THE DIGIBLE DUDE

There's no doubt data is essential for developing a successful marketing strategy. However, most records are stored in several places, making it impossible to retrieve them all for a comprehensive audit of a portfolio or individual assets. In today's episode, we look at a one-of-a-kind product: a business intelligence platform designed specifically for apartment complexes and other rental property...

In this week’s special episode of Digible Dudes podcast, we are here with Sina Shekou, CEO of Aptly; the first AI-powered communication platform for intelligent residence conversations in real estate. We discuss RealPage's recent acquisition of Knock. Throughout the episode, we dive into M&A deals, the competition, past, and present, the high rate of hiring, driving loyalty, the CRM journey, a...

Blending with new technologies, the real estate industry is rapidly evolving and making people more engaged. In today’s episode of Digible Dudes podcast, we have another interesting conversation with Trevor Park; VP of Marketing at RentDynamics, a real estate agent who aims to develop the experience of the rental journey through technology. Throughout the episode we dive into Trevor's background,...

Welcome back to the Digible Dudes podcast. In this week’s episode, we dive into ‘A Guide to Multifamily Marketing in Minnesota’ with; Kayde Pierce, Senior Account Manager, and Amelia Anvary, Senior Paid Media Strategist at Digible. Throughout the episode, we discuss the background of multifamily in Minneapolis, neighborhood differences, lead to lease projects, living and budgeting in Minneapolis,...

In today’s episode, we chat with Greta Wolking; Senior Paid Media Strategist, and Erica Hanger; Senior Content Strategist at Digible about native advertising for multifamily. Native Advertising is where branded content fits seamlessly and - you guessed it - natively into a publisher's webpage.  Throughout the conversation, we dive into what is native advertising, when to use native advertisin...

We are back with a special episode in this week’s Digible Dudes podcast. David Staley, President and Co-Founder, Nicole Staley; Co-Founder Chief Experience Officer, and Reid Wicoff; CEO and Co-Founder at Digible are here to talk about David’s recent event when he ran for Guinness Book of World Records for running the fastest 100 miles on a treadmill. Throughout the episode, we dive into the experi...

In today’s episode of Digible Dudes podcast, we are having a fascinating conversation with Michelle Reinhold; Strategic account manager at Digible, and Anthony Paganucci; Founder & CEO of The Brynson Group", a real estate consulting firm specializing in multifamily about when to hire a marketing director to a property management company. Throughout the conversation, we dive into the right time...

Podcasting has been in growing substantially over the last decade and Spotify seems to be taking on this opportunity to grow as an advertising platform, using advertising for podcasting. In this week’s episode of Digible Dudes podcast, we aim to explore Spotify advertising and what you need to know with Kara Lee; Paid Media Strategist at Digible, and Grace Harrison; Account Manager at Digible. Thr...

Conversational AI refers to the use of chatbots, messaging apps, and voice-based assistants in combination with machine learning to automate communication with customers for your brand. In today’s episode, we dive into the AI communication world with Sina Shekou, the Co-founder, and CEO of Aptly, which is the first AI-powered communication platform for intelligent resident conversations in real es...

In this week of Digible Dudes, David and Reid chat about some major changes that have happened in the company, how they are adapting, some interesting books about building a company, along with an insight on what is on the horizon for Digible's growth and future. Starting the conversation, David and Reid share how Digible focused on hitting profitability this year and interesting movements they ha...

Brothers Redevelopment is a non-profit organization based in Colorado where low-income, elderly and disabled residents get affordable, accessible housing solutions. In today’s episode, we are having a conversation with Chad Nibbelink, Director, Volunteer Department at Brothers Redevelopment, Inc, and Abby Glaessner, Senior Paid Media Strategist in Digible. Throughout the episode, we dive into how...

A few weeks ago, Digible attended National Apartment Association , we’re taking a look at some of the key takeaways from the event. Joining us are Nate Brandt, Client Services Manager at Digible, and Aly Koehler, Sr. Account Manager at Digible, along with David Staley and Reid Wicoff. Throughout the episode, we dive into first impressions about the event, what had changed from the previous year, k...

