The Dealership Fixit Podcast

Here is what mattered in powersports this week, and what each story means for your store. Harley is about to sell the cheapest bike it has ever made. Triumph put the Bonneville name on a 400. Royal Enfield brought the oldest motorcycle name in the world to America at a value price. Honda brought back an automatic you can learn on. Denago crossed 225 dealers selling value machines. KTM built an ele...

Mike Murray is three for three. In May he said April was the top. In July he said August would be the bottom. The September numbers are in and the slide has stopped. Most segments came in flat or up against the summer. What we cover: Three for three. Why Mike says he is not Nostradamus, just a guy looking at the data, and why the trends are tracking the five-year average. The bottom is in on the o...

Here is what mattered in powersports this week, and what each story means for your store. A lot of riders are in motion right now. Honda is recalling almost 44,000 Rebels, and the Rebel is a first bike for a nervous new rider who will call the closest dealer the minute the letter lands. A Harley store that opened in 1986 closed its doors, and every one of its customers still rides and still needs...

Here is what mattered in powersports this week, and what each story means for your store. Suzuki cut the price on six 2027 motorcycles. That does not happen often. The DR-Z4S dropped a full thousand dollars to $7,999, and Suzuki said out loud that dealer feedback is why. A factory cutting price is a gift and a warning at the same time. It hands you a better number for this weekend's ad. It als...

Jon Vestal messaged me on LinkedIn back in April. He said if I ever wanted a lender's point of view on where powersports lending is headed, he would have that conversation. Here it is. Jon is the EVP and General Manager of Recreational Lending at Octane. If you do not know Octane, you know Roadrunner Financial. That is their in-house lender, and it went from $2.5 million in loans its first yea...

Here is what mattered in powersports this week, and what each story means for your store. Two kinds of stories this week. Brands under pressure: Triumph's first dirt bike gets recalled, MV Agusta admits it is hunting for cash, and KTM's newest bike is only as good as the allocation. And two dealers who just proved you can last. Kegel Harley-Davidson is the official oldest Harley dealer in...

Every dealer says the same thing when the season slows down. We have no traffic. Jason White has counted the traffic, by hand, to check his door counters. His answer: you have plenty. You are just not doing good with it. Jason has run Fay Myers Motorcycle World in Colorado for 30 years. For the last ten he has also been a GM and now VP of Financial Services at Schomp Automotive Group, the car grou...

Here is what mattered in powersports this week, and what each story means for your store. At BMW, the motorcycle side just out-earned the car side. The bikes made about 230 million euros in profit in the first half of the year. The car side saw profit fall 45%. And here is the part to chew on. Motorrad sold slightly fewer bikes and still made more money on each one. Less discounting. A richer mix....

Back in May, Mike Murray told us April was the top and the market would bottom out around August. The July numbers are in. He was right. But there is a new wrinkle. About 6,500 units crossed the block in July. A year ago it was 5,000. That is 30% more bikes at the auction, the most for any July in three years. More supply plus the normal fall slide means a lot of red on the report. Domestic cruise...

Here is what matters in powersports this week, and what each story actually means for your store. The Dealership fiXit Rundown cuts through the headlines and tells you how the week's news lands on your floor, in your service bay, and in your next conversation with a customer. No fluff, just the stories that matter and the angle a dealer can actually use. This week's rundown: BRP launches i...

Most industry events are big trade shows where you get talked at all day and everyone is trying to sell you something. DealerConnect is the opposite. It is dealers sitting across from dealers, trading real numbers and real fixes, in a room built for it. I have been to every DealerConnect since the beginning, and it has a different feel than the big shows. More intimate. More real. This year it run...

Here is what matters in powersports this week, and what each story actually means for your store. The Dealership fiXit Rundown cuts through the headlines and tells you how the week's news lands on your floor, in your service bay, and in your next conversation with a customer. This week's rundown: Yamaha is ending in-house side-by-side production in the US after the 2026 model year. What th...

