Emma Cortes Ellendt

The Creative Edition Podcast

Business EN ↓ 405 episodes

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recog...

Author

Emma Cortes Ellendt

Category

Business

Latest episode

Feb 10, 2026

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Episodes

3 Biggest Tips for Creators & Influencers in 2026 10.02.2026

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Replay: Don't stop yourself from posting your content in 2026 03.02.2026

This episode originally aired in 2025. I'm currently on maternity leave so I'm replaying one of my favorite episodes from last year! In this episode, we’re unpacking what’s really holding you back from sharing your content online — from fear of judgment and perfectionism to overthinking the algorithm and comparing yourself to other creators. If you’ve ever caught yourself saying “It’s no...

Replay: How to create new habits and routines for 2026 20.01.2026

This episode first aired in 2024.  If you’re looking for tips on building new routines and habits around your creative career or personal life, this episode is for you. What is a routine vs. a habit? According to an article by Harvard Business Review “What does it take to build a new routine?”, a routine is a series of behaviors frequently and intentionally repeated.  A habit on the other hand is...

How to Have a Great Start to the New Year as a Creator in 2026 13.01.2026

This episode originally aired in 2024. But these tips on how to have a great start of the year as a content creator and influencer are still so relevant! We're sharing a list of questions to reflect on as a creator as well as rethinking/reframing your beliefs about work, family, and more.  Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @em...

Replay: What are brands looking for in (2026)? 06.01.2026

This episode originally aired in 2024. But in 2026, brands are still looking for these main KPIs and who they want to work with (different types of creators and influencers). Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it.  Here are four top KPIs (key performance indicators) brands...

Content Creator BINGO (2026): A Mini Checklist for Influencers to Prepare for the New Year 30.12.2025

From refreshing your bio on social media to setting new goals, we're sharing a mini check list for creators and influencers in 2026. Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

SEO vs. AIO (Artificial Intelligence Optimization), How to optimize your content for AIO in 2026 16.12.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

How to Reduce Friction in Your Content & Help Your Audience Engage More 09.12.2025

In this episode, we break down simple, high-impact ways to reduce friction in your content so your audience watches longer, engages more, and actually finds you through AI search.  You’ll learn how to strengthen your first 3 seconds, use captions and readable text, write AI-optimized captions, improve pacing, and make your videos more accessible and easier to understand.  We also cover how to answ...

Why You Should Launch a Signature Series in 2026 25.11.2025

In today’s episode of the Creative Edition Podcast, we’re diving into one of the most powerful ways to grow your brand, build trust with your audience, and streamline your content workflow: the signature series . A signature series is a recurring, themed content format that becomes part of your brand identity. It’s the series your audience starts to recognize immediately —whether it’s your intro m...

REPLAY: How are you spending your time on social media? 11.11.2025

With 2026 just around the corner, it's a great time to reflect on how we’re spending our time as creatives, entrepreneurs, creators, and more. If you’re an influencer or content creator, you probably spend quite a bit of time on social media. Today we’re going to chat about doing a self-audit on how you’re spending your time on social media. The topics were going to talk about include: Scroll...

Replay: Looking for an Influencer Manager in 2026? Naomi from Naohms Media shares her tips 04.11.2025

Meet Naomi, Creator Business Coach and the founder of Naohms Media . Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of in...

Replay: How to Improve Your Copywriting Skills as a Content Creator 28.10.2025

What is copywriting? If you’re creating content on social media or online, you are probably writing on a daily, weekly, or monthly basis. Creators might be writing content for blog posts, websites, landing pages, email newsletters, captions on TikTok, descriptions for youtube, etc. Today, we’re chatting about tips to help you improve your writing for social media and other web channels.  Follow us...

REPLAY: How to create a Content Plan and Stick to It (in 2026) 21.10.2025

Today we’re resharing how to create a content plan and stick with it.  What is a content plan? A content plan brings your content (photos, videos, graphics, audio) and platforms together. Your content plan includes your topics aligned with your mission statement, content pillars, and your audience. If it’s your goal to build your brand, business, and community, creating a content plan for your soc...

REPLAY: 6 Ways to Complete Your Stress Response Cycle 14.10.2025

I’m currently reading Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski and Amelia Nagoski. I’m blown away by what I’ve learned. As a creator, a new mom, a former aerospace project manager, a former graduate student working full-time, a former college student and more, I’ve dealt with stress for as long as I can remember. I wish I had a book like this in my early 20s. So today, I...

REPLAY: 5 Tips I've Learned to Drive 5x the Reach with Instagram Reels 07.10.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Breaking Into Freelance & Contract Roles in Marketing/Creative with Bianca Urbina 30.09.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

My 9 Must Have Creator Tools for 2025 23.09.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Emma Diaries: Surprise! I’m pregnant with baby #2 16.09.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Meet Elise Swopes, OG Instagram Influencer & Sr. Evangelist and Community Advocate at Adobe 09.09.2025

In this episode, OG Instagram artist and creator Elise Swopes (on the app since 2011 ) takes us from her scrappy start—buying an iPhone 4 off Craigslist to her work today as a Senior Adobe Express Evangelist and full-time creative. Elise helped pioneer mobile photography when people still doubted it was “real art,” then turned early momentum into global brand work (yes, including a 2019 Instagram...

What’s Really Stopping You From Posting Your Content? 02.09.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

How Content Creators & Influencers Can Stay Relevant With The Rise of AI Influencers 26.08.2025

As AI influencers gain traction, many creators are wondering: Where do we fit into the future of brand partnerships and content creation?   In this episode, I'm breaking down how human influencers can stay competitive—and even thrive—as AI avatars and virtual creators become more common. You’ll learn: Why relatability, storytelling, and real-life experience will always win over algorithms How...

How To Elevate Your Content Quality Strategically In 2025 19.08.2025

Are you tired of feeling like you have to post every single day to grow on social media? In this episode of the Creative Edition Podcast, we’re diving into why quality over quantity is the winning strategy for creators in 2025—and how you can elevate your content without burning out. You’ll learn how to identify your best-performing content using data, harness AI and automation tools like Grammarl...

5 Tips to Update Your Content Strategy for AI Search 13.08.2025

In today’s conversation, we’re going to be chatting about how to optimize your content for AI Search. If you grew up in the blogging era like I did, you’re probably familiar with or have heard the term search engine optimization. Today, Google isn’t the only search engine anymore. People are using TikTok, Instagram, and YouTube to search for, find answers, recommendations, and plan trips, among ot...

5 Lessons I’ve Learned From Brand Trips 05.08.2025

Follow us on Instagram: @creativeeditionpodcast Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition And sign up for our email newsletter.

Emma Diaries: 3 Day Portland Trip with Travel Portland 31.07.2025

In this week's episode, I'm sharing my 3-day adventure in Portland, Oregon. I partnered wth Travel Oregon to share their Golden Bookmark campaign with the Little Free Library. I had so much fun visiting  the city's vibrant independent bookstores, cafes, iconic Portland landmarks, and delicious eateries! Day 1 in Portland was packed. I kicked it off with stops at Taylor Street Kitche...

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