Emma Cortes Ellendt
The Creative Edition Podcast
The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recog...
Author
Emma Cortes Ellendt
Category
Podcast website
Latest episode
Feb 10, 2026
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Episodes
How do you grow your Instagram audience in 2021? 19.10.2021 24:05
Today, we’re breaking down 4 main strategies to help you grow your Instagram audience. Usually, people look for quick tactics to grow on the app. But we’re going in depth to help you understand what helps you build your community on Instagram. With over one billion users on Instagram, it can feel daunting and overwhelming to figure out how to establish and grow your brand on Instagram today. But...
Mini-sode: "Help! I'm stuck at X following number!" 14.10.2021 22:14
Have you ever felt stuck at a following number before? Us too! In today’s mini-sode we’re going to be sharing a few tips on shifting your perspective around feeling stuck. Just because you aren’t growing with a following number, doesn’t mean you aren’t growing. Tip 1: Reflect on your GOALS. One way to shift and pivot your mindset is to take a step back and reflect on your goals. · Did you l...
How to Plan a Month's Worth of Content in Advance 12.10.2021 29:09
Today, we’re going to talk about how you can plan a month’s worth of content in advance! So if you’re a busy content creator and are wanting to get ahead on your content, this podcast episode is for you. Step #1: Establish your content pillars A content pillar (or niche) is a specific topic or segment you create content around. And surprise! You can have more than one content pillar. The Content C...
Mini-sode: How are you motivated? + Breaking Down Motivation Types 07.10.2021 29:58
Today, we’re going to talk about intrinsic vs. extrinsic motivation and 6 different motivation types. If you’re a content creator or influencer whose looking for more motivation in life, understanding how you’re motivated can help you. INTRINSIC MOTIVATION: According to American Psychology Association (APA), intrinsic motivations are linked to our feelings. It’s an incentive to engage or participa...
Meet Amanda, Vice President of Influencer Marketing at Edelman + What PR Agencies Look for In Influencers 05.10.2021 57:12
Today, we have Amanda, the Vice President of Influencer Marketing at Edelman. If you haven’t heard of Edelman before, Edelman is a global communications/Public Relations firm. We’re so excited to have Amanda on the podcast today shed some light on what Public Relations companies look for in influencers. Here are a few questions we ask Amanda during this interview: Getting noticed and being casted...
Mini-sode: Where to Find Dresses & Gowns for Your Next Photoshoot 30.09.2021 11:52
Are you looking for a dreamy dress or ball gown for an upcoming photo shoot? In today’s mini-sode we’re sharing where we source our fun gowns and dresses for our photos. Location #1: Selkie! If you know me, you know I’m absolutely obsessed with Selkie dresses! Over the last year I’ve fallen in love with their romantic and unique style and have started to build out my colorful collection. They al...
Ask me Anything! Emma Celebrates Her 1st Year as Full-Time Content Creator 28.09.2021 30:38
Today we’re celebrating Emma’s first year as a full-time content creator! Emma’s answering your questions you submitted on Instagram. We’ll be talking about content creation tips, her thoughts on reels, and more! Question 1: “How do you balance content creation with real life?” Submitted by: Marissa from @marissa.daily based out of Northern Virginia Question 2: “How do you stay focused and strat...
Mini-sode: Instagram Insider's Fall & Beauty Trends 2021 24.09.2021 13:47
Did you know that Instagram has their own blog where they release official updates and trends to watch out for? In today’s mini-sode we’re sharing the fashion and beauty trends from Instagram’s Insider Editor-In-Chief, communications team, and more. Read the full blog post on Instagram Insider: Fashion & Beauty Issue 2021. Trend #1: Come on Get Happy Think bold colors, bright prints, and upb...
5 Places to Find Inspiration When You're in a Creative Rut 21.09.2021 29:22
Today we’re sharing 5 places to find inspiration when you’re in a creative rut. If you’ve ever been in a creative block, you know how frustrating it can be figure out how to overcome it or find inspiration. We hope today’s episode can help you find inspiration if you need it. Before you look for inspiration, we recommend pivoting. If you’re experience feelings of frustration, anger, or discoura...
Mini-sode: How do you attract potential brands to work with you as an influencer? 16.09.2021 11:17
With Q4 almost here, we wanted to share a few tips to help you attract potential brand partnerships as an influencer. Tip #1: Revamp your Instagram, TikTok, YouTube, Blog bio. Your social media or webpage is your online resume. Your bio needs to include: · Your name – It’s 2021 and we’re still seeing creators forget to put their name. Please include your name · Your purpose, mission st...
Don’t Let These Fears Hold You Back from Asking to be Paid as an Influencer 14.09.2021 25:45
Today, we’re going to talk about 3 fears that might be holding you be back from asking to be paid as an influencer. We’re going to breakdown these fears and offer some advice on how reframe and overcome these fears as creators. The first fear we want to talk about is: “I feel like the brand is going to ghost me if I’m asking for too much” You guys recently shared with us that ONE of the most inti...
Minisode: How to deal with the judgement of being an iNfLuEncEr 09.09.2021 19:25
Today we’re discussing how we deal with judgement with being an influencer. Judgement can instigate fear and fear can keep you from creating content for your passions, sharing what you love, and expressing who you are. So we want to talk about dealing with judgment and not letting it stop you as a creator. Tip #1: The most important opinion out there is your own opinion of yourself. Tip #2: Peopl...
