Ultimate Media

The Curse of The Creative – An Award-Winning Radio Promotions Podcast.

Business EN ↓ 88 episodes

The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio...

Author

Ultimate Media

Category

Business

Podcast website

ultimatemedia.co.za

Latest episode

Jun 24, 2026

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Episodes

The Gang are on a long haul. 24.06.2026

Bongani has a World Cup idea but Paulo prefers only fans.

The Gang have a shoot-out. 24.06.2026

Curse of the Creative is back for a new season and Nick has already given away a penalty.

The Gang are just passengers. 20.11.2025

Bongani takes us on a journey with an idea that is equally parked, flushed and flighted.

The Gang race off. 20.11.2025

No one likes it when radio stations compete against each other. No One.

The Gang gleam the cube. 08.10.2025

Bongani wants to pump money into your hands while Paulo wants to pump you full of cheap cologne.

The Gang want a roast. 08.10.2025

Ricci Roasts Radio. The Response is Resounding.

The Gang flip out in front of your mom. 08.10.2025

Nick lets the coin decide whether your mom finds out about your bedroom secrets.

The Gang Take Your Phone. 01.10.2025

Ricci comes up with a radio promotion so clever it forces Paulo to be nice to him.

The Gang Dunk on Paulo. 10.09.2025

The AI infidelity continues so Paulo switches the station.

The Gang are hated. 04.09.2025

Ricci and Nick Marvel at their deception.

The Gang hide the DJ. 13.08.2025

Nick had a better idea in his head but his mouth got in the way.

The Gang won't play 30 Seconds with annoying people. 13.08.2025

Ricci gets a birthday flight. Sweet.

The Gang want radio presenters to get dirty. 13.08.2025

Bongani tries to define gender roles and Ricci finds it hilarious.

The Gang trust no one. 16.07.2025

We know who our friends are and Bongani sorts it out with a hammer.

The Gang cook on a budget. 16.07.2025

No matter how many ideas you give him Ricci can't cook.

The Gang flirt with failure. 16.07.2025

Ricci invokes voice notes, which enrages Paulo.

The Gang are no longer welcome in Bedfordview. 16.07.2025

Nick makes space in his boot for a camping trip.

The Gang fart in their cars. 02.07.2025

Nick gives himself a ''meh'' - which is way worse than any ''Flush'' the rest of us could give him.

The Gang wear an Uzzi hoodie. 26.06.2025

There aren’t enough radio promotions - or gender reveals - that result in entrants losing fingers. We intend to change that.

The Gang can't wait for Christmas. 19.06.2025

Nick's aunty is in the pool and Bongani has an interesting Christmas lunch.

The Gang have it in the bag. 11.06.2025

Ricci wants you to be greedy while Bongani gets scammed by competition winners.

The Gang are unreplicatable. 22.05.2025

Ricci tries to find the secret sauce but ends up working at the drive through.

The Gang are in the running 14.05.2025

Nick found the new Tinder and it gets even sweater.

The Gang Split or Dip. 03.04.2025

Feefs wants you to steal iPhones from your friends.

The Gang crack the case. 03.04.2025

Nick goes down a rabbit hole and finds a chain smoking Easter Bunny.

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