The Copywriter Club Podcast

Back by popular demand, Tepsii is in the house for the 76th episode of  The Copywriter Club Podcast. If you’ve been following along at home you know that she was our guest once before (on our 27th episode), but Kira and Rob wanted to follow up and see how her business has changed in the past year. Here’s what we talked about: •  how she got started as a copywriter, business coach, and entrep...

We’re sneaking in an episode between 75 and 76 this week, because copywriter Allison Comotto is speaking at the The Copywriter Club In Real Life event this week and we wanted to introduce her before she takes the stage. She’s given us a sneak preview of her presentation and let’s just say we’re really looking forward to it. In this interview, Rob and Kira ask her about: •  how she got hired as an...

Copywriter Brit McGinnis steps out of the club’s Facebook group to join Rob and Kira for the 75th episode of  The Copywriter Club Podcast . (Don’t look now but we’re three quarters of the way to 100.) We cover a lot of ground in this wide ranging interview, including: •  how Brit went from journalism to virtual assistant to social media and copywriter •  what her business looks like today (t...

Copywriter and founder of The Content Bistro , Prerna Malik joins Kira and Rob for the 74th episode of  The Copywriter Club Podcast . And we cover quite a bit of ground as we talk about… •  how she became a freelance content writer (thanks to a family illness) •  how she has grown her business despite living thousands of miles from her best clients •  why she’s only invests in training that...

Wellness copywriter and online branding strategist Blair Badenhop recently made her way to our studio for episode 73 of  The Copywriter Club Podcast. We were excited to talk to Blair because we’ve had a ring-side seat as she’s launched her new podcast and built her soon-to-launch course. In this interview, we asked her: •  how Blair went from ad sales to non-profits to health coaching to copywriti...

Got legal questions? We do! So we invited attorney and online legal expert Danielle Liss to join us for the 72nd episode of  The Copywriter Club Podcast . We’ve had this episode penciled in on our list for a long time—partly because we know so many copywriters have big questions about legal issues (and often don’t have the cash to ask an attorney for help). Hopefully this podcast answers a few of...

Copywriter and hypnotist Jesse Gernigin joins  The Copywriter Club Podcast to talk with Kira and Rob about his freelance business, creating an online summit, and how knowing how to hypnotize people helps him know how to attract customers and sell more products. In this interview, we talk about: •  how Jesse went from magician to hypnotist to copywriter •  what it takes to bee a hypnotist •  the #1...

Agora Financial Copy Chief (and copywriter) Joe Schriefer is our guest for the 70th episode of  The Copywriter Club Podcast . Kira and Rob ask him all about what it’s like to work for Agora, how he landed his job there, how Agora’s writers are paid and a lot more. Specifically we cover: •  how he “lucked” into a job he didn’t want with Agora •  the best advice anyone ever gave him at Agora (and wh...

Copywriter, marketing strategist, and CMO-for-Hire, Myrna Begnel joins us for our second episode of the week (our 69th overall) to talk about her copywriting business and how she became known as “the client whisperer” among the members of The Copywriter Think Tank . In this episode we cover: •  how Myrna went from selling elevators to agency strategist to writing copy •  what she learned from her...

Copywriter and calligrapher Ashlyn Carter joins Kira and Rob for the In 68th episode of  The Copywriter Club Podcast and wow, does she deliver. In just a couple of years, she’s built a six-figure business that is growing like crazy. In this interview, she shares: •  how she went from agency consultant to PR publicist to freelance writer •  what she learned from working with companies like De...

For the 67th episode of  The Copywriter Club Podcast , Kira and Rob sit down with copywriter and content specialist, Emma Siemasko to talk about her business, working with clients, and the advice she would give to someone just starting out as a copywriter. During our conversation we covered: •  how a trip to South Korea launched her freelance writing career •  Emma’s and Rob’s favorite poets—yeah,...

Copy Chief (and copywriter) Henry Bingaman is in the studio for the 66th episode of  The Copywriter Club Podcast . And he showed up with plenty to share—including his formula for writing great sales copy. Kira and Rob took the opportunity to ask Henry about: •  his path from fiction writer and flight attendant to copywriter and copy chief •  not wanting to write for clients and creating his own pr...

