The Copywriter Club Podcast

Building a simple business should be, well, simple. But it’s not. So I invited business consultant Justin Wise to join me for this episode of The Copywriter Club Podcast to talk about all the complex ideas that go into building a simple business that supports you (and not the other way around). We covered a lot of ground from content creation to positioning to offers and more. Click the play...

Want your copy to stand out and get notice? Communication Specialist Sam Horn is my guest for the 443rd episode of The Copywriter Club Podcast . Sam talks about how to take “regular” ideas and make them “pop”. If you want to get noticed by potential clients, or want to help your clients get noticed by their customers, this episode is for you. Click the play button below, or...

What’s the best way to learn copywriting? Could it be hand-writing sales pages and other great copy from expert copywriters like Mel Martin and Gary Bencivenga? My guest for this episode of The Copywriter Club Podcast is Derek Johanson, the writer who created CopyHour, a program designed to help you learn to write by hand-copying great copy. We also talked about getting affiliates, mentoring...

Yes, you write. But when it comes to marketing, you can do a lot more than that. Today, clients are looking for help from specialists like copywriters who bring more to the table. In this episode of The Copywriter Club Podcast , I spoke with Emily Reagan about how writers can offer additional services and expertise to their clients. Emily helps virtual assistants step up into a more helpful role a...

When most writers think about ghostwriting, they think books. But there’s a huge opportunity to ghost for business leaders who need content… articles, blog posts, speeches and more. In this episode of The Copywriter Club Podcast , Rob is talking with Allison Evelyn (Ally) about how she pivoted from Day Rates and standard copy projects to ghost writing for clients—and how she’s le...

A lot of copywriters want to expand their businesses beyond client work. But what does it take to do that? How do you come up with a new offer? And how  do you test whether your audience actually wants it? Ross O’Lochlainn is my guest for the 439th episode of The Copywriter Club Podcast . He shares what it takes to come up with and validate a new offer. We also talked about how he found his...

Using social media to find clients can be exhausting. Writers tend to focus on the “media” and use it as a broadcast platform that requires post after post and what at least one marketing guru has called “Content Shock”. What if you focused on the “social” part of social media and used it to foster real relationships with prospects and clients? That’s what...

Finding a “real” job isn’t easy. But more copywriters and content writers are interested in trying. In this episode of The Copywriter Club Podcast , I spoke with Copy Chief Matt Snyder who has hired lots of copywriters over the past couple of years. He shared the mistakes copywriters are making and what it takes to get the attention of a hiring manager. Even if you don’t wa...

Writing Video Sales Letters is an art. It’s not enough to simply record someone reading a regular sales page. They depend more on stories and keeping listeners engaged because you can’t afford to lose your viewer’s attention. In the 436th episode of The Copywriter Club Podcast , I spoke with Svet Dimitrov about this challenge and he shared why you need to take a different approac...

It’s pretty common to hear copywriters recommend that you study old sales pages and even sales emails, but what about old magazine ads? The kind that are printed on paper in actual periodicals? Today, where so much advertising happens online or in your social media feed, Ad writing is a bit of a lost art form. But that doesn’t mean we can’t learn from it. In the 435th episode of...

Everyone starts from scratch. But what if you had to earn six figures a year from the very first day you were in business? That’s the challenge Jon Morrow had. He’s my guest for the 434th episode of The Copywriter Club Podcast . I asked him about how he did it. We also talked about how he is using A.I. in his business (his approach is pretty good, which is what you’d expect given...

One of the biggest challenges writers face today—and it’s a repeated theme on the podcast—is getting noticed by clients and prospects. In the 433rd episode of The Copywriter Club Podcast , I spoke with Content Strategist Erica Schneider about how you can cut the fluff and get noticed by the people you want to work with. This is a good one, you won’t want to miss. Click the play button...

Do you write webinars? Sell with webinars? Work for clients who use webinars? If so, this interview is for you. Jason Fladlien is the copywriter behind the highest selling webinars in history. I asked him about whether webinars are still working today and the answer is part of this 432nd episode of The Copywriter Club Podcast . We also talked about how to be a better copywriter, how to create info...