As technology gets more advanced, it's crucial to stay up to date with the industry, trends, challenges, and the new opportunities that pop up along with them. This week on the Digible Dudes, we have a conversation with another leader of innovation in the marketing technology space; Mike Whaling, the president and founder of 30 Lines. 30 Lines focuses on the premise that most internet search users...

This week on the Digible Dudes podcast, we bring you a special episode from the National Apartment Association. Our special guest for this episode is Trevor Park, Vice President of Marketing at Rent Dynamics. Rent Dynamics is a company that improves the rental journey through technology and services that create an intuitive and seamless customer experience. Throughout this episode, we dive into ho...

Diversity, equity, and inclusion are some of the most important issues in modern society and the workplace. At Digible, we’re always dedicated to exploring and learning more about ways to contribute to improving DE&I. In today’s episode, we have a fascinating conversation with Jon Olafson , Partner at Lewis Brisbois Bisgaard & Smith LLP, a national law firm with a strong focus on diversity...

This week on the Digible Dudes podcast, we’re diving into some of the metrics, strategies, and trends in social media marketing for the multi-family housing industry. Joining us on the show are Eddie Fitzgerald, Social Media Analyst at Digible, and Erica Hanger, Senior Content Strategist at Digible. [03:18] Organic Social – Eddie starts the conversation with a brief review of his work in organic s...

Welcome back to the Digible Dudes podcast. This week on the show, we sit down with Adam Lowy, Founder & Executive Director of Move for Hunger, and Bridget Foley, Director of Multi-Family Partnerships for Move for Hunger. Move For Hunger is a national non-profit organization that has created a sustainable way to reduce food waste and fight hunger. Move for Hunger works across the nation and has...

In today's world, when consumers seek a product or service, they visit the company's website. Hence, it is essential for any business to have a cohesive and user-friendly website. Although the primary needs may vary depending on the type of business, the customer should always be left with a positive impression after landing on the website. Ultimately, having a well-designed website will help you...

As a digital marketing and technology company that's adapting to the ever-changing market conditions, Digible is always on the lookout for opportunities for growth. One of the avenues we’re considering is the market segment of single-family rentals. In today’s episode of the Digible Dudes, Reid Wicoff and David Staley share their takes on Digible’s approach to single-family rentals. Throughout the...

Special events and ad campaigns can open up numerous opportunities for multifamily marketers and apartment communities. In this episode of the Digible Dudes podcast, Kayde Pierce, an Account Manager at Digible, joins us to share her wisdom about special event campaigns. Throughout the episode, Kayde shares her expertise on the different types of special event campaigns, the benefits of partnering...

Welcome back to the Digible Dudes podcast. This week, we have a conversation about one of the most important aspects of the future of Digible. As you know, we recently celebrated our 5 Year Anniversary. With that huge milestone, we’re at a transitional phase of the organization. In this episode, David Staley and Reid Wicoff share their thoughts on Digible’s approach to becoming a product company....

Digible recently celebrated its fifth birthday, and throughout this five-year journey, we’ve learned quite a lot about running a startup, building a fantastic work environment, innovation, thought-leadership, and more. We dedicated this episode to diving into some of the lessons we learned over the years. Joining today with the podcast are David Staley, president and co-founder of Digible, and Rei...

Welcome back to the Digible Dudes podcast. This week on the show, we’re celebrating Digible’s 5th anniversary. This marks a precious milestone in the story of Digible. In today’s episode, we’re diving into some amazing moments and lessons learned from the five years, and what to expect in the next five years. Joining us today are the three co-founders of Digible, David Staley, Reid Wicoff, and Nic...

The concept of Fair Housing is what brings consumers the right to choose housing free from unlawful discrimination. And marketers in the multifamily housing space must be in accordance with Fair Housing laws when planning their marketing strategies and on-site. We don't have to tell you that when it comes to Fair Housing violations, ignorance is not bliss. We dedicated this episode of the Digible...

Welcome back to the Digible Dudes Podcast. In this episode, we chat with the one and only, Janet Rosseth . Janet is the Founder & CMO of Cadence Marketing Solutions , a firm based in Minneapolis that focuses on pacing strategies to help multifamily owners, operators, and developers achieve continued marketing growth. Throughout the interview, we dive into several areas of real estate marketing...