The Copywriter Club Podcast

We’re kicking off our second century of podcasts by flipping the tables and answering your questions for the 101st episode of  The Copywriter Club Podcast . Justin Blackman (of 100-Headline-Project fame) grabs the microphone to ask Kira and Rob all about: •  who Rob and Kira really are •  how Rob and Kira met and decided to start The Copywriter Club together •  where the idea for The Copywriter Ac...

Former copywriter and current business advisor, Jay Abraham is the guest for the 100th episode of The Copywriter Club Podcast with Kira Hug and Rob Marsh. Jay is the perfect guest for this milestone episode because Jay teaches the importance of pre-eminence—and what is more pre-eminent than appearing as the expert on the 100th episode of this podcast? And Jay delivered. Here’s a look at some of wh...

This is the last episode of the podcast before we hit triple digits—and it’s a good one. Health copywriter Jason Rutkowski joins us for the 99th episode of  The Copywriter Club Podcast and we covered a lot of ground, from Jason’s secrets for connecting with both mentors and clients to a look inside his copy mastery process (he sent us a screen capture of his file system so you can see what he’s ta...

For the 98th episode of  The Copywriter Club Podcast , Kira and Rob bring back one of the most popular guests from the first few weeks of 2017—Tarzan Kay. Tarzan’s been a great friend to us (and the club) so we were thrilled to have her back to talk about how her business has changed in the year since we last talked and how having a baby forced her to change how she worked. We talked about: •  how...

Copywriter Michal Eisikowitz joined Kira and Rob for the 97th episode of  The Copywriter Club Podcast and we go deep into her business. Michal has made some amazing changes to her business in the last year (including creating one of the best copywriter websites we’ve ever seen). You’re going to want to listen to this one. Here’s what we covered: •  how she turned a degree in speech pathology into...

For the 96th episode of  The Copywriter Club Podcast , Kira and Rob talk with copywriter Ridge Abraham. Ridge recently left full time employment with The Agora and now works freelance for financial clients and is taking on clients in other fields as well. You’ll want to listen to this one if only to get all of the books Ridge recommends as we talked. In this wide ranging interview we talked about:...

Copywriter Julia Reinisch is in the house for the 95th episode of The Copywriter Club Podcast . Julia chatted with Kira and Rob about a variety of topics from how she came to join The Copywriter Think Tank to her favorite dive spots in Roatán. Long time listeners know that we like to talk with copywriters at all stages in their business, and while Julia is not a beginner, many listeners will relat...

Email expert and sometime copywriter, Val Geisler, is our guest for the 94th episode of The Copywriter Club Podcast . In this episode, we go deep on the ins and outs of emails—especially on-boarding sequences which can make a huge difference to your client acquisition processes (and the one you create for your clients). We cover: •  how Val went from stage manager to copywriter and email marketing...

Copywriter Erica Strauss joins Kira and Rob for the 93rd episode of  The Copywriter Club Podcast. Erica is doing something a little different in her business than what most copywriters are doing… working with a direct sales company to add another revenue stream to her personal business. So far it’s working, and we wanted to know more. We also talked about: •  how Erica started her copy...

Copywriter and Marketing Consultant, Eric Bakey, steps into the studio with Kira and Rob for the 92nd episode of  The Copywriter Club Podcast . We met Eric a few months ago and got to talking about his approach to his business. It’s different than a lot of other copywriters’, so we thought it would be interesting to talk about how he works with his clients. In this interview, we cover: •  how Eric...

Persuasion expert and copywriter Bushra Azhar joins Kira and Rob for the 91st episode of  The Copywriter Club Podcast . This is a fun one. We covered a lot of ground with Bushra, beginning with her meteoric rise and success (she worked hard for it) and the principles she teaches in her books and webinars. The stuff we covered includes: •  how Bushra went from corporate consultant to copywriter and...

Wow, ninety episodes. That was fast, right? For the 90th episode of  The Copywriter Club Podcast , Kira and Rob talk about some of the challenges of running a growing Facebook group and managing competing cultures, expectations, and conversations that cross the line. Some of the topics we covered in this rare guest-less episode include: •  what Rob has been doing with his business for the last two...

Frameworks specialist, Mel Abraham is our guest for the 89th episode of  The Copywriter Club Podcast . Mel’s got an interesting background that launched him as an expert is building expertise (kind of meta, right?), which means he is the perfect person to talk about client relationships and how to establish your expertise before you work with a client. We talked about: •  how he learned to leverag...

