The Dealership Fixit Podcast

Michael Masouras of MotoHunt.com joined me to chat about several things but mainly what is going on with the impending FTC rules changes that are looming, which will affect all dealerships with regard to how they can advertise their units for sale.    Michael has the dealers interests at the heart of his business so if you aren't familiar with them, please go look at their website and learn about...

Michael Masouras, CEO of MotoHunt.com joined me for a quick Heartburn to Heartbeat episode today.  Check them out here: Motohunt.com     *****  The Dealership fiXit podcast exists to tap dealerships into high performance ideas!  Please support us by rating, reviewing and/or sharing the #dealershipfixit podcast on your podcast player of choice!  Thank you!  Brian...

My friend Jeffrey P. McNulty joins me for a "quick" Gamify Heartburn to Heartbeat segment!  Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, w...

Kurt was kind enough to come back on with me and discuss Leadership in Crisis. We are are having some wide ranging effects from this mess that is the COVID-19 Coronavirus of 2020. Kurt and I chat about ways to take control of what you can right now for maximum benefit coming out of this. Find Kurt here on Linkedin: https://www.linkedin.com/in/kurtvonahnen/ His website Mañana No Mas is here: https:...

Jared joined me again to dig in on ideas for dealers to implement in this very confusing and continually evolving Coronavirus Pandemic.  He recently wrote the referenced article, here on his LinkedIn page: Jared's Article on LinkedIn Jared says it will also be published on DealerNews this coming Monday, March 23, 2020.  If you haven't checked out DealerNews recently, do yourself a favor...

It's an honor to welcome back to the show, my friend Jeffrey P. McNulty!  Jeffrey P. McNulty is A Founder, CEO, Retail Turnaround Expert, Retail Educator & Trainer, Leadership Coach, Innovator, Online Course Creator, Mentor, Retail Expert, and Best-Selling Author of "The Ultimate Retail Manual.” Mr. McNulty is currently the Founder & Chief Executive Officer of New Retail Ethos, which...

Jon (Pierre) Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a chat about how their dealership has used Facebook groups as way of tapping into a customer base far beyond their local area. I really appreciate him being willing to share this secret for success - but as we all know it takes both knowledge AND action to make a recipe work. As mentioned I really see this as...

Jon Levesque of Ronnie's Cycle Sales of Bennington (Vermont) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Jon coming this week! Check out Ronnie's Cycle Sales of Bennington here:  Facebook - https://www.facebook.com/RonniesBennington/?ref=page_internal  Web - https://ronniesbennington.com/  ***** The Dealers...

Jake Lowry is a family man, pro level mx-er, podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area). Jake joined me today for a long chat where he shared some of his journey from son of a shop owner, bound for shopdom (lol) to living his dream as a national level pro motocrosser and how he turn that d...

Primo Marotto from Scott Sports (aka Scott USA) joined me for a full episode to chat about what is happening in the world of goggles.  My first job outside the dealership came from Primo and we chat about that among other things.  If serving dealers has done one thing for me over the years, it's given me the opportunity to meet and befriend the best humans!  #dealership #primomarott...

He might be one of the most contagiously fun people in the business to be around - Primo Marotto from Scott Sports (aka Scott USA) joined me for a quick 5 Minute Heartburn to Heartbeat #heartburntoheartbeat bonus episode. Watch for a full episode from Primo coming this week! Check out Scott-Sports.com for the latest and greatest in products to "Defend Your Vision"  *****  The Dealership...

Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment.  She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com and her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they dream of.&n...

Tiffany Miller joined me today to do a quick 5 Minute Heartburn to Heartbeat segment.  She has worked in the trenches at a dealership parts counter to a main distributor to athlete manager at EVS, then to her current role with Motosport.com as well as her resume business with Moto-resume.com really brings her desire to offer her experience in a way to help others move thru the ranks they drea...

