The Core Truth with Peter Hernandez

Meet Bill Begert, a seasoned professional with over two decades of experience, specializing in brokerage operations, process conception, project management, and communications. With an impressive track record, Bill brings a wealth of expertise to the table. In January 2018, Bill embarked on a new chapter, joining Douglas Elliman California. Prior to this, he had a long & successful tenure at t...

These are my little litmus tests to make sure that clients are ready and willing to transact with you... 1️⃣ Are they working exclusively with you or are they working with everybody? 2️⃣ Are they ready to transact right now if they find the right property or the right buyer? 3️⃣ Are they taking all the relevant steps—showing up, putting the checks in escrow, signing agreements, coming to terms? 4️...

Earlier in my career, I had a top producing agent in our company who was rude, opinionated and made everybody else in the office feel uncomfortable. 🚫 As a leader, I had to confront the issue head on and have chat with this agent. 🗣️ Guided by my principles, I was ready to choose the company culture over this agent... So I prepared myself for the discussion and thought if this agent could change...

Meet Heather and Learka - the dynamic duo in real estate who have been inseparable since they officially teamed up in 2006. Their partnership has thrived across multiple platforms, from Coldwell Banker, Teles Properties, to their current position at Douglas Elliman, contributing to one of the most significant real estate mergers in the country... Together, they have sold hundreds of millions in pr...

The heart of real estate is the goal of improving lives and creating wealth. That’s why we need to approach each client with a focus on understanding their goals and priorities. ⁠ ⁠ If you come from a place of service, honesty, consultation, & trying to do the best thing for your clients, success will follow.

I spend marketing dollars and I use my own money. Here's how to spend the marketing dollars: 1) Video Content 2) Social Media 3) Geo-Farming 4) Events

Agents! This is your moment. This is the time to grow your market share, to grow your business, to build your team. But you need to do it differently...

Doing the front load effort, the work now, is efficient. If you don't want to forget about anything, do it now.

You should pay more attention to your existing database over prospecting. Make sure your database is organized.

Nobody forgets their first sale. It was a great day when I got my first sale! What other profession can give you such thrills?

Great marketing ideas are not your business. Don't copy every agent you see. Be consistent and simple.

Always avoid toxic clients. You can never change them or make it work with them totally. There's no deal worth it.

The wealth is in the ownership of the real estate. This is where you can make your money and get wealthy.

It's very important to distinguish between two types of work: productive work & important work. Productive work is done to create your business. Important work is your marketing, admin, and paperwork. Don’t focus too much on one or the other. You have to do both.⁠

Dina Goldentayer, Miami Beach's premier real estate agent, dominates the luxury waterfront market. With $750M+ in sales volume in 2021 & recognition from The Wall Street Journal, Forbes, and The Real Deal, her success stems from client trust, a comprehensive marketing strategy, and achieving top dollar for sellers... Trusted by Fortune 500 CEOs & esteemed clients, Dina is the go-to exp...

Use this when qualifying buyers and sellers: ✅ Are they willing to buy or sell right now? ✅ Are they realistic with today's values ✅ Are they working exclusively with you?

Real estate is normally seasonal. Realize that we're back to normal times - don’t panic, the market is still really strong.

You can't work part-time and earn half money. Client expectations are incredibly high when looking for a Realtor. The profession involves such high levels of ability and expertise that real estate agents must work full-time!

We are now in the normal market. We should be rejoicing in this market. This is what we needed. Get excited about it!

1. Listings are the key. 2. Increase your personal touch. 3. Focus on excellence, focus on quality 4. Pay attention to detail 5. Focus on: Excellent service, intense communication and follow through

I'll never forget the feeling I had when I first became a homeowner. Comment if you can relate!

I'm excited to have a powerhouse like Holly Parker with me today on The Core Truth! With over $10 billion in sales & consistently achieving annual sales in excess of $500M, Holly Parker's expertise and experience are unmatched. As a real estate investor herself, she understands the market's challenges and can guide clients with confidence & finesse. Her honest and straightforwa...

Don't do it entirely from emotions and feelings. Look at the data. Then once you evaluate & learn from the data, execute. Great agents, successful business people, they know when to pivot.

1. Cut back your personal expenses. 2. Double down on your marketing & growth expenses. 3. Double down on your hours. 4. Revise your business plan now 5. Prepare and budget for a longer time on market with your listings. Let me know if you have any questions and stay tuned for more strategies to win in today’s market.

Meet Christi Carillo, Executive Sales Director for Douglas Elliman Newport Beach - a passionate leader in real estate who helps others achieve their goals. Her role involves creating a culture of excellence, coaching agents on growth, & implementing systems for optimal results. Working with the right people is just as important as the brand you align with, and Christi excels at identifying tal...