The Copywriter Club Podcast

The publishing platform Medium’s been around for years. But the company has made a few changes recently that might make you reconsider whether or not you should be writing on Medium. Our guest for the 419th episode of The Copywriter Club Podcast is Thomas Smith. I asked Thomas to share some of the reasons Medium has become a place for readers to find great content as well as a place for writ...

Want to write a book? There are plenty of experts who will tell you how. But Allison Fallon has an approach that’s different from all the others—at least, that’s how it felt to be. Allison is the guest for the 418th episode of The Copywriter Club Podcast and when you hear what she shares about the process of writing, I think you’ll agree, she does this a little differently—and it...

In the 417th episode of The Copywriter Club Podcast , I spoke with case study copywriter Dana Owens… and of course we talked in depth about writing case studies. But as we talked, Dana shared her connection secret for getting plenty of leads for the work she wants to do. It’s a great idea that any copywriter can borrow and use to grow their own business. But to get it, you’re goi...

Starting a business is hard. And having enough runway to get off the ground is a big part of whether you succeed or fail. Content creator and author of the Hey, Freelancer newsletter, Blair Sharp, is our guest for the 416th episode of The Copywriter Club Podcast. Blair shares how she made sure she had enough runway to figure things out when she launched her business. There’s a lot in this ep...

Most writers focus on the writing part of copywriting, which only makes sense as we’re writers. But maybe we should be doing more copy thinking before we start to write. Our guest for the 415th episode of The Copywriter Club Podcast is A-List Copywriter David Deutsch. And when it comes to thinking about copy, David has few peers. He talked about strategy, writing emotional copy, coming up wi...

Standing out as a content writer when you offer the same services as every other content writer is hard. We’re talking blog posts, case studies, white papers… But if you’re willing to go beyond the expected and find deeper problems your clients have, you can carve out a very different kind of business. For the 414th episode of The Copywriter Club Podcast , I spoke with content st...

Standing out and getting noticed is hard in a world with more than a million people calling themselves copywriters and content writers. Posting on social media, writing for LinkedIn, or even creating content for Google or Pinterest—all of those things work. But who wouldn’t love to be featured in the Wall Street Journal or Business Insider? You get positive press and a high-value link to you...

How you present your products and services to your customers matters. And while most copywriters don’t overtly say they do positioning work, the reality is, any messaging project pretty much requires it. The question is, how do you do it right? For the 412th episode of The Copywriter Club Podcast , we talked with copywriter and product positioning expert, Kate Guerrero about the formula for...

Brand voice is one of the “popular” ways to niche or differentiate yourself in the crowded world of copywriting. But what is it really? And how do you do it? We wanted to go deeper than the typical discussion on brand voice, so we asked the expert on the topic, Justin Blackman to join us for the 411th episode of The Copywriter Club Podcast . And we think you’re going to like what...

If you’re struggling to get the people on your email list to buy your products and services (or you want to help clients sell more to their lists), this episode is for you. We asked Kennedy from Email Marketing Heroes to be our guest for the 410th episode of   The Copywriter Club Podcast . Kennedy shared his SCORE method that helped him increase his own sales by 1700%. Want to know how he di...

  Looking for a place to market your writing business where you may be able to be the only copywriter talking to your prospects? Pinterest may be the answer. Heather Farris, the go-to Pinterest Marketing Expert for a lot of service providers, course creators and others is our guest for the 409th episode of The Copywriter Club Podcast . She shared how to get started, how to find the right key...

9 out of 10 copywriters never hit the six figure mark. That is, they are stuck earning less than $100,000 a year. Why? Because, while they’re good writers, they don’t have the business skills to run and grow a successful business. For the 408th episode of The Copywriter Club Podcast , we wanted to share some of the amazing things copywriters are doing in their businesses with the help...

