The Copywriter Club Podcast

Most podcasts about email are pretty basic. Build a list. Email often. Create a lead magnet people want. That kind of tired advice isn’t very useful. So in this episode of The Copywriter Club Podcast , I talked with copywriter Jacob Suckow about the skills and expertise it takes to succeed in this industry. This is a masterclass in succeeding as a six-figure email copywriter. Don’t mis...

Planning for the unexpected is one of those skills that successful people have. But you can’t plan for everything. This episode of The Copywriter Club Podcast features my guest, Dani Paige, who has become an expert in figuring out how to move forward when you have to deal with the unexpected. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Dani&#...

Want to get more clicks? More sales? More clients? Then understanding why humans act the way they do will help. In his new book, Hacking the Human Mind, author Michael Aaron Flicker shares dozens of psychological “hacks” that copywriters should understand before they write copy. Michael Aaron is our guest for this episode of The Copywriter Club Podcast . Click the play button below, or...

Writing for clients is just one way to build a copywriting business. Once you’ve done that for a while, you may decide it’s not right for you. So what does the alternative look like? I invited copywriter Krystle Church to join for for the 266th episode of The Copywriter Club Podcast to talk about that and a lot more. Click the play button below, or scroll down for a full transcript. &#...

Copywriters are teachers. We teach customers how the products and services we write about help them. In this episode of The Copywriter Club Podcast , I spoke with teacher turned copywriter Meredith Cooley about all the ways copywriters use their teaching skills. Even if you don’t think you’re a teacher, you’ll learn a lot from this episode—including a simple copywriting lesson fr...

This episode of The Copywriter Club Podcast is another guest-less show. It’s just Rob sharing a few thoughts about the importance of creating customer journeys for the products you write for so you’re actually addressing your customer’s needs and not just your clients. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Clu...

What’s the biggest opportunity for copywriters today? That’s just one of the ideas we talked about on this episode of The Copywriter Club Podcast . Tiana Asperjan is my guest and we talked about how she became a copywriter, her “secrets” for connecting with clients, showing up consistently even when things are uncomfortable, and the biggest opportunities for writers today....

Newsletters are a big opportunity that many copywriters are ignoring to the detriment of their own businesses. For the 462nd episode of The Copywriter Club Podcast , I invited newsletter strategist Ciler Demiralp to talk about the newsletter industry and how writers can take advantage of this emerging industry. Click the play button below, or scroll down for a full transcript.   Stuff to chec...

Want to do more than “write” copy? Then you need to get involved with your client’s projects before they decide what they’re going to do. And to explain how you do that, copywriter Jamie Thomson joins me on The Copywriter Club Podcast. We talked about his process for going from discovery call to paid workshop and then paid project on this episode. You don’t want to mi...

What’s the best word to describe a hard-working freelance copywriter? How about feisty? On the 460th episode of The Copywriter Club Podcast , content strategist and author, Suzanne Bowness, shares the concepts from her new book appropriately called, The Feisty Freelancer . Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Feisty Freelancer Webs...

Clients need strategy. But they don’t always know that’s what they need. So how do you sell it to them? How do you ensure your work is strategic even if all your client wants is a few emails? My guest for the 459th episode of The Copywriter Club Podcast is copywriter Kristen Vanderhoek who specializes in strategy. She spills the secrets for selling strategy to your prospects on this ep...

Want to write a book? Me too. But for some reason, I just can’t get it finished. Or started. I’m stuck. So I asked author and book marketing expert, Lacy Lieffers to join me for this episode of The Copywriter Club Podcast to share her thoughts on writing books, the mindset needed to power through the process, why books are powerful business tools and a lot more. Click the play button b...

What does it take to write in the health and wellness niche? I asked copywriter Kristen Driscoll about that on this 457th episode of The Copywriter Club Podcast . The wellness niche is booming and now is the time for good copywriters to jump in. Want to know why? Click the play button below, or scroll down for a full transcript.   Stuff to check out: Kristen’s LinkedIn The Copywriter Cl...

If you’ve been doing all the things, listening to the advice of the experts, and you’re still not seeing results, maybe the thing holding you back is your mindset. In this episode of The Copywriter Club Podcast , I’m speaking with former copywriter and current mindset coach, Brian McCarthy. We talked about burnout, imposter complex, confidence and much more. If you’re doing...

This isn’t the first time we’ve talked about LinkedIn. But in this episode, we cover specific recommendations for the content you should create and post as well as a proven process for connecting with clients. My guest is content writer Divya Agrawal and what she shared could change your approach to LinkedIn for the better. Click the play button below, or scroll down for a full transcr...

In this episode of The Copywriter Club Podcast , we’re talking about how con men, pick-up artists, magicians and yes, copywriters, use psychology and persuasion to get readers to pay attention and change their behavior. My guest is copywriter John Bejakovic who has just published a new book on the topic. If you want to be a better writer, click the play button below, or scroll down for a ful...

Looking for clients? In this episode I’m sharing 21 different ideas for ways to connect with clients for your copywriting business. I guarantee you’ll find at least one idea—and probably more like four or five ideas—that will work for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Copywriter Club Youtube Channel The Finding Client...

What do you do when the worst happens in business? Are you prepared? In this episode of The Copywriter Club Podcast , I spoke with copywriter Topaz Hooper about the steps you should be taking now to prepare for an economic downturn. The ideas we talk about here are good business practices even if the economy booms. But they become more important when things are uncertain. Click the play button bel...

As the owner of a copywriting business, you have a lot to think about—your products, your clients, your research process , writing great copy, finding new clients and more. So it’s no wonder we tend to push legal questions to the bottom of the to-do list until there’s a problem. Don’t do that. Andrea Sager is my guest for this episode of The Copywriter Club Podcast . And she&#821...

Copywriters have been using LinkedIn to connect with and land clients for years. So why is it still so difficult to grow an audience on that platform? I asked copywriter and LinkedIn Strategist, matt Barker, to chat with me about this for the 450th episode of The Copywriter Club Podcast . We talked about the best content to post, the biggest mistakes people make on LinkedIn, and how to get the rig...

I covered a lot of ideas in this episode with copywriter Grace Baldwin. We talked about product marketing, building an agency, conducting research (including one research technique you’ve never heard before) and the importance of community in growing your copywriting business. This is a good one. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Gr...

If you want to write more persuasive copy, you need better insights from your research. But how do you get them? Sarah Levinger is my guest for the 448th episode of The Copywriter Club Podcast and we talked about research insights, trend spotting, how A.I. can distort your research analysis, and how to make your copy more persuasive. Click the play button below, or scroll down for a full transcrip...

When it comes to getting customers to buy more, it helps to have psychology working for you. So I invited buyer psychologist, Katelyn Bourgoin, to chat with me about the marketing tactics that truly make a difference when it comes to getting customer to open their wallets. This is a great discussion that covers insights like Jobs to Be Done, Trigger Events, and the deep psychology that engages cus...

Can copywriters who run a service business attract good clients using Facebook ads? The short answer is “yes”. Facebook Ads Strategist, Tara Zirker, is my guest for this episode The Copywriter Club Podcast , and she explained that not only can they use FB ads to attract clients, they may be able to do it for as little as $10/a day… and that could attract dozens of leads—more than...

In a world where A.I. can write all of the words for free, what is a copywriter to do? What tools should they adopt and how should they approach artificial intelligence? I invited Petter Magnusson, the creator of PurposeWrite, to join me on The Copywriter Club Podcast to discuss these questions and talk through how copywriters can use tools like his to serve our clients better. Click the play butt...