Emma Cortes Ellendt

The Creative Edition Podcast

Business EN ↓ 405 episodes

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recog...

Author

Emma Cortes Ellendt

Category

Business

Latest episode

Feb 10, 2026

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Episodes

REPLAY: What is Whitelisting? 06.01.2022

What's one way to adjust your rates for 2022? Adjust your rates for whitelisting! Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account. Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle. 3 Best Practices for Whitelisting:  Both brands and influencers need to communicate...

REPLAY: How to Get Started as an Influencer (in 2022!) 04.01.2022

In January 2022, we're taking a month off and re-sharing out favorite episodes. If you're a new or aspiring creator in 2022 and want to know how to get started, this episode is still relevant and can help you get started. This episode originally aired in May 11, 2021. Here are the 5 steps we cover: #1: Find a Topic You Are Passionate About (Your Niche)     #2: Define Your Ideal Audience...

Part 2: What's next for Sugardoh? + How Aliyah uses TikTok for Sugardoh 30.12.2021

In Part 2 of Aliyah's interview, she shares with us the challenges she faced building her brand. Aliyah also shares with us one short term and one long term goal for Sugardoh . Aliyah also answers and shares with us: What type of TikTok videos perform best for your account? How often do you post on TikTok? What tips do you have for anyone just getting started with TikTok today? Follow Emma on...

Part One: How Aliyah, the Founder of Sugardoh Started Her Own Brand during the Pandemic 28.12.2021

Today we have Aliyah, the founder of Sugardoh . Sugardoh is an at-home hair removal option for all-over grooming.  Aliyah shares with us: What inspired her to create Sugardoh?  How she got started with sugaring? What was she doing before she launched Sugardoh? Aliyah also shares with us a few TikTok tips and answers: What type of TikTok videos perform best for your account? How often do you post o...

Mini-sode: Our trip to Leavenworth, WA 23.12.2021

Today we’re sharing a recap of our trip to Leavenworth. We went to Leavenworth the first week of December to shoot holiday content. And we’re excited to share highlights of our trip.  Where we stayed: One of the highlights of our trip was staying at the Post Hotel. We booked our stay at the Post Hotel back in June 2021. We were shocked we had to book 6 months in advanced, but we know the Post Hote...

4 Things We Don't Share on Social Media 21.12.2021

Today, we’re sharing 4 things we don’t share on social media. While we do share a lot of our lives through photos and videos, there’s a lot we don’t share! We want to talk about this today to remind you that you determine what you want to share online. You don’t have to share everything if you don’t want to. Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition Follow Maddy on Instagr...

Mini-sode: How We Figured Out Our Niches Over Time 16.12.2021

Today we’re going to be discussing how we figured out niches over time. We’ll be reflecting on what work, what didn’t, and how we figured out what type of content we wanted to create for our brands and audiences. Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy Follow the Content Creatives Podcast: @contentcreativespodca...

Meet Brooke, the founder and owner of Studio B Portraits 14.12.2021

Today Brooke, the founder and owner of Studio B Portraits. Studio B Portraits is in Issaquah, WA. This studio offers both photography and salon services for senior pictures, family portraits and professional headshots. Brooke shares with us how she got started as a photographer, how she grew her business,  and her tips for helping people become more comfortable in front of the camera. Check out St...

Mini-sode: Behind the Scenes a Brand Collaboration 09.12.2021

Today we’re sharing a few important things you don’t see behind the scenes about brand collaborations. Brand partnerships are the main way we earn money as creators so we thought it would be helpful to hear what happens before you see that edited, sponsored post on your Instagram feed. The first thing you don’t see behind the scenes is the back-and-forth communication that happens with brands . Si...

How to Land a Hotel Collaboration as an Influencer 08.12.2021

Today we’re going to be sharing a few tips on how to land a hotel collaboration as a creator or influencer. If you’re interested in pitching hotels this season, we hope you enjoy this podcast episode. Tip #1: Before you pitch, are you already posting travel related content? Before we get into reaching out to hotels, you have to stop and ask yourself, “am I already producing travel related content?...

3 Sales Techniques to Apply to Your Creative Career 02.12.2021

In today’s mini-sode, we’re sharing 3 sale techniques to apply to your creative career. Both Maddy and I did the Sales Certificate program in undergrad. We’ve both used what we’ve learned in sales and applied our degrees into being content creators. Sales technique #1: Understand and uncover different motivation types Understanding different motivation types is helpful as an influencer or content...

What does growth mean to you as a content creator? 30.11.2021

With 2022 just around the corner, you’re probably thinking about new goals you want to set as a content creator. There are so many ways to grow as a creator. Today, we’re sharing few ways you can set some intentions around growth this year. “Growing” as a content creator and influencer means different things for different people. Some people view growth as a follower number and others view growth...

