The Copywriter Club Podcast

Someone’s got to be the best. And at least a few people believe that Daniel Throssell is Australia’s best copywriter—even if only because Daniel told them he was : ). In the 394th episode of The Copywriter Club Podcast , Kira and Rob brought Daniel into the studio to talk about his email strategy, world building, and how he turned a children’s book into Australia’s best sel...

What is the difference between showing up as a copywriter and showing up as a strategist? In the 393rd episode of The Copywriter Club Podcast , Kira and Rob talk with Eman Ismail about how she changed her title and the work she does to reflect a new and more satisfying role of “email strategist”. Click the play button below, or scroll down for a full transcript. Stuff to check out: The...

When it comes down to it, the thing most copywriters want to build is a business that is high-margin (it makes money) and fun to run (it’s enjoyable). But achieving that goal is harder it appears. So we invited Ian Stanley to join us for the 392nd episode of The Copywriter Club Podcast . We asked Ian about how he did it—created a business that is profitable and fun. We also asked him about s...

We’ve talked a lot about building your authority and finding clients on LinkedIn on this podcast. But I don’t think we’ve ever spoken with anyone who built a six-figure copywriting business entirely on that platform—without a website or any other social media presence. On the 391st episode of The Copywriter Club Podcast , we spoke with Alefiya Khoraki who did exactly that. And if...

Want clients to find you instead of always having to pitch and find them? Then you need to be where they are. And in most cases, that means somewhere online—Twitter, Instagram, Tiktok, LinkedIn or in your own newsletter. In the 390th episode of The Copywriter Club Podcast , Kira and Rob talk with former dentist turned copywriter Kieran Drew about how he took two years to grow an online presence th...

You’ve heard the saying: slow and steady wins the race. Well, that’s exactly the approach our guest for the 389th episode of The Copywriter Club Podcast built her business. Today we’re talking with copywriter Kim Kiel about getting better month and month, and year after year—and not getting caught up in the hustle. And we covered a lot more. You’ll want to tune in for this...

What does it take to become a copywriter? How do you learn the skills you need? What are the best ways to “get in the game’ so to speak? In the 388th episode of The Copywriter Club Podcast , Kira and Rob talk with copywriter Eddie Shleyner about the process of becoming a copywriter—and how he made the jump from literature student to booked-out-copywriter and author of a book about copy...

Most copywriters and content writers don’t give much thought to the client experience beyond getting the information you need to start a project and handing off the copy at as you wrap up. But that’s a mistake. The client experience you create can be a huge differentiator for you and your business. Our guest for the 387th episode of The Copywriter Club Podcast is Jason Friedman. And wh...

Some people just get stuff done while others get to the end of the day, look back, and wonder what they did all day. On the 386th episode of The Copywriter Club Podcast , Rob’s talk with brand builder, prolific content creator, and fractional CMO Amanda Goetz. Amanda revealed her secrets for getting stuff done, creating fly wheels (instead of funnels) to keep moving readers to other parts of...

Is marketing unethical? What about tactics like scarcity or significance? Should copywriters be using these persuasive elements in their copy? If not, why not? And when is it acceptable? Our guests for the 385th episode of The Copywriter Club Podcast are Maggie Patterson and Michelle Mazur, hosts of their own podcast called Duped where they talk about the misuse of persuasion in marketing. Between...

At some point in your business journey, you will hit a snag. An obstacle. A bump in the road. These bottlenecks hold you back from the kind of growth or results you want. In the 384th episode of The Copywriter Club Podcast , Kira and Rob talk with business consultant Josh Long about the various bottlenecks that hold us back and what to do to breakthrough and achieve more. Click the play button bel...

Success in business isn’t easy. But finding success requires you to do things you may not love—like creating relationships with potential customers daily, working on your business (not your client’s) every day, or even going all in on a daily writing habit. In the 383rd episode of The Copywriter Club Podcast , Kira and Rob spoke with copyhackers Joanna Wiebe who says these (and several...

