The Dealership Fixit Podcast

Jeremy Coon sells around 1,200 pre-owned motorcycles a year out of a single store in Wildwood, Florida. No new franchises. No floor plan. No dealer fees. Just a used-bike machine he built from the ground up starting at 23 years old. In 2026 he took over a second location in Fort Myers and tripled the store's sales in his first 120 days. He went from 19 units a month to 70. This is one of the m...

Chase Vance has a resume that is almost unheard of in this industry. He started on the parts counter in 2008 and worked his way up through every single seat in the store. Sales, finance, general manager, regional director, managing partner, and then National Director of Business Development at RideNow Powersports, the largest dealer group in the country. He recently stepped into a new chapter as D...

April was the top. May confirmed it. Now we are heading into the slide that always bottoms out around August. The question is whether your used inventory is positioned for it. Mike Murray from National Powersport Auctions is back for our pre-owned market update, and this one matters because we are at the turning point in the season. We walk through the May data, compare it to where we were in Apri...

This is a throwback, and the lessons are arguably more relevant now than when we recorded it. In this conversation with Brian Croft, Joe breaks down why dealers keep measuring the wrong things on social media, what actually drives growth, and the single most underused tool he sees across nearly every dealership he walks into. If your dealership posts on social media and you are not sure if any of...

This one is a throwback and it is one of the best stories we have ever had on the show. Joe Johnson spent over a decade inside dealerships across finance, sales, parts, and service before moving to the wholesale distribution side with Tucker Powersports, where he has spent more than a decade training parts staff and partnering with dealers to help them grow. He also hosts the Powersports and Peopl...

This one is a throwback and it still hits. Craig Johnson is the founder of Wild Ass Seats, a Minnesota-based manufacturer of premium motorcycle air cushions built in an FDA-approved medical device facility. He started the company about 10 years ago and has spent the better part of the last decade traveling the country, working shows, and building one of the most loyal product followings in the pow...

No topic outline. No pre-shared lists. Just two people who live inside the powersports industry every day comparing notes on the books that actually changed how they think. Jacob Berry from Dealership fiXit and Brendan Baker from PSB Power Hour sat down for a joint episode to share the business books that hit hardest in the past year and talk about why they matter for dealers, operators, and anyon...

The national average F&I per copy in powersports is $370. Alex Reyes and his team are targeting $1,000 as their floor, not their ceiling. Alex is the General Manager at Broward Motorsports Treasure Coast in Hobe Sound, Florida, part of an eight-location group. He has spent the better part of the last decade building and running the F&I operation at one of the most active powersports dealer...

Most powersports dealers have some form of reinsurance in place. Most of them have no idea what is actually in it. Gene Silas has been in the industry for over 30 years. Jeff Barron has been at it for 26. Together they run Brightline Dealer Advisors, one of the largest broker firms in the United States and they spend their days helping dealers understand what they actually own in their F&I bac...

If you have heard of SEMA but always thought of it as a car show, this episode is going to change that. SEMA — the Specialty Equipment Market Association, just announced a dedicated Powersports section at their 2026 show this November in Las Vegas. We are talking about 153,000 total attendees, 70,000 professional buyers and decision makers, and 2,600 accredited media and content creators. And now...

Co-op money is sitting in your OEM portal right now. Some of it expires in May. Some of it just got easier to claim than it was last year. And some of it you might not even know you have access to. Sarah McVean Brown is back for our annual OEM co-op update and we went through every major brand, back to back, to tell you exactly what changed in the 2026 guidelines, what got easier, what stayed the...

Here is a number that should bother you. Only 38 out of 100 powersports dealers replied to an online digital lead in a recent study. That means the customer who just spent weeks researching, comparing, dreaming, and finally hit submit on your website is probably getting nothing back from you. This episode is from the NPDA Partner Series webinar, hosted by Mark Sheffield of the National Powersports...

Five straight years. No meaningful progress. That is the headline from the 2026 Internet Lead Effectiveness study published by Pied Piper Management Company. More than half of all web leads sent to powersports dealerships receive no personal response within 24 hours. The dealers who do respond well sell 50% more units from the same leads. Fran O'Hagan founded Pied Piper in 2003 after spending...