What does it mean to show up courageously in your life? Who exactly are you showing up for? Why is it important to keep showing up. In the 431st episode of The Copywriter Club Podcast , Rob sat down with author and story teller, Jude Charles, to answer those questions and more. This episode is a bit different from the typical discussions we have on the podcast, but we think you’re going to l...

How do you stand out in a sea of copy and content sameness? A USP (unique selling proposition) isn’t enough. Neither is being different. My guest for the 230th episode of The Copywriter Club Podcast is marketing strategist Louis Grenier, author of the new book, Stand the F*** Out. We talked about what it takes to position your business, find your people, and build a durable brand. Click the...

What makes a good newsletter? How about “unfiltered stories and what we learn from them?” For this episode of The Copywriter Club Podcast , I interviewed business strategist Kristin Kenzy, the writer and strategist behind the Drunk Business Advice newsletter. Kristin’s formula for figuring out what makes a good story for sharing in email or newsletters is gold. As is her “a...

In another throwback episode of The Copywriter Club Podcast , we’re taking a deeper look at goal setting and a proven process to help you get more done in 2025. Dave Ruel, the author of Done by Noon , walks through his framework for setting goals (or intentions) and making sure they happen—before noon. Click the play button below, or scroll down for a full transcript.   Stuff to check o...

Becoming a great copywriter is not easy. But there are things you can do that 99% of other writers will not invest the time to accomplish. In the 427th episode of The Copywriter Club Podcast , we talked with copywriter Jason Rutkowski about the process of mastering copy, how to find a mentor, and all the effort that goes into the process of becoming great. Click the play button below, or scroll do...

The world is drowning in content—most of it bad. So when a creator is doing something different, something that really stands out and challenges the rest of us to up our game, we pay attention. That’s why Content Strategist Heather Parady is our guest for the 426th episode of The Copywriter Club Podcast . Heather shared her unique approach to content creation and lays out a roadmap for anyon...

Wondering how copywriters could be using Facebook and Instagram ads to grow their business? Our guest for the 425th episode of The Copywriter Club Podcast is Kwadwo Sampany-Kessie. Kwadwo had to reinvent his business during the pandemic. And today he helps businesses grow with ads on Meta. Click the play button below, or scroll down for a full transcript.   Stuff to check out: The Accelerator...

A lot of copywriters need a way to attract prospects… but more than that, they need to do it in a way that immediately communicates that they’re the expert—an advisor clients can trust. In the 424th episode of The Copywriter Club Podcast , I spoke with copywriter Meg Kendall about creating an industry report that does this perfectly. If you want to stand out from all the other copywrit...

For the 423rd episode of The Copywriter Club Podcast , we’re checking in on the progress A.I. has made over the past year with Jon Gillham, founder of Originality. AI. We talked about how originality helps protect writers from false accusations of plagiarism and checks facts (unlike ChatGPT and Gemini), plus some of the risks that A.I. poses to the world of content creation. Click the play b...

Starting and growing a copywriting business isn’t easy. So when we find a writer who seems to have figured it out, it’s worth taking a closer look to see what’s going on. So for the 422nd episode of The Copywriter Club Podcast , I asked Megan Smyth to share more about her business and podcast and how she’s gotten so many things right as she’s grown. Click the play but...

What does it take to create a course that delivers on its promise and ensures that students get through all of the material? On the 421st episode of The Copywriter Club Podcast , copywriter and course corrector, Maya Stojkovich, shares her COURSE framework for creating and fixing the programs experts sell in order to get results. There’s a ton of crossover with copywriting sales messages, so...

Marketing consultant, Leticia Collins is our guest for the 420th episode of The Copywriter Club Podcast . She’s an expert in community-based email list growth, so it’s no wonder she added 4300 people to her list in less than a week. Want to know how she did it? Then this episode is for you. Click the play button below, or scroll down for a full transcript.   Stuff to check out: Le...