THE DIGIBLE DUDE

Welcome to the Digible Dudes podcast. We’re back again with another Digible Snack episode with two special guests, Megan & Adam. Megan is the digital strategy lead for the paid media department, and Adam is the director of paid media at Digible. Over the last few months, our guests have been doing several case studies on numerous aspects of paid advertising, and in today’s episode, we talk abo...

We’re back with another Digible Snack episode where we have David,  Megan, and Adam talking about how effective would it be to use neighborhood-related keywords in your paid search campaigns. Megan is the digital strategy lead for the paid media department and Adam is the director of paid media at Digible. Throughout this short episode, our guests share their wisdom on numerous things markete...

Welcome back to the Digible Dudes podcast. Today we have a short episode where we dive into what you should know about when to launch a new product. In today’s episode, David and Reid pay their attention to a book, New York Times bestseller, “Zero To One’’ written by an American entrepreneur and investor, Peter Theil. In this book, the author dives into several concepts around products that we use...

We’re back with another exciting episode of the Digible Dudes podcast. In today’s episode, David and Reid are talking about their thoughts on the recent news around RentPath and what it would look like if Digible built an Internet Listing Service. Starting the conversation, Reid shares his thoughts on how newly started administration may work on anti-trust policies and how they might be looking at...

Welcome back to the Digible Dudes podcast. Today we have a bonus episode, where we review the key events of the former year 2020 and what we can learn from the experience of going through one of the most challenging years in the last few decades. Starting the conversation, Reid reviews the key events that happened in the past year along with what the past year was like for Digible in terms of grow...

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid have Hannah Kimyon as the guest speaker.  Hannah is the director of customer success at Rentable. Throughout the episode, Hannah shares lots of valuable thoughts about talking about ILS platforms, how Rentable is working on new innovations, and how you can improve your marketing strategies to match new trends in the...

We’re back with another interesting episode of the Digible Dudes podcast. This week our focus is on antitrust lawsuits against tech giants and how they may influence the way we interact with our favorite tech platforms. 2020 was a big year for antitrust investigation where several tech companies, including Facebook, Google, and Apple, were brought into the spotlight due to their questionable pract...

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid have a conversation with Jason Dalka, founder of Square One Real Estate. Throughout the episode, Jason shares his wisdom on apartment locators. Opening the conversation, David and Reid talk about the biggest takeaways from their guest Jason as a founder of a real estate firm and a locator. Jason gets into the conversatio...

Welcome back to the Digible Dudes podcast. In today’s episode, David and Reid are here to talk about another interesting topic. Today’s episode is about what David and Reid learned from a book they read together: Seven Powers - The Foundations of Business Strategy by Hamilton Helmer. In the book, the author reviews seven things that drive company value, and in today’s episode, Reid & David div...

We’re back with another episode of the Digible Dudes podcast. In today’s episode, we’ve got the three founders of Digible, David Staley, Reid Wicoff, and Nicole Staley, here to talk about the capturing moments of the year 2020 and how they influenced the business and the industry. Starting the conversation, the three of them share their thoughts on the most significant memory in the 2020s: EOS, th...

Welcome back to the Digible Dudes podcast. In today’s episode, we have Isobel Parish as our guest.  Isobel is a client services manager at Digible. Throughout today’s episode, we will be discussing some valuable things surrounding transitions that could be beneficial at the year-end in several aspects of apartment marketing, including budgeting, optimization, setting up tests, and many more....

Welcome back to the Digible Dudes podcast. In today’s episode, we have Jenny Haacker as our guest. Jenny is a paid media manager at Digible. Today they are talking about metrics that matter. Starting the conversation, Jenny talks about the main takeaways about metrics from what Jenny and her team talked about in the Digible Summit. Then Jenny talks about some of the key metrics and how they apply...

Welcome back to the Digible Dudes podcast. We are back with another episode of David and Reid’s talking about some of the current events, including the US presidential election, Google anti-trust cause, and the Apple search engine release. Starting the conversation, Reid talks about the impact of politics on the real estate industry, separately analyzing what is going to happen if President Trump...