Story telling is a super power. However, even writers often struggle to find and tell stories in a way that makes them compelling and persuasive. On the 407th episode of The Copywriter Club Podcast , Rob spoke with author and story teller Matthew Dicks. Matthew has a new book called Stories Sell that walks through how to find and tell stories. In this interview, we talked in depth about this criti...

We’ve talked a lot about emails on the podcast lately. And for the 406th episode of The Copywriter Club Podcast , I interviewed ConvertKit’s Creator Growth Manager, Morgan Kitzmiller about newsletters, referral tools, and how to use email service providers like ConvertKit in ways you might not have thought of before. There’s a lot of good stuff in this episode. Click the play but...

A lot of  copywriters don’t exactly love working with clients. But what’s the alternative? In the 405th episode of The Copywriter Club Podcast , Rob talked with copywriter Francis Mayan who has build a product business where he sells digital products with an email a day (and grows his list by posting on social media). We talk about what that kind of business requires and how Francis ma...

To get better at copywriting, you need to practice. But how do you get the right kind of practice (and perhaps a few portfolio samples in the process)? Copywriter Wendy Ann Jones joins us for the 404th episode of The Copywriter Club Podcast to share a new resource that helps you get the practice you need. We covered a lot more than that… you’re going to want to stick around for this ep...

What’s possible as a content creator? If you don’t want to be a  CMO or VP of marketing, how high can you rise? Amanda Natividad joined us for the 403rd episode of The Copywriter Club Podcast and shared her thoughts about how writers can carve out a role as an individual contributor and what that looks like. She also talked about research, growing an online audience and how not to add...

What is good content? How is A.I. impacting the creation of content? And what are the opportunities for content writers in the near future? All good questions that we didn’t have answers to. Until we invited Ross Simmons to join us for the 402nd episode of The Copywriter Club Podcast . This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to chec...

Finding clients is hard. And it might even be getting harder. But that doesn’t mean you can’t do it. In fact, there are lots of copywriters who don’t struggle to book clients for weeks or months into the future. So how do you do it? On the 401st episode of The Copywriter Club Podcast , Kira and Rob talk with client acquisition specialist, Ryan Guthrie, about the three ways to get...

*Boom* This is the 400th episode of The Copywriter Club Podcast . And our guest for this episode is the CEO of The Nonfiction Authors Association, Stephanie Chandler. She recently published the Nonfiction Book Marketing and Launch Plan and we thought it would be great to find out more about how to write, publish and launch a book into the world. Stephanie did not disappoint. Click the play button...

When you start writing copy at age 16, you’ve got to connect with prospects and stand out or you won’t be able to compete with more experienced copywriters. And that’s exactly what Emilia Tanase, our guest for the 399th episode of The Copywriter Club Podcast did. Rob and Kira asked Emilia about how she launched her business, how she connected with two high-level mentors, and her...

The number of people who have listened to all 400+ episodes of The Copywriter Club is likely small. Probably fewer than 100. But today’s guest on The Copywriter Club Podcast is trying to add to that number. Copywriter Lauren Esmay has been listening to every episode and posting about them on LinkedIn. We talked about that as well as how she’s built her business over the past few years...

Over the past few years the ways we work have changed. And the work we do has changed too. In the 397th episode of The Copywriter Club Podcast , Kira and Rob talk with copywriter and regenerative business designer Helen Tremethick about navigating the changes and creating a business that works for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: 40...

We’ve been talking a lot about email on the podcast lately (see the last four or five episodes). But getting your emails opened takes more than good copy. So for the 396th episode of The Copywriter Club Podcast , Rob spoke with copywriter and email deliverability specialist, Matt Brown about all the non-copy things you need to know about getting your emails opened. And…how to add deliv...

The demand for emails is enormous. And there are probably more copywriters writing emails than any other product. But that doesn’t mean those emails are great. Some are barely readable. Others go straight to the junk folder—where they belong. There’s never been more need for better emails than today. So for the 395th episode of The Copywriter Club Podcast , we asked email strategist an...