The Creative Edition Podcast

Are you frustrated about Instagram’s darn algorithm? Well on June 8th 2021, Instagram released a blog post shedding light on how Instagram works. We’re recapping the blog post + sharing our thoughts and opinions about what influencers and creators can take away from the blog post. #1 What is the algorithm?  The first thing Instagram addresses is the misconception of the “Algorithm”. The truth is t...

One way we’ve learned to be better content creators is by learning from each other and learning from other content creators. We hope these real-life lessons we’ve learned can help give you insight and a little bit of perspective in your own influencer journey. Lesson #1: It’s okay to talk about money as content creators and influencers There’s been more and more discussions about how some influenc...

Today, we’re going to be sharing 4 TikTok Tips for beginners. If you’re looking to get started on TikTok, this podcast episode is for you! What is TikTok? TikTok is a short-form video sharing social media platform. It’s been around for years and actually launched in 2016 by Beijing-based parent company called Bytedance. In 2017, ByteDance was acquired by Musical.ly, and it took off in Europe and N...

In today’s mini-sode, we’re sharing 3 quick ways to improve your pitches. If you’re pitching brands this summer or for fall partnerships, this podcast episode is for you.  Tip #1: Test out eye-catching subject lines One thing we’ve learned is to include the name of the brand and your brand name in the email. Additionally, one way to create an eye-catching subject line is to include an action or ev...

Today, we’re going to be sharing how to NOT leave any money on the table on your brand partnerships. If you’re starting to work with brands or have hopes of working with brands in the future, these tips are for you. Tip #1: Raise your rates  Before you even talk or negotiate with a brand, one thing you need to do (if you haven’t done it yet), is raise your rates. If you haven’t raised your rates t...

In today’s minisode, we’re sharing 3 things to focus on instead of that following number. Whether you’re looking at the number of YouTube subscribers, Instagram followers, TikTok followers, and more, it can get really frustrating just being focused on the numbers.  #1 Instead of focus on the number of followers, focus on: Creating Content ·      Are you happy with the photos, the blog posts, and t...

Today we’re going to be discussing media kits and what things to include on your media kit. If you’ve never heard of a media kit before or you’re looking to revamp your media kit, this episode is for you. What is a media kit? A media kit is essentially a resume for your blog, Instagram, TikTok, and online presence. Your photo, contact info, and what your blog is about all go on your media kit. You...

On today’s mini-sode, we’re sharing 3 ways to drive engagement on Instagram. If you’re looking to change up your content strategy and improve your engagement rate, this podcast episode is for you! Tip #1: Create save-able content ·      Savable content is any photo or video that has been saved by your audience. ·      You know if your audience is saving your content by looking at the analytics of...

Today we’re going to be sharing 5 tips to help you determine and validate whether or not you’re getting a brand partnership in your inbox or a SCAM. Have you ever received an email from a brand asking to collaborate with you, but you aren’t sure whether or not it’s a scam?   Tip # 1: Before you hit reply, make sure the brand is a real company Step 1 in figuring out whether or not it’s a brand coll...

Today, we’ll be sharing 3 quick tips to help you set and accomplish your goals. We’re approaching the halfway point of 2021, and it’s a great time to check in with your goals or even set new ones if you’re feeling inspired. Tip #1 on Goal Setting: Make sure you’re focusing on your actual goals, and not a place of lack  It can be really easy to focus on the reasons why we can’t achieve our goals, t...

Today, we’re sharing a course preview of Emma’s upcoming course: Build an Engaged Audience with Your Content Plan & Strategy. If you’re ready to learn how to build an engaged community online with your own plan and strategy , this podcast episode and upcoming course is for you. I think one thing we can all relate to as a content creators and influencers is the struggle, the confusion, and some...

On today’s mini-sode, we’re sharing a few critical elements that your Instagram bio needs to have. #1 Your Name If you don’t want people to just call you by your Instagram handle, we recommend including your name in your bio.  #2 Your purpose or shortened version of your mission statement It’s really important to give a brief description of what people can expect from your page. It’s also importan...