A lot of copywriters talk about building a “real” business, that is a business that isn’t solely built on writing copy for clients. In the 382nd episode of The Copywriter Club Podcast , Kira and Rob talk with copywriter Joel Klettke who used his writing and sales expertise, developed as a copywriter, to build a team and service business bigger than what he might have built on his...

Want to make your copy better? More persuasive? More conversion-oriented? The way to do it may be understanding the psychology of your reader. In the 381st episode of The Copywriter Club Podcast , Kira and Rob talk with copywriter Csaba Borzasi who explained how he uses psychology to make his copy better. And maybe more importantly, Csaba also explained how he uses a scorecard during his prospecti...

Is writing for non-profit organizations any different from writing for other businesses or clients? It turns out, the answer is “yes”. Because most of the time your “customer” won’t receive a product or service when they “buy”. And that means you need to be very good at providing the experiences and stories they want in the copy you write. Our guest for th...

Brainstorming and creativity are often forgotten in the world of online marketing. We often jump straight into what will convert at the expense of the creative tools used by copywriters working in Ad Agencies around the world. In the 379th episode of The Copywriter Club Podcast , Kira and Rob talk with freelance advertising copywriter Shlomo Genchin about his processes for coming up with creative...

How do you get stuff done? What can you do to make sure your goals for the new year don’t fall by the wayside. In the 378th episode of The Copywriter Club Podcast , Kira and Rob talk about their strategies for accomplishing goals and resolutions and what they plan on getting done in the coming year. Click the play button below, or scroll down for a full transcript. We mentioned a lot of book...

How do you stand out in a world where more than a million people are calling themselves copywriters or content writers? You’ve heard all the “expected” ways to do it: find a niche, develop a personal brand, create a unique framework or unique mechanism. Those are all great ideas, but in this the 377th episode of The Copywriter Club Podcast , Kira and Rob talk with copywriter and...

Too many of us get caught up in the doing of our business instead of thinking about our business. So for this 376th episode of The Copywriter Club Podcast , we are flashing back to another one of our best interviews… this one from business strategist Jereshia Hawk who went deep on selling to high ticket clients as well as what it takes to truly grow your business. She calls it super thinking...

For the 375th episode of The Copywriter Club Podcast , we brought back Seth Godin. But maybe not quite the way you think. We talked to Seth more than five years ago about creating art, freelancing, and the story you create for yourself. It’s such a great discussion, but because it happened so long ago, not very many listeners find it. So for our very first throwback episode, we’ve pull...

Copywriter and Publisher of Freelancer magazine, Sophie Cross, is the guest for the 374th episode of The Copywriter Club Podcast . Kira and Rob asked Sophie why she decided to publish a print magazine in a time when many printed magazines seem to be struggling to find readers and advertisers. She shared what it takes to accomplish such a Herculean task each quarter. One of our big take aways from...

We’re talking all about online business myths and what to do when you’re struggling in your business on the 373rd episode of The Copywriter Club Podcast . This episode is a Kira and Rob only show—no guest. And they delve into the realities of running a business today. The path is seldom up and to the right (always growing) and often so challenging, you’re tempted to get a “...

Financial Copywriter Sean MacIntyre is our guest for the 372nd episode of The Copywriter Club Podcast . We had the opportunity to hang out with Sean at the Copy Legends Lockdown Event and were intrigued by what he had to say about A.I., positioning yourself as an expert authority, and how to get better at copywriting. There’s some great advice here that Sean shares from his mentors as well a...

Femtech Copywriter Lanae Carmichael is our guest for the 371st episode of The Copywriter Club Podcast , and Kira and Rob asked her about finding her niche and framework (which Kira got a little too much pleasure from making Rob name), user testing copy before you present it to the client, and how she landed 50% of the work she did this year from other copywriters. Click the play button below, or s...

Copywriter Justin Goff is the guest for the 370th episode of The Copywriter Club Podcast . He typically works 3-4 hours a day on his business, so Kira and Rob asked about that and what he does to ensure work doesn’t creep into the rest of his day. Actually we talked about a lot more than that. To hear what Justin shared, click the play button below, or scroll down for a full transcript. &#16...