The Copywriter Club Podcast

For the 123rd episode of  The Copywriter Club Podcast , Kira and Rob change things up a little bit and go “guest-less”. After a short discussion about what’s going on in our own copywriting businesses, we talk about we’re working on and what we’re most excited about—with special attention paid to our in-person event coming up next month. Here’s what we covered in our discussion: •  the pain of jug...

Copywriter and book strategist, Bryna Haynes is our guest for the 122nd episode of  The Copywriter Club Podcast . Bryna helps “change makers” make their change with books that start movements. And she would know. She’s the author of The Art of Inspiration , a best-selling book about writing inspirational books. Here’s a look at we talk about in this interview: •  how she went from hair stylist to...

Copywriter and entrepreneur Nikki Groom joins Rob and Kira for the 121st episode of  The Copywriter Club Podcast . Nikki is a high achiever who isn’t afraid of trying new things (like moving to America to start a business) so we asked her about her life as a copywriter and the new things she’s doing in her business. Here’s a look at what we covered in this fantastic interview: •  how she became an...

Copywriter and Copy Coach, Amy Posner, returns to chat with Kira and Rob for the 120th episode of  The Copywriter Club Podcast . (Yeah, it’s #120 even though the intro says “special un-numbered episode.”) Despite our numbering flub, this episode is loaded with great advice from an expert copywriter with serious coaching chops. We talked with Amy about all of the following and more: •  how her busi...

Expert copywriter Clayton Makepeace is our guest for this special episode of  The Copywriter Club Podcast . If there were a list of the world’s most successful (and highly paid) copywriters, Clayton would have a place near or at the top. He’s the kind of expert worth listening to if you want to succeed as a copywriter (and especially if you want to write financial copy). Here’s what we covered in...

Copywriter Jonnie Williams joins us for the 119th episode of  The Copywriter Club Podcast . Kira met Jonnie at Copy Chief Live and they hit it off. We continued their conversation from the conference on the podcast and asked Jonnie about her work. Here’s a taste of what she shared: •  How she survived a bad situation and launched a solo career •  The first gigs she landed and what she did to...

Copywriter and brand specialist, Sorcha MacKenzie, is our guest for the 118th episode of  The Copywriter Club Podcast . We’ve admired Sorcha for quite awhile now, and have followed along as she’s launched her own brand and website. We asked Sorcha about that process and this stuff too: •  her path from acting to branding to copywriting •  what her business looks like today •  what it’s...

Copywriter Hannah Mang is our guest for the 117th episode of  The Copywriter Club Podcast . We both love to travel, so we naturally wanted to talk with Hannah about how she makes her business work while traveling to interesting places around the world. But that’s not all, we also asked Hannah about: •  the accidental path she took from lawyer to copywriter •  what she did to connect with her first...

Our guest for the 116th episode of  The Copywriter Club Podcast is Nabeel Azeez. Kira and Rob talked with Nabeel about getting put in time out in the Facebook club, cultivating controversy as part of your branding strategy, being a “troll” and a lot more. Here are the specifics: •  how Nabeel became a copywriter and what he does today •  becoming “Dubai’s most expensive” copywriter •  why he was p...

Luke Sullivan, author of Hey Whipple, Squeeze This! is our guest for the 115th episode of  The Copywriter Club Podcast . Kira and Rob were thrilled when Luke agreed to share his advice on the show—Rob is a proud owner of the first edition of Luke’s book purchased 20 years ago and headed for an expanded 6th edition soon—because he comes from the advertising agency world and has a slightly different...

Seth Godin is the guest on this special un-numbered episode of  The Copywriter Club Podcast . Of course, Seth needs no introduction. He has inspired millions of entrepreneurs, marketers and freelancers to think bigger about the change they want to make in the world and to create products and services that aren’t mediocre, but rather aim to change the world—even if they fail. Rob and Kira asked Set...

Attorney and contract expert, Christina Scalera is our guest for the 114th episode of  The Copywriter Club Podcast . We’re grateful Christina took some time to explain why we (copywriters outside of the EU) might not need to worry too much about stuff like GDPR and what we really should be worried about instead (if you write sales pages, you’ll want to hear what she says). Here’s what we talked ab...

Creative Director and copywriter, Daniel Harmon is one of the brains behind the popular ads for PooPouri, Purple mattresses, Chatbooks and more. In the 113th episode of  The Copywriter Club Podcast , Kira and Rob talk with Daniel about The Harmon Bros. approach to creating advertising that’s calibrated to go viral, demonstrate the product, and sell enough to make a lot of money. Here’s what we cov...

Copywriter Chris Orzechowski is our guest for the 112th episode of  The Copywriter Club Podcast.  We met Chris through our friend Kim Schwalm after they got in a bit of a fight over the best kind of clients. Needless to say, we’re all friends now, but it was touch and go there for a little while : ). Rob and Kira sat down with Chris to talk about: •  Chris’s path from school teacher and wres...

Erika Lyremark, known as the “business whipstress,” is our guest for the latest episode of  The Copywriter Club Podcast . Like a few of our other guest experts, Erika doesn’t call herself a copywriter, but she has written her own copy (it’s good) in the past and knows a bit about the business struggle copywriters go through. So Kira and Rob asked her about: •  how she became the “business whipstre...

There’s a lot of talk lately about money mindset and “blocks” that keep you from achieving the success you want. In this episode of  The Copywriter Club Podcast , Kira and Rob talk with the Queen of Passive Income, Colleen Arneil, about money mindset and how to discover the mind trash that is holding us back. We talked about: •  her path from psychology to money mindset coach •  why we don’t finis...

Comedy writer Eric Cunningham talks about what it takes to be funny with Kira and Rob for the 109th episode of  The Copywriter Club Podcast . A lot of writers dream of working for comedy shows like Saturday Night Live or one of the late night shows. But there’s a lot of competition and success isn’t guaranteed. What does that have to do with copywriting? It turns out, quite a lot. We talked to Eri...

Copywriter, coach and former defense attorney, Linda Perry is our guest for the 108th episode of  The Copywriter Club Podcast . Linda’s career hasn’t followed the typical marketing to copywriting track. She’s spent time in prisons and courtrooms around the country, honing her skills for empathy and persuasion. Add in serious training as a coach and she’s got plenty of copywriting advice to share....

Just a short introduction to The Copywriter Underground and an invitation to join our first-ever hot seat call for members of The Copywriter Club . To learn more, go to thecopywriterclub.com/tcu . Click the play button below. The people and stuff we mentioned on the show: The Copywriter Underground Kira’s website Rob’s website The Copywriter Club Facebook Group Intro:  Content (for now) Outro:  Gr...

Copywriter Joel Klettke shares his thoughts with Kira and Rob about how copywriters like to show off only the best parts of their business and how that affects other writers struggling to make things work. It’s a great discussion, but we covered a lot more than that. Here’s a look at what you’ll hear in this 107th episode of  The Copywriter Club Podcast: •  what he’s doing and how his busine...

Copywriter Kirsty Fanton joins Kira and Rob to talk about psychology in copy in this episode off  The Copywriter Club Podcast . Kirsty’s experience includes a degree in psychology and work as a counselor and what she learned in those roles has had a big impact on her work for her clients. She shares how you can use psychology to forge a better connection with your clients. We talked about: •  How...

Copywriter Sarah Grear is back for a second appearance on  The Copywriter Club Podcast . Kira and Rob wanted to learn more about how she is shifting to offer more consulting in addition to copywriting, the tools she uses to land clients and how she structures her business so she gets paid even while on vacation. It this episode (#105 for those who are keeping score) we talked all about: •  how she...

Copywriter Colin Theriot joins Rob and Kira for the 104th episode of  The Copywriter Club Podcast . Colin is well known as the leader of the Cult of Copy (as well as four or five other related Facebook groups). He often jumps into the club to answer questions or comment on something, and we thought it was about time to talk shop with him. In our discussion, we covered: •  how Colin became a copywr...

Copywriter, course creator, and coach, Belinda Weaver joins Kira and Rob for the 103rd episode of  The Copywriter Club Podcast . Belinda’s also the co-host of the popular Hot Copy podcast. We talked with Belinda about the variety of ways she’s created income streams for her business. Note: links and a full list of what we discussed is coming soon. Click the play button below, or scroll...

Community manager Harmony Eichsteadt is the guest for the 102nd episode of  The Copywriter Club Podcast . We chatted with Harmony about a wide range of topics related to connecting with clients to building communities for both customers and peers. Harmony knows a thing or two about building healthy communities—she’s done it with groups like The Good Life Project and NationBuilder. We asked Harmony...