THE DIGIBLE DUDE

2020 Apartment Events Were Cancelled, What's the Impact? Welcome back to the Digible Dudes Podcast. In today's episode, David and Reid come together to talk about the Impact of COVID-19 in the industry. They start by talking about COVID-19's impact on events such as the cancellation of apartment events across the US. They go on to chat about AI, data management, and the lawsuits that have recently...

Apartment Marketers play a pivotal role in helping to acquire new properties from ownership groups and investors.  As with most industries, the competition is fierce and the stakes are high.  The Digible Dudes would like to pull the curtain back on what these presentations entail from start to finish, best practices, worst practices, and most memorable moments along the acquisition trail...

In today’s episode of The Digible Dudes, David is joined by Adam Walters and Magan Haase. Adam is the director of paid media at Digible, and Megan is a paid media strategist at Digible. In this episode, we talk about calling adverts and the different options available. They start by discussing the quality and efficiency of using call extension ads vs. on-site ads. Megan talks about her blog and tw...

In today's episode of Digible Dudes Podcast,  David and Reid are joined by special guest Michelle Smith, who is the director of digital strategies at Lincoln Property Company. She joined Lincoln Property Company about four months ago after working with Greystar Real Estate. Michelle has been working in the real estate/property industry for over ten years. In this episode, we discuss what it's...

Welcome back to the Digible Dudes podcast. Today we have a special guest, Abby Glaessner, a paid media specialist at Digible. She joined Digible about eight months ago after working in the vacation rental industry for quite a while. There’s a lot of similarities between the vacation rental space and apartment marketing, along with some tiny little details that set them apart. So we decided to have...

Welcome back to the Digible Dudes podcast. Today's episode is all about Spotify. We have a special guest today. Jenny Haacker, a paid media strategist at Digible, joins us to talk about using Spotify's paid advertising platform for apartment marketing.  Over the last few months, Jenny has been running more than a dozen successful Spotify campaigns, and she's here today to share her knowledge...

Today’s episode of the Digible Dudes podcast is based on the Digible webinar conducted by David, Reid, and Nicole this week. In the webinar, they cover several essential areas that could help you strengthen and fine-tune your apartment marketing strategy in this time of crisis. The first section of today’s episode focuses on the impact the COVID-19 epidemic had on the industry over the last couple...

A few days ago, Digible celebrated its 3rd anniversary we dedicated today’s episode to share the story of Digible with you. David, Reid, and Nicole are here today to share what the journey was like and how the company grew over the years. Digible was started as a small startup idea where Reid & David used to meet at a coffee shop before getting a dedicated office space. So stay tuned to hear t...

Today we have a special guest, Brenda Studt, from Excelsior Creative. Excelsior Creative is a branding and marketing agency real estate and related businesses. Brenda has been at Excelsior for eight years. In today’s episode, Brenda shares her wisdom on the importance of branding for apartment marketing. Brenda starts the discussion with her eight-year journey with Excelsior Group and Excelsior Cr...

In the last few weeks, almost every aspect of business started to change drastically as a result of the COVID-19 pandemic. So this might be the best time to consider running dynamic ads. And we dedicated today’s episode to talk about everything dynamic ads. So, what exactly are dynamic ads? It means updating your ad copy or update images or other media on demand. This can be done on a schedule, on...

Today’s episode is all about insourcing versus outsourcing. This is a question that many folks have at some point in their marketing process. While there’s no one-size-fits-all solution, David and Reid discuss in-depth how to choose the most appropriate strategy for different scenarios and some tips and tricks for getting a better return on investment by using a blend of insourcing and outsourcing...

On March 23rd, the Digible team held a webinar covering how COVID-19 has impacted the apartment marketing. The team committed to updating their slides each week until the crisis has subsided.  This is the audio of the update recorded on 3/31/20. The data does show some bright spots - so tune in to get the gist of things.

Remote from the airport - David and Nicole give their final thoughts on the UpLift Conference hosted by BetterUp.  The conference focuses on EX (Employee Experience) and how to build a team that thrives in a "White Water World of Work". BetterUp is a technology platform that Digible utilizes to provide Professional / Career coaching to the leadership team.  Their tech evaluates the "whol...

For Digible's first remote podcast, David and Nicole head out to Berkeley, CA for the UpLift Conference hosted by BetterUp.  The conference focuses on EX (Employee Experience) and how to build a team that thrives in a "White Water World of Work".   BetterUp is a technology platform that Digible utilizes to provide Professional / Career coaching to the leadership team.  Their tech ev...

It's Friday, March 13th, and things are escalating quickly regarding the Corona Virus.  The Property Management industry is working to make sure the appropriate steps are taken.  David and Reid jump on the mic to discuss what steps apartment marketers should be taking - creative updates, targeting changes, and what should be done with marketing budgets.  Join us while we work throug...

By far the most requested episode (only requested episode?) to date!  David and Reid get together to provide their commentary on the possible CoStar acquisition of RentPath.  They cover what this might mean for the industry.  Is this actually a good thing?  Also, they take a stab at who all might benefit from this acqusition.  Fun fact, the Digible Dudes actually took 5 mi...

Eddie Fitzgerald joins the podcast to talk through his most recent case study on if the juice is worth the squeeze to post .GIF files vs Still images on a property's organic social media.  Tune in if you are interested in this case study OR if you have an interest in hearing David talk about how he was click-baited into an article about Diet Coke....

We at Digible are VERY excited to have Jennifer Labac join us as our new Director of Organic Media and Marketing.  Jennifer has a storied background - from building websites for Microsoft in the early 2000's to most recently, acting as the Director of Digital Communications Strategy for Children's Hospital Colorado.  In this episode, we grill Jennifer about her career to-date, her though...

The Paid Media team at Digible has recently had a huge breakthrough: The ability to run Dynamic Ad Creative on Facebook .  But what the heck does that mean?   Now, the team is able to to update pricing and availability across facebook ads and campaigns in real time .  Yep, the ad creative itself can be changed. BUT Wait! There's More! Dynamic Ad Creative can also automatically throt...

Apartments.com announced that they are planning to spend $250M in advertising between digital in TV in 2020.  That includes an outstanding $100M on Paid Search advertising.  David and Reid hit the mics to talk through their thoughts and what this means for apartment marketers.

The three Digible Founders get together to hear Reid's Poetic Tribute to 2019.  The episode begins with Reid's performance of the poem, and then Reid surprises David & Nicole with best of questions for 2019.

Wanna get geeky?  On this episode, the Digible Dudes pull Victor Dozal, Digible's Director of Engineering, into the studio to give his take on the world of software engineering.  The conversation breaks into 20 minutes chunks with the first 20 minutes being about the world of Javascript.  The next 20 minutes focus on different Engineering roles.  Finally, the last 20 minutes of...

Posts on Google? What the heck is that? Join us in this episode to hear Bailey (Digible's very own SEO Specialist) explain what posting to Google My Business can do for your apartment marketing.  She comes armed with a few stats and of plenty of opinions!

For years, Digible founders Reid and David have been talking about the year 2020 as if it was the new Y2k (the Jetsons are coming to town).  With no research, but lots of opinions, Reid and David dive into an unstructured 2020 predictions episode.  Smooth.

One of Reid's dreams to is to produce an annual "Fun Facts" video for the apartment industry.  Since Digible is in the business of granting wishes, we are jumping in feet first!  In this episode we review the facts that the team has pulled together for the video.  Press "Play" if you want to hear our working session on grading these facts before they go to the animation team.  If your attention sp...