In this jam-packed 65th episode of  The Copywriter Club Podcast , Kira and Rob talk with author and ghostwriter Laura Hanly about book writing and publishing. We met Laura a few months ago and after grilling her over breakfast, knew she’d be a great addition to the show. In this discussion we cover: •  how she became a book writer and publishing consultant •  what you need to think about before yo...

For the 64th episode of  The Copywriter Club Podcast , Kira and Rob bring copywriter Paige Poutiainen into the studio to talk about how she’s grown her business from Upwork to online funnel specialist. It’s a great conversation in which, Paige talks about: •  becoming a copywriter because she doesn’t speak Finnish well •  how she has succeeded working with clients found on Upwork •  why she shifte...

This one is a bit of a holiday gift for you all… so many good ideas and a fantastic guest! For the 63rd episode of  The Copywriter Club Podcast , Kira and Rob talk with Margo Aaron, a copywriter and psychological researcher with an impressive range of experience and know-how. During our conversation, Margo shared: •  how she went from academic researcher to copywriter •  the importance of ps...

For the 62nd episode of  The Copywriter Club Podcast , Kira and Rob brought former screenwriter, movie producer and copywriter Jamie Jensen into the studio to talk all about her copy business. She shares the good and the bad and why she decided to shut down her agency just as it was really taking off. We also talked about: •  how her dad unknowingly put her on the path to copywriting as a kid •  w...

Welcome to episode 61 of  The Copywriter Club Podcast. Today Kira Hug and Rob Marsh talk with freelance copywriter Alaura Weaver about how she’s grown her business, often working at night to get things done. During our discussion, we covered: •  how she went from acting to sales to copywriting •  how theater and acting has made her a better copywriter •  what she did early on to get her first clie...

For the 60th episode of  The Copywriter Club Podcast , Kira and Rob opted not to invite a guest on the show and instead take your questions and give our off-the-cuff, no-preparation answers. We don’t claim to have all the answers, but we did our best with what we have. We talked about: •  where we got our first clients (and where we get some of our clients today) •  why relationships are so critic...

For the 59th episode of The Copywriter Club Podcast , in-house copywriter and creator of The Headline Project , Justin Blackman, is in the house to share how writing 100 headlines a day for 100 days changed his writing and his business. (We recorded this one a couple of months ago and are just getting around to publishing it now—apologies Justin.) In this episode Justin shares: •  his path from sp...

For the 58th episode of  The Copywriter Club Podcast , Kira Hug and Rob Marsh sit down to talk with financial copywriter, Jake Hoffberg about all kinds of things related to writing copy in the financial niche, including: •  his first exposure to direct response and how he got into internet marketing •  how he was rejected by every division of Agora but one before he landed his first project •  the...

In the 57th episode of  The Copywriter Club Podcast , Kira and Rob talk with Heather Dominick who coined the term, highly sensitive entrepreneur—a name for business owners who are more sensitive to the demands of start-up and freelance work. During our conversation, we asked her: •  what a “highly sensitive entrepreneur is” and whether it’s a weakness we need to overcome •  how to know if you were...

Personal branding expert and talented designer, Sarah Ancalmo Ashman is the guest for the 56th episode of  The Copywriter Club Podcast.  She shared with Kira and Rob (and you) how she became a brand expert—she started out as an ad agency designer working with personalities like Madonna, Jimmy Fallon and the rock group, RadioHead. In the podcast she talks about: •  how she developed her unique desi...

Paid search expert (and copywriter club member) Amy Hebdon joins Kira and Rob for the 55th episode of the podcast to talk about search marketing, the tools and skills you need to do it right, best practices for testing and messaging, and whether copywriters can drive quality leads for their own businesses with paid search. Here’s what we cover: •  how Amy went from inexperienced copywriter to web...

Copywriter Chanti Zak (aka Chantelle Zakariasen aka the Queen of Quiz Funnels) joins us for the 54th episode of  The Copywriter Club Podcast . Chanti started her career as a food blogger, racking up more than 50,000 regular visitors and a big email list before transitioning to copywriting for coaches and other wellness-based businesses. During our interview, she tells us about: •  how she went fro...

Ryan Johnson, Head Copywriter at IWT (short for I Will Teach , Ramit Sethi’s company) steps up to the microphone with Kira and Rob for the 53rd episode of  The Copywriter Club Podcast. This interview covers a lot of ground, including: •  how after a grueling interview in his car, Ryan failed to get a job with IWT only to get hired a few months later (never give up) •  how to get inside the head of...