THE DIGIBLE DUDE

By far the most requested episode (only requested episode?) to date!  David and Reid get together to provide their commentary on the possible CoStar acquisition of RentPath.  They cover what this might mean for the industry.  Is this actually a good thing?  Also, they take a stab at who all might benefit from this acqusition.  Fun fact, the Digible Dudes actually took 5 mi...

Eddie Fitzgerald joins the podcast to talk through his most recent case study on if the juice is worth the squeeze to post .GIF files vs Still images on a property's organic social media.  Tune in if you are interested in this case study OR if you have an interest in hearing David talk about how he was click-baited into an article about Diet Coke....

We at Digible are VERY excited to have Jennifer Labac join us as our new Director of Organic Media and Marketing.  Jennifer has a storied background - from building websites for Microsoft in the early 2000's to most recently, acting as the Director of Digital Communications Strategy for Children's Hospital Colorado.  In this episode, we grill Jennifer about her career to-date, her though...

The Paid Media team at Digible has recently had a huge breakthrough: The ability to run Dynamic Ad Creative on Facebook .  But what the heck does that mean?   Now, the team is able to to update pricing and availability across facebook ads and campaigns in real time .  Yep, the ad creative itself can be changed. BUT Wait! There's More! Dynamic Ad Creative can also automatically throt...

Apartments.com announced that they are planning to spend $250M in advertising between digital in TV in 2020.  That includes an outstanding $100M on Paid Search advertising.  David and Reid hit the mics to talk through their thoughts and what this means for apartment marketers.

The three Digible Founders get together to hear Reid's Poetic Tribute to 2019.  The episode begins with Reid's performance of the poem, and then Reid surprises David & Nicole with best of questions for 2019.

Wanna get geeky?  On this episode, the Digible Dudes pull Victor Dozal, Digible's Director of Engineering, into the studio to give his take on the world of software engineering.  The conversation breaks into 20 minutes chunks with the first 20 minutes being about the world of Javascript.  The next 20 minutes focus on different Engineering roles.  Finally, the last 20 minutes of...

Posts on Google? What the heck is that? Join us in this episode to hear Bailey (Digible's very own SEO Specialist) explain what posting to Google My Business can do for your apartment marketing.  She comes armed with a few stats and of plenty of opinions!

For years, Digible founders Reid and David have been talking about the year 2020 as if it was the new Y2k (the Jetsons are coming to town).  With no research, but lots of opinions, Reid and David dive into an unstructured 2020 predictions episode.  Smooth.

One of Reid's dreams to is to produce an annual "Fun Facts" video for the apartment industry.  Since Digible is in the business of granting wishes, we are jumping in feet first!  In this episode we review the facts that the team has pulled together for the video.  Press "Play" if you want to hear our working session on grading these facts before they go to the animation team.  If your attention sp...

Digible has tested more than a half dozen call tracking vendors.  We're down to our final vendor test, Dialogtech.  On this episode, we share why we've been testing new vendors, what our hopes/dreams are, and why we are close to making a move.  As you can imagine... this involves data and AI - why not?

While Email Marketing (AKA Email Blasts) is a staple of other industries - like automotive, e-commerce, and single family real estate - it's a channel that is heavily underutilized in the apartment industry.  No, Email Blasts are not the auto followups that you have set for your sales team, this is paid email outreach to people who you don't know.  Tune in to hear if this might be a strategy for y...

The time between Thanksgiving and the New Year can wreak havoc on apartment marketing campaigns.  In this episode, David and Nicole riff on what you should be aware of heading into, and then out of, the holidays.  Topics include: campaign pacing, the altered customer journey, search trends, and working with your vendor if you are stuck in a gray area of not having final budgets approved. Happy Hol...

GMail advertising has been around for some time, but it isn't a channel that has been super heavily leveraged in apartment marketing.  That said, apartment marketers are starting to rediscover GMail as an option, and give it a fair test.  Today, Jenny and Megan decided to come heavy with FOUR metrics, all centered on GMail ads. 1) Email Open Rate, 2) Clicks to Site, 3) GMail Saves, 4) GM...

Megan and Adam swing back into the studio to review their perfected Multi-family Canvas Ad "recipe".  The team reveals what type of content makes up the best Hero Image for a Facebook Carousel ad.  Enjoy!

CPM, or cost-per-thousand ad impressions, is a metric you'll see on just about all of your ad channel reporting.  When it comes to large retail brands, CPM is one of the most important metrics, but should CPM get the same love in apartment marketing?  Jenny dives into the what CPM is, why the "M" stands for thousand, and how she uses CPM when running multi-family campaigns.

We, at Digible, are huge fans of the Facebook Canvas ad.  Nearly all of our Multi-family Facebook campaigns are running the canvas ad type and so the Paid Media team conducted several tests to determine the best type of apartment content to include in the ad.  On this episode, the team has pitted amenities carousels against floor plan carousels.  Cheers!

Email marketing is one of the most underrated channels for apartment marketing.  For the few marketers that do run paid email blasts, one of the most "important" metrics is open rate.  What's it all about?  Listen in and find out.

Digible made the trip out to Dallas, TX for the 2019 OpTech conference.  In this episode Reid and David break down their thoughts on the sessions, what was cool and what sucked, and of course, they go off topic.  Buckle up!

Apartment operators have long attempted to measure advertising effectiveness by dividing the number of leads against the total ad spend.  In the digital age, this has gotten both 'easier' but also more confusing.  In this Monday Metric, we cover some quick Cost Per Lead (CPL) benchmarks for apartments while also providing some caution against always optimizing to CPL. Finally, we also go...

Geofencing?  Isn't that what my vendor does on all platforms? It's just targeting by a geography, right?  Nope, this advanced technology allows you to draw virtual fences around locations of interest (think: your competitors) and serve ads to people that enter that fence.  These fences aren't yo-momma's old ad technology where she targeted with a 1-mile radius.  This tech allows you to target down...

Friggin' Google. They took away one of our favorite metrics: "Avg Position." It's now been replaced with "Top Impression Share" and "Absolute Top Impression Share."  Why the heck Google?  Should we be paying attention to these two metrics? Or are they simply a fun party trick to freak out your vendor of choice with? Find out in this version of the Monday Metric.

Digible was invited to the first Inaugural Google Acceleration Summit this October.  Our founders crack a few beers, and get real about the experience.  Rumor is, they didn't want to release this podcast - but hey, Google's not listening, right?

On today's Monday Metric, we cover one of the holy-grail metrics for digital marketing: walk-ins.  This metric reports how many people saw a digital ad, and then walked into the property as a result.  There are a couple of things that can quickly cause poor reporting with this one, so tune in to learn where things can go wrong when it comes to measuring your walk-ins.

In this episode, we explore the depths of budgeting for social media. Hear about how social plays a role in the mid & upper realms of the advertising funnel, how lease-ups can benefit from strong social practices, as well as pro-tips on typical budgets and benchmarking! We also touch on attribution tactics and how to best utilize those social advertising dollars.