Today we’ll be sharing some guiding questions to help you determine whether or not to accept a gifted brand collaboration. If you’ve been getting gifted partnership opportunities in your inbox and you don’t know if you should accept it, this episode is for you. We share a few questions to ask yourself before you accept that gifted brand partnership: Question 1: What’s the opportunity cost of accep...

On today’s mini-sode, we’ll be defining what is whitelisting and we’ll be sharing our opinions about whitelisting for content creators and brands. Definition: Whitelisting means an influencer grants a brand partner advertising permission to your Facebook Page or Instagram account. Brands can create and pay for Facebook and Instagram ads that run from the Instagram’s handle. Why would brands want t...

Today, we’ll be sharing different ways content creators can explore making money online. There are so many ways to monetize your career as an influencer. We want to introduce you to 5 income streams influencers can use to build their businesses. #1 One way influencers can make money online is through brand partnerships  One way content creators can monetize their influencer is by working with bran...

 Today, in honor of mental health awareness month, we will be sharing 6 ways that you can practice self-care as a content creator or influencer! Mental health is so important in our field, so we are excited to share these tips with you. The first way is to find a posting schedule that works for you. One of the biggest misconceptions we have about ourselves as creators is that we need to be posting...

Our very first mini-sode is up! We'll be sharing mini-sodes at the end of each week. Today we’ll be sharing 6 essential things to pack for influencers and content creators heading out to a content trip. We recently took our first trip together after an entire year and we wanted to share the things we packed that make a big difference for our content trips. Travel Item #1 for Influencers and C...

If you are an influencer or content creator looking to partner with brands on Instagram, TikTok, or your blog, this podcast episode is for you. This content creation/influencer journey certainly hasn’t been easy for either of us! There’s been a lot of trial and error, lots of questions, and plenty of research. Everything we are sharing today is what we wish we knew when we first started, but if yo...

Today, we’re doing a re-introduction of who we are, how we got started with content creation, and what we do. A lot has a change since we launched the podcast last year, so we’re excited to share what’s changed.  Maddy shares: Who she is? Did she always have a passion for creativity? How did she get started with photography? What did she study in school? What is her day job? Emma shares: When did...

Today, we’re sharing real life brand campaign offers we’ve turned down as a content creators. One thing we see in the influencer industry are influencers talking about how they consistently get low-ball offers for brand partnerships. We wanted to share that no matter what stage you’re at as a content creator, you’re still going to get low-ball offers BUT you will also receive opportunities that wi...

What do brands look for in content creators in influencers? What do creators need to be doing for their brands and platforms to get a brand's attention? If you are an influencer or content creator looking to partner with brands on Instagram, TikTok, or your blog, this podcast episode is for you.  Through years of working with public relations companies, influencer agencies, and brands directl...

Today we’re going to be sharing takeaways and findings from Collectively’s latest Influencer Report. We’ll also be sharing our experiences with these trends and the direction of the influencer industry. So you’ll hear some findings but you’ll also hear our opinions of the industry. What is Collectively ? Collectively is a social influence company. They launch influencer platforms with Fortune 100...

Today, we’re going to be sharing a few tips on how to prepare for an Instagram story takeover.  If a brand has asked you to do an Instagram story takeover or you want to pitch a brand for an Instagram story takeover, this podcast episode is for you. We hope these tips help you plan your next IG story takeover. Tip 1: Before you start filming, get the brand’s requirements for the takeover.  You can...

Today we have Sydney Bradley , a reporter from Business Insider joining us on the podcast today. Sydney reports and writes about Instagram, TikTok, and YouTube + how influencers and brands use these platforms. Sydney shares how she started her career in PR, tips on sending follow up emails, and what trends she's seeing in the influencer industry. The first 2021 Influencer Trends/Platforms to...

*Apologies friends! Again, Zoom only recorded with Maddy's mic so Emma is a little quiet in this episode" Today, we’re going to be sharing how to figure out what your rate should be as a content creator or influencer, and 3 factors that you should consider. 1. Your financial goals and your costs Start by evaluating your costs. How often do you purchase new camera equipment, or do you hir...