THE DIGIBLE DUDE

Welcome back to the Digible Dudes podcast. In today’s episode, we have Kyla Mittal once again as our special guest. Kyla is a housing specialist for a non-profit organization that focuses on affordable housing. Throughout the episode, we talk about Kyla’s work in secret shopping for fair housing. Kyla gets into the conversation, describing what exactly she does when she’s secret shopping and the p...

Welcome to the Digible Dudes Podcast. We’re back this week with another POV episode to look at the apartment marketing industry through another stakeholder’s perspective. Our guest today is Aaron Maas. Aaron is the vice president of multifamily operations at Origin Investments. In today’s episode, we talk about numerous aspects of multifamily real estate marketing, including market trends, partner...

Welcome back with another episode of the Digible Dudes podcast. Today David and Reid have a new guest, Kyla Mittal, a housing specialist for a non-profit organization that focuses on affordable housing. In today’s episode, Kyla shares her wisdom about numerous aspects of the affordable housing concept. Kyla dives into the conversation by sharing what she is doing in the field of affordable housing...

We’re back with another episode of the Digible Dudes podcast. Today we have David and Reid talking about the past, present, and future when it comes to digital creative, including programmatic, social, and search ads. David and Reid get into the conversation talking about a few concepts around spending money as a brand and how Google and New York Stock Exchange use these concepts in their marketin...

Welcome back to the Digible Dudes Podcast. Today we have a special guest, Ryan Cohn. Ryan is an associate director for the multi-family capital markets team at Newmark Knight Frank. In 2019, his team of 12 brokers was able to sell over $2.16 billion worth of inventory. Ryan starts the conversation explaining his background, why he chose his career, and what life is like as a broker. He gets into h...

In today’s episode of the Digible Dudes, we focus on client experience. David and Nicole are here to discuss how you can effectively interact with vendors to build a relationship and make the most out of the connection. We start the discussion by sharing their experiences about brands that have excellent customer experience practices. David mentions how he was impressed by Microsoft with his own e...

Welcome back to the Digible Dudes Podcast. Today, we are talking on how to scale content for apartments. We start the episode by discussing why most individuals don’t do content marketing for apartments where Reid suggests the three main reasons as to why they do not. Next, we talk about the quality vs. quantity of online and offline ad campaigns for apartments. We discuss what’s the better method...

Google’s US ad sales revenue is expected to decline in 2020 for the first time since Google went public in 2004. In today’s episode of The Digible Dudes, we’re diving into what it means for you how it’ll affect apartment marketing. We start the episode by discussing the percentage of the drop and how a decline in ad sale revenue for Google will impact digital marketing strategies in the multi-fami...

This week on the Digible Dudes Podcast, we are joined by Manny Puentes, who is the founder and CEO of Rebel Al and has been working in the advertising industry for over 20 years. In today’s episode, we focus on marketing, advertising, and ad fraud. We start with Manny talking about his company, Rebel Al, and what inspired him to start it. He also talks about what the company does and who its targe...

Dennis Cogbill, from Joshua Tree Conference Group, gets on the mic to school the DIgible Dudes on how COVID has impacted Multifamily events, and the lasting impact. Dennis Cogbill is the managing director at Joshua Tree conference group. The Joshua Tree conference group produces some of the largest conferences in the US in the multi-family industry. We start by discussing the impact of COVID-19 on...

2020 Apartment Events Were Cancelled, What's the Impact? Welcome back to the Digible Dudes Podcast. In today's episode, David and Reid come together to talk about the Impact of COVID-19 in the industry. They start by talking about COVID-19's impact on events such as the cancellation of apartment events across the US. They go on to chat about AI, data management, and the lawsuits that have recently...

Apartment Marketers play a pivotal role in helping to acquire new properties from ownership groups and investors.  As with most industries, the competition is fierce and the stakes are high.  The Digible Dudes would like to pull the curtain back on what these presentations entail from start to finish, best practices, worst practices, and most memorable moments along the acquisition trail...