How do I stop comparing myself to others? 23.11.2021

Today we’re going to be sharing a few tips on comparing yourself to others on social media. Everyone gets caught up in the comparison game. You aren’t alone if you’ve ever started to feel bad about what you don’t have. But there are ways to pivot your mindset and stop comparing yourself to others. Tip #1: Be aware of your triggers  One of the first steps in stopping the comparison game is to take...

Mini-sode: Trip Recap of Sky Haus A-Frame Cabin in Skykomish, WA 18.11.2021

What is Sky Haus?   Sky Haus is an A-frame cabin located in Skykomish, WA (located about 1 ½ hours away from Seattle). It sleeps 4 people, has a hot tub, an outdoor fire pit, and it’s Instagram famous. Link to check out Sky Haus on Airbnb: Sky Haus . What was on the agenda? What was on the shot list? ·      Cabin photos  ·      Hot tub photos ·      Photos in Index, WA   What was one high and one...

Meet Isabella Sun, the Founder of Short Story 16.11.2021

Meet Isabella Sun, the Founder of Short Story . If you haven't heard of Short Story before, Short Story is a premier styling service for petite women (under 5ft 4in). Customers pay a $25 styling fee and get a personalized box of clothing. Customers can try everything on at home and return the pieces they don't want to buy. Isabella shares with us what she was doing before she co-founded...

Part 2: How Kim, the Founder of Selkie, Pivoted and Launched Her Brand 11.11.2021

Part 2 of our interview with Kim is live. She shares the obstacles she faced as a business owner, how she pivoted, and (re)launched Selkie after facing major challenges. Kim also shares some advice to any new entrepreneurs. We are so thankful for Kim's vulnerability as she shares with us her experiences as a small business owner! You can find Kim at: https://www.instagram.com/wedreamoficecrea...

Part 1: Meet Kim the Founder of Selkie 09.11.2021

Today we have Kimberly, the founder of Selkie on the podcast! If you’ve been listening to the podcast, you know we are huge fans of Selkie. Having Kim on the podcast is an actual dream – especially for Maddy. Part 2 will be released on Thursday! Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy Follow the Content Creative...

Creator Money Week Day 5: Overcome your fears and Ask to be Paid 05.11.2021

The purpose of Creator Money Week is to set influencers/content creators up to be paid. We are on our final day of Creator Money Week and we’re discussing how to overcome your fears of asking to be paid. If you’re a creator who is experiencing the fear of asking to be paid, here are 6 tips to help you overcome your fears:   1. Recognize and accept your worth Before you ask a brand for their budget...

Creator Money Week Day 4: Your Revenue Streams 04.11.2021

The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. And today, we’re talking about figuring out your income streams as a creator. If you’ve been following along Creator Money Week and you’re asking how to make money online, this specific day is dedicated to you.   We’re breaking down revenue streams...

Creator Money Week Day 3: Set Your Budget 03.11.2021

The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. And today, we’re talking about setting your budget as content creators.  Budgeting is a life skill and will help you understand how much money is coming in and how much money is coming out (being spent). Plus, creating a budget helps you feel more...

Creator Money Week Day 2: Your Financial Goals as a Creator 02.11.2021

We are so excited to introduce Creator Money Week (Monday November 1st-Friday November 5th)! We are releasing a podcast episode, email, and publishing an Instagram post every day this week for Creator The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. Today, we’re going to be focusing on your finan...

Creator Money Week Day 1: Your Relationship with Money 01.11.2021

We are so excited to introduce Creator Money Week (Monday November 1st-Friday November 5th)! We’ll be releasing a podcast episode, email, and publishing an Instagram post every day this week for Creator The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators.  But before we jump into Creator Money Week,...

Mini-sode: Introducing Creator Money Week + Preview of Day 1 Your Relationship with Money 28.10.2021

We are so excited to introduce Creator Money Week happening Week One of November.  The purpose of Creator Money Week is to set influencers/content creators up to be paid. We’re spending the entire week talking about money as creators. So what does it mean to set yourself up to be paid as content creator? It means… 1.     You’ve evaluated and are aware of your relationship with money 2.     You’ve...

4 Reasons Why We Fail to Meet Our Goals as Content Creators 26.10.2021

Today, we’ll be discussing 4 reasons why we might fail to meet our goals as creators. People can be really scared of failure but we want to talk about failure today because failure a great learning opportunity. When we fail to meet a goal, we get to ask and figure out why we didn’t meet it.  Reason 1: We focus on (what we believe to be) problems instead of our actual goals. Instead of actually bei...

Mini-sode: Life Updates from Emma & Maddy 21.10.2021

In today’s mini-sode, we’re doing a life update! We haven’t done a life update in a while and we honestly should be doing these types of episodes at least once a quarter. So today we’ll be sharing trips, kitchen renovation updates, and more! Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition Follow Maddy on Instagram: @madcrayy | Pinterest: @madcrayy Follow the Content Creatives Po...

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