Jake Lowry, a podcast host, MX school coach and many year powersport dealership guy at Graham KTM/Husqvarna/GasGas/Beta in Senatobia, MS (Memphis, TN metro area) joined me today to do a quick 5 Minute Heartburn to Heartbeat segment. Watch for a full episode with Jake sometime soon! #heartburntoheartbeat  You can check connect with Jake here:  Instagram: https://www.instagram.com/jak...

Hey fiXit friends! Yes, I have been away a bit from giving you fresh content - but I have new episodes in process and more fun conversations planned with powersports industry folks.  Stay tuned! Brian Croft Dealership fiXit  503-724-1185 dealershipfixit@gmail.com

Last weekend I was on a rare sunny Oregon winter day bike ride the with my kids.  They’re currently 10 and 8 years old. I got both of them started riding bikes pretty young so they’re both (surprisingly?) proficient. I’m actually in awe about it when I ride with them. While riding and thinking about how great they are doing - and of course my mind appreciating being in that moment as well as...

Today on the very first episode back in this year, 2021 - Episode 69 - Michael Masouras from MotoHunt.com talks Google and how dealerships can get more bang for their buck on that behemoth search engine. He worked at Google so he knows his stuff. Listen up! Below are the links regarding tools he discussed that dealers can use today to get an idea on how well they are actually doing in search resul...

Powersport Roundtable - Dec 9th - Part 5 - Kurt von Ahnen For a man with so many irons in the fire at any given time - Kurt is surprisingly difficult to write a "who is" about! While he is a published author of a motorcycle fixed ops (service department) efficiencies book, that is certainly not all. He was a corporate trainer for Ducati N.A. as well as Suzuki America, a certified speaker by the Jo...

Powersport Roundtable - Dec 9th - Part 4 - Laura Rondon Laura, a creative designer with 10+ years of experience in graphic design with the Adobe Suite. Is a part of the Beyond Creative team and has designed for companies like Harley-Davidson of Miami, Miami-Dade County and others. Focus in Marketing | Graphics | Social Media She shares some ideas that may go counter to assumptions we have in how t...

Powersport Roundtable - Dec 9th - Part 3 - Joe Iribarren Founded in 2011, Joe's agency Beyond Creative is a Digital Marketing Agency specializing in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management, Strategic Ad Placement, and Email Marketing for Dealers in the Powersports industry.  "We ride and we get it! We understand the intricacies of your business...

Powersport Roundtable - Dec 9th - Part 2 Joe Marcoux With over 30 years of specialty retail experience, Joe Marcoux has managed, owned and sold retail fitness businesses. Since the sale of his last retail venture, Joe has played the roles of consultant and coach for high-ticket sales in the specialty fitness equipment and electric bicycle industries. He is a published author and has created progra...

Powersport Roundtable - Dec 9th - Part 1 - Stacy Raske About Stacy Raske An Iraq War Veteran and founder of Stacy Raske Coaching & Consulting, Stacy Raske is an author, speaker, coach, and business strategist. Since her own powerful transformation, Stacy has been obsessed with helping others do the same. Today, she is committed to supporting high-achieving entrepreneurs in growing their busine...

Link to sign up here: https://powersportroundtable.com/ Seats are FREE right now! BUT YOU MUST RESERVE YOUR SPOT IN ADVANCE. December 9, 2020 — 9 am to 2 pm PST Bringing Powersport Experts to the circle, adding value to dealers and seeking excellence Whether Sales or Service, you must be looking at positive channels to draw attention to your business. We’ll discuss a few tools about online publish...

Welcome back! Tonight I caught up with Austin Rothbard, CEO of Twisted Road to see what he up to, after a year has passed since last episode he was on. Why would normal powersports dealerships be interested in understanding motorcycle "sharing" when they want to sell more motorcycles? I think they should learn about it as, like most other tools available to you - they are also available to your co...

Tony Altieri is the VP of Business Development at National Powersport Auctions (NPA).  He joined me tonight to chat about their used market insights videos he is now doing frequently to share WHAT is happening at the auction and WHY.  Some really interesting insights from a team that certainly has their finger on the pulse of dealers, nationwide.  Check their videos out here on the NPA YouTube pag...