In today’s episode of The Digible Dudes, David is joined by Adam Walters and Magan Haase. Adam is the director of paid media at Digible, and Megan is a paid media strategist at Digible. In this episode, we talk about calling adverts and the different options available. They start by discussing the quality and efficiency of using call extension ads vs. on-site ads. Megan talks about her blog and tw...

In today's episode of Digible Dudes Podcast,  David and Reid are joined by special guest Michelle Smith, who is the director of digital strategies at Lincoln Property Company. She joined Lincoln Property Company about four months ago after working with Greystar Real Estate. Michelle has been working in the real estate/property industry for over ten years. In this episode, we discuss what it's...

Welcome back to the Digible Dudes podcast. Today we have a special guest, Abby Glaessner, a paid media specialist at Digible. She joined Digible about eight months ago after working in the vacation rental industry for quite a while. There’s a lot of similarities between the vacation rental space and apartment marketing, along with some tiny little details that set them apart. So we decided to have...

Welcome back to the Digible Dudes podcast. Today's episode is all about Spotify. We have a special guest today. Jenny Haacker, a paid media strategist at Digible, joins us to talk about using Spotify's paid advertising platform for apartment marketing.  Over the last few months, Jenny has been running more than a dozen successful Spotify campaigns, and she's here today to share her knowledge...

Today’s episode of the Digible Dudes podcast is based on the Digible webinar conducted by David, Reid, and Nicole this week. In the webinar, they cover several essential areas that could help you strengthen and fine-tune your apartment marketing strategy in this time of crisis. The first section of today’s episode focuses on the impact the COVID-19 epidemic had on the industry over the last couple...

A few days ago, Digible celebrated its 3rd anniversary we dedicated today’s episode to share the story of Digible with you. David, Reid, and Nicole are here today to share what the journey was like and how the company grew over the years. Digible was started as a small startup idea where Reid & David used to meet at a coffee shop before getting a dedicated office space. So stay tuned to hear t...

Today we have a special guest, Brenda Studt, from Excelsior Creative. Excelsior Creative is a branding and marketing agency real estate and related businesses. Brenda has been at Excelsior for eight years. In today’s episode, Brenda shares her wisdom on the importance of branding for apartment marketing. Brenda starts the discussion with her eight-year journey with Excelsior Group and Excelsior Cr...

In the last few weeks, almost every aspect of business started to change drastically as a result of the COVID-19 pandemic. So this might be the best time to consider running dynamic ads. And we dedicated today’s episode to talk about everything dynamic ads. So, what exactly are dynamic ads? It means updating your ad copy or update images or other media on demand. This can be done on a schedule, on...

Today’s episode is all about insourcing versus outsourcing. This is a question that many folks have at some point in their marketing process. While there’s no one-size-fits-all solution, David and Reid discuss in-depth how to choose the most appropriate strategy for different scenarios and some tips and tricks for getting a better return on investment by using a blend of insourcing and outsourcing...

On March 23rd, the Digible team held a webinar covering how COVID-19 has impacted the apartment marketing. The team committed to updating their slides each week until the crisis has subsided.  This is the audio of the update recorded on 3/31/20. The data does show some bright spots - so tune in to get the gist of things.

Remote from the airport - David and Nicole give their final thoughts on the UpLift Conference hosted by BetterUp.  The conference focuses on EX (Employee Experience) and how to build a team that thrives in a "White Water World of Work". BetterUp is a technology platform that Digible utilizes to provide Professional / Career coaching to the leadership team.  Their tech evaluates the "whol...

For Digible's first remote podcast, David and Nicole head out to Berkeley, CA for the UpLift Conference hosted by BetterUp.  The conference focuses on EX (Employee Experience) and how to build a team that thrives in a "White Water World of Work".   BetterUp is a technology platform that Digible utilizes to provide Professional / Career coaching to the leadership team.  Their tech ev...

It's Friday, March 13th, and things are escalating quickly regarding the Corona Virus.  The Property Management industry is working to make sure the appropriate steps are taken.  David and Reid jump on the mic to discuss what steps apartment marketers should be taking - creative updates, targeting changes, and what should be done with marketing budgets.  Join us while we work throug...