leadership, and more. We dedicated this episode to diving into some of the lessons we learned over the years. Joining today with the podcast are David Staley, president and co-founder of Digible, and Rei...

EP104: Digible's 5 Year Anniversary 26.04.2022

Welcome back to the Digible Dudes podcast. This week on the show, we’re celebrating Digible’s 5th anniversary. This marks a precious milestone in the story of Digible. In today’s episode, we’re diving into some amazing moments and lessons learned from the five years, and what to expect in the next five years. Joining us today are the three co-founders of Digible, David Staley, Reid Wicoff, and Nic...

EP103: Fair Housing FAQs with Doug 'The Fair Housing Guy' 18.04.2022

The concept of Fair Housing is what brings consumers the right to choose housing free from unlawful discrimination. And marketers in the multifamily housing space must be in accordance with Fair Housing laws when planning their marketing strategies and on-site. We don't have to tell you that when it comes to Fair Housing violations, ignorance is not bliss. We dedicated this episode of the Digible...

EP102: Dialing It Up with Cadence Marketing Solutions 12.04.2022

Welcome back to the Digible Dudes Podcast. In this episode, we chat with the one and only, Janet Rosseth . Janet is the Founder & CMO of Cadence Marketing Solutions , a firm based in Minneapolis that focuses on pacing strategies to help multifamily owners, operators, and developers achieve continued marketing growth. Throughout the interview, we dive into several areas of real estate marketing...

EP101: Denver Community: The Core of Food for Thought 04.04.2022

16 million children struggle with childhood hunger in the United States. In this episode of the Digible Dudes, we talk with Bob Bell, Co-Founder of Food for Thought, an organization dedicated to fighting childhood poverty with a unique approach. He joins us to talk about the impact they’ve been creating in the Denver community and helping countless children who struggle with childhood hunger. In D...

EP100: Digible’s New Work-From-Anywhere (WFA) Policy 21.03.2022

Needless to say, the way we work has been drastically transformed in the last couple of years. The widespread adoption of remote work and trends such as the great resignation has initiated a new era of working that enables everyone to thrive in their work environment -- wherever that is. At Digible, we always look for ways to improve our work environment and culture. That’s why we recently announc...

EP99: The Metaverse & The Future of Virtual Reality 15.03.2022

Virtual reality and augmented reality technologies have been gaining traction in many industries in the last few years. And with all the hype around Metaverse and many tech giants jumping on the VR bandwagon, VR is becoming something people are more familiar with. We dedicated this episode of the Digible Dudes to discuss how VR will shape the future of our industry.  We start the conversation...

EP98: What's the Meta With You? Facebook Advertising & Discrimination Policy 08.03.2022

Facebook has been under a considerable amount of pressure from various parties to make changes to its platform to eliminate discriminatory practices. As a result, Facebook has been introducing new updates to its advertising policy. However, these new updates introduce some new complexities as well. In today’s episode of the Digible Dudes, we’re joined by Jenny Haacker, Paid Media Manager at Digibl...

EP97: Digible’s Approach to Employee Retention, Salaries, and Promotions 01.03.2022

Creating an environment where employees can do their work comfortably and can thrive in their professional lives is one of the best things a business can do for their staff, as well as the long-term growth and reputation of the company itself. That’s why Digible is dedicated to creating the best possible work environment and culture for the team. In Today’s episode, we have a conversation with Rya...

EP96: Gen Z Renters: What Multifamily Marketers Need to Know 22.02.2022

Every generation has its own unique perspectives and behaviors that define how they interact with society. Since these unique traits also affect their purchase decisions, it’s crucial for businesses to keep in touch with new generations and consumer behavior. Generation Z has been entering the workforce in recent years and we’re already seeing trends in the market that reflect the unique traits of...

EP95: Tech It Out 2022: What's It All About ft. GW Advisement 15.02.2022

Welcome back to the Digible Dudes. In today’s episode, we’re joined with Samantha Skrobot, Managing Partner - Real Estate Technology at GW Advisement. GW Advisement is a management consulting firm based in Chicago that focuses on offering services that solve for both employee happiness and company revenue. At GW Advisement, Samantha works directly with business owners and leaders to improve strate...

EP94: One Step at a Time: Fiona Forward's Footprint in the Denver Community 08.02.2022

Fiona Forward is an employee community volunteer and engagement initiative led by Digible. From its inception in 2018 and throughout its tenure, the program has contributed to improving the greater Denver community in numerous ways. In today’s episode, we’re having a conversation with Abby Glaessner, Senior Paid Media Strategist at Digible, who spearheads the Fiona Forward initiative. Throughout t...

EP93: A Complete Marketing Strategy for Ultra-Luxury Apartments 25.01.2022

The market for ultra-luxury real estate has been growing at an accelerated pace. This market has a relatively smaller niche audience that needs to be approached differently from the traditional Class A property. We dedicated this episode of the Digible Dudes to exploring a complete marketing strategy for the ultra-luxury real estate market with an expert from Digible who has done extensive researc...

EP91: MeetElise Your Multifamily AI Leasing Assistant 19.01.2022

New innovations in software technologies have been entering the real estate market at a rapid pace in the last few years. And these new technologies are constantly redefining the way consumers interact with the industry. In today’s episode, we explore another unique product that helps the real estate industry by using artificial intelligence. Mat Nieves , Head of Growth & Partnerships at MeetE...

EP92: Digible's 2021 Recap and 2022 Road Ahead 12.01.2022

2021 was a year of tremendous growth and transformation for Digible. With the arrival of 2022, we dedicated this episode to talking about exciting things that happened in 2021, as well as what to expect from Digible in the year ahead. Joining the podcast today are the three founding members of Digible, David, Nicole, and Reid. We start the conversation by reflecting on how we came back to the offi...

EP90: Digible's 2022 Predictions: What's in Store for the Multifamily Housing Industry 13.12.2021

2021 has been a year of tremendous growth for Digible and we’re getting ready for more in the coming year. In this episode of the Digible Dudes podcast, David & Reid talk about their predictions for the next year. Throughout the episode, we explore how the industry evolved compared to predictions for 2020, predictions for new technologies, the possibility of companies in the real estate indust...

EP89: Single Family Rentals On the Rise 29.11.2021

Today on the podcast, we have the Digible Dudettes. Nicole Staley, Co-Founder & VP of Client Services at Digible, and Isobel Parish, Client Services Manager at Digible are here to share the key takeaways from a session on opportunities and risks in a single-family rental market they attended at OpTech. Throughout the episode, Nicole and Isobel cover the latest insights about single-family rent...

AIM 2021: LCP360 12.11.2021

In this final episode of the AIM short series, David & Reid have an insightful conversation with Tom Lisak, SVP of Sales at LCP360 , a company that specializes in virtual tours, 3D renderings, and many other innovative solutions that allow the real estate industry to modernize their digital strategies. Throughout the episode, we explore the solutions LCP360 offers to the industry, the integrat...

AIM 2021: BetterBot 11.11.2021

Welcome back to the Digible Dudes podcast. In this series of short podcasts, we bring you insights from industry experts that attended the AIM 2021 Conference. In this episode have Trevor Park, Head of Marketing, and Tiffany De Alva, Director of Content Marketing at BetterBot . Throughout the episode, we explore the possibilities of using bots for real estate marketing. Artificial Intelligence and...

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