Our guest for the 88th episode of  The Copywriter Club Podcast is Facebook Ads Expert Rick Mulready. Kira and Rob sat down with Rick to ask him about his story and how he became the go-to-guy for everything related to Facebook marketing. Here are a few of the things they talked about: •  the mistake he made when he started his business that held him back •  how he structures his days to get more d...

Our guest for the 87th episode of  The Copywriter Club Podcast is none other than A-list copywriter Paul Martinez. We covered a lot of ground in this one, including how Paul landed a place as Parris Lampropolous’ copy cub (for seven years) and his process for finding ideas that hook the reader so they’ll see his offers. The resources he shares are excellent. Here’s most of what we cover in this ep...

Copywriter Rick Marion joins Kira Hug and Rob Marsh for the 86th episode of  The Copywriter Club Podcast . This one gets personal as Rick talks about how he overcame his addictions and how that relates to copywriting. We also talked about… •  how he found copywriting and persuasion though a mentor •  what his first few clients were like (where the work came from) •  how he identifies a mento...

Health and Fitness copywriter, Misty Mozejko joins Kira and Rob for the 85th episode of  The Copywriter Club Podcast. We asked her all kinds of questions about her fitness and copywriting business—and got a lot of great advice to apply to our own businesses. We even talked about nipple tassels, which is new ground for us (though not for Misty). Here’s what else we talked about: •  how she got star...

Copywriter, author and copy coach Steve Roller stops by our studio for the 84th episode of  The Copywriter Club Podcast.  Steve is the founder of The Copywriter Cafe Facebook group—a group that a lot of club members are also in. We asked Steve to share his thoughts about his book, the field of copywriting and a whole lot more. Here’s what this episode covers: •  how a 17-year career in sales (and...

In the direct response world everyone knows the name, Gary Halbert. He’s often called the best copywriter who ever lived. And if we could, we’d ask Gary to be on the show, but alas, that’s not possible, so we’ve done the next best thing. Bond Halbert is the guest for episode 83 of  The Copywriter Club Podcast.  Kira and Rob sat down with Bond to talk about his famous dad and the lessons he’s learn...

Copywriter Eman Zabi joined Kira and Rob for the 82nd episode of  The Copywriter Club Podcast and we had a great conversation. She became a copywriter a little over a year ago, but in that time has accomplished more than many writers with several years of experience. We talked about her experience in The Copywriter Accelerator and Think Tank and what she’s done to grow her business to the point wh...

For the 81st episode of  The Copywriter Club Podcast , Kira and Rob talk with copywriter and marketing specialist, Mike Saul, about copywriting, sales, marketing, and a lot more. Kira first met Mike at a lunch-time gathering of copywriters in New York City and after talking for a little while, realized Mike had a lot of great advice to share with our listeners. In this podcast we talked about: •  ...

In the 80th episode of  The Copywriter Club Podcast , Kira and Rob share their take aways from the recent TCC In Real Life event in New York City, what’s going on in their businesses right now (and how they’re dealing with it) and what’s coming up in The Copywriter Club —the next Copywriter Think Tank and the new options we’re offering with  The Copywriter Accelerator . We talked about: •  how som...

Copywriter James Turner is our guest for the 79th episode of  The Copywriter Club Podcast . We’ve known James for a few years now, so we’ve been saving up questions to ask him for a while. Here’s just a sample of what we covered… •  how James went from an English teacher in Japan to copywriter in Canada •  the jobs he took on as he started out in his career and what’s changed since •  his th...

Inhouse copywriter Jon Lamphier joins Kira and Rob for the 78th episode of  The Copywriter Club Podcast . We’ve known Jon for a few years now and really admire his ability to get readers to care about his writing. And he’s a lot of fun to hang out with. We talked with Jon about: •  how socializing at a trivia game led to a job as a copywriter •  what it’s like to work as at an agency and his terri...

For episode 77 of  The Copywriter Club Podcast , Kira and Rob talk with copywriter and marketing specialist Christine Laureano about her business, what it’s like to work with different niches that are completely different (makers and engineers), and a whole lot more. Here’s what we covered in our time together: •  how she went from the corporate world to maker to marketer to copywriter •  what she...