Ultimate Media
The Curse of The Creative – An Award-Winning Radio Promotions Podcast.
The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio...
Author
Ultimate Media
Category
Podcast website
Latest episode
Jun 24, 2026
Where to listen?
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Episodes
The Gang Pass The Parcel. 18.10.2023 8:42
Justin is already thinking of Christmas but will Ricci, recently returned from Paris, say Oui to his idea.
The Gang go on a road trip with QR Codes 04.10.2023 7:38
Whisper it, but the Gang may have found a way for radio audiences to use QR Codes.
The Gang get wordy. 04.10.2023 7:49
A freak lightening storm tried to take out your favourite radio creatives but it could not deter Nick from his love for words.
The Gang Wine Down 27.09.2023 7:38
Feefs is in the hot seat for the first time and she's feeling comfortable enough to pour some wine. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
The Gang are Greta Thunberg 21.09.2023 8:39
Paulo starts a ''streaming'' station to save water. The Gang and Greta approve. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
The Gang have radio beef with Feefs 06.09.2023 6:33
In an attempt to get more listeners we tease our spin-off podcast about the latest radio industry gossip - but we know you prefer to hear our concept for mispronounced brand names.
Episode 31 - The Gang have a Queen 30.08.2023 8:49
Fifi is in the house just in time for Nick to prove that he's The Un-Handy Man. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 30 - The Gang blames it on Rio 03.08.2023 9:22
The Gang take pot shots at São Paulo, who deserves it for stealing a safe driving concept from those poor Brazilians. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 29 - The Gang unmask a singer 03.08.2023 8:12
Bongani is in the hot seat and finds out that flattery and bad singing gets him nowhere. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 28 - The Gang go too far 03.08.2023 6:04
Fresh meat Justin pitches his first concept - how many new-boy-spite flushes will he get? Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 27 - The Gang has a new member 27.07.2023 7:56
Your favourite radio promotions podcast has a new member and try find out if a dating show will work on radio. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 26 - The gang are feeders 19.07.2023 7:26
Have everything on the menu... The creative team at Ultimate Media bid farewell to Greg and polish this one into a working promotion for fast food outlets or franchises. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 25 - The gang talk a ball for it all 12.07.2023 5:38
A name really can make a promotion! The creative team at Ultimate Media discuss shutting down the city and a campaign that is ideal for giveaways. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 24 - The gang talk bad financial decisions 05.07.2023 5:46
Some bad decisions were made in the creation this week's episode. Beyond the flushing, you'll find that the creative team at Ultimate Media craft a promotion that could work for a financial institution. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/
Episode 23 - The gang want you to bring them coffee 28.06.2023 4:58
A little promotion to get you going in the morning! The creative team at Ultimate Media discuss a coffee run promotion that needs the listener to go above and beyond... just don't be latte. Get in touch: Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 22 - The gang talks artist interviews 21.06.2023 11:35
Traffic Jams. The creative team at Ultimate Media, discuss a new way to do artist interviews and an album launch. Look out for Greg's gratuitous name drop *cough* Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 21 - The gang discuss BOT or NOT 14.06.2023 4:15
A modern twist on the old classic 'True or False'. The creative team at Ultimate Media come up with a promotion that plays with AI. Look out for the "The man-made moo"... Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 20 - The gang talk recipes and dating 07.06.2023 8:23
A lot of flushing to be found here! The creative team at Ultimate Media discuss recipes on radio. *Not for sensitive listeners. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 19 - The gang talk dead air 31.05.2023 7:41
"Open up your ears with silence" - What?! The creative team at Ultimate Media discuss a concept that could suit a 'gender based violence' awareness campaign. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 18 - The gang want you to BANK it or BURN it. 24.05.2023 6:29
A promotion that won't work in South Africa...or so they say. The creative team at Ultimate Media discuss burning prize money. The audience gets to play Roman Emperor with a thumbs up or down. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 17 - The gang lick it... for a ticket. 17.05.2023 5:24
It rhymes and it works. The creative team at Ultimate Media have a solution for any ticket giveaway. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 16 - The gang solves Mother's Day 10.05.2023 5:39
It started out beige but the Ultimate Media lads came to the rescue. Here's a Mother's Day solution that moms and brands can get behind. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 15 - The gang talk clearance sales 03.05.2023 6:10
What would you like to clear out of your life? The creative team at Ultimate Media have the answers in the form of a radio promotion. A concept that goes from hypnosis to rubbish rugby teams. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 14 - The gang talk recipes 26.04.2023 4:06
"The best idea we've had on this whole series". The creative team at Ultimate Media discuss a local promotion that works for restaurants. Our first 'ALL FLIGHT'. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn
Episode 13 - The gang have their first guest 19.04.2023 11:38
Spend on radio rather than tv! The creative team at Ultimate Media invite their boss to join them for an awkward flush session. Simon Parkinson (Hot 1027) wants to do a car promotion in May. *Please note: Toyota did not sponsor this podcast - as much as we'd love that. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/myco...
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