4 Questions to Ask Yourself to Help Find Your Niche 07.09.2021 28:08
Today we’re sharing 4 questions to ask yourself to help find your niche. If you’re struggling to figure out what your niche should be for your TikTok, Instagram, blog, or YouTube channel, or podcast, this podcast episode is for you. What is a niche? A niche is a specific topic or segment you create content around. Why do you need a niche? People online are usually searching for specific things. Ev...
Mini-sode: The Practice of Pivoting when You Don’t Feel Like You’re Thriving 02.09.2021 12:29
Today we’re sharing the practice of pivoting. If you’re struggling with creating content online or you’re in a creative block, this podcast episode is for you. We continue the conversation about applying mindfulness to your creative passion and career and introduce the practice of pivoting. The Process of Pivotin g encourages us to: · Experience the negative emotion · Ask what is that we...
4 Mindfulness Practices to Apply to Content Creation 31.08.2021 35:11
Today, we’re going to be sharing mindfulness practices to apply to your creative career or content creation side-hustle. If you’re looking for new ways to approach content creation and mindset shifts, this podcast episode is for you. Before we jump into the four practices, we first want to define what mindfulness is. The dictionary definition of Mindfulness is the quality or state of being consc...
Dealing with Imposter Syndrome as Content Creators & Influencers 24.08.2021 31:37
Today we’re going to be discussing imposter syndrome as content creators and influencer. Plus, sharing a few tips on how to overcome imposter syndrome if it’s something you’re currently dealing with in your creative passions and careers. Before we jump into tips about overcoming imposter syndrome, we want to first define what imposter syndrome is. According to Harvard Business Review, Imposter s...
Mini-sode: Is it time consuming being a content creator? 19.08.2021 15:24
Today we’re discussing the time it takes to be a content creator from both the perspective of someone who works full-time and balances content creation on the SIDE as well as someone who has taken content creation full-time. Tune in to hear both Emma (who has taken content creation full-time) and Maddy's (still doing content creation as a side hustle) perspective and answers to this question....
What Content Creator Life Stage are You? 17.08.2021 37:00
We’re breaking down Content Creator Life Stages. So many influencers struggle and ask themselves what they should be focusing on when it comes to building their content creation career. The truth is, understanding what life stage you’re at can help you define your focus. Content Creator Life Stage #1: Seed As a seed, you’re a new influencer. You just started your TikTok, YouTube or Instagram. Ques...
3 Tips for Small Businesses Getting Started with Social Media 12.08.2021 12:34
Today, we’re sharing 3 quick tips for small businesses getting started with social media for the first time. If you’ve recently launched a business or your family business as tasked you with building up the social media presence, this mini-sode is for you. Tip 1: Identify your business goals and then identify your social media marketing goals One common mistake new businesses and small businesses...
Shaking Things Up with Olivia & Lisa from the Salt & Pepper Podcast 10.08.2021 1:05:50
Today, we have Olivia and Lisa from the Salt and Pepper Podcast. We learn the ladies behind the lifestyle podcast of Salt and Pepper and we also shake things up with the Get to Know Me section of today's interview. We ask and answer questions like: · What’s one place you’d like to live? · Are you a morning person or a night owl? · What’s your favorite season? · What’s a...
Mini-sode: A Recap of Our Sequim Lavender Field Visit 06.08.2021 13:26
Today we’re going to be sharing a recap of our visit to the lavender fields. If you’re thinking of visiting a lavender field this season, this episode is for you! A few weeks ago, we ventured to Sequim, WA – located about 2 ½-3 hours outside of Seattle in the Olympic Peninsula. We visited lavender fields, a castle Airbnb, and a diner, and we thought it would be fun to share a recap of our weekend...
How Ayana from @ayanagabriellelage Built, Established, and Grew Her Brand 04.08.2021 54:20
Today, we have Ayana from Asked by Ayana Podcast and @ayanagabriellelage as our podcast guest. Ayana is a Tampa based lifestyle influencer. We chat with Ayana and learn how she built, established, and grew her brand. We chat with Ayana and ask her: What inspired her to start creating content for her blog? What was her experience like going viral last year? How was her experience after her viral m...
Mini-sode: What are SMART Goals? 29.07.2021 10:31
Today we’re sharing what SMART goals are! Since we reviewed what a Quarterly Business Review (or QBR) is in this week's full episode, we wanted to share how you can create SMART goals when you do your own QBR. SMART is an acronym created by Jan O’Neill and Anne Conzemius. It’s purpose is to help you create clear and productive goals to help you grow in your business and/or personal life. You...
Q2 2021 Recap for Maddy and Emma 27.07.2021 29:10
We are reflecting on the second quarter of 2021 (April-June) and sharing our highs, lows, life updates, and what we are looking forward to in Q3. First, we want to start by sharing why we do these quarterly reviews. If you’ve worked in a corporate office before, you may have heard the term Quarterly Business Review (QBR). As creators making money from our business, it’s important that we treat it...
5 Easy Summer Props to Pose With 22.07.2021 11:25
Today we’re sharing 5 easy summer props to pose with! We’re sharing tips on using props you already have around your house and a few inexpensive ways to find props for your next photo shoot. Prop #1: Pool floaties You don’t even need a pool to pose with a pool floatie. You can use pool floaties to pose at lake or even your backyard with a sprinkler. Pool floaties are a great way to add a pop of c...
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