Ultimate Media
The Curse of The Creative – An Award-Winning Radio Promotions Podcast.
The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio...
Author
Ultimate Media
Category
Podcast website
Latest episode
Jun 24, 2026
Where to listen?
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Episodes
The Gang send a love letter. 06.03.2025 5:58
Bongani introduces a concept that Justin has never encountered before—receiving a love letter.
The Gang get tackled by security. 26.02.2025 5:26
It's Reggie's Rush for grown-ups as Feefs talks herself into a flush.
The Gang are the object of your affection. 19.02.2025 5:39
Ricci has a unique take on a dating promotion and Bongani wants to involve his hosepipe.
The Gang catch a cheater 13.02.2025 6:28
Justin hates philanderers and wants to send their betrayed spouses to a tropical island.
The Gang Celebrate Curse-Mas. 12.12.2024 19:08
Three ideas in one show—it can only be a big, fat Curse-Mas special! Whose ideas are naughty, whose are nice, or will the Grinch just flush everything? ''Carrot in a box'' - https://www.youtube.com/watch?v=0UGuPvrsG3E
The Gang are locked in. 13.11.2024 9:59
Feefs shows her age with a trolley dash but Paulo and Ricci want to make people suffer for their prize.
The Gang spell out B.L.A.C.K. F.R.I.D.A.Y. 13.11.2024 7:08
Bongani must have got a great Black November deal on envelopes because his idea has a lot of them. Ricci meanwhile stocked up on TP.
The Gang look forward to Black A.I - Day 13.11.2024 7:18
Ricci uses Chat-GPT to give away prizes, The Gang didn't have a big enough flight sound effect.
The Gang ponder a name change. 06.09.2024 9:03
Feefs has been way to sassy considering her chance to pitch was last in line. Her Heritage Month concept explores a name change we can all get behind.
The Gang look back in anger. 06.09.2024 9:10
Justin jumps on the Oasis hype train but will his idea top the charts or hit a (Wonder)wall.
The Gang are back... and blended. 05.09.2024 9:28
After a mental break to generate more ideas, The Gang are back with the best radio promotion concepts...and it wasn't worth waiting for. Nick wants to sell us weird whisky combos and he's very proud of himself.
The Gang are 'appy 28.05.2024 5:00
Paulo thinks social media is a fad but Justin has an app for that.
The Gang take a bath. 15.05.2024 9:04
Two ideas in one episode, but you may be left feeling a little dirty.
The Gang clean up. 03.04.2024 7:00
One man's trash is Refiloe's radio concept.
The Gang have a riddle. 03.04.2024 6:55
What can you catch but never throw, is it a cold or Bongani's concept?
The Gang all have a name. 03.04.2024 5:39
Is your name worth a million bucks? Well then we have a promotion for anyone not called Worthamillionbucks.
The Gang are in hiding. 13.03.2024 6:32
Justin found a great idea and and seeks the approval of Paulo and Nick.
The Gang Beat a DJ. 13.03.2024 5:46
Nick goes after his own, initially not in the way you expect. But then totally in the way you expect.
The Gang say your name. 21.02.2024 3:51
Could you guess someone's name based on a few clues? The Gang think this would be a great radio promotion.
The Gang don't like your ex. 06.02.2024 7:04
The Gang deal with awkward break ups and suggest where to stick all those left over throw pillows.
The Gang are stumping the zoo 15.11.2023 12:09
A fresh take on an age old radio promotion gets Nick a lot of parks.
The Gang are sneaks. 15.11.2023 14:29
Feefs cooks up a great sneaker promotion.
The Gang Get To Da Choppa. 01.11.2023 11:10
Ricci has so much money he's literally throwing it out of helicopters.
The Gang are on back-up power. 18.10.2023 8:26
Paulo wont let load shedding get in the way of a radiothon and Justin tapes down his faders.
The Gang don't trust listeners. 18.10.2023 11:19
Bongani's idea reminds Ricci of a dodgy competition entrant and her dog.
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