The floor is behind us. Wholesale prices are climbing. Dealer sentiment is the most optimistic it has been in years. And if you have 100-day inventory sitting on your lot right now, you need to hear this episode before it gets worse. Mike Murray from National Powersport Auctions is back for our second market update of the year. Mike has been in this industry almost 19 years and spends his weeks on...

Two powersports podcasts in one room. Jacob Berry from the Dealership fiXit Podcast sits down with Max Materne and Danny French of The Dealer Lab for an unfiltered conversation about what it actually takes to run a dealership in today's market. What comes out of it is one of the more honest dealer conversations you will hear this year. What we cover: The post-COVID reckoning: why dealers who f...

Lou Pedler didn't start in software. He started at the parts counter. From parts associate to parts manager, service manager, and general manager across multiple rooftops, Lou spent years living inside the dealership before transitioning to the software side, first with Zios, then DX1, and now ZiiDMS. In this episode, Lou and Jacob dig deep into what dealerships are actually getting out of the...

In this throwback episode of the Dealership Fix-It Podcast, I’m joined by Mike Shaug , founder of Premier Online Marketing , for a deep dive into PPC and paid media strategy built specifically for Powersports dealerships. We break down: Why paid search still outperforms “list it on a marketplace and hope” How to structure campaigns around inventory-level intent How to avoid wasted spend from broad...

Jacob Berry joins the Moving Metal crew for a real conversation about what dealers are facing right now in powersports. We cover the state of the market, why used motorcycles are moving faster than new in many segments, how dealers should think about sourcing pre-owned inventory, and what separates strong operators from everyone else. They also get into dealership marketing, customer retention, ri...

Inventory listings are the foundation of the modern buying journey for powersports customers, yet most dealerships are still presenting their bikes online in ways that hurt engagement, trust, and ultimately sales. In this episode, Jacob Berry sits down with industry operator and writer Mark Sheffield to discuss what dealerships are getting wrong when it comes to their website inventory. Mark share...

In this throwback episode, we sit down with Philip Orange, a Texas dealer/operator who’s scaled stores, built winning teams, and lived through the market chaos of the last two years. We cover: Why customer experience suffered during the shortage era — and how to fix it now Surcharges vs rebates (and why OEMs can’t “just remove” surcharges) How Philip turned a struggling store into a high-volume op...

Wholesale prices hit a low point in late 2025 and have already started moving up as dealers shift into spring buying mode. Mike Murray from NPA joins the show to explain what the latest market trends mean for powersports dealers in 2026, where the strongest demand is showing up, and what to be cautious with when sourcing pre-owned inventory. We cover cruisers, sport bikes, motocross, adventure/dua...

Used inventory is becoming the most strategic profit center inside a powersports dealership, but most dealers are not structured to win. In this episode, Jacob Berry joins Mark Sheffield and Kyle Reid to break down how successful dealerships build scalable used inventory operations. From sourcing strategies and service department recon workflows to merchandising, video response tactics, and F&...

In this episode, Jacob Berry talks with Brian Tierney of Lightspeed about how data-driven dealers outperform emotional ones. They discuss aging reports, flooring pressure, CRM discipline, mobile service opportunities, industry benchmarks, and how AI will reshape dealership operations over the next five years. If you’re sitting on aging units, struggling with response times, or unsure how to actual...

What happens when dealers don’t have a strong voice at the state level? In this throwback episode of the Dealership Fix-It Podcast , James Myers of Valley Cycle Center shares real-world insight from a multi-generation family dealership operating for more than 50 years. We cover: Why dealer associations protect long-term interests How manufacturer decisions impact local markets The reality of succe...

Inventory levels have flipped. What used to be a shortage problem is now an oversupply problem. At AIMExpo’s Dealer Excellence Stage, we broke down what separates dealers who are moving inventory profitably from those getting crushed by flooring costs and aged units. In this episode: Why most dealerships only use 50% of their CRM capability The danger of salespeople walking past aged units Why tur...