The Dealership Fixit Podcast

🏍️ Welcome to another episode of the Dealership Fixit Podcast! In this insightful conversation, we're joined by Jeremy Johnson from Lightspeed , a key player with over two decades of experience in the Powersports, RV, Marine, and OPE industries.  Dive into the world of dealership management systems (DMS) and discover strategies to streamline your dealership operations. Timestamps: 00:00 - Intr...

In this episode of Dealership Fixit, we go round 2 with Shaun Raines from Hired Guns to expand our AI Hackathon conversation from Digital Dealer 2023 to create a mini campaign for the 2024 Harley-Davidson Street Glide launch. Youtube Link: ⁠https://youtu.be/UMZDP7pCMUA⁠   Link to presentation: ⁠ https://drive.google.com/file/d/1bifgkOMT3_HWV8suaf7QdyxJbCmopfxB/view?usp=drive_link ⁠ It was fun goin...

In this episode, catch up with Shaun Raines from Dealer Superhero and Jacob Berry’s recap of the 2023 Digital Dealer Expo and the AI Hackathon project we worked on during the event. The AI Hackathon, imagined by Brent Wees, was to create an entire marketing campaign for a 2024 vehicle launch. There were 10 teams working on the project and it was timed with a strict set of requirements. Our team wa...

Welcome back to this weeks episode of Dealership Fixit! In this episode, we're thrilled to have Robin Hartfiel, Editor at Dealernews, join us for a deep dive into the heart of the powersports industry.  Dealernews has been a cornerstone for powersports retailers for over half a century, evolving and adapting to meet the industry's ever-changing needs.  We'll explore how Dealernews has...

In today's episode, we had the pleasure of speaking with Fran O'Hagan, President and CEO of Pied Piper, a mystery shopping organization that focuses on customer interactions at Powersports dealerships. Fran brings a wealth of experience in dealership operations, having worked in the automotive and powersports industries, as well as being an avid motorcycle buyer. He is well-versed in how d...

How’s your used inventory looking these days? Gone are the “Pay retail, sell for more” trade or acquisition strategy. We sit down with Mike Murray the VP of Sales for National Powersports Auction or NPA and outline what the used motorcycle & powersports market looks like for dealerships. Managing their current inventory is getting tougher, especially if you still have units that were purchased...

Welcome back to round 3 of our heavy DMS discussion on Dealership Fixit, we sit down again with Justin Quinn to discuss all things Dealer Management System (DMS).  Youtube Link: ⁠https://youtu.be/26MEkI7Dm7E⁠   This time we dive into the Service side of the DMS for dealerships and tackle best practices and what dealers can to do stay on top of their work.  What does the DMS do for service advisors...

Welcome to this episode of Dealership Fixit, where we speak with the Business Development expert at Motorcycle Industry Jobs and the Owner of Phoenix Handlebars to discuss all things related to the Powersports and Motorcycle Industry.  During our conversation, we gain insight into Jason's journey from his humble beginnings at a small Indiana motorcycle shop to Fox Racing in California to his c...

In this episode of Dealership Fixit, we sit down with Justin Quinn from DX1 to discuss all things Dealer Management System (DMS). The DMS is a complex software with various components that require careful management. During this discussion, we explore the benefits of a cloud-based solution, which allows for easy mobility and management of different dealership aspects, even at events or promotions...

On this episode of the Dealership Fixit, we talk to Tim Yarborough, the National Admissions Representative for Motorcycle Mechanics Institute (MMI). As a graduate of an automotive trade school (Wyoming Technical Institute & East Valley Institute), I get to talk about what it looks like in 2023 for the young aspiring technician starting on this journey to be a trained mechanic. We start off wit...

In this episode of Dealership Fixit, we have Justin Quinn, a product manager at DX1, who has been a dealership advocate for a long time and has held various positions. He began at his family's store by sweeping the floors, then worked in shipping and receiving, became a parts manager, and eventually a general manager. Justin's passion for powersports also led him to work with the Factory K...

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Check Out Our New Episode! On this episode of the Dealership Fixit, we interview our Guest, Tad Kilgore, Co-Founder & Creator of both Traffic Log Pro (TLP) & Dealership Performance 360 (DP360), 2 CRM’s still in use today with 100’s of powersports dealerships. Subscribe YouTube: ⁠https://youtube.com/@dealershipfixit⁠   We talk through the history of how and why Tad, and his twin brother Tod...

