Ultimate Media

The Curse of The Creative – An Award-Winning Radio Promotions Podcast.

Business EN ↓ 88 episodes

The Curse Of The Creative is an award-winning radio promotions podcast by the creative team at Ultimate Media. Silver Award winners in the Business Category of the SA Podcast Awards and finalists in the Business Category of the African Podcast Awards, each episode they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Paulo, Bongani, Justin, Nick, Refiloe and Ricci as they stumble through the creative world of radio...

Author

Ultimate Media

Category

Business

Podcast website

ultimatemedia.co.za

Latest episode

Jun 24, 2026

Where to listen?

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Episodes

Episode 12 - The gang want you to quit your day job 12.04.2023

Imagine a radio station paying your salary for a year? The creative team at Ultimate Media mull over calling it all in. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 11 - The gang talk time 05.04.2023

Cash is not king... The creative team at Ultimate Media discuss a radio promotion with a different kind of prize. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 10 - The gang do Easter with AirTags 24.03.2023

The creative team at Ultimate Media discuss a radio Easter egg hunt with a difference... and some logistical difficulties. WARNING: Excessive flushing! Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 9 - The gang wants to scratch it or win it 17.03.2023

The creative team at Ultimate Media discuss a promotion that allows you to showcase various destinations easily. Ideal for the hospitality or airline industry. A special shoutout to our Project Managers and Production team who make these ideas come alive. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedI...

Episode 8 - The gang talk time spent listening 10.03.2023

The creative team at Ultimate Media discuss a TSL promotion to launch a new phone. We'd also like to welcome our first advertiser on The Curse Of The Creative Podcast...Movie Trailer Voice-over Artist Guy. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ With thanks to Kevin MacLeod for Royalty Free Music (inco...

Episode 7 - The gang makes someone famous 03.03.2023

The creative team at Ultimate Media learn a new word as they try spice up radio competition prizes. Forget cash... think fame? Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 6 - The gang do giveaways 24.02.2023

The creative team at Ultimate Media discuss ticket giveaways. Comedy, concerts, commentating and a little bit of pain*. *No listeners were harmed in the recording of this podcast contrary to the content of the episode. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 5 - The gang validates first world problems. 07.02.2023

The creative team at Ultimate Media discuss the *serious* problem in radio. The ideal concept for a brand that doesn't take itself too seriously. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 4 - The gang breaks... breaking news. 07.02.2023

The creative team at Ultimate Media deal with their first expletive and talk about breaking format and breaking news. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

Episode 3 - The gang tries to sell a 4x4 07.02.2023

The creative team at Ultimate Media talk about a car launch idea and have to deal with their first flush. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

Episode 2 - The gang goes back to school 07.02.2023

The creative team at Ultimate Media talk back to school ideas. Kids, cynics and stationary vehicle. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/ LinkedIn

(Trailer) The Curse of The Creative - A radio promotions podcast 07.02.2023

The Curse Of The Creative is a radio promotions podcast by the creative team at, the audio and radio specialists agency, Ultimate Media. Each week they’ll unpack a creative audio solution for your show, station or clients. Whether you're a seasoned radio professional or just starting out, this podcast is designed to help spark an idea and break the curse of mundane creative. Join Greg, Bongani, Pa...

Episode 1 – The gang starts a podcast. 02.02.2023

The creative team at Ultimate Media decide to practice what they preach. Get in touch at greg@ultimatemedia.co.za Twitter: @UltimateMedia_ZA LinkedIn: https://www.linkedin.com/company/ultimate-media/mycompany/

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