Welcome back to the Digible Dudes podcast. We are back with another episode related to a mastermind session from the Digible Summit. Our guest today is RayAnn Ortiz. RayAnn is an account manager at Digible. Throughout the episode, we talk about RayAnn’s work on marketing and some valuable tips and tricks you can use in your marketing strategy. Starting the conversation, RayAnn talks about her prev...

Welcome back to the Digital Dudes podcast. Today we’re sharing with you the value-packed discussion we had at the Digible Summit panel with three distinguished guests. Our guests share their wisdom and perspective on numerous aspects of marketing for the real estate industry. Today we’re joined with Joya Pavesi, SVP of Marketing and Strategy for RKW Residential,  Darren Williams, President at...

Welcome back to the Digible Dudes podcast. In today’s episode, we have Kyla Mittal once again as our special guest. Kyla is a housing specialist for a non-profit organization that focuses on affordable housing. Throughout the episode, we talk about Kyla’s work in secret shopping for fair housing. Kyla gets into the conversation, describing what exactly she does when she’s secret shopping and the p...

Welcome to the Digible Dudes Podcast. We’re back this week with another POV episode to look at the apartment marketing industry through another stakeholder’s perspective. Our guest today is Aaron Maas. Aaron is the vice president of multifamily operations at Origin Investments. In today’s episode, we talk about numerous aspects of multifamily real estate marketing, including market trends, partner...

Welcome back with another episode of the Digible Dudes podcast. Today David and Reid have a new guest, Kyla Mittal, a housing specialist for a non-profit organization that focuses on affordable housing. In today’s episode, Kyla shares her wisdom about numerous aspects of the affordable housing concept. Kyla dives into the conversation by sharing what she is doing in the field of affordable housing...

We’re back with another episode of the Digible Dudes podcast. Today we have David and Reid talking about the past, present, and future when it comes to digital creative, including programmatic, social, and search ads. David and Reid get into the conversation talking about a few concepts around spending money as a brand and how Google and New York Stock Exchange use these concepts in their marketin...

Welcome back to the Digible Dudes Podcast. Today we have a special guest, Ryan Cohn. Ryan is an associate director for the multi-family capital markets team at Newmark Knight Frank. In 2019, his team of 12 brokers was able to sell over $2.16 billion worth of inventory. Ryan starts the conversation explaining his background, why he chose his career, and what life is like as a broker. He gets into h...

In today’s episode of the Digible Dudes, we focus on client experience. David and Nicole are here to discuss how you can effectively interact with vendors to build a relationship and make the most out of the connection. We start the discussion by sharing their experiences about brands that have excellent customer experience practices. David mentions how he was impressed by Microsoft with his own e...

Welcome back to the Digible Dudes Podcast. Today, we are talking on how to scale content for apartments. We start the episode by discussing why most individuals don’t do content marketing for apartments where Reid suggests the three main reasons as to why they do not. Next, we talk about the quality vs. quantity of online and offline ad campaigns for apartments. We discuss what’s the better method...

Google’s US ad sales revenue is expected to decline in 2020 for the first time since Google went public in 2004. In today’s episode of The Digible Dudes, we’re diving into what it means for you how it’ll affect apartment marketing. We start the episode by discussing the percentage of the drop and how a decline in ad sale revenue for Google will impact digital marketing strategies in the multi-fami...

This week on the Digible Dudes Podcast, we are joined by Manny Puentes, who is the founder and CEO of Rebel Al and has been working in the advertising industry for over 20 years. In today’s episode, we focus on marketing, advertising, and ad fraud. We start with Manny talking about his company, Rebel Al, and what inspired him to start it. He also talks about what the company does and who its targe...

Dennis Cogbill, from Joshua Tree Conference Group, gets on the mic to school the DIgible Dudes on how COVID has impacted Multifamily events, and the lasting impact. Dennis Cogbill is the managing director at Joshua Tree conference group. The Joshua Tree conference group produces some of the largest conferences in the US in the multi-family industry. We start by discussing the impact of COVID-19 on...