The Copywriter Club Podcast

Copywriter Adam Bensman is our guest for the 147th episode of  The Copywriter Club Podcast . We’ve gotten to know Adam over the past few months and are very impressed with the business he’s built. While so many copywriters struggle to find decent paying clients, Adam has built a great business working with a few, high-paying clients—and still has plenty of time at the end of the day fo...

A-list Copywriter and best-selling author, Richard Armstrong, is our guest for the 146th episode of  The Copywriter Club Podcast . Richard has been writing winning direct response copy for more than 30 years. And he just released his latest book, The Don Con. Kira and Rob invited Richard into the studio to talk about the book and a whole lot more. Stuff like… •  how Richard went from office...

Copywriter Jay Pitkanen is our guest for the 145th  episode of The Copywriter Club Podcast . Jay has an interesting background, having worked as a taxi driver and relationship coach which has prepared him well for the work he does as a copywriter. Kira and Rob asked Jay about: •  how he went from poker player to blogger to copywriter to coach •  what his business looks like today and what he write...

Copywriter Jeff Kimes is our guest for the 144th episode of  The Copywriter Club Podcast.  Jeff is a former scientist and musician (or rather, he’s currently a musician making his living writing copy for clients). We asked Jeff about his path into copywriting and a bunch of other topics including… •  Jeff’s journey from scientist to copywriter •  the “copywriting” lessons he learned as...

Copywriter Lauren Hazel is our guest for the 143rd episode of  The Copywriter Club Podcast . Lauren is a hustler who has done a lot in her years as a copywriter. She thinks and writes about brand stories, marketing and email. Once we got her in the studio, we asked about… •  how Lauren accidentally became a copywriter •  how she stumbled onto copywriting when she tried to improve a flyer •  ...

What’s the big deal about style in copy anyway? We invited Style Consultant and copywriter Tamara Glick to join us for the 142nd episode of The Copywriter Club Podcast to get to the bottom of that question. We covered a lot of ground in this one, but unfortunately we forgot to ask Tamara about joining a biker gang—even though we teased it in the intro. However, we think this episode makes up for t...

Writing quizzes is pretty hot right now. So we asked entrepreneur and Quiz expert, Josh Haynam to join us to share everything he knows about quizzes for the 141st episode of  The Copywriter Club Podcast . In this episode Kira and Rob asked all their questions about what copywriters need to know before creating great quizzes. Here’s what we covered: •  the story of how Josh and his partner built a...

Thinking about joining a membership community for copywriters ? This episode may help you make the decision to jump. For the 140th episode of  The Copywriter Club Podcast , Kira and Rob talk about The Copywriter Underground —what it includes and what you can expect when you join. And so it just isn’t us talking about a thing we made, we asked six members to join us and share their experience. The...

Thinking about writing a book? Author and book coach Jennie Nash is our guest for the 139th episode of  The Copywriter Club Podcast . Although we’ve talked about writing a book on the podcast before, Rob and Kira wanted to go even deeper on the topic, as well as learn what it means to be a book coach. We learned a lot from the discussion. Here’s what we covered: •  how she became a book coach and...

Do you need better packages to offer your clients? Prerna and Mayank Malik join us for the 138th episode of  The Copywriter Club Podcast to share what they know about packages. This is something a lot of copywriters struggle with, so Kira and Rob asked Prerna and Mayank about the best ways to think about and structure packages. Here’s what we covered: •  what has changed in their business over the...

Copywriter and entrepreneur, Austin Mullins, is our guest for the 137th episode of  The Copywriter Club Podcast . We’ve known Austin for quite a while now and the more we heard him talk about his sales process, the more we knew we needed to have him share his process with the club. We covered a lot of ground—especially about sales processes—in this one, here’s a good list of most of what we talked...

Nikita Morell is our guest for the 136th episode of  The Copywriter Club Podcast . We’ve known Nikita for a while now and given the success she’s had, it’s a shame we haven’t had her on the podcast before now. Nikita has found a lot of success by niching her business and delivering exactly what her ideal clients need. We talked to her about: •  how she went from selling bread to selling ads...

Copywriter Andrey Adison is our guest for the 135th episode of The Copywriter Club Podcast . We recorded this one on Valentine’s Day and are just now getting it in your podcast feed—hopefully it is worth the wait. We asked Dre about his background, what he helps his clients do today, and what he thinks writers will be doing in the future. Here’s what we covered: •  how he went from affiliate marke...