The rule everyone was scared of got struck down. The enforcement did not. And the people who watch this closely believe powersports dealers are next. Anne Gambardella is the General Counsel and Executive Vice President at the Virginia Automobile Dealers Association. She has spent years helping dealers navigate advertising and pricing compliance, and she came on to break down exactly what the FTC w...

The week in powersports, made for dealers. This week: Harley says dealer profit should double off its Back to the Bricks plan, powersports used values are running about 10% over last year, Polaris raises its full-year numbers, the NPDA pushes to fix the freight and setup fight, why 20 groups are still a dealer's best edge, and a Honda CBR600RR recall you should know. Plus quick hits on SEMA, e-bik...

Most hiring conversations start too late. They start with where to post the job. This one starts three steps earlier, with whether you even know what you are hiring for. We brought two powersports recruiters together for this one, and they come at it from opposite sides of the table. Jaye Sanders is a Talent Partner at Dream Team Referrals and Managing Director at Powersports Listings on the M&amp...

This one is a throwback and the lessons apply to every dealer principal and owner listening. Tristan Wright is a business coach from Australia known as the Business Sherpa. He is not from the powersports world, and that is exactly why this conversation is valuable. Tristan built his first company to seven figures by his mid-twenties, then lost it all, over $200,000 in debt and his marriage along w...

This one is a throwback and the lessons still land hard. Michael Jones Sr is a master technician out of Charlotte, North Carolina, with a couple of decades in the automotive world before he gave it all up to go twist wrenches on motorcycles. He spent about ten years across nearly ten different powersports and motorcycle dealerships, and he came on the show to talk about something a lot of people i...

Jeremy Coon sells around 1,200 pre-owned motorcycles a year out of a single store in Wildwood, Florida. No new franchises. No floor plan. No dealer fees. Just a used-bike machine he built from the ground up starting at 23 years old. In 2026 he took over a second location in Fort Myers and tripled the store's sales in his first 120 days. He went from 19 units a month to 70. This is one of the m...

Chase Vance has a resume that is almost unheard of in this industry. He started on the parts counter in 2008 and worked his way up through every single seat in the store. Sales, finance, general manager, regional director, managing partner, and then National Director of Business Development at RideNow Powersports, the largest dealer group in the country. He recently stepped into a new chapter as D...

April was the top. May confirmed it. Now we are heading into the slide that always bottoms out around August. The question is whether your used inventory is positioned for it. Mike Murray from National Powersport Auctions is back for our pre-owned market update, and this one matters because we are at the turning point in the season. We walk through the May data, compare it to where we were in Apri...

This is a throwback, and the lessons are arguably more relevant now than when we recorded it. In this conversation with Brian Croft, Joe breaks down why dealers keep measuring the wrong things on social media, what actually drives growth, and the single most underused tool he sees across nearly every dealership he walks into. If your dealership posts on social media and you are not sure if any of...

This one is a throwback and it is one of the best stories we have ever had on the show. Joe Johnson spent over a decade inside dealerships across finance, sales, parts, and service before moving to the wholesale distribution side with Tucker Powersports, where he has spent more than a decade training parts staff and partnering with dealers to help them grow. He also hosts the Powersports and Peopl...

This one is a throwback and it still hits. Craig Johnson is the founder of Wild Ass Seats, a Minnesota-based manufacturer of premium motorcycle air cushions built in an FDA-approved medical device facility. He started the company about 10 years ago and has spent the better part of the last decade traveling the country, working shows, and building one of the most loyal product followings in the pow...

No topic outline. No pre-shared lists. Just two people who live inside the powersports industry every day comparing notes on the books that actually changed how they think. Jacob Berry from Dealership fiXit and Brendan Baker from PSB Power Hour sat down for a joint episode to share the business books that hit hardest in the past year and talk about why they matter for dealers, operators, and anyon...

The national average F&I per copy in powersports is $370. Alex Reyes and his team are targeting $1,000 as their floor, not their ceiling. Alex is the General Manager at Broward Motorsports Treasure Coast in Hobe Sound, Florida, part of an eight-location group. He has spent the better part of the last decade building and running the F&I operation at one of the most active powersports dealer...