Watch On Youtube: https://youtu.be/8zyEw0QUOt0 On This episode of Dealership Fixit, We revisit a 2022 webinar For Digital Dealer and Carwars going over the Key to building BDCs for dealerships. The phones are critical to the overall process inside the dealership. They still chat & message but the phone call gives the customer instant gratification. The dedicated team available for the customer...

On this episode of the Dealership Fixit, we interview our Guest, Mike Shaug, Founder & Owner of Premier Online Marketing. Subscribe YouTube: https://youtube.com/Dealership FiXit He Entered into marketing from humble SEO (Search Engine Optimization) beginnings with a couple of companies but realized that Paid Ads is the clear winner. We know how an agency or great media buyer can use Google ads...

Unveiling the Secrets of Online Shopping: How to Sell Your Inventory Like a Pro Free Download Of Presentation: https://www.internetsalescoaching.com/free-resources Spotify: https://spoti.fi/3N9lzfg   Apple Podcast: https://apple.co/43FoanX   YouTube: https://youtube.com/@dealershipfixit   On this episode of the Dealership Fixit; Jacob is discussing 5 ways that you can draw a parallel to your onlin...

Check out our new Episode! On this episode of the Dealership Fixit Podcast, we interview the unique process from Tony Mommone from Powersports of Palm Beach. YouTube: https://youtu.be/CP9sVjPBenU   The best quote of the podcast: “Selling a bike is profitable, gaining a customer is profitable, doing right by someone is profitable, establishing a trust factor is profitable.” “Motorcycles is about pa...

Check Us Out on Youtube: https://youtu.be/_uy3PPGhFUA On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing Artificial Intelligence (AI). If you have not used it yet or have not heard about it’s abilities, you need to listen to this podcast. There are lots of different programs out in a short amount of time. We look at the various ways a...

Youtube: https://youtu.be/IRRmPg0IFl0 Downloads: https://www.internetsalescoaching.com/ On this episode of the Dealership Fixit Podcast, we are back again with Jacob Berry & Angel Hacker discussing scoreboards, benchmarks, and baselines for dealers. There are lots of different ways to track the customer journey from online to in-store. How many outbound activities does it take to make a connec...

Youtube: https://youtu.be/_l415vmj1X4   On this episode of the Dealership Fixit Podcast, we are back again with Angel Hacker discussing 3 of the top headlines in Powersports Business. Pied Piper ranks Indian Dealers as #1 when it comes to their Internet Lead responses, How does this affect how your store process responds to mystery shopping? Tucker goes DTC (direct to consumer) and some industry h...

Youtube: https://youtu.be/faESiEPEbrQ On this episode of the Dealership Fixit Podcast, we talk with Angel Hacker, General Manager of Indian Motorcycle San Diego. We go over her trajectory from sales to parts to running her own store in the competitive market of southern California. A veteran of dealership processes and running a high-performance team, she covers her experience and perspectives on...

On this episode of the Dealership Fixit Podcast, we talk with Jacob Berry, formerly the Digital Marketing & Sales Director with RideNow/RumbleOn.  A veteran of Online Inventory, Digital Marketing, and Websales Processes for dealerships, we discuss his LinkedIn post “7 Easy Ways To Improve Your Dealer Online Game” Link: https://bit.ly/7EasyWaysLinkedin We talk about Jacob’s background, the onli...

How lucky am I? I saw this book that I knew I had to buy and read and when I messaged the author about coming on my little dealership podcast to talk about it, he said yes! Frank J. O'Connell, who before becoming an author of this book was in leadership at several titan companies you'd know the names of, including Indian Motorcycles. Frank is an avid motorcycle rider and enthusiast of 50 years and...

Heartburn to Heartbeat with Phillip Orange of Houston Motorsports

Phillip Orange from Houston Motorsports joined me to chat about powersports dealership as well as leadership stuff including his 10 pennies philosophy.  Phillip shares that he got into the motorcycle business when he got a chance to work at a dealership in the Houston area. With the help of some great employers to teach him the ropes and at least one great mentor, he has gone on through deale...