THE DIGIBLE DUDE

Digible has tested more than a half dozen call tracking vendors.  We're down to our final vendor test, Dialogtech.  On this episode, we share why we've been testing new vendors, what our hopes/dreams are, and why we are close to making a move.  As you can imagine... this involves data and AI - why not?

While Email Marketing (AKA Email Blasts) is a staple of other industries - like automotive, e-commerce, and single family real estate - it's a channel that is heavily underutilized in the apartment industry.  No, Email Blasts are not the auto followups that you have set for your sales team, this is paid email outreach to people who you don't know.  Tune in to hear if this might be a strategy for y...

The time between Thanksgiving and the New Year can wreak havoc on apartment marketing campaigns.  In this episode, David and Nicole riff on what you should be aware of heading into, and then out of, the holidays.  Topics include: campaign pacing, the altered customer journey, search trends, and working with your vendor if you are stuck in a gray area of not having final budgets approved. Happy Hol...

GMail advertising has been around for some time, but it isn't a channel that has been super heavily leveraged in apartment marketing.  That said, apartment marketers are starting to rediscover GMail as an option, and give it a fair test.  Today, Jenny and Megan decided to come heavy with FOUR metrics, all centered on GMail ads. 1) Email Open Rate, 2) Clicks to Site, 3) GMail Saves, 4) GM...

Megan and Adam swing back into the studio to review their perfected Multi-family Canvas Ad "recipe".  The team reveals what type of content makes up the best Hero Image for a Facebook Carousel ad.  Enjoy!

CPM, or cost-per-thousand ad impressions, is a metric you'll see on just about all of your ad channel reporting.  When it comes to large retail brands, CPM is one of the most important metrics, but should CPM get the same love in apartment marketing?  Jenny dives into the what CPM is, why the "M" stands for thousand, and how she uses CPM when running multi-family campaigns.

We, at Digible, are huge fans of the Facebook Canvas ad.  Nearly all of our Multi-family Facebook campaigns are running the canvas ad type and so the Paid Media team conducted several tests to determine the best type of apartment content to include in the ad.  On this episode, the team has pitted amenities carousels against floor plan carousels.  Cheers!

Email marketing is one of the most underrated channels for apartment marketing.  For the few marketers that do run paid email blasts, one of the most "important" metrics is open rate.  What's it all about?  Listen in and find out.

Digible made the trip out to Dallas, TX for the 2019 OpTech conference.  In this episode Reid and David break down their thoughts on the sessions, what was cool and what sucked, and of course, they go off topic.  Buckle up!

Apartment operators have long attempted to measure advertising effectiveness by dividing the number of leads against the total ad spend.  In the digital age, this has gotten both 'easier' but also more confusing.  In this Monday Metric, we cover some quick Cost Per Lead (CPL) benchmarks for apartments while also providing some caution against always optimizing to CPL. Finally, we also go...

Geofencing?  Isn't that what my vendor does on all platforms? It's just targeting by a geography, right?  Nope, this advanced technology allows you to draw virtual fences around locations of interest (think: your competitors) and serve ads to people that enter that fence.  These fences aren't yo-momma's old ad technology where she targeted with a 1-mile radius.  This tech allows you to target down...

Friggin' Google. They took away one of our favorite metrics: "Avg Position." It's now been replaced with "Top Impression Share" and "Absolute Top Impression Share."  Why the heck Google?  Should we be paying attention to these two metrics? Or are they simply a fun party trick to freak out your vendor of choice with? Find out in this version of the Monday Metric.

Digible was invited to the first Inaugural Google Acceleration Summit this October.  Our founders crack a few beers, and get real about the experience.  Rumor is, they didn't want to release this podcast - but hey, Google's not listening, right?

On today's Monday Metric, we cover one of the holy-grail metrics for digital marketing: walk-ins.  This metric reports how many people saw a digital ad, and then walked into the property as a result.  There are a couple of things that can quickly cause poor reporting with this one, so tune in to learn where things can go wrong when it comes to measuring your walk-ins.

In this episode, we explore the depths of budgeting for social media. Hear about how social plays a role in the mid & upper realms of the advertising funnel, how lease-ups can benefit from strong social practices, as well as pro-tips on typical budgets and benchmarking! We also touch on attribution tactics and how to best utilize those social advertising dollars.

Do I really need a vendor for social? How to choose? My grandma is pretty good at Facebook, how hard could it be? Here, the 'Dudes answer these questions & more. Let's dive into the importance of vetting your social vendors and how to optimize your social marketing with the right 3rd party.

What the heck is "Site Visit Rate" (SVR) and why should an apartment marketer care?  In this third installment of the Monday Metric, we figure all that out with Digible's own paid social and display specialist, Jenny Haacker. Plus, we tackle SVR apartment industry benchmarks, words of caution, and whether or not site visit rate is worth your time, or just plain over-rated.  Tune in for t...

Workflow, KPI's, reporting, and things to expect in your SEO package - Here, we discuss the ins and outs on vetting your SEO vendor. You'll learn all you need to know to be in the driver's seat when working with your SEO partner.

In this sophomore episode of the the Monday Metric, we cover Cost-Per-Click (CPC). CPC is a metric that every apartment marketer is familiar with, but it's never a bad time to cover the basics. In other words, this one is a must for our 2nd Monday Metric episode. We talk with Adam Walters, Digible's own Digital Marketing Manager, on why CPC is getting long in the tooth, yet remains relevant for yo...

Welcome one, welcome all! To The Monday Metric - a new episode format where you'll learn the true definitions of highlighted metrics, friction points surrounding them, as well as benchmarks to look for in your campaigns.  On this week's bout, we're tackling click-through rate (CTR). 

In this Byte Sized segment, David gets into the mix with Digible's Marketing Manager and SEO Specialist, Gitel Celnik. They discuss renter expectations when searching for apartments, CMS platforms for SEO, and how all of this should impact your budgeting.

In this next installment of budgeting breakdowns, the Digible Dudes discuss SEO in the apartment industry. They dive into budgeting across different life cycles of a property, benchmarking and performance indicators for SEO, and recent Google updates that you should be asking your SEO provider about.

In this byte sized segment, the Dudes talk about the importance of vetting your ILS providers and share the key questions you should be asking when choosing which package is right for your property.

Here, you will learn just how old Digible Founders Reid Wicoff and David Staley really are as they discuss the old school landscape of ILS. Then, they get into the significance of ILS in apartment marketing today and how to leverage that insight for your overall marketing budgets.

With a seemingly endless list of potential paid search vendors, how do you choose the one that's best for your team? In this episode, David and Reid cover everything you need to know before committing to a search vendor.