Grumpy Grammarian, Autumn Tompkins, is our guest for the 134th episode of  The Copywriter Club Podcast . Autumn has been a member of the club almost from the beginning. And she’s shared her editing and proofreading advice with anyone who asked. Now we took the chance to ask a few questions about her business. Here’s most of what we talked about: •  how she went from ink slinger to grumpy grammaria...

Copywriter Doug Pew is our guest for the 133rd episode of  The Copywriter Club Podcast . Kira and Rob talked to Doug about his transition from composer of melodies to composer of sales email sequences and a whole lot more. Although he’s only been at his copywriting business for about a year, he’s found traction by connecting with the right mentors and bringing his past experience into his approach...

Former copywriter and Ad Contrarian, Bob Hoffman, is our guest for the 132nd episode of  The Copywriter Club Podcast . If you know anything about Bob and his special brand of commentary, you already know that you’re in for a treat. He’s been an outspoken critic of what’s wrong in the advertising world and he had a lot to say about privacy, ageism, and social media. Here’s what we talked about: •  ...

Direct response designer, Lori Haller, talks all about design and how copywriters can work more effectively with designers in the 131st episode of  The Copywriter Club Podcast . Lori was also one of the speakers at our recent copywriting event in Brooklyn, TCCIRL (videos available soon).  Kira and Rob asked Lori about her processes, how she built her design agency, and all of the following: •  how...

We’ve flipped the microphones again and invited copywriter Kirsty Fanton back into the studio to interview us for the 130 th  episode of The Copywriter Club Podcast . This is the episode where we answer important questions like… What’s a furfie? What’s a ripsnorter? And has Rob ever cried in a movie? And what disgusting work habits does Kira have? Plus we talk about what the Copywriter Think...

Copywriter Pete Michaels of Rock and Roll Copy fame is back for a second guest appearance—exactly 100 episodes after his first visit to our studio. A lot has changed in Pete’s business since we last talked, so we asked him about: •  what’s happened since we last talked •  why he moved from London to Berlin •  Pete’s questioning process for making the decision to move •  how moving away from your c...

Copywriter Keli Chevalier was the final speaker at TCCIRL19 and she brought down the house with her chant about booty call brands (get the videos to see what we’re talking about). Now she’s our guest for the 128th episode of  The Copywriter Club Podcast. We had hoped to get this out last week before the event, so you could have a taste of what she was going to speak about, but it works as a follow...

Direct response copywriter Pauline Longdon shares her thoughts about showing up in a bigger way in the 127th episode of  The Copywriter Club Podcast . What does she mean by that? It’s not enough any more to just show up. You need to be strategic about how, where, when and with whom you show up. And that’s just one of the many things we discussed with Pauline, Here’s a short list of some of the oth...

Copywriter Zafira Rajan is our guest for this un-numbered episode of  The Copywriter Club Podcast . Zafira’s business has really taken off over the past year as she’s focused in on a niche and gotten herself in front of the right clients. We talked about that as well as how she has used events to connect with people in person. Here’s what we covered: •  her journey from Nairobi to Vancouver and jo...

Okay, this one is more than a little different. We talked with bio-energetics therapist and self mastery coach, Ron Baker for the 126th episode of  The Copywriter Club Podcast . Let’s just say this upfront, this interview is way outside our experience as copywriters. But as human beings, maybe there’s something here that we can all learn from. Here’s what we covered with Ron: •  how he become a “b...

Conversion copywriter, Lisa Pierson, joins us for the 125th episode of  The Copywriter Club Podcast . We’ve known Lisa for a couple of years and have witnessed as she’s built a growing freelance business in a short time—creating demand for her copywriting and her presence on stage to talk about increasing conversions. This was a great conversation that covered: •  how Lisa went from journalism and...

Launch manager, Shannon McCaffery, is our guest for the 124th episode of  The Copywriter Club Podcast . We’ve known Shannon for a little over a year and after talking with her about TCCIRL and several other launches she’s helped manage, we thought she’d be a great guest for the show. Here’s a sample of what we talked about: •  how she went from a corporate job to independent business owner •  the...