THE DIGIBLE DUDE

Welcome back to another interesting episode of the Digible Dudes podcast. This week’s episode is all about motivation. Throughout the conversation, David and Reid talk about phases of motivation, consistency, having a purpose, adapting to changes, and more. The desire for change, either in oneself or in one's surroundings, is known as motivation. Starting the conversation, Reid explains the th...

It’s been six years! This April marks the six-year anniversary of Digible. This episode features David, Digible's President and Co-Founder, Nicole Staley, Chief Experience Officer, and Reid Wicoff, CEO. Throughout the conversation, we talk about coming up with a name for the podcast six years ago, challenges along the way, operational changes, protecting company culture, and what we're exc...

Today's episode of Digible Dudes Podcast features Kristi Fickert, VP of Enterprise Growth at Realync. Realync is the fabric of real-time real estate, connecting the world's real estate marketplaces and streamlining and improving the touring process. In other words, it is the top video leasing and engagement solution for multifamily buildings, offering live video tours, live virtual open ho...

Today's successful brands put extra effort into providing a seamless, enjoyable, consistent customer experience across all touchpoints. However, a company's web presence is the natural starting point. A company's website is a hub for details about its wares and services, as well as any relevant news or updates. There, they can make purchases, and potential clients can end up as paying...

This week’s episode of The Digible Dudes Podcast is all about predictions. David and Reid discuss the predictions they had for multifamily in 2022 and their predictions for 2023. AI marketing is the use of artificial intelligence to make automated decisions and communicate with customers without the intervention of team members. We start the conversation with David’s prediction that AI marketing i...

There's no doubt effective recruitment is essential for hiring in the multifamily industry. It guarantees that the workforce possesses the necessary knowledge, expertise, and skills to meet the organization's present and future demands. This week’s episode of The Digible Dudes Podcast features Kelly Taylor, Recruiter at Digible, to talk about talent acquisition for the multifamily industry...

New year. New goals. Welcome back to the Digible Dudes podcast. We are here this week with David and Reid to talk about our six goals for 2023. Throughout the conversation, we cover the EOS (Entrepreneurial Operating System) model, marketing tactics, partnerships, new hire onboarding, and more. The entrepreneurial operating system is an extensive business system that helps businesses of any size g...

Everybody has brands they feel loyalty to. Brand loyalty is simply the dedication a customer feels about a specific product. Brands build loyalty and trust with their audience to purchase the product regardless of competitors or the price. This week's episode of The Digible Dudes podcast features Phil Matsuhashi, an entrepreneur, advisor, and consultant, to talk about brand loyalty. Throughout...

The holiday season is almost here. We are back with our last episode before the holiday season this year. In this week's episode, we are joined by Allysa Whitebird, Senior Account Manager, and Eliot Meade; Senior Paid Media Strategist at Digible, to talk about the 2022 holiday season. Throughout the conversation, we dive into changes with paid media initiatives, follow-ups, channels, geo-fenci...

Welcome back to the Digible Dudes podcast. We have another interesting episode this week, and our guest today is Michaela Derenne, Partner Success Manager at Engrain, a computer software in property touring and map visualization technology. We discuss how to support new tech partners to use their technology. Throughout the episode, we explore Michaela’s background, what Engrain is, supporting busi...

There's no doubt data is essential for developing a successful marketing strategy. However, most records are stored in several places, making it impossible to retrieve them all for a comprehensive audit of a portfolio or individual assets. In today's episode, we look at a one-of-a-kind product: a business intelligence platform designed specifically for apartment complexes and other rental property...

In this week’s special episode of Digible Dudes podcast, we are here with Sina Shekou, CEO of Aptly; the first AI-powered communication platform for intelligent residence conversations in real estate. We discuss RealPage's recent acquisition of Knock. Throughout the episode, we dive into M&A deals, the competition, past, and present, the high rate of hiring, driving loyalty, the CRM journey, a...

Blending with new technologies, the real estate industry is rapidly evolving and making people more engaged. In today’s episode of Digible Dudes podcast, we have another interesting conversation with Trevor Park; VP of Marketing at RentDynamics, a real estate agent who aims to develop the experience of the rental journey through technology. Throughout the episode we dive into Trevor's background,...

Welcome back to the Digible Dudes podcast. In this week’s episode, we dive into ‘A Guide to Multifamily Marketing in Minnesota’ with; Kayde Pierce, Senior Account Manager, and Amelia Anvary, Senior Paid Media Strategist at Digible. Throughout the episode, we discuss the background of multifamily in Minneapolis, neighborhood differences, lead to lease projects, living and budgeting in Minneapolis,...

In today’s episode, we chat with Greta Wolking; Senior Paid Media Strategist, and Erica Hanger; Senior Content Strategist at Digible about native advertising for multifamily. Native Advertising is where branded content fits seamlessly and - you guessed it - natively into a publisher's webpage.  Throughout the conversation, we dive into what is native advertising, when to use native advertisin...

We are back with a special episode in this week’s Digible Dudes podcast. David Staley, President and Co-Founder, Nicole Staley; Co-Founder Chief Experience Officer, and Reid Wicoff; CEO and Co-Founder at Digible are here to talk about David’s recent event when he ran for Guinness Book of World Records for running the fastest 100 miles on a treadmill. Throughout the episode, we dive into the experi...

In today’s episode of Digible Dudes podcast, we are having a fascinating conversation with Michelle Reinhold; Strategic account manager at Digible, and Anthony Paganucci; Founder & CEO of The Brynson Group", a real estate consulting firm specializing in multifamily about when to hire a marketing director to a property management company. Throughout the conversation, we dive into the right time...

Podcasting has been in growing substantially over the last decade and Spotify seems to be taking on this opportunity to grow as an advertising platform, using advertising for podcasting. In this week’s episode of Digible Dudes podcast, we aim to explore Spotify advertising and what you need to know with Kara Lee; Paid Media Strategist at Digible, and Grace Harrison; Account Manager at Digible. Thr...

Conversational AI refers to the use of chatbots, messaging apps, and voice-based assistants in combination with machine learning to automate communication with customers for your brand. In today’s episode, we dive into the AI communication world with Sina Shekou, the Co-founder, and CEO of Aptly, which is the first AI-powered communication platform for intelligent resident conversations in real es...

In this week of Digible Dudes, David and Reid chat about some major changes that have happened in the company, how they are adapting, some interesting books about building a company, along with an insight on what is on the horizon for Digible's growth and future. Starting the conversation, David and Reid share how Digible focused on hitting profitability this year and interesting movements they ha...

Brothers Redevelopment is a non-profit organization based in Colorado where low-income, elderly and disabled residents get affordable, accessible housing solutions. In today’s episode, we are having a conversation with Chad Nibbelink, Director, Volunteer Department at Brothers Redevelopment, Inc, and Abby Glaessner, Senior Paid Media Strategist in Digible. Throughout the episode, we dive into how...

A few weeks ago, Digible attended National Apartment Association , we’re taking a look at some of the key takeaways from the event. Joining us are Nate Brandt, Client Services Manager at Digible, and Aly Koehler, Sr. Account Manager at Digible, along with David Staley and Reid Wicoff. Throughout the episode, we dive into first impressions about the event, what had changed from the previous year, k...

As technology gets more advanced, it's crucial to stay up to date with the industry, trends, challenges, and the new opportunities that pop up along with them. This week on the Digible Dudes, we have a conversation with another leader of innovation in the marketing technology space; Mike Whaling, the president and founder of 30 Lines. 30 Lines focuses on the premise that most internet search users...

This week on the Digible Dudes podcast, we bring you a special episode from the National Apartment Association. Our special guest for this episode is Trevor Park, Vice President of Marketing at Rent Dynamics. Rent Dynamics is a company that improves the rental journey through technology and services that create an intuitive and seamless customer experience. Throughout this episode, we dive into ho...

Diversity, equity, and inclusion are some of the most important issues in modern society and the workplace. At Digible, we’re always dedicated to exploring and learning more about ways to contribute to improving DE&I. In today’s episode, we have a fascinating conversation with Jon Olafson , Partner at Lewis Brisbois Bisgaard & Smith LLP, a national law firm with